Detergent alcohols market will record lucrative expansion during the period 2021 to 2027 on account of higher utility in industrial detergents, wastewater treatment, and oilfield chemicals. The rising burden of maintenance of hygiene has scaled the penetration of fatty alcohols in household detergents. Growing adoption in polymers and plastic processing will also fuel market proliferation.
Detergent alcohols are basically fatty alcohols, coming in the carbon chain length of C12-C18, and are used in the production of surfactants and detergents. The soaring acceptance of organic cosmetic products coupled with the easy availability of raw materials will add traction to the market dynamics. However, the fluctuating raw materials costs and the adverse environmental effects generated from synthetic detergent alcohols may hamper the product demand to some extent.
With regards to source, the detergent alcohol industry is bifurcated into natural and synthetic. The demand for natural detergent alcohols is expected to expand between the period 2021 to 2027 due to the growing usage of raw materials in plasticizers and stabilizers. These alcohols are usually produced from kernel, coconut, and mustard seed oils. On account of their friction-reducing properties, they are largely employed in surface lubricants. The growing rate of industrialization is another impact rendering factor for the market progression.
In terms of applications, the detergent alcohol market penetration in industrial cleaning is set to witness inclination on account of the rising progressions in the production of plastics and textiles. The product is gaining immense popularity to remove grime from appliances, hard surfaces, window cleaning, floors, machinery, and finished products. Increasing penetration in warehouses and factories for the removal of ink and paint stains, woodworking, and pest extermination will further drive market growth.
Demand for detergent alcohols in the personal care sector is likely to show notable proceeds driven by the rising preference for biodegradable and organic content. In addition, the ease of access to raw materials coupled with the increasing usage of soaps, shampoos, and shower gels will act as significant contributors to the industry expansion.
Regionally, Asia Pacific detergent alcohol industry will grow owing to the booming population in the region. The growing usage of cleaners, laundry detergents, and disinfectants has made way for the spurring product adoption in industrial as well as domestic cleaning products. The presence of major industry players will further anchor the regional market expansion.
North America is expected to capture a significant remuneration for the detergent alcohol market with the mount in the number of shale oil and gas production initiatives. As per the U.S. Energy Information Administration (EIA), the U.S. dry shale gas production crossed 26 trillion cubic feet (Tcf) in 2020, accounting for over 78% of the total dry natural gas production in the region.
On the basis of competitive landscape, participants in global detergent alcohols market include Kao Corporation, SASOL, Godrej Industries (Godrej Group), Royal Dutch Shell, Procter & Gamble, SABIC (Saudi Aramco), Ecogreen Oleochemicals, and BASF SE.
These firms are actively taking up targeted marketing efforts, such as collaborations, acquisitions, and mergers to facilitate their business expansion. They are also striving towards new product launches and capacity expansions to reinforce their geographical presence.
The ongoing COVID-19 pandemic massively hit the global economy, linked to significant changes caused by the roadblocks to millions of end-businesses across the globe. Though the demand for detergent alcohols in personal care and textile coating witnessed a dip, there was a higher use of the product for household and industrial cleaning. Increasing emphasis by regulatory bodies, like WHO for cleaning and disinfecting surfaces in the non-healthcare settings further contributed to the market expansion amidst the outbreak.