Disposable Incontinence Products Market – By Product, By Application, By Incontinence Type, By Disease, By Material, By Gender, By Age Group, By Distribution Channel, By End Use – Global Forecast, 2025 - 2034

Disposable Incontinence Products Market Size

The global disposable incontinence products market size was valued at USD 14.4 billion in 2024. The market is anticipated to grow from USD 15.5 billion in 2025 to USD 28.2 billion in 2034, growing at a CAGR of 6.9% from 2025 to 2034. The high market growth is primarily attributed to rising prevalence of urinary incontinence, growing awareness about the available treatment options for incontinence, and increasing advancements in product developments among other factors.
 

The rising prevalence of incontinence is among the key parameters fueling market growth. For instance, according to a recently published study, around 22% or approximately 28 million adult women in the U.S. experience moderate or severe urinary incontinence. Factors contributing to the growth of incontinence include the ageing population, childbirth and growing obesity rates in the country.
 

For example, as per the data published by Centers for Disease Control and Prevention (CDC) related to obesity for the period Au 2021 to Aug 2023, the prevalence of severe obesity among adults was around 9.4% in the U.S. The prevalence was higher in women in comparison to males. Thus, such factors are expected to fuel product demand over the analysis period.
 

Additionally, product innovation is among the fundamental factors for industry players for growth of the market. Companies are focusing and investing on new materials that are more skin friendly, absorbent, and environmentally friendly, thus serving medical necessities and consumer demand for sustainable goods simultaneously. The adoption and expansion of e-commerce also supports the market by providing stigma-free purchasing options which curb the taboo around incontinence control. These factors propel the demand for disposable incontinence products across various settings, from healthcare facilities to home care.
 

Incontinence disposables enable individuals experiencing involuntary bladder or bowel control to have hygienic solutions for managing incontinence. The products feature pads, protective garments, and adult diapers which are designed to manage incontinence in a way that is convenient, absorbent and easy to dispose of. The products are designed to serve various users such as the elderly, post-surgical patients, and people with incontinence, thus addressing hygiene, comfort, and confidence in their daily activities.
 

Disposable Incontinence Products Market Trends

• Increasing demand for home healthcare, adoption of online channels or e-commerce platforms for product purchase, and shift towards eco-friendly and biodegradable incontinence products are among the key trends driving the market growth.
   
• Leading manufacturers have a keen focus on the development of novel disposable incontinence products which are biodegradable in nature owing to growing awareness among consumers about the product materials and adopting eco-friendly practices.
   
• Growing demand for home healthcare models, especially in the developed regions, is contributing to increased product demand. For instance, according to the data published by the U.S. Bureau of Labor Statistics, a 21% rise in the employment for personal care givers and home health personnels is anticipated between 2023 to 2033 in the U.S. This trend is further supported by favorable reimbursement policies for home care patients, significantly driving industry growth.
   
• Further, smart incontinence products that track wetness levels and alert caregivers for necessary changes are becoming popular, especially in healthcare centers. Such products also have a notable demand from other healthcare facilities including geriatric care centers, home care settings, etc.
   
• Moreover, health organizations and NGOs are carrying out more awareness campaigns related to incontinence, especially among women. This is owing to the fact that in some parts of the world it is associated with stigma, hence denying an open discussion about the topic and use of the products.
   

Disposable Incontinence Products Market Analysis

In 2021, the global market was valued at USD 11.4 billion. The following year, it saw a slight increase to USD 12.3 billion, and by 2023, the market further climbed to USD 13.3 billion. Based on product, the global market is segmented into protective incontinence garments, urinary catheter, and urine bag. The protective incontinence garments segment dominated the market and was valued at USD 12.1 billion in 2024.
 

• Protective incontinence garments dominate the market due to their user convenience and wide applicability. As awareness for incontinence management practices increases, these garments are gaining preference because of their practicality, helping individuals maintain daily activities with confidence.
   
• These garments, for instance pads and adult diapers, as well as protective underwear, are significantly used across several healthcare settings including nursing homes, hospitals, and home care. Their design focuses on user comfort, including hygienic and leak-proof absorbent materials.
   
