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End-User Experience Monitoring (EUEM) Market size is projected to experience a healthy growth during 2023 to 2032. This is attributed to the rising need for efficient monitoring systems for problem-solving and enhancement of organizational workflows.
End-user experience monitoring analyzes every event in the user’s digital experience and provides insights to end-user services teams who employ them to support, deliver, and optimize the technology. EUEM refers to software tools that enable businesses to examine the impact of devices or application performance from the end user’s perspective.
End-user expectations and preferences evolve constantly, which makes the deployment of experience monitoring applications and devices critical for businesses across the industrial spectrum. The use of end-to-end monitoring tools gives IT professionals the ability to elevate user experience via prompt identification of application-related issues and reduction in MTTR (mean time to repair).
A major trend driving end-user experience monitoring market growth through 2032 is the burgeoning adoption of cutting-edge technologies like AI and IoT. These technologies are gaining significance as being pivotal for improving IT decisions and helping businesses solve problems related to application or device performance more efficiently. According to certain estimates, companies are set to make investments worth nearly $15 trillion by 2025 for focusing on IoT technology development to add more value to their business.
Another notable factor propelling the development of the end-user experience monitoring (EUEM) market is the rapid deployment of cloud and SaaS technologies. Modern IT infrastructures now include digital workspaces to support hybrid/remote work and unified communication technologies like Zoom and Microsoft Teams for collaboration. Domain-based monitoring has also become crucial. This has increased the importance of domain expertise and automation in the business, which is likely to positively influence the industry landscape.
The end-user experience monitoring market from the real user monitoring segment is foreseen to amass substantial gains by 2032, owing to the surging use of the systems by businesses to attain superior user insights. RUM solutions provide complete visibility into application performance, allowing any business to detect aspects of its site that require focused attention and optimization.
Based on deployment, the cloud segment is anticipated to observe robust expansion through the forecast period. The burgeoning adoption of cloud computing by companies to move away from traditional on-premise deployment models is supplementing industry expansion. Moreover, rising awareness about the benefits of cloud-based monitoring, such as cost-effectiveness, is impelling segment uptake.
From the regional standpoint, Asia Pacific is poised to emerge as a key revenue pocket for the end-user experience monitoring industry over the analysis timeframe. This is mainly due to the rapid progression of IoT, cloud computing, and other technologies in the region, which has urged organizations to focus more on user experience on their mobile and web applications.
Major players involved in the EUEM market outlook include IBM, Bitbar (SmartBear), Riverbed (Riverbed Holdings, Inc., Thoma Bravo, SAP, eG Innovations, CA Technologies (Broadcom Inc), Lumen Technologies (formerly CenturyLink), BMC Software, Inc (KKR), SmartBear Software, Catchpoint, AppDynamics (Cisco Systems), Nexthink, New Relic, Dynatrace, Inc. (Compuware), AppNeta, Stackify (Netreo, Inc.), Oracle and Lakeside Software.
These companies are employing various strategies, including collaborations, new launches, and expansions, to address prevalent consumer needs and gain a competitive edge in the market. For instance, in March 2023, eG Innovations launched the latest addition to its flagship product, eG Enterprise v7.2, which is touted to be a comprehensive observability solution for modern IT technologies.