Collagen Supplement Market Size & Share 2023 to 2032
Market Size by Source (Bovine, Marine, Porcine, Others), by Form (Pills & Gummies, Drink/ Liquid, Powder), by Distribution Channel (Pharmacy, Online Stores, Specialty Stores), by Application & Forecast.
Report ID: GMI5318
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Published Date: February 2023
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Report Format: PDF
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Authors:
Kiran Pulidindi, Kunal Ahuja
Collagen Supplement Market Size
Collagen Supplement Market size surpassed USD 1 billion in in 2022 and is projected to expand at more than 6.5% CAGR from 2023 to 2032, driven by rising product penetration in the food & beverage sector in emerging countries.
Collagen Supplement Market Key Takeaways
Market Size & Growth
Key Market Drivers
Challenges
The growing demand for collagen-based additives in food products on account of increasing knowledge of the benefits of collagen has boosted product adoption. Furthermore, the positive inclination of wellness brands in collagen for their business expansion is set to fuel product demand. For instance, in February 2022, Nestle Health, a nutritional science company under food & beverage giant Nestle SE, acquired the largest collagen production brand, Vital Protein.
The burgeoning demand for dietary supplements is also pushing industry growth. Mounting health consciousness is bolstering the adoption of alternatives to boost their immune systems. These dietary supplements help in fulfilling the average requirement of vitamins in their body. Moreover, the mounting approval of regulatory agencies is encouraging people to trust these additives, resulting in increased product sales. Recently, the U.S. FDA approved Wasabi leaf, as a new dietary ingredient that increases collagen synthesis, opening gates for domestic collagen brands to introduce vegan products.
Growing veganism trend may restrain industry progression
The gradual popularity of veganism is impeding collagen supplement market growth. The pandemic also led to a consumer behavioral shift, encouraging people to either reduce or cancel animal-based products buying. As per a report by the Vegan Society, 1 in 4 British people reduced their animal product consumption during the COVID-19 pandemic, which is expected to rise in the coming years. Nonetheless, rising awareness among industry participants regarding the demand dynamics is likely to help them launch new vegan collagen products, such as the Beauty Glow, a 100% vegan product by skincare product manufacturer ZENii London.
Collagen Supplement Market Analysis
In terms of source, the collagen supplement market from bovine segment is slated to garner a revenue of over USD 1 billion by 2032. The easy availability and advantages of these supplements for ortho disorders, including osteoporosis and scoliosis, are promoting the demand for bovine-sourced collagen. Additionally, the booming cattle industry across the world is anticipated to stimulate segment growth.
The nutraceuticals segment in the collagen supplement market is predicted to reach a valuation of USD 800 million by 2032. The surging awareness regarding the benefits of nutraceutical collagen for skin, such as strong bones, elasticity & hydration, resilience, and so on, is foreseen to foster product adoption. In a recent study, nutraceutical collagen peptides demonstrated an excellent ability to support cutaneous wound closure in Vitro, posing as a novel therapeutic approach for managing such wounds in young and elderly people.
Powder collagen supplement market size is poised to exceed at around USD 1.5 billion by 2032. The easy availability of collagen protein in powder form as a result of prominent product launches by market players is aiding segment progression. To cite an instance, in March 2022, Pura Collagen, a collagen manufacturer, introduced its new Protect, a collagen powder with ginger and orange flavors that can be easily dissolvable and collagen-rich tissues.
In terms of distribution channel, the collagen supplement market from online stores segment is anticipated to depict nearly 8% growth rate between 2023 and 2032, attributed to more people using online shopping platforms to buy supplements in different nations across the world. As per a report in 2022, the number of online buyers reached 268 million in the United States, which is estimated to rise by 17 million by 2025. Total sales of makeup products in the US increased by 90% during the pandemic due to the e-commerce shift, which is slated to facilitate segment growth.
North America collagen supplement market is predicted to register more than USD 950 million by 2032. The growing number of geriatric patients, especially in the U.S., has promoted the consumption of collagen supplements. According to the Population Reference Bureau, the United States has a 16% geriatric population with over 52.76 million people who are prone to chronic illnesses. Collagen activates healthy aging by providing natural protein while reducing fat and sugar, which is driving product uptake.
