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Emollients Market - By Source (Botanical, Animal, Mineral, Synthetic), By Form (Creams & Lotions, Oils & Serums, Balms & Butters, Sprays), By Function, By End-use & Forecast, 2023 – 2032

  • Report ID: GMI1373
  • Published Date: Aug 2023
  • Report Format: PDF

Emollients Market Size

Emollients Market size was valued at around USD 1.5 billion in 2022 and is estimated to register 5.6% CAGR between 2023 and 2032. Consumers are placing greater importance on maintaining healthy skin and overall well-being, driving the demand for skincare products that offer moisturization and hydration benefits. Consumers are seeking personalized skincare routines tailored to their specific skin types and needs. Emollients allow formulators to create products suitable for different skin profiles.


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Increasing preference for natural, organic, and clean beauty products has driven the demand for emollients derived from plant-based sources, as well as those with simple and recognizable ingredient lists.


Emollients can sometimes cause skin sensitivity, allergies, or irritation, leading to negative consumer experiences and potential reputational risks for brands. The cosmetic and personal care industry is subject to varying regulatory standards across different regions. Formulating products with emollients can be complex, especially when combining them with other active ingredients. Thus, the risks associated with Emollients may drive down the acceptance rate, further hampering the business growth.


COVID-19 Impact

Lockdowns, remote work, and social distancing measures led to changes in consumer behavior. There was an increased focus on self-care, home skincare routines, and hygiene, which contributed to sustained demand for emollient-containing products. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is anticipated to drive the emollients industry expansion in the upcoming years.


Emollients Market Trends

Emollients are being incorporated into products with multiple benefits, such as combining moisturization with sun protection, anti-aging effects, or even color correction. This trend caters to consumers looking for efficiency in their skincare routines. Consumers' preference for natural and sustainable ingredients has driven the demand for emollients derived from plant-based sources such as oils, butters, and botanical extracts. Brands are focusing on transparency in sourcing and production methods to meet this trend.


Emollients Market Analysis

Emollients Market Size, By Source

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Based on source, the emollients market is segmented as botanical, animal, mineral, synthetic. Botanical held a majority market value of USD 0.5 billion in 2022. Growing consumer demand for natural and organic products has driven the popularity of emollients sourced from plant-based oils, butters, and botanical extracts. The emphasis on health and wellness has led consumers to seek skincare products with ingredients they perceive as healthier, driving the demand for natural emollients.


Emollients Market Revenue Share, By Form,

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Based on form, the emollients market is segmented as creams & lotions, oils & serums, balms & butters, sprays. Creams & lotions held a dominant market share of around 40% in 2022 and is expected to grow at a lucrative pace through 2032. Creams and lotions are popular for their ability to deliver hydration and moisturization to the skin, making them highly sought after by consumers seeking skin comfort.

Based on function, the emollients market is segmented as skin conditioning, barrier enhancement, lubrication, texture improvement, moisturization. Skin Conditioning held a dominant market share in 2022 and is anticipated to grow at 4.2% CAGR between 2023 and 2032. Emollients that provide effective moisturization and hydration are in high demand among consumers seeking relief from dry, flaky, or irritated skin. Thus, the high-quality services and growing usage of Emollients are anticipated to expedite the business expansion.

Based on end-use, the emollients market is segmented as beauty & personal care, pharmaceuticals, food & beverage, industrial, others. Beauty & Personal Care held a dominant market share in 2022 and is anticipated to grow significantly through 2032. Emollients in anti-aging creams and serums attract consumers seeking products that hydrate and provide skin-firming and wrinkle-reducing benefits.


U.S. Emollients Market Size,

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U.S. dominated the North American region with majority emollients market share and a revenue of USD 0.4 billion in 2022 and is anticipated to expand at a significant pace from 2023-2032. The clean beauty movement drives demand for emollients sourced from natural and organic materials, aligning with consumer preferences for safer and environmentally friendly options.


Emollients Market Share

Some of the major business players operating in the emollients market are

  • Johnson & Johnson
  • Procter & Gamble (P&G)
  • L'Oréal
  • Unilever
  • Estée Lauder Companies
  • Beiersdorf
  • The Body Shop (Owned by Natura &Co)
  • Colgate-Palmolive
  • Avon Products
  • Mary Kay
  • Revlon
  • Coty Inc.
  • Shiseido
  • Amway
  • Neutrogena 

These players focus on strategic partnerships new product launch & commercialization for market expansion.

Furthermore, these players are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.


Emollients Industry News:

  • In September 2021, BASF SE announced an innovation partnership with a U.S.-based technology startup, RiKarbon Inc. This partnership was built due to the successful research and development activities of RiKarbon for new bio-based green emollients.



Emollients market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Billion & Units from 2018 to 2032, for the following segments:

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By Source

  • Botanical
  • Animal
  • Mineral
  • Synthetic

By Form

  • Creams & Lotions
  • Oils & Serums
  • Balms & Butters
  • Sprays

By Function

  • Skin Conditioning
  • Barrier Enhancement
  • Lubrication
  • Texture Improvement
  • Moisturization

By End-use

  • Beauty & Personal Care
  • Pharmaceuticals
  • Food & Beverage
  • Industrial
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Malaysia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Egypt


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

Market size emollients was USD 1.5 billion in 2022 and will reach USD 2.6 billion by 2032 due to the growing demand for skincare products to offer moisturization and hydration benefits worldwide.

Botanical emollients industry reached USD 0.5 billion in 2022 and will witness significant growth by 2032 impelled by the growing consumer demand for natural and organic products.

U.S. market for emollients registered USD 0.4 billion in 2022 and will witness substantial CAGR through 2032 due to the rising clean beauty movement and growing eco-friendly behavior among consumers in the region.

Some of the influential emollient companies are Johnson & Johnson, Procter & Gamble (P&G), L'Oréal, Unilever, Estée Lauder Companies, Beiersdorf, The Body Shop (Owned by Natura &Co), Colgate-Palmolive, Avon Products, Mary Kay, Revlon, and Coty Inc.

Emollients Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 245
  • Countries covered: 21
  • Pages: 200
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