End-user Experience Monitoring (EUEM) Market Size Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2021 – 2027
Report ID: GMI3160
End-user Experience Monitoring (EUEM) Market size is set to witness exponential growth to 2025 impelled by rapidly changing customer behavior and demand across the globe. The customers are becoming more empowered as the digitalization is increasing, and information is made freely available to them. They have access to million of products and they can choose from these products. This is encouraging the organizations to provide better customer experience, gain customer loyalty and reduce the churn rate. As a result, organizations are looking advance ways to monitor the customer experience, which is estimated to drive the EUEM market.
The advancement in the technology and the integration of the new technologies into the business models are making the process of monitoring user experience more complex. To address these challenges, organizations are leveraging on three different approaches, real user monitoring, server-side monitoring and synthetic side monitoring, to analyze the user experience. . The Real user monitoring determines the performance is as perceived by the end user. It checks the response time and performance. The Server-side monitoring provides Insights to the end user performance.it takes throughput, monitors the activities and track the response time. The Synthetic side monitoring uses external monitoring agents and regulates the time interval.
EMEU solution has been in several industry verticals including BFSI, IT & telecommunication, government & public sector, retail & consumer goods, health & life sciences. The retail & consumer goods sector is estimated to account for majority share in the EMEU market. The increasing competition among the retailer & e-commerce companies and the rising need among the companies to provide better customer experience is driving the market growth. Whereas, BFSI sector is estimated be the most lucrative market during the forecast period. The growth of the market is driven by the increasing digitalization of the banking services. Moreover, the need to analyze the end-user experience to analyze the customer requirement and fulfill their demand is propelling the market growth.
North America dominates the EUEM market due to its highly developed IT infrastructure, and availability of technical expertise. The country is hub for technology and innovation since years, due to the well-developed economy that provides high investment in R&D resulting in more technical expertise to operate the technology. Additionally, the government initiatives to support the infrastructure development has increased the adoption of EMEU market.
Asia Pacific’s EUEM market is estimated to grow significantly during the forecast period. The factors contribution the growth of the market is the high adoption in technology such as the big data, software, IoT, and cloud computing. These technologies have changed the need of customer, resulting in need of better end user experience. Additionally, the digitalization initiative taken by the government in the countries such as China and India accelerated the market growth.
Some of the major vendors in the EUEM market are CA technologies, Micro Focus, SAP, AppDynamics, IBM, Riverbed, BMC software, Catchpoint, Dynatrace, New Relic, Oracle, Lakeside Software, Nexthink, Centurylink, ControlUp, Bitbar, SmartBear, eG Innovations, Stackify, Alyvix, and AppNeta. The market players are collaborating with the other complimentary solution providers to gain competition edge and expand their product portfolio. For instance, in November 2018, AppDynamics partnered with ServiceNow, to enhance the operational intelligence and significantly reduce the logical and infrastructural dependency. Additionally, in October 2018, Riverbed has announced to extend its SteelCentral capabilities, this will help the company to enhance visibility into cloud-based apps and network.
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