Ethoxylates Market Size By Product (Alcohol [Natural Alcohol Ethoxylates, Synthetic Alcohol Ethoxylates], Fatty Amine, Fatty Acid, Methyl Ester, Glyceride), By Application (Household & Personal Care [Laundry & Dishwashing Detergent, Industrial & Institutional Cleaning, Personal Care], Agrochemicals [Herbicides, Fungicides, Insecticides], Oil & Gas [Foam Control & Wetting Agents, Lubricants & Emulsifiers], Pharmaceuticals) Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

Published Date: May 2020  |  Report ID: GMI1826  |  Authors: Kunal Ahuja, Amit Rawat

Report Format: PDF   |   Pages: 160   |   Base Year: 2019

Summary Table of Contents Industry Coverage Methodology

Industry Trends

Ethoxylates market size exceeded USD 11 Billion, globally in 2019 and is estimated to grow at over 4% CAGR between 2020 and 2026. Growing demand for industrial & institutional cleaning products and surge in demand for non-ionic surfactants will propel the ethoxylates demand during the forecast period. 

Ethoxylates Market Statistics

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In an ethoxylation process, ethylene oxide is made to react with alcohols, fatty acids, methyl ester, glycerides, and fatty amines to produce ethoxylates or surfactants. Large function profiles of ethoxylates is enhancing its usage as cleaning agents, wetting agents, lubricants, degreasers, solubilizers, and emulsifiers. Ethoxylates find application in diverse sectors such as household & personal care, oil & gas, agrochemicals, pharmaceuticals, textiles, and paints & coatings.

Rapid expansion of the home & personal care industry accompanied supported by product usage in detergents is driving the ethoxylates market share. Ethoxylates are generally non-ionic surfactants and find usage as a degreaser and emulsifier. They can be used in applications such as powder detergents, fabric conditioners, liquid detergents, bars, and laundry pre-treatment products. The global cosmetics & personal care business is projected to grow at an average 5% annually up to 2026.

Ethoxylates market manufacturers are working in collaboration with end-use industries for developing products that meet their specific requirements. Large scale chemical manufactures have focused on vertical integration to reduce the impact of price variations and enhance their profit margins. For instance, in September 2019, BASF SE announced to expand its integrated EO & derivatives production capacity in Belgium by 400 thousand metric tons.

Ease in raw material availability supported by increasing raw material production is likely to support the ethoxylates market growth. Global ethylene oxide (EO) production capacity is projected to cross nearly 36 million tonnes by 2026. However, COVID-19 will have a severe impact on the ethoxylates demand, thus affecting the product prices. Also, stringent regulations pertaining to use of ethylene oxide and derivatives in personal care products can hamper industry advancement.

Ethoxylates Market Report Coverage
Report Coverage Details
Base Year:2019Historical Data for:2015 to 2018
Market Size in 2019:USD 11.4 BillionForecast Period:2020 to 2026
Forecast Period 2020 to 2026 CAGR:4.2%No. of Pages:160
2026 Value Projection:USD 14.3 Billion Tables, Charts & Figures:124
Geographies covered (10):U.S., Canada, Germany, UK, France, Italy, China, India, Japan, Brazil
Segments covered:Product, Application, Region
Growth Drivers:
  • Positive outlook for the home & personal care industry
  • Increasing demand from oil & gas industry
  • Technological advancements and product innovations
Pitfalls & Challenges:
  • Environment concerns regarding use of certain ethoxylates

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Superior functional profile of alcohol ethoxylates is supporting the product demand

Ethoxylates Market, By Product, 2019 (USD Million)

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Alcohol ethoxylates dominate the global ethoxylates market share and registered revenue sales over USD 2.7 Billion in 2019. The resultant product is a major class of non-ionic surfactant consisting of two components including the oleophilic fatty alcohol and the hydrophilic polyoxyethylene chain. Alcohol ethoxylates can be derived from natural sources as well as synthesized from petroleum products. Synthetically derived products hold a substantial share in the segment owing to large raw material availability.

The product is widely accepted in laundry detergents along with considerable applications in household cleaners, institutional & industrial cleaning, agriculture, cosmetics & personal care, and textiles. The surfactant enhances the solubilization and mixing of oil & water phases, thus supporting ethoxylates market expansion. It can also be used as emulsifiers, emollients, degreasers, wetting agent, and detergents.

