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Digital Phenotyping Market - By Component, By Application, By End Use - Global Forecast, 2025-2034
Report ID: GMI15165
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Published Date: November 2025
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Report Format: PDF
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Authors: Mariam Faizullabhoy , Gauri Wani
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Base Year: 2024
Companies covered: 14
Tables & Figures: 160
Countries covered: 19
Pages: 140
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Digital Phenotyping Market
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Digital Phenotyping Market Size
The global digital phenotyping market size was valued at USD 1.5 billion in 2024. The market is expected to grow from USD 1.6 billion in 2025 to USD 3.8 billion in 2034, at a CAGR of 9.7% during the forecast period according to the latest report published by Global Market Insights Inc.
This growth is attributed to the rising prevalence of mental health and chronic conditions and increasing proliferation of smartphones and wearable medical devices. Smartphones and wearable devices have become ubiquitous, enabling passive data collection such as GPS, accelerometer, heart rate, and sleep patterns. These devices form the backbone of digital phenotyping platforms, that further contribute to the growth of the market. In North America, the market is leading due to high device penetration and advanced healthcare infrastructure. For instance, companies such as Biovotion and Neurotrack Technologies are integrating wearable tech with phenotyping platforms to enhance real-time health monitoring.
Additionally, the integration of artificial intelligence and machine learning are revolutionizing digital phenotyping by enabling the extraction of actionable insights from vast datasets. These technologies support predictive analytics, early disease detection, and personalized treatment strategies. Natural Language Processing (NLP) is also used to analyze speech and text for emotional tone and cognitive decline. This integration is transforming clinical trials and behavioral research. For instance, Cambridge Cognition and Cognito Therapeutics are using AI-driven platforms to improve neuropsychiatric diagnostics and treatment personalization.
Digital phenotyping involves capturing continuous behavioral data via digital smartphone devices to monitor human behavior and can potentially identify milder symptoms before they become serious. Digital phenotyping uses smartphone sensors, voice, and human-computer interaction to measure how people function in their world, reflecting their life. Major players in the industry are Akili Interactive Labs, ActiGraph, Pfizer, Mindstrong and Alphabet. These players dominated the market by adopting various strategies such as product expansion and establishing global distribution networks.
Digital phenotyping market has witnessed steady growth, growing from USD 1.2 billion in 2021 to USD 1.4 billion in 2023. The increasing shift toward value-based and preventive care leads to healthcare systems transitioning from episodic care to continuous, preventive models. Digital phenotyping supports this shift by enabling remote monitoring and early intervention, thereby accelerated the growth of the market. In addition, regulatory bodies are establishing frameworks for ethical data use and privacy, boosting stakeholder confidence. Moreover, strategic partnerships and VC funding are also fueling innovation that further contributes to market growth.
21% market share
Collective market share in 2024 is ~55%
Digital Phenotyping Market Trends
Digital Phenotyping Market Analysis
In 2021, the global market was valued at USD 1.2 billion. The following year, it saw an increase to USD 1.3 billion, and by 2023, the market further climbed to USD 1.4 billion.
Based on component, the global market is divided into hardware, software and services. The software segment accounted for 43.3% of the market in 2024. The segment is expected to exceed USD 1.7 billion by 2034, growing at a CAGR of 10.1% during the forecast period. The software segment is further sub-segmented into cloud-based and on-premises.
Based on the application, the digital phenotyping market is segmented into mental health monitoring, chronic disease management, behavioral research, sleep and movement analysis, neurodegenerative disorders, and other applications. The mental health monitoring segment dominated the market in 2024 with a revenue of USD 455.5 million.
North America Digital Phenotyping Market
The North America market dominated the global market with a market share of 44.6% in 2024.
The U.S. digital phenotyping market was valued at USD 465.5 million and USD 506.3 million in 2021 and 2022, respectively. The market size reached USD 601.4 million in 2024, growing from USD 551.5 million in 2023.
Europe Digital Phenotyping Market
Europe market accounted for USD 398.4 million in 2024 and is anticipated to show lucrative growth over the forecast period.
Germany dominates the European digital phenotyping market, showcasing strong growth potential.
Asia Pacific Digital Phenotyping Market
The Asia Pacific market is anticipated to grow at the highest CAGR of 10.1% during the analysis timeframe.
China digital phenotyping market is estimated to grow with a significant CAGR, in the Asia Pacific market.
Latin American Digital Phenotyping Market
Brazil leads the Latin American market, exhibiting remarkable growth during the analysis period.
Middle East and Africa Digital Phenotyping Market
Saudi Arabia market to experience substantial growth in the Middle East and Africa market in 2024.
Digital Phenotyping Market Share
The global market is undergoing rapid transformation, marked by a dynamic and moderately fragmented competitive landscape. Leading players such as Akili Interactive Labs, ActiGraph, Pfizer, Mindstrong, and Alphabet collectively command approximately 55% of the global market share, shaping the industry through innovation, strategic expansion, and technological integration.
These companies maintain a competitive edge by deploying multi-pronged growth strategies, including direct-to-consumer transitions, AI-powered platforms, wearable sensor innovation, and clinical collaborations. Akili, for instance, is redefining cognitive health with FDA-cleared digital therapeutics like EndeavorRx, while Alphabetโs Verily is advancing behavioral analytics through smartphone-based data streams.
Pfizer and ActiGraph are leveraging digital biomarkers and biosensors to support decentralized trials and chronic disease management, enhancing real-world evidence generation. Meanwhile, Mindstrong is pioneering mental health monitoring using passive data collection and machine learning, enabling early detection and personalized care.
Emerging startups and research-driven platforms are complementing this growth by introducing next-gen phenotyping technologies, including voice-based diagnostics, text analytics, and multi-modal sensor fusion. Their impact is particularly strong in Asia-Pacific, Latin America, and the Middle East, where increasing smartphone penetration and healthcare digitization are accelerating adoption.
As competition intensifies, market leaders are expanding their portfolios to deliver scalable, personalized solutions across mental health, chronic disease, and neurodegenerative conditions. This innovation-led approach is fueling sustained growth and reshaping the future of data-driven, patient-centric healthcare.
Digital Phenotyping Market Companies
Prominent players operating in the digital phenotyping industry are as mentioned below:
Alphabet leads the market with a share of ~21% in 2024. Alphabet, via Google and Verily, leads in AI-powered digital phenotyping. With strong cloud infrastructure and wearable integration, it supports scalable behavioral analytics and predictive health monitoring. Its Gemini AI models enhance real-time insights across healthcare and research applications.
ActiGraph specializes in wearable-based phenotyping for clinical trials and behavioral research. Its LEAP device and acquisition of Biofourmis Connect enable comprehensive remote monitoring. Collaborations with AI firms like Hyfe enhance its capabilities in cough and mobility tracking, making it a preferred platform for decentralized studies.
Pfizer integrates digital phenotyping into clinical trials and chronic care through AI, wearables, and blockchain. With strong pharma sector influence and global infrastructure, it supports real-world evidence generation and personalized treatment strategies, reinforcing its leadership in digital health innovation.
Digital Phenotyping Industry News
The digital phenotyping market research report includes in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 - 2034 for the following segments:
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Market, By Component
Market, By Application
Market, By End Use
The above information is provided for the following regions and countries: