Facial cleansing devices market will observe positive growth between the period 2021 to 2027 owing to mounting awareness regarding personal hygiene and good looks. Prolonged work hours, and stressful lifestyles mainly amongst male consumers have led to the increasing acceptance of grooming along with the emergence of new products. The growing preference for natural or organic products, rise in number of new multinationals, and hiking disposable incomes will act as significant contributors to the market expansion.
Facial cleansing devices are mainly gadgets that are used as cleansing devices for intensifying the effects of facial skin cleansers. The inadequate awareness of the availability of several face cleansing products may pose a challenge for the industry promulgation. However, the emergence of facial laser treatment and flourishing demand for beauty products via e-commerce platforms will add a positive edge to the product penetration.
The silicon bristle facial cleansing devices market will grow owing to their increasing preference as they are gentler and make a good replacement for soft nylon brush heads. Apart from being innovative and offering higher resistance to bacteria build-up, they are known for their compact size and affordability. Given the need for superior hygienic attributes as well as waterproof, durability, and silicon natural bacteria resistance, a lot of designer and high-end facial devices will witness substantial adoption in the coming years.
The demand for facial cleansing devices in household applications will proliferate with the expanding working population along with increasing preference for personalized professional beauty and home use devices. The significant boom in the e-commerce and influential marketing sectors has resulted in the surging awareness and easy availability of the product. The incessant need for focused, personalized, as well as home-use devices, will positively impact the market growth.
On the other hand, the market share from spa and beauty salons will expand with the escalating purchase power and robust rate of urbanization. The growing obligation for regular anti-aging and acne treatment has made way for increased facial cleansing utilization in beauty salons.
North America facial cleansing devices market will commendably expand through 2027 on account of ease of access to skincare diagnostic tools such as skin analysis. The increasing awareness pertaining to personal care and the higher availability of online information like YouTube videos has stirred the rise in spending on personal care and beauty devices in the U.S., Canada, and Mexico. The growing technological enhancements and increasing production rate will also substantially lead to the regional product demand spurt.
Asia Pacific will capture a significant chunk of the facial cleansing devices market driven by the increasing count of users in the region. Factors like higher purchasing capabilities of consumers and changing lifestyles especially in developing countries have resulted in the optimum number of sophisticated offerings in skincare.
The facial cleansing devices market comprises the presence of major participants, such as Procter & Gamble, L’Oréal, Nu Skin Enterprises, Panasonic, Quasar MD, KAKUSAN, Kingdom, Remington (Remington Outdoor Company, Inc.), FOREO, Home Skinovations, YA-MAN, Tria, Philips, MTG and Conair.
Inorganic strategic partnerships, including mergers, as well as acquisitions, along with innovations for new device launches are largely implemented by these firms to increase their competitive value and broaden their global presence.
For instance, in June 2019, well-known Swedish beauty brand, FOREO introduced LUNA 3, its popular range of facial cleansing devices that helps in cleansing, refreshing, and toning the skin. The device offers both gentle silicone cleansing and app-enabled firming massage routines.
The global economic turmoil brought by the ongoing coronavirus crisis drew significant impacts on almost all industrial verticals worldwide. The industry for facial cleansing devices however witnessed considerable growth due to the rising consumer consciousness on personal hygiene and well-being. In the U.K., the use of facial skincare products recorded significant acceptance owing to the rising need for cleansers, masks, and toners for improving overall skin health and boosting wellbeing in the pandemic.