Necessity to improve the agricultural productivity is enhancing the use of agrochemicals

  Ethoxylates Market by Application

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Moreover, the product is utilized in agrochemicals as an emulsifier as it remains unaffected by hard water and changes in pH. Necessity to improve the agricultural output owing to rising population is driving the demand for ethoxylates. Ethoxylates are used in herbicides, insecticides, and fungicides. In developing countries in APAC and MEA government is focusing to improve the agricultural exports thus supporting the ethoxylates market value. Moreover, ease in availability of ethoxylates along with favorable cost economics is escalating the product usage.

Positive outlook for surfactant industry in Asia Pacific region

Ethoxylates Market by Region

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Asia Pacific leads the global market share in 2019 and is anticipated to grow at a considerable rate over 4% from 2020 to 2026. Large domestic surfactant market driven by China, Japan, and India is anticipated to escalate the ethoxylates market growth. These countries contribute to over 60% of the regional surfactants demand. Surging agrochemical industry supported by large ethoxylate production capacity is generating new growth opportunities for the manufacturers.

The product is utilized in personal care products such as hair care and skin care majorly as emulsifiers and emollients. As per Loreal, Asia Pacific is the largest cosmetics & personal care business, accounting for 39% of the overall demand in 2018.

New product launches and acquisitions to remain prime business strategies

Global ethoxylates market share is competitive with presence of large multinational corporations as well as regional manufacturers. Key market players operating in the business includes Sasol Olefins & Surfactants, BASF SE, Oxiteno, The Dow Chemical Company, Ineos Group, Shell Chemicals, Clariant, India Glycols, Huntsman International, and Air Products & Chemicals. Foremost strategies observed among the industry participants include new product development, acquisitions & collaborations, integration, and distribution network expansion to enhance their market share.

In January 2019, INEOS Oxide announced the acquisition of Wilmar’s ethoxylation plant in France. This strategy will enable INEOS to expand their European ethoxylates business. The company aims at increasing the ethylene oxide production capacity of the plant at 270 KT.

The ethoxylates market report includes in-depth coverage of the industry trends, with estimates & forecast in terms of volume (Kilo Tons) and revenue (USD Million) from 2015 to 2026, for the following segments:

By Product

  • Alcohol
    • Natural alcohol ethoxylates
    • Synthetic alcohol ethoxylates
  • Fatty Amine
  • Fatty Acid
  • Methyl Ester
  • Glyceride

By Application

  • Household & personal care
    • Laundry & Dishwashing Detergent
    • Industrial & Institutional Cleaning
    • Personal Care
  • Agrochemicals
    • Herbicides
    • Fungicides
    • Insecticides
  • Oil & gas
    • Foam Control & Wetting Agents
    • Lubricants & Emulsifiers
  • Pharmaceuticals
  • Others (Paints, Textiles, Leather, Paper)

The above information has been provided for the following regions and countries:

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Poland
  • APAC
    • China
    • India
    • Japan
    • South Korea
    • Malaysia
    • Indonesia
    • Thailand
    • Australia
  • LATAM     
    • Brazil
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa


Frequently Asked Questions (FAQ) :

The worth of ethoxylates market is expected to reach a valuation of USD 14 billion by 2026.
Overall ethoxylates market would exhibit a crcr of 4% through 2026.
According to the report published by Global Market Insights Inc., the ethoxylates business is supposed to attain $14.3 billion by 2026.
Positive outlook for the home & personal care industry, increasing demand from oil & gas industry, and technological advancements and product innovations are major key factors expected to drive the growth of global market.
Dow Chemical Company, BASF SE, Royal Dutch Shell, Huntsman International LLC, Stephan Company, Clariant AG, E.I. du Pont de Nemours and Company, Sasol Limited, India Glycols Limited, Ineos Group Limited, Solvay, Venus Etholyethers, Rimpro India, SABIC, Saibaba Surfactants, Evonik Industries, Mitsui Chemicals are some of the top contributors in the industry.
The alcohol ethoxylates segment registered a major share in 2019 and is projected to record a remarkable growth rate throughout the forecast period.

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Premium Report Details

  • Published Date: May 2020
  • Pages: 160
  • Tables: 115
  • Charts / Figures: 9
  • Companies covered: 17
  • Countries covered: 10

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