Collagen Supplement Market Share
Top companies operating in the collagen supplement industry are
These firms mainly engage in rigorous R&D initiatives and partnerships to stay ahead in the competitive landscape. For instance, in August 2022, The Shiseido Beauty Innovations Fund, established by Shiseido Co, Limited, a cosmetic company, announced an investment in Trautec as a lead investor in order to boost its R&D programs and develop novel products.
Impact of the COVID-19 pandemic
As a result of the health-related benefits of collagen, the COVID-19 pandemic witnessed a positive consumer shift toward collagen peptides and dietary supplements to improve their immunity. The coronavirus outbreak fueled the demand for collagen supplements due to extensive stockpiling, health consciousness among consumers, and effective research innovations proving its benefits against the infection. A June 2020 study by the Illinois Institute of Technology concluded that collagen carries major histocompatibility complex (MHC) recognition or a key immunoreceptor that helps the body prevent the invasion of pathogens viruses and cancer. In addition, in the post-pandemic scenario, increased consumer access to retail stores and sales channels is set to proliferate product adoption.
This collagen supplement market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in thousand tons and revenue in USD million from 2018 to 2032, for the following segments:
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Market, By Source
Market, By Form
Market, By Distribution Channel
Market, By Application
The above information has been provided for the following regions and countries:
Research methodology, data sources & validation process
This report draws on a structured research process built around direct industry conversations, proprietary modelling, and rigorous cross-validation and not just desk research.
Our 6-step research process
1. Research design & analyst oversight
At GMI, our research methodology is built on a foundation of human expertise, rigorous validation, and complete transparency. Every insight, trend analysis, and forecast in our reports is developed by experienced analysts who understand the nuances of your market.
Our approach integrates extensive primary research through direct engagement with industry participants and experts, complemented by comprehensive secondary research from verified global sources. We apply quantified impact analysis to deliver dependable forecasts, while maintaining complete traceability from original data sources to final insights.
2. Primary research
Primary research forms the backbone of our methodology, contributing nearly 80% to overall insights. It involves direct engagement with industry participants to ensure accuracy and depth in analysis. Our structured interview program covers regional and global markets, with inputs from C-suite executives, directors, and subject matter experts. These interactions provide strategic, operational, and technical perspectives, enabling well-rounded insights and reliable market forecasts.
3. Data mining & market analysis
Data mining is a key part of our research process, contributing nearly 20% to the overall methodology. It involves analysing market structure, identifying industry trends, and assessing macroeconomic factors through revenue share analysis of major players. Relevant data is collected from both paid and unpaid sources to build a reliable database. This information is then integrated to support primary research and market sizing, with validation from key stakeholders such as distributors, manufacturers, and associations.
4. Market sizing
Our market sizing is built on a bottom-up approach, starting with company revenue data gathered directly through primary interviews, alongside production volume figures from manufacturers and installation or deployment statistics. These inputs are then pieced together across regional markets to arrive at a global estimate that stays grounded in actual industry activity.
5. Forecast model & key assumptions
Every forecast includes explicit documentation of:
✓ Key growth drivers and their assumed impact
✓ Restraining factors and mitigation scenarios
✓ Regulatory assumptions and policy change risk
✓ Technology adoption curve parameter
✓ Macroeconomic assumptions (GDP growth, inflation, currency)
✓ Competitive dynamics and market entry/exit expectations
6. Validation & quality assurance
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Our triple-layer validation process ensures maximum data reliability:
✓ Statistical Validation
✓ Expert Validation
✓ Market Reality Check
Trust & credibility
Verified data sources
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Industry databases
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Regulatory filings
Government procurement records and policy documents
Academic research
University studies and specialist institution reports
Company reports
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Expert interviews
C-suite, procurement leads, and technical specialists
GMI archive
13,000+ published studies across 30+ industry verticals
Trade data
Import/export volumes, HS codes, and customs records
Parameters studied & evaluated
Every data point in this report is validated through primary interviews, true bottom-up modelling, and rigorous cross-checks. Read about our research process →