Personal Care Appliances Market Size By Product (Hair Care [Hair Dryer, Hair Straightener, Hair Styler], Hair Removal [Trimmer, Power Shaver, Epilator], Oral Care [Power Toothbrush, Oral Irrigator]), By Power Supply (Battery Operated, Electric), By Sales Channel (Online, Retail), Industry Analysis Report, Regional Outlook, Application Potential, Price Trend, Competitive Market Share & Forecast, 2019 – 2025

Published Date: Jul 2019  |  Report ID: GMI4159  |  Authors: Preeti Wadhwani, Prasenjit Saha

Report Format: PDF   |   Pages: 275   |   Base Year: 2018

Summary Table of Contents Industry Coverage Methodology

Industry Trends

Personal Care Appliances Market size surpassed USD 20 billion in 2018 and is poised to grow at around 6% CAGR between 2019 and 2025. The global industry shipments are expected to reach 200 million units by 2025. The rapidly changing consumer lifestyle, high focus on fulfilling personal needs, and the increasing spending capacity on luxury products are driving the market growth.

Increased consumer awareness on the benefits of an electrical appliance such as fast speed, efficiency, and convenience over conventional & manual methods are compelling them to purchase various small electric products.

The industry offers a variety of products for different personal & professional needs including hair, face, and oral care in all price ranges leading to a high demand in the industry. Additionally, the increasing influence of the beauty industry on the youth population to maintain the overall appearance and personal health is adding up to the market demand across the globe.


Personal Care Appliances Market

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A major factor hindering the personal care appliances market growth is the presence of low-cost and non-electric competitive products used for similar purposes. The non-electric products are available at a comparatively lower cost for hair care & hair removal purposes, attracting the consumers with low purchasing capacities thus restricting them to purchase the electronic options.

However, high-efficiency, better performance, and results of electronic products will overcome the competitive threats. The introduction of varied offerings with different price range and features catering to different consumer categories will aid in overcoming the prices issues.

Personal Care Appliances Market Report Coverage
Report Coverage Details
Base Year:2018Historical Data for:2014 to 2018
Market Size in 2018:20 Billion (USD)Forecast Period:2019 to 2025
Forecast Period 2019 to 2025 CAGR:6%No. of Pages:275
2025 Value Projection:30 Billion (USD) Tables, Charts & Figures:637
Geographies covered (16):U.S., Canada, UK, Germany, France, Italy, Russia, China, India, Japan, South Korea, Brazil, Mexico, Saudi Arabia, UAE, South Africa
Segments covered:Product, Power Supply, Sales Channel and Region
Growth Drivers:
  • Increasing awareness towards male grooming across the globe
  • High consumer focus on personal health in North America and Europe
  • Development of the e-commerce sales channel in Asian countries
  • Increased consumer disposable income in North America
  • Rapid urbanization in Latin America and Asia Pacific
  • Growing retail sector in MEA
Pitfalls & Challenges:
  • Product durability issues
  • The presence of counterfeit and low-price non-electric products

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Market by Product

Japan personal care appliances market by product

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The hair removal products including male & female trimmers and shavers will witness high gains through 2025 due to long-term and efficient hair elimination benefits. These trimming and shaving appliances in the industry are increasingly used by male consumers to maintain the beard & hairstyles on a regular basis. Increasing focus on maintaining beard levels and facial hair influenced by celebrities and styling agents is driving the market size.

Grooming products are gaining demand among all aged male categories owing to the trends toward convenient, fast, and clean facial hair removal. Usage of these electronic products saves extra time spent in the salons and will also allow consumers to carry them anywhere due to their portability, small size, and travel-friendly advantages. Additionally, the availability of a variety of product variations in the retail & online stores depending on the consumer needs is driving the industry demand.

Market by Power Supply

Electric product segment such as hairdryers, stylers, etc., have registered high demand in the recent times owing to their utilization in personal & professional applications. The electric power supply segment is witnessing the introduction of energy-efficient and low power consuming products to limit the electricity costs.

Several governments and energy associations are promoting the usage of low power consuming appliances to save electricity. For instance, under the European Union’s Ecodesign Directive, the use of high energy hair cutting, drying, shaving, and massaging products has been banned. Such government initiatives on energy conservation are compelling manufacturers to develop low electricity consuming products, adding up to the personal care appliances market revenue growth.

Market by Sales Channel

U.S. personal care appliances market by sales channel

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Retail sales channel segment will grow at rapid pace till 2025, especially in the developing counties of North American and European region led by highly organized physical retail sector in these regions. Departmental stores and shopping malls in the U.S., Germany, the UK, etc., maintain their product portfolios and offer a variety of brands to choose from. These countries are witnessing a high demand for luxury and high-priced products due to the consumer awareness related to its benefits.

Market by Region

North America personal care appliances market share is predicted to observe exponential growth during the forecast period impelled by early adoption of technically advanced electronic products. The consumers in the U.S. and Canada have high spending capacity and are aware of the benefits of personal care electrical appliances leading to the industry growth prospects.

High influence of the evolving fashion industry and technically aware population in the U.S. support the high demand for these products. Additionally, the presence of prominent players and continuous product advancements in North America adds up to the market development.

Competitive Market Share

The prominent companies operating in the industry include Koninklijke Philips N.V., Procter & Gamble Company, Spectrum Brands, Panasonic Corporation, Conair Corporation, Havells India Limited, Colgate Palmolive Company, etc.

These players are working on continuous product development strategies to compete with local providers to gain a higher share. In technically advanced and high spending regions including North America and Europe, the manufacturers are launching new products when compared to low price options in the Asian countries. Manufacturers are developing target specific products for all age groups and price ranges.

The market research report on personal care appliances includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD and shipment in units from 2015 to 2025, for the following segments:

By Product

  • Hair Care
    • Hair Dryer
    • Hair Straightener
    • Hair Styler
  • Hair Removal
    • Trimmer
    • Power Shaver
    • Epilator
    • Others
  • Oral Care
    • Powered Toothbrush
    • Oral Irrigator
  • Others

By Power Supply

  • Battery Operated
  • Electric

By Sales Channel

  • Online
  • Retail

The above information has been provided for the following regions and countries:

  • North America 
    • U.S.
    • Canada
  • Europe 
    • UK
    • Germany
    • France
    • Italy
    • Russia 
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
  • Latin America 
    • Brazil
    • Mexico
  • Middle East & Africa 
    • Saudi Arabia
    • UAE
    • South Africa 

Frequently Asked Questions (FAQ) :

The market size of personal care appliances surpassed USD 20 billion in 2018.
The industry share of personal care appliances is poised to grow at around 6% CAGR between 2019 and 2025.
According to this research report by GMI, the global industry shipments are expected to reach 200 million units by 2025.
Increasing attention towards maintaining facial hairstyles that are influenced by male celebrities is driving the demand for hair removal appliances.
Electric appliances, such as hairdryers, stylers and more, are gaining increased traction on account of initiatives introduced by federal and energy associations to promote the usage of energy efficient appliances to save electricity.
Reportedly, Koninklijke Philips N.V., Spectrum Brands, Panasonic Corp., Procter & Gamble Company Conair Corporation, Colgate Palmolive Company, Havells India Limited, etc. are some of the prominent companies majorly contributing towards the growth of the market.

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Premium Report Details

  • Published Date: Jul 2019
  • Pages: 275
  • Tables: 614
  • Charts / Figures: 23
  • Companies covered: 15
  • Countries covered: 16

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