Breastfeeding Accessories Market Size By Product (Breast Milk Bottles, Breast Milk Storage Bags, Sore Nipple Cream, Nursing Pads, Cleaning Products, Nipple Shields, Breast Shells), Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, France, Spain, Italy, Russia, China, India, Japan, Brazil, Mexico, South Africa, Saudi Arabia), Application Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024
Published Date: June 2017 | 95 Pages | Report ID: GMI1820 Report Format: PDF
Breastfeeding Accessories Market size was over USD 650 million in 2016, with projected growth of over 10% CAGR from 2017 to 2024.
U.S. Breastfeeding Accessories Market size, By Product, 2013-2024 (USD Million)
Increasing awareness regarding importance of breastfeeding coupled with rising breastfeeding rates will drive breastfeeding accessories market growth over the forecast timeframe. Spurring number of working mothers will propel business expansion. Working mothers rely on usage of technology solutions such as breast pumps for breast milk collection owing to busier schedules and haste to rejoin work post maternity.
Adoption and implementation of policies such as the International Code of Marketing of Breastmilk Substitutes which forbids the promotion of various breast milk substitutes will boost market growth. Approximately 135 countries across the globe have incorporated some provisions of this code.
Presence of favorable reimbursement scenario for breast pumps has fostered the usage of accessories market across the regions. The demand for breastfeeding accessories such as breast milk storage bags and cleaning products will escalate over the coming years.
Aggressive marketing campaigns undertaken by milk formula manufacturers has increased the adoption of breast milk substitutes, such as infant formulas. Growing acceptance of breast milk substitutes among new mothers should impede industry growth. Furthermore, high cost incurred due to frequent replacement and repurchase of breastfeeding accessories will restrain business growth.
Breastfeeding Accessories Market, By Product
Breast milk bottles dominated the breastfeeding accessories market and is expected to follow a similar trend over the forecast years. Compatibility of bottles with breast pumps as well as for feeding purpose and the ease of milk storage should boost industry demand.
Sore nipple cream demand will grow at a rapid pace due to growing number of new mother population experiencing nipple soreness and tenderness. Ability of sore nipple cream to soothe and protect soared nipples coupled with improved healing should boost product usage.
Nipple shields will witness lucrative growth due to its ability to provide improved latch-on if the mother has flat or inverted nipples. It protects sore or damaged nipples and assist infant feeding through mother’s breast. Nipple shields also help in overcoming latch-on problems due to engorgement.
Breastfeeding Accessories Market, By Region
U.S. accounted for the largest breastfeeding accessories market share in 2016. Increasing breastfeeding rates will serve to be a high impact rendering factor for business growth. Increasing number of live births at hospitals assists mothers in initiating and continuing breastfeeding rates. Growing technology adoption such as breast pumps for breast milk collection owing to hectic work schedules and lack of mandated paid maternity leaves will fuel market growth. Encouragement and support provided to breastfeeding mothers through breastfeeding advocacy groups and lactation consultants will further augment breastfeeding accessories market expansion.
Russia breastfeeding accessories market is slated to exhibit lucrative growth during the forecast timeframe. Presence of breastfeeding culture with high lactation initiation rates will boost breastfeeding accessories demand. Increasing professional support for breastfeeding along with breastfeeding friendly legislations will further propel market growth.
Brazil breastfeeding accessories market is anticipated to witness rapid growth over the forecast period. Increasing promotion of breastfeeding coupled with rising breastfeeding rates will drive future market growth. Presence of extensive human milk bank network will boost industry expansion.
Competitive Market Share
Some of the prominent industry players include Medela, Pigeon Corporation, Ardo Medical, Ameda, Koninklijke Philips, NUK USA, Bailey Medical, Linco Baby Merchandise Works, Whittlestone, Hygeia Health, Büttner-Frank, Mayborn Group, Acute Ideas, and KaWeCo.
The industry participants resort to strategic initiatives such as acquisitions and new product developments to strengthen their footholds in the breastfeeding accessories market. For instance, in 2016 Lansinoh Laboratories (Pigeon Corporation) launched Lansinoh Ultimate Protection Nursing Pads.
Breastfeeding Accessories Industry Background
Breastfeeding accessories market is undergoing rapid development owing to the rising awareness pertaining to the benefits of breastfeeding, consequential rise in breastfeeding rates along with growing adoption of technology for breast milk collection. The industry players focus on providing lactating mothers with enhanced comfort, convenience and ease during the lactation process through the use of breastfeeding accessories. The accessories also enable the mother to better express their milk and store it for use during a later point in time. Technological advancements along with new product development will aid industry expansion. Presence of large unmet needs along with growing per capita incomes levels in Asia Pacific, Middle East and African countries will present lucrative future growth opportunities.
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