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Base Year: 2024
Companies covered: 15
Tables & Figures: 49
Countries covered: 16
Pages: 225
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Electric Kettle Market
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Electric kettle Market Size
The global electric kettle market was valued at USD 4.9 billion in 2024 and is anticipated to register a CAGR of over 5.8% between 2025 and 2034.
The selling of electric kettles have gained momentum owing to the rising consumer demands for energy saving and time efficient appliances, smart kitchens and appliances with advanced features such as control over temperature and keep warm function. Electric kettles have greatly increased their worth for residential as well as commercial purposes thanks to these breakthroughs. The ability of such kettles to cut down time of heating water matches the current fast paced world, hence further pushing up the demand and popularity of the product Electric kettle during T3 has seen a increase in growth due to the factors mentioned earlier.
Apart from the aspects mentioned above, the increased rate of urbanization and the robust growth of the hospitality sector have also been vital in the rise of this particular market. Due to their reliability in multiple applications, electric kettles are becoming very popular with the rise of cafes, bars, hotels, and restaurants as they are straightforward as well as versatile. There is especially a strong demand for electric kettles in economies that have strong popularity for hot drinks such as coffee and tea by both commercial and residential markets. In modern societies, electric kettles are increasingly common in homes and businesses and people prefer them because they are easy to use.
Electric kettle Market Trends
The market is efficient shifting towards smart and technology oriented with many new features. Customers are looking for kettles which can boil fast, temperature control for boiling and also are energy efficient. These customer focused features lead to better customer experience and also they supplement with the high demand for functionality and high efficiency for home appliances. Furthermore, cordless electric kettles, which are more convenient to use, portable, and have a sophisticated aesthetic, are becoming increasingly popular. Electric kettle industry trends include rising demand for sustainable and energy-efficient products among environmentally conscious consumers who seek appliances that have a low environmental impact. This is part of a wider trend which aims for sustainability in consumption.
Electric kettle Market Analysis
The market for electric kettles is challenged by gas stoves, microwave ovens, and stovetop kettles which customers find easier to use and buy especially in areas with irregular electric supply. Furthermore, electric kettles have low penetration in the market because of relatively low cost and convenience of traditional heating methods. In spite of electricity being available, the public’s opinion prevails against the wide usage of electric kettles. Some may argue that they are overall effective and efficient but, in order for them to reach a competitive market they will have to push through the public’s negative perceptions.
Based on material type, the electric kettle market is segmented as stainless steel, glass, plastic, ceramic and others (copper, aluminium, etc.). Stainless steel electric kettle dominated the market in 2024, acquiring a market of USD 2.1 billion and are expected to grow at a CAGR of 6.1% during the forecast period from 2025-2034. The electric kettle industry is still dominated by stainless steel because of its great durability, good looking style, and rust and corrosion resistance. These kettles' high-end look and tactile feel are appreciated by those who want a reliable appliance. In addition, stainless steel kettles are known to outlast their competition and retain heat well, making them ideal for general residential and commercial use. Their design and practicality guarantees their sales continue increasing. Therefore, consumers most likely think of stainless steel kettle as a long term investment; they like the strong and powerful appliances.
Based on price range type, the market is segmented into low, medium and high. The priced range segment dominated the market in 2024 by acquiring a market share of 42% and is expected to grow at a CAGR of 6.2% during the forecast period from 2025-2034. There has been an upsurge in demand for mid-priced electric kettles which fuses price and quality due to their reasonable pricing and high speed boasting capabilities. Mid-priced devices cater to a larger market including consumers who are looking to purchase kettles able to boil water quickly and accurately control temperature at lower prices than high-end ($200 and above) models offer. It also targets all types of customers who are value for money or price sensitive targeting the mid-range price.
U.S. accounted for USD 990 million of market in 2024 and is expected to grow at a CAGR of 5.8% during the forecast period from 2025-2034. The electric kettle market in the United States continues to thrive, driven by the increasing demand for appliances that offer convenience and save time. As consumers lead increasingly hectic lifestyles, the popularity of hot beverages such as tea and coffee has surged, making electric kettles a staple in modern kitchens. Features like rapid boiling and precise temperature control are highly valued by users, as they enhance the overall experience and functionality of these appliances.
North America: The United States’ electric kettles market persists, further due to the fast paced lifestyle of the consumer and the need for convenience appliances. The trend of hot beverages such as tea and coffee have seen a significant rise which in turn has made electric kettles a must have kitchen appliance.
In Canada, the electric kettle market is developing well. The growth is primarily due to the increase in the interest of many customers in energy efficient and modern kitchen appliances. Along with the customer oriented nature of designing user-friendly devices, the growing health awareness among people has boosted the elevating demand for electrically multifunctional pots for hot beverages.
With a market share of approximately 25.3% in 2024, it is predicted that the European market will increase by approximately 6% over the forecast period. The market in Europe has caused steady growth over the years as the region has a strong history of tea and coffee consumption. On the other hand, European customers are quality conscious and would prefer to have durable energy-consuming kettles. Stainless steel kettles are the most popular because the materials used are reliable and appealing.
With the market growth rate of 6.6%, Germany stands at the forefront of the electric kettle market in 2024. The Germany market has been characterised by increasing demand of appliances which are high-tech and proficient in energy consumption and precision. Being an innovative world, the Germans manufacturers are the first to market kettles that boil water at different temperatures and within no time.
With an average share of about 22.8%, it is anticipated that the Asia Pacific (APAC) market will grow at a CAGR of 6.8% during the predicted period. Increasing urbanization and income levels are the main drivers behind the growth of the electric kettle industry in the Asia-Pacific. This includes countries such as India, Japan, and South Korea which are the key contributors to the growth in this region.
China on the other hand holds a growth rate of 7% which is considered remarkable for the year of 2024. In recent years, the urbanization along with shifts in consumer lifestyle has led to the China electric kettle industry expanding rapidly. In recent years as the coffee and tea culture has become of greater importance especially within the younger generations due to this more demand for electric kettles has resulted. With the changing trend in cuisines Chinese consumers are on a demand for new gadgets such as a temperature adjustable kettle, quick-boil kettle and other energy saving ones.
Electric Kettle Market Share
The Philipes, Cuisinart, Braun, Tefal and Russell Hobbs brands cover a market share of approximately 15-20 percent which results in the fragmentation of the global market.
A good number of manufacturers in the electric kettle industry tend to specialise in identifying advanced features that can transform a kettle into a smart kettle.. Middle range consumers and premium consumers are priced differently so the companies can control the needs of each consumer group. Other than making the kettle smart, enhancing energy efficiency is also a product innovation that is sought after. Appealing to design aesthetics is also given importance as using premium materials such as stainless steel and glass are known to increase consumer appeal. Establishing extensive global distribution networks along with ensuring the provision of reliable after-sales services tend to help the companies because it allows them to easily lead if the market is competitive.
Electric kettle Market Companies
Major players operating in the electric kettle industry are:
Electric kettle Industry News
This electric kettle market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2034, for the following segments:
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Market, By Material Type
Market, By Price
Market, By Capacity
Market, By End Use
Market, By Distribution Channel
The above information is provided for the following regions and countries: