Ethoxylates Market Size By Product (Alcohol [Natural Alcohol Ethoxylates, Synthetic Alcohol Ethoxylates], Fatty Amine, Fatty Acid, Methyl Ester, Glyceride), By Application (Household & Personal Care [Laundry & Dishwashing Detergent, Industrial & Institutional Cleaning, Personal Care], Agrochemicals [Herbicides, Fungicides, Insecticides], Oil & Gas [Foam Control & Wetting Agents, Lubricants & Emulsifiers], Pharmaceuticals) Industry Analysis, Regional Outlook, Competitive Market Share & Forecast, 2021 – 2027

Industry Overview

Ethoxylates market size exceeded USD 12 Billion, globally in 2020 and is estimated to grow at over 4% CAGR between 2021 and 2027 owing to increasing demand for household & personal care products. Rising demand for the low-rinse detergents in industrial and institutional cleaning industry will spur product demand.
 

Ethoxylates are non-ionic surfactants that are produced through the ethoxylation process. In an ethoxylation process, ethylene oxide is made to react with alcohols, fatty acids, methyl ester, glycerides, and fatty amines to produce ethoxylates or ethoxylated surfactants. Diverse functional aspects of ethoxylates are enhancing their usage as cleaning agents, wetting agents, lubricants, degreasers, solubilizers, and emulsion stabilizers. The product finds application in diverse sectors such as oil & gas, household & personal care, agrochemicals, pharmaceuticals, paints & coatings, pulp & paper, and textile processing.
 

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Rapid expansion of the home & personal care industry accompanied by-product usage as non-ionic surfactants will drive the ethoxylates market growth. It can be used in applications such as powder detergents, fabric conditioners, liquid detergents, bars, and laundry pre-treatment products. Positive outlook for the global surfactant industry will foster myriad opportunities for key industry participants. The global surfactant market was around USD 36 Billion in 2020 and is projected to reach USD 48 billion in 2027.
 

Manufacturers are working in collaboration with end-use industries for developing products that meet their specific requirements. Large-scale chemical manufactures have focused on vertical integration to reduce the impact of price variations and enhance their profit margins. For instance, in September 2019, BASF SE announced to expand its integrated EO & derivatives production capacity in Belgium by 400 thousand metric tons. Key benefits including good formulation, high water solubility, low aquatic toxicity, and excellent wetting ability will boost the overall ethoxylates market share.
 

Ease in the availability of raw materials such as ethylene oxide along with the cost-effectiveness of resultant products is propelling the business expansion. The development of natural raw materials such as fatty alcohols and bio-based ethylene oxide is generating new growth opportunities for the ethoxylates market manufacturers.
 

Global ethylene oxide production capacity is projected to cross nearly 37 million tons by 2027. However, COVID-19 will have a severe impact on the ethoxylates demand, thus affecting the product prices. Also, stringent regulations pertaining to use of ethylene oxide and derivatives in personal care and cosmetic products is likely to hamper industry advancement.
 

Superior functional profile of alcohol ethoxylates to boost overall market share

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Ethoxylates market is bifurcated based on products such as alcohol, fatty amine, fatty acid, methyl ester, and glyceride. Alcohol ethoxylates segment is anticipated to reach 4,459.2 Kilo Tons by 2027 owing to their increasing utilization in high-grade industrial & institutional and household cleaning applications. These products can be derived from natural sources as well as synthesized from petroleum products. Synthetically derived products hold a substantial share in the segment owing to large raw material availability and lower prices than counterparts.
 

Alcohol ethoxylates are non-ionic surfactants consisting of two components including the oleophilic fatty alcohol and the hydrophilic polyoxyethylene chain. These products tend to have lower foam stability, which is generally an advantage in industrial surfactants and is considered an effective replacement of nonylphenol ethoxylates. The surfactant enhances the solubilization and mixing of oil & water phases, thus supporting the ethoxylates market expansion. It is largely utilized in laundry detergents and has considerable applications in household cleaners, institutional & industrial cleaning, agriculture, cosmetics & personal care, and textiles.
 