• Furthermore, innovative product design that caters to various levels of incontinence severity is another reason for protective incontinence garments to sustain their dominance. Manufacturers offer garments with features such as adjustable sizes, enhanced absorbency, and use of breathable materials which caters to different user bases. Thus, such a substantial focus on diversity in product range is further fueling the product adoption rate.
   

Based on application, the global disposable incontinence products market is categorized into urine incontinence, fecal incontinence, and dual incontinence. The urine incontinence segment dominated the market with 56.7% market share in 2024.
 

• Urine incontinence holds a major market share due to its higher prevalence compared to other types of incontinence. The incurable nature of the condition, affecting millions of people across the globe, urine incontinence demands solutions that are highly absorbent and clinically protective for extended periods.
   
• Management of this medical condition is comparatively convenient with the disposable incontinent products, which brings ease and comfort to both the patients and caregivers. As the aging population continues to grow, the incidence of urine incontinence also witnesses surge, driving demand for effective and disposable products that improve quality of life.
   
• Additionally, the need for improved disposable incontinence products specifically for urine incontinence is a key area of focus for various industry players. For example, new developments in odor control, leak control, and even concealed packaging boosted overall comfort and acceptance of these products. Such features enable the patients living with urinary incontinence for a long period to go about their daily activities without interruptions, greatly expanding the product demand and its potential for growth.
   

Based on incontinence type, the global disposable incontinence products market is categorized into stress, mixed, urge and other incontinence. The stress incontinence segment accounted for leading share in the market and was valued at USD 7 billion in 2024.
 

• Increase in number of elderly women along with significant rise in product adoption rate by postpartum females is boosting the demand for stress incontinence products. Stress incontinence is defined as involuntary leakage of urine caused by strong physical activity, exertion, or movement necessitating the use of absorbent and secure products.
   
• Stress incontinence is particularly well managed with disposable absorbent products because such products provide reliable protection and are preferred by active individuals. 
   
• Further, the market is expected to record robust growth over the forecast timeline owing to research focused on the design and development of non-invasive products for managing incontinence during physical activity. Non-invasive management strategies are preferred by consumers as they aim at addressing specific needs of the patient thereby supporting the demand for disposable incontinence products within the stress incontinence segment.
   

Based on disease, the global disposable incontinence products market is categorized into feminine health, chronic disease, mental disorders, benign prostatic hyperplasia, bladder cancer, and other diseases. The feminine health segment held leading revenue share in the market in 2024 and is expected to reach USD 8 billion by 2034.
 

• Feminine health is one of the key disease categories for the market due to the increased prevalence of incontinence among women, especially because of factors such as childbirth and menopause. The rise in awareness levels coupled with product affordability is an important parameter spurring product demand. Products aimed at feminine health care are designed for discretion, comfort, and high absorbency, which allows women to effectively manage incontinence and maintain an active lifestyle.
   
• In addition, a wide range of women prefer these products owing to features including ultra-thin and odorless pads as well as underwear that offer long lasting retention and increased comfort propelling the segmental growth.
   
• Further, the rise in the number of hysterectomy procedures is a key variable in the increased product demand. For instance, according to the published data sources, more than 600,000 hysterectomies were performed in the U.S. Such high disease burden is projected to spur market growth over the forecast period.
   

Based on material, the global disposable incontinence products market is categorized into cotton fabrics, super absorbents, plastic, latex, and other materials. The cotton fabrics segment held majority share in the market in 2024 and is expected to record highest growth with a CAGR of 7.5% over the forecast period.
 

• Cotton fabrics and their derivatives constitute a key segment of the market due to their natural and breathable properties, making them ideal for individuals with sensitive skin. The popularity of cotton-based products stems from its ability to provide comfort whilst reducing skin irritation. As more consumers seek eco-friendly, sustainable options, cotton fabrics continue to dominate due to their natural, biodegradable properties.
   
• In addition, the comfort and softness of cotton relative to synthetic options have also contributed to increased demand for these products. The ability of cotton to effectively absorb moisture works hand in hand with its breathable nature, especially when dealing with allergic and sensitive skin types.
   
• Further, rise in prevalence of urinary incontinence and significant advancements in product development of novel materials is further expected to fuel the market growth over the analysis period.
   

Based on gender, the global disposable incontinence products market is categorized into female and male. The female segment accounted for leading share in the market and was valued at USD 10.4 billion in 2024.
 

• The large share of the female demographic segment resulted from the higher rates of incontinence in women, especially post-childbirth and during menopause. A significant percentage of women suffers from stress incontinence which increases the need for incontinence products due to the comfort and reliability they offer. The development and adoption of convenient incontinence products tailored specifically for females in order to improve their lifestyle and provide a sense of satisfaction has further enhanced the growth of this segment.
   
• Additionally, there is a proactively changing perception of women’s health and incontinence which is now regarded as a problem that needs proper management of these conditions. Manufacturers are actively responding to such demands by developing products such as ultra-thin pads and more concealing undergarments. Adoption of such products along with the manufacturers’ focus to put women’s comfort and hygiene needs at a primary level is anticipated to maintain the ongoing trend and boost market growth.
   

Based on age group, the global disposable incontinence products market is categorized into 40 to 59 years, 60 to 79 years, 20 to 39 years, below 20 years, and 80+ years. The 40 to 59 years segment held leading revenue share in the market in 2024 and is expected to reach USD 11.2 billion by 2034.
 

• The 40 to 59 years age group, especially the women, are generally the first to observe the early onset of incontinence due to various factors such as changes in hormonal activities, weakening of pelvic floor, increasing age, among others. This age group also encounters various gynecological issues which further increase the chances of incontinence, thereby fueling the product demand.
   
• Growing awareness levels, availability of wide variety of disposable incontinence for existing conditions and active lifestyle among other factors are driving the adoption of these products.
   
• Additionally, factors including willingness to spend for personal hygiene, apt product marketing and advertising by manufacturers are expected to contribute to the segmental progression over the forecast period.
   

Based on distribution channel, the global disposable incontinence products market is segmented as retail stores and e-commerce. The retail stores segment generated revenue of USD 9.6 billion in 2024.
 

• Retail stores continue to dominate the distribution channels for disposable incontinence products due to their widespread accessibility and consumer convenience. The retail stores offer consumers great flexibility and ease to visit the store as per their convenience. Most pharmacies and supermarkets stock these products, so that they are easily accessible and can be bought instantly by the consumer, therefore, contributing positively to market growth.
   
• Additionally, retail stores also offer a variety of incontinent products for different user needs, from low-cost options to premium solutions. The ability to buy these products as per requirement and the growing marketing of incontinence care aids in retail stores fuels the dependency on retail outlets. With increasing consumer awareness and spending power, retail stores are well-positioned to sustain and augment growth in the market.
   

Based on end use, the global disposable incontinence products market is classified into hospitals, nursing facilities, long term care centers, ambulatory surgical centers, and other end users. In 2024, the hospitals segment held highest market share and is expected to showcase significant growth over the analysis period.
 

• Hospitals remain the key end use category as the disposable incontinence products play a critical role in overall patient care. Incontinence products are needed in bulk for chronically ill patients, surgical patients in recovery, and for elderly patients with urinary incontinence. Disposable incontinence products provide necessary hygiene and comfort and are a important part during patient's stay in hospital settings. 
   
• The growing healthcare infrastructure globally and an increased focus on improving patient care standards have further boosted the demand for incontinence products in healthcare settings, including hospitals.
   
• Moreover, infection prevention policies are a key focus area of such facilities where single-use products are widely used in curbing contamination and maintaining proper hygiene, thereby fueling the product demand.
   

The North America disposable incontinence products market was valued at USD 2.8 billion in 2024. The market is driven by the availability of better reimbursement facilities, high patient population for stress incontinence, and an increasing geriatric population in the region.
 

The U.S. market was valued at USD 2.2 billion and USD 2.4 billion in 2021 and 2022, respectively. The market size reached USD 2.7 billion in 2024, growing from USD 2.6 billion in 2023.
 

• Increasing number of women suffering from stress urinary incontinence, especially the older age group, is driving the product demand in the U.S. For instance, according to studies, stress urinary incontinence affects around 80% of American women who experience incontinence problems. This fuels the demand for disposable incontinence products to treat stress incontinence in the country.
   
