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Breastfeeding Accessories Market Size By Product (Breast Milk Bottles, Breast Milk Storage Bags, Sore Nipple Cream, Nursing Pads, Cleaning Products, Nipple Shields, Breast Shells), COVID-19 Impact Analysis, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027

  • Report ID: GMI1820
  • Published Date: Dec 2021
  • Report Format: PDF

Industry trends

Breastfeeding Accessories Market size valued at USD 920 million in 2020 and is projected to grow at around 11.9% CAGR from 2021 to 2027. Increasing number of working women coupled with growing adoption in developing and developed countries is likely to boost the industry growth.

The percent of working women has substantially risen due to economic liberation of women and favourable access to education, growing service sector and high cost of living. Busier schedules owing to working coupled with increasing need to re-join workplace post maternity leave has increased the use of breast pumps.

Breastfeeding Accessories Market

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Rising awareness regarding importance of breastfeeding as a result of various government as well as non-government initiatives, emerging hospital practices and educational efforts to increase breastfeeding rate will stimulate market expansion. For instance, the World Breastfeeding Week is arranged annually between 1st and 7th August to promote breastfeeding and enhance babies’ health worldwide. Additionally, favourable demographic changes in the U.S. and Europe along with increasing acceptance of technology including breast pumps for collecting breast milk will drive the industry statistics. However, growing usage of breastmilk substitutes may decrease the demand for breastfeeding accessories to a certain extent.

Breastfeeding accessories market experienced neutral impact in global pandemic. According to the International Breastfeeding Journal, the rate of breastfeeding reduced during COVID-19 outbreak as mother and new-borns were separated led by positive cases in August 2020.

Significant preference for low cost and durable breastfeeding accessories

Breast milk bottles segment held over 21% of the revenue share in 2020. Growing requirement of safe and long-term storage of breast milk will increase the use of breast milk bottles.

Advantages pertaining to the usage of breastmilk bottles including direct pumping of milk from pumps into the bottle, integrity retaining design, and leakage preventing screw are main features favourable for users. Other than the advantages, factors such as rising number of working mothers, declining trend of direct breast feeding seen in developed economies and irregularities in breastmilk supply contributes to its rapid adoption, especially in industrialized nations. Compatibility of bottles with breast pumps as well as for feeding purposes coupled with ease of milk storage will augment the market demand.

Increasing demand for breastfeeding accessories in North America

North America Breastfeeding Accessories Market Size, By Country

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North America accounted for more than 47% of the breastfeeding accessories market share in 2020. The regional revenue is majorly fuelled by high awareness and growing demand for advanced breastfeeding accessories. Moreover, growing usage of technology owing to increasing hectic lifestyles will further augment business expansion.

Increasing number of births at baby-friendly hospitals and encouragement provided by various lactation support groups will further propel the regional industry demand. However, high cost incurred due to need of frequent replacement or repurchase of breastfeeding accessories will restrain the market growth.

Product launch strategies are supporting the organizations in offsetting the business growth

The breastfeeding accessories industry consists of several players including Acute Ideas Co. Ltd., Ameda AG, Ardo Medical, Bailey Medical, Büttner-Frank GmbH among others. These companies are adopting several expansion and growth strategies such as partnerships, acquisitions and product launches to increase their market presence.

This market research report on breastfeeding accessories includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2016 to 2027 for the following segments:

Market, By Product

  • Breast Milk Bottles
  • Breast Milk Storage Bags
  • Sore Nipple Cream
  • Nursing Pads
  • Cleaning Products
  • Nipple Shields
  • Breast Shells
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Russia
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
Authors: Sumant Ugalmugle, Rupali Swain

Frequently Asked Questions (FAQ) :

The market for breastfeeding accessories crossed USD 920 million in 2020 and will witness a CAGR of over 11.9% through 2027, says this GMI report.

Breast milk bottles segment had captured over 21% of the market share in 2020 owing to the increasing product demand driven by the rising need for safe and long-term storage of breast milk.

North America market held around 47% of the revenue share in 2020 owing to the high awareness and growing demand for advanced breastfeeding accessories in the region.

Breastfeeding accessories industry consists of various players including Acute Ideas Co. Ltd., Ameda AG, Ardo Medical, Bailey Medical, Büttner-Frank GmbH among others.

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Premium Report Details

  • Base Year: 2020
  • Companies covered: 14
  • Tables & Figures: 86
  • Countries covered: 15
  • Pages: 100

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