Electric Grill Market size is expected to witness exponential growth during 2021 to 2027 propelled by the shifting consumer preferences toward grilling their meals at home. Recreational activities, such as grilling and barbeque, provide a way for consumers to spend quality time with their friends and family while enjoying home-cooked food. Grilling also enhances the flavor of the food with slow cooking methods, contributing to the adoption of electric grills. The introduction of several models of electric grills with lightweight and enhanced portability allows consumers to enjoy grilling in outdoor or indoor locations, further driving the industry growth.
Several advantages offered by electric grills over conventional charcoal or gas grills are augmenting the demand for these grills in the market. Electric grills utilize electricity as a source of heat and provide evenly cooked food with enhanced taste. Additionally, these grills do not produce smoke or harmful carcinogens such as those produced by charcoal grills. The absence of smoke allows the griller to cook food comfortably in indoor or outdoor settings. Electric grills are easier to clean and maintain compared to charcoal grills as they do not require charcoal or wood. The ability of these grills to be powered by a button or a switch offers additional convenience while grilling.
One of the major challenges hampering the electric grill market is the inability of these grills to reach extremely high temperatures. The grilling of meat and poultry food items requires high temperatures to sear the meat for proper cooking. However, electric grills do not offer temperatures as high as charcoal or gas grills, impacting the widespread market adoption. Another factor challenging the industry is small size of these grills. Small cooking surfaces provided by these grills restrain the amount of food that can be grilled at a particular time. These factors prevents the griller from cooking food for a large number of guests.
The outbreak of COVID-19 in January 2020 in several countries across the globe is adversely impacting the electric grill market size. Rising financial insecurities caused by loss of employment opportunities are encouraging consumers to postpone the purchase of non-essential items such as electric grills. The pandemic has also caused a disruption in the supply chain of the market ecosystem in terms of shortage of components and raw materials. The market is forecast to observe steady growth with the reduction in the pandemic’s impact and steady growth in consumer spending capabilities.
The emergence of smart kitchens and advanced technologies in home appliances are likely to create robust market growth opportunities. Consumers are increasingly shifting toward modern home appliances integrated with advanced technologies such as IoT and Artificial Intelligence. These smart technologies allow consumers to monitor and control their home appliances with their smartphones and tablets, thereby offering enhanced convenience of use.
Companies operating in the electric grill market are leveraging this opportunity to launch new smart grills in the market. For instance, in January 2020, Weber-Stephen launched its Smart Grilling Hub with connected USB ports and wireless access through a mobile application. The device allows the user to monitor the temperature of the food with built-in sensors.
Electric smokers segment is projected to see rapid growth through 2027 owing to their ability to cook food slowly over low heat. These grills also enhance the flavor of food with various types of smoke without the hassle of burning charcoal. The market growth of electric smokers is also driven by the increasing adoption of these grills in large restaurants and hotels in the commercial sector. Lucrative discounts and financing options offered by dealers and distributors of these grills are positively influencing the market revenues.
Outdoor electric grills are witnessing growing popularity in the market. These grills are highly environmental-friendly as they do not release toxic smoke from burning wood or charcoal into the environment. Small-sized compact models of electric grills serve as a perfect alternative for large gas or charcoal propelled outdoor grills. The portable nature of these grills allows users to take it to recreational parks and camping sites, further supporting the market share.
The residential application is anticipated to project high growth in the coming years impelled by the high adoption of these grills in outdoor and indoor kitchens in modern households. Consumers are increasingly investing in electric grills for outdoor kitchens owing to benefits such as easy maintenance, ergonomic design, and high portability. The integration of technologically advanced temperature sensors and mobile applications with electric grills is further boosting their demand for recreational purposes in residential applications.
The North America electric grill market is poised to witness an escalating growth from 2021 to 2027. This growth can be attributed to the growing inclination of millennials and youth toward recreational cooking activities. Furthermore, a high preference for grilled meat and vegetables in the diet of the North American population is responsible for the regional market revenue. The increasing average disposable income and high spending capacity of the population are also contributing to the market demand. According to the U.S. Bureau of Economic Analysis, the consumer disposable income in the U.S. grew by an average of 0.4% in 2019 compared to 2018.
Key electric grill market players include Weber-Stephen, The Middleby Corporation, Eno Manufacture, The Coleman Company, Roller Grill International, and TTK Prestige. Companies are focusing on strategic collaborations & partnerships with other industry participants and technology providers to launch innovative products in the market. For instance, in October 2019, Weber partnered with June, a smart cooking start-up, to integrate intelligent technologies into its electric grills.
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