• In addition, increased awareness of pelvic health and the presence of specialized urogynecology clinics has encouraged more women suffering from urinary incontinence to receive treatment. Thus, the demand for these products is rising due to increased pelvic floor disorders among women due to parameters such as obesity, childbirth, and menopause.
   
• Further, favorable reimbursement scenario coupled with availability of well-established healthcare infrastructure is facilitating the market growth.
   

Europe disposable incontinence products market accounted for majority revenue share and was valued at USD 5.5 billion in 2024 and is anticipated to show lucrative growth over the forecast period.
 

• The increasing awareness levels related to women’s health including various feminine disorders and the rise of dedicated urogynecology clinics have motivated patients for early diagnosis and treatment, encouraging more patients.
   
• The presence of key medical device manufacturers, ongoing clinical research and regulatory approvals for innovative product designs and materials used in the disposable incontinent products provide further support for expansion of the regional market.
   
• Moreover, the growing demand towards private healthcare facilities and the rise of medical tourism for sophisticated procedures related to incontinence is anticipated to foster product demand for Europe.
   

The UK disposable incontinence products market is expected to witness considerable growth over the analysis period.
 

• Environmental considerations have prompted companies operating in European regions to focus and invest considerably towards the development of new products and innovations that take the sustainability factor into account. The introduction of more environmentally friendly disposable products has helped consumers in the UK towards responsible consumption, supporting the growth of disposable incontinence products.
   
• For instance, in 2022, the National Health Service (NHS-UK) predicted that three to six million persons in the UK had some degree of urinary incontinence. Thus, the need for continuous supply of incontinent care products will drive product demand.
   
• Moreover, growing preference for disposable products among the healthcare professionals in the country is resulting in increased prescription to patients suffering from incontinence, hence, propelling the industry growth.
   

The Asia Pacific disposable incontinence products market is anticipated to grow at the highest CAGR of 8.4% during the analysis timeframe.
 

• The APAC region is experiencing robust growth of demand for disposable incontinence products due to the rapidly aging population, increased awareness of healthcare, and improved access to medical facilities. Countries such as Japan, China, Australia, and South Korea are leading adopters because of their elder population and developed healthcare systems.
   
• In developing economies like India, Vietnam, and Indonesia, increased urbanization, growing disposable income, and greater awareness of elder care are driving market growth.
   
• Further, movement towards reduced stigma around incontinence in the region is boosting product usage. Long term care hospitals and facilities are augmenting their purchase of disposable incontinent products to enhance hygiene and decrease infection control risks.
   
• Moreover, the growth of retail pharmacy chains and e-commerce in the region is improving convenience and accessibility to products which is driving demand growth in both rural and urban areas.
   

China disposable incontinence products market is predicted to grow significantly over the forecast period.
 

• The Chinese market is expected to expand record robust growth over the forecast timeline owing to factors such as rapid urbanization, aging population, and rising awareness related to incontinence especially among the female population. The growing focus on improving the elderly care infrastructure including geriatric homes, long-term care centers and better healthcare access has popularized the use of disposable incontinence products in both urban and rural areas.
   
• The significant growth of e-commerce in the country has also improved access for the middle class and rural population in China as it provides a convenient way for consumers to buy different kinds of disposable incontinence products.
   
• Further, as concern for health and personal hygiene increases among the Chinese population, the consumption of disposable incontinence products is expected to grow greatly in the next few years.
   

Brazil is experiencing significant growth in the Latin America disposable incontinence products market and is anticipated to record robust growth throughout the forecast period.
 

• The number of surgeries performed is expected to increase due to growing awareness levels of urinary incontinence among elderly women and emerging treatment options.
   
• In addition, the rise in disposable income, growing prevalence of urinary incontinence in the country is anticipated to spur industry growth. For instance, according to the reported statistics, there are over 10 million patients suffering from some form of urinary incontinence in Brazil. The percentage of women patients is on a higher side in comparison to males.
   
• Moreover, consistent investment in health infrastructure coupled with supportive government policies are other points contributing to market growth.
   

Saudi Arabia disposable incontinence products market is poised to witness substantial growth in Middle East and Africa market during the forecast period.

