Customer Information System (CIS) Market Size, Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 - 2026
Report ID: GMI3018
Customer Information System Market size is expected to register an excellent growth over the forecast timeline as rising digital technology trends and changing customer behavior will drive the CIS industry demand. Mobile, IoT, and cloud technologies are creating massive changes in the way the data is distributed, managed, and used. The customers’ demand to be in control of their utility billing and consumption is a major factor driving the market growth. The CIS is a vital constituent of the meter-to-cash value chain for energy, electric, and natural gas utilities.
The growing government smart city initiatives also assist in augmenting the market growth. The smart cities are using innovative technologies to improve sustainability thereby managing the water, transport, infrastructure and energy in a better and smarter way. The customer information system solutions assist in improving customer experience by providing timely consumption and billing details. It provides robust rate calculators and bill processing engines along with account, customer, and multi-service management capabilities.
The CIS also offers features that are capable of supporting customer data entity and promoting a single point for customer contact. It also provides access to raw data, allowing utilities to design, execute, and manage customized marketing programs. The CIS also efficiently gathers and manages customer information, improves system operations, supports new marketing initiatives, provides flexible billing of commodities & services, and leverages e-commerce and the Internet, driving the CIS market growth.
The cybersecurity challenge is a major parameter hampering market growth. Around 20% of the organizations lack disaster recovery solutions, which enable malicious attackers to attack the CIS, hacking critical customer information. Hence, it is essential for organizations to adopt a disaster recovery strategy, improving customer data protection.
The services segment is growing at a fast rate in the market with CIS providers offering these services to either third-party providers or an in-house service team. The support services are growing at the fastest rate as they concentrate on proficiently managing the customer’s business applications along with providing 24/7 assistance, product updates, and repairing & testing services. By offering these services, the utility companies are able to meet the rising customer expectations, gaining a competitive edge in the market.
The customer information system market has penetrated into different application areas including electricity & power management, water & wastewater management, and utility gas management. The water & waste management segment dominates the CIS market as the government is globally taking strategic steps to curb the wastage of water by enabling smart distribution of water depending on the customers’ usage pattern and area population. Furthermore, the increasing water consumption has made water utilities a dominant force in CIS selection and implementation market. Water utility companies are also looking toward fixing their legacy billing systems with high level CIS, allowing utility providers to take advantage of the latest version of CIS software.
North America leads the global customer information system (CIS) market due to the rising adoption of CIS solutions and growing consumption rate of energy and related utilities. The government initiatives aimed at reducing the energy consumption also drive the market growth. POWER initiative, Effective Utility Management (EUM), and Grid Modernization Initiative (GMI) are the major projects undertaken by the U.S. government, contributing to the market growth. Furthermore, the region is a home to some of the leading customer information system providers including Oracle and IBM, driving regional growth. Europe also holds a large share in the global CIS market as the companies operating in this region are accepting new technologies and innovations thereby bringing about changes in their legacy systems. The companies are also investing huge funds in the R&D to develop advanced electricity networks, accelerating the market growth.
The customer information system market is fragmented with the presence of a significant number of vendors. Some of the major players present in the market are Open International, Oracle, SAP, Cayenta, Agility CIS, Northstar Utilities, IBM, Wipro, Vertexone, EG, Efluid, Hydro-comp, Avertra, Indra, Gentrack, Hansen, Advanced Utility System, Fathom, and ATS. These companies are entering into strategic partnerships to expand their market presence and gain a larger customer base in the extremely lucrative market.
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