Facial Cleansing Devices Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027

Report ID: GMI3939

Summary Methodology

Facial Cleansing Devices Market size is likely to witness a significant gain during 2019 to 2025 owing to growing beauty consciousness among population. This device is majorly utilised for efficient removal of cosmetic residues, dead skin cells, cutin, acnes, pores and dark heads which should propel product demand.

Facial cleansing devices is a type of gadget which is used as cleansing tool to intensify effects of facial skin cleanser. This device finds wide applications in household and beauty salons segments owing to easy usability, superior cleansing effects and boost skin care products absorption which should accelerate industry growth.

Silicon bristle type facial cleansing devices market size is anticipated to rise significantly in projected timeframe owing anti-aging product demand along with affordability. This device offers superior hygienic attributes owing to silicon natural bacteria resistance, waterproof, durability and gentler on skin which should stimulate silicon bristle type facial cleansing devices demand.  

Fibre Bristle type facial cleansing devices market share may witness a steady demand over forecast period. Growing product utilisation for exfoliation process in order to remove dead skin cells specifically on T zone area of face which should stimulate industry growth. Rising prevalence of oil skin and acne conditions among young population due to escalating metropolitan pollution levels should boost deep facial cleansing devices demand, thus promoting industry growth.

Facial cleansing device market size from household application may experience appreciable growth in the projected time frame. Shifting consumer preferences towards personalised professional beauty and home use devices owing to rising working population should accelerate product demand. Growing product awareness and easy availability due to rising e-commerce industry and influential marketing should promote facial cleansing devices demand.

Global spa and beauty salons market may surpass USD 190 billion by 2024 owing to rapid urbanisation and rising purchase ability which should result in positive facial cleansing devices demand.  Growing facial cleansing utilisation in beauty salons owing to rising tendency for regular anti-aging and acne treatment which should propel industry growth.

Excessive facial cleansing devices usage may lead to premature aging, skin irritation, skin discoloration and imbalance in skin pH levels. Thus, these factors should hinder product demand.

North America, led by Mexico, Canada and the U.S. facial cleansing devices market size, is anticipated to rise significantly in the projected time period. Growing geriatric population in U.S. should rise anti-aging treatment demand which should accelerate facial cleansing devices industry growth. Rising accessibility to skin care diagnostics tools and social media beauty influencers have increased skin health consciousness which should promote product demand.

Europe, driven by UK, Spain, Italy, France and Germany facial cleansing devices market may observe steady gains. Rising skin problems prevalence in countries including Germany and UK due to high pollution and UV radiation levels should propel regional industry growth.

Asia pacific, led by Australia, South Korea, Japan, India and China facial cleansing device market is anticipated to experience significant growth. Increasing e-commerce companies including Ali baba, JD.com and Vipshop Holdings Ltd has increased product accessibility which should promote regional industry growth.

Global facial cleansing devices market share is moderately fragmented. The key players operating in the market includes Procter & Gamble, Nu Skin Enterprises, L’Oréal (Clarisonic), Home Skinovations, Conair, Panasonic, MTG, Hitachi, Quasar MD, Remington, YA-MAN, FOREO, Kingdom, Carol Cole (NuFace), KAKUSAN, Philips, and Tria.

Companies are predominantly focusing on acquisitions, mergers, innovation and increasing production capacities to cater worldwide facial cleansing devices market demand. In 2019, Clarisonic launched its new product Mia sonic cleansing face brush. This device is installed with oscillating technology which helps in removal of dirt, makeup and oil efficiently. This product offers one touch button, two cleansing modes, guided timer and suitable for any skin type, thus attaining a strong market position.  

In 2019, Proactiv launched its latest product Deep cleansing brush with silicone head. This device used vibration mechanism to stimulate skin and deep cleaning. This product offers water resistance utilisation, cordless, dual speed brush and micro massage silicone head which should help company to cater broad consumer demand.  

In 2019, Clinique launched its innovative product named Clinique Sonic System Purifying Cleansing Brush. This product is installed with tapered brush which helps in reaching tough areas including folds on sides of nostrils. This product offers 30 second timer, three brushes used for conditions including all skin, detox, acne prone and durability which should help company to increase market share.

Initiatives along with competitive pricing will support increase in market share over projected time frame. Manufacturers are predominantly investing in research for developing innovative products for providing superior skin care, durability and easy usage.

Facial Cleansing Devices Market, By Type, 2014-2025 (Units) (USD Million)

  • Silicon Bristle
  • Fibre Bristle

Facial Cleansing Devices Market, By Application, 2014-2025 (Units) (USD Million)

  • Household
  • Beauty salons

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Spain
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Thailand
    • Australia
    • Malaysia
  • Latin America
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Company Profiles:

  • Procter & Gamble
  • Nu Skin Enterprises
  • L’Oréal (Clarisonic)
  • Home Skinovations
  • Conair
  • Panasonic
  • MTG
  • Hitachi
  • Quasar MD
  • Remington
  • YA-MAN
  • Kingdom
  • Carol Cole (NuFace)
  • Philips
  • Tria



What Information does this report contain?

Historical data coverage: 2016 to 2020; Growth Projections: 2021 to 2027.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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