Necessity to improve the agricultural productivity is enhancing the utilization of ethoxylates in agrochemicals production

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Ethoxylates market is bifurcated based on applications such as household & personal care, agrochemicals, oil & gas, pharmaceuticals, and others. Agrochemical’s segment will hold a substantial share accounting for USD 1,366.1 Million by 2027 owing to rising need to boost productivity and maximize efficiency in growing crops. The product reduces surface tension of pesticide formulations, hence is majorly used in pesticides such as herbicides and insecticides.
 

It is also utilized as an emulsifier in agrochemical products as it remains unaffected by hard water and changes in pH level. Global pesticides market is anticipated to grow at around 4.5% annually up to 2027. Besides, increasing global agricultural chemicals production along with demand for low toxic ingredients in pesticide formulations will instigate segment growth.
 

Ethoxylates are used in herbicides, insecticides, fungicides, biocides, and spermicides formulations. Lauryl alcohol ethoxylate is widely used as an emulsifier and wetting agent in agrochemical formulations. Shrinking arable land due to rapid industrialization and population explosion has led to the need of improving agricultural output.
 

In developing countries of the APAC and MEA region, governments are focusing to improve the agricultural exports, this will augment business growth. Besides, widescale product availability along with favorable cost economics is escalating the product usage in agrochemicals sector.
 

Asia Pacific ethoxylates industry growth is attributed to steady growth of personal care, and agrochemicals industry

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Asia Pacific leads the global ethoxylates market share in 2020 and is anticipated to grow at a considerable rate of over 4.5% from 2021 to 2027. Large domestic surfactant market driven by China, Japan, and India is anticipated to escalate the market growth. These countries contribute to over 60% of the regional surfactant's demand. China is the largest producer of ethoxylates and its raw material ethylene oxide in the region. Moreover, presence of large agricultural sector supported by steady demand for crop protection products will supplement industry size. Besides robust growth in the manufacturing sector along with increasing disposable income in region is likely to drive demand through industrial and institutional cleaning products.
 

Asia Pacific is a leading region in global building & construction market, driven by rising population, industrialization, and urbanization, thereby propelling the product demand for paints and coating applications. Moreover, strong growth of pharmaceuticals and textiles industry supported by large ethoxylate production capacity is generating new growth opportunities for the manufacturers. The product is utilized in personal care products such as hair care and skincare majorly as emulsifiers and emollients. As per Loreal, Asia Pacific is the largest cosmetics & personal care market, accounting for 40% of the overall demand in 2020.
 

New product launches and acquisitions to remain prime business strategies

Global ethoxylates industry share is competitive with presence of large multinational corporations as well as regional manufacturers. Key market players operating in the business include Sasol Olefins & Surfactants, BASF SE, Oxiteno, The Dow Chemical Company, Ineos Group, Shell Chemicals, Clariant, India Glycols, Huntsman International, and Air Products & Chemicals. Foremost strategies observed among the industry participants include new product development, acquisitions & collaborations, integration, and distribution network expansion to enhance their market share.
 

In January 2019, INEOS Oxide announced the acquisition of Wilmar’s ethoxylation plant in France. This strategy will enable INEOS to expand its European ethoxylates business. The company aims at increasing ethylene oxide production capacity of the plant to reach 270 KT.
 

The ethoxylates market report includes in-depth coverage of the industry trends, with estimates & forecast in terms of volume (Kilo Tons) and revenue (USD Million) from 2016 to 2027, for the following segments:

By Product

• Alcohol
  • Natural alcohol ethoxylates
  • Synthetic alcohol ethoxylates
• Fatty Amine
• Fatty Acid
• Methyl Ester
• Glyceride

By Application

• Household & personal care
  • Laundry & Dishwashing Detergent
  • Industrial & Institutional Cleaning
  • Personal Care
• Agrochemicals
  • Herbicides
  • Fungicides
  • Insecticides
• Oil & gas
  • Foam Control & Wetting Agents
  • Lubricants & Emulsifiers
• Pharmaceuticals
• Others (Paints, Textiles, Leather, Paper)

The above information has been provided for the following regions and countries:

By Region

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Poland
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Malaysia
  • Indonesia
  • Thailand
  • Australia
• LATAM     
  • Brazil
  • Argentina
  • Mexico
• MEA
  • Saudi Arabia
  • UAE
  • South Africa