• The rise in research and development for developing novel immunosuppressive medications and the growing incidence of stress-related diseases play a vital role in the UAE's market's expansion.
• Additionally, population-based research shows that the Middle East has the highest prevalence of female incontinence, followed by Africa.
   
• Thus, a considerable percentage of women suffer from stress urinary incontinence problems, most frequently during their pregnancy, necessitating using incontinence products for effective continence management.
   
• Moreover, the rise in awareness about availability of different treatment options and the wide range of products covering these indications is another pointer propelling industry growth.
   

Disposable Incontinence Products Market Share

Essity, Kimberly-Clark, Coloplast, and Unicharm are among the leading players in the market and together account for approximately 40 to 50 percent of the market share. Various companies are focusing on the development of new materials that are biodegradable in nature and align with the policies of eco-friendliness and sustainability.
 

Other companies focus on capturing new markets by increasing their strategic alliances and launching new products to improve their market position. Businesses are making these changes for the purpose of enhancing their brand image, meeting dual consumer needs, and expanding their market network. Further, in order to get better product reach, industry players are also investing considerably in product marketing and advertising globally.
 

Disposable Incontinence Products Market Companies

Few of the prominent players operating in the disposable incontinence products industry include:

• ABENA
• Attends
• B Braun
• BD
• CardinalHealth
• Coloplast
• convaTec
• essity
• FUBURG
• Hollister
• Kimberly-Clark
• MEDLINE
• Ontex
• unicharm 
• UROCARE
   
• B Braun focuses on delivering clinically trusted, hospital-grade incontinence products with dermatologically tested skin-friendly materials designed for sensitive and post-surgical care patients.
   
• Cardinal Health offers a wide, cost-effective range of disposable incontinence products backed by strong supply chain efficiency and reliable distribution to healthcare providers.
   

Disposable Incontinence Products Industry News

• In June 2024, ConvaTec Group received a patent for an innovative urine collection bag featuring a unique notch for catheter insertion, webbing sections, and a one-way valve. This design improves functionality and user comfort by ensuring efficient urine collection. The bag’s specific arrangement of components, such as sealed external layers and tear-free regions, enhances structural integrity and ease of use. This development may enable the company to further improve its product reach in a specific category.
   
• In September 2022, Attindas Hygiene Partners announced the launch of new disposable, invisible incontinence underwear for both men and women. This innovative product, featuring Maxi Comfort ultrasonic bonding technology, offers a sleek and comfortable fit that’s invisible under clothing while providing 100% leak-free protection. It is designed for discreet use, with a thin, contoured center that dries quickly. Such innovative product launch may allow the company to improve its industry position in the coming years.
   

The disposable incontinence products market research report includes in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

Click here to Buy Section of this Report

Market, By Product

• Protective incontinence garments
  • Disposable protective underwear
  • Disposable adult diaper
  • Cloth adult diaper
  • Disposable pads and liners
    • Male guards
    • Bladder control pads
    • Incontinence liners
      • Belted and beltless undergarments
      • Disposable under pads
• Urinary catheter
  • Indwelling (Foley) catheter
  • Intermittent catheter
  • External catheter
• Urine bag
  • Leg urine bag
  • Bedside urine bag

Market, By Application

• Urine incontinence
• Fecal incontinence
• Dual incontinence

Market, By Incontinence Type

• Stress
• Mixed
• Urge
• Other incontinence types

Market, By Disease

• Feminine health
  • Pregnancy and childbirth
  • Menopause
  • Hysterectomy
  • Other feminine health diseases
• Chronic disease
• Mental disorders
• Benign prostatic hyperplasia
• Bladder cancer
• Other diseases

Market, By Material

• Cotton fabrics
• Super absorbents
• Plastic
• Latex
• Other materials

Market, By Gender

• Female
• Male

Market, By Age Group

• 40 to 59 years
• 60 to 79 years
• 20 to 39 years
• Below 20 years
• 80+ years

Market, By Distribution Channel

• Retail stores
• E-commerce

Market, By End Use

• Hospital                           
• Nursing facilities                         
• Long term care centers                         
• Ambulatory surgical centers                            
• Other end use

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE