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Sex Toys Market – By Product, By End User, By Distribution Channel - Global Forecast, 2025 – 2034
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Sex Toys Market
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Premium Report Details
Base Year: 2024
Companies covered: 10
Tables & Figures: 153
Countries covered: 22
Pages: 135
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Sex Toys Market Size
The global sex toys market size was estimated at USD 25.4 billion in 2024. The market is expected to grow from USD 27.5 billion in 2025 to USD 59.7 billion in 2034, at a CAGR of 9% from 2025 to 2034. Sex toys are the devices that are designed in various shapes and sizes to enhance the stimulation and sexual pleasure among men and women. They are intended to use either as a part of sexual activity or during solo masturbation.
The growth of the global market is highly attributed due to the increasing acceptance among the individuals worldwide. In recent years, there is a steady growth in the acceptance of the same sex marriage, sexual diversity and exploration, which in turn acts as a key accelerator for the growth of the market.
For instance, according to estimates, the view of homosexuality among men as morally acceptable has seen a constant growth over the years, mounted from 40% to 64% from 2001 to 2024. Moreover, the fraction of population considering homosexuality ethically wrong has been declined from 53% to 33% from 2001 to 2024. Therefore, the growing destigmatization of homosexuality and conversation pertaining to the sexual pleasure and health is reshaping an individual’s attitude towards sex toys. Thus, this shift is stimulating the open purchase behavior of these toys among individuals, which in turn is propelling the customer base among different demographics and age group.
Furthermore, the global pandemic has affected millions of individuals worldwide, stemming into high mortality. Additionally, the COVID-19 pandemic positively influenced sex toys market growth owing to the decreased physical contact among individuals which in turn stimulated the inclination of individuals to purchase sex toys in order to fulfil their sexual needs and to avoid mental health issues.
For instance, in 2022, as per the study published in the national center for biotechnology information (NCBI), the sales of the sex toys doubled in UK, Australia, Denmark, Colombia, and tripled in New Zealand during the COVID-19 pandemic. Moreover, several industry participants introduced varied online campaigns and offered several sexual wellness products, which is estimated to reach USD 75.7 billion by 2032, that propelled the market growth during this phase.
Sex Toys Market Trends
Sex Toys Market Analysis
Based on product, the market is divided into vibrators, dildo, bondage accessories, male masturbator, anal toys, love egg/kegel balls, and other products. The global market was estimated at USD 25.4 billion in 2024. The vibrators segment is estimated to account for USD 18.4 billion by the end of 2034.
Based on end user, the sex toys market is bifurcated into male and female. The female segment accounted for USD 18.4 billion with a revenue share of 72.4% in 2024.
Based on distribution channel, the sex toys market is classified into online stores, drug stores, hypermarkets and supermarkets, and specialty stores. The online stores segment is estimated to account for USD 36.5 billion by the end of 2034.
The U.S. sex toys market is forecasted to reach USD 18.4 billion by 2034.
Europe: The sex toys industry in the UK is projected to grow significantly from 2025 to 2034.
Asia Pacific: The sex toys market in the Japan is projected to grow significantly from 2025 to 2034.
Latin America: The sex toys industry in the Mexico is projected to grow significantly from 2025 to 2034.
Sex Toys Market Share
The top 5 players of the market account for approximately 40% of the market share which includes companies such as LELO, Lovehoney Group, Doc Johnson Enterprises, BMS Factory, Fun Factory, among others. These companies maintain their dominance in the market through innovative product launches, extensive distribution networks and premium offerings.
Moreover, strategic partnerships with sexual wellness experts, e-commerce platforms, among others play a primary role in advancing the development of products. Additionally, the expansion of public awareness through the campaigns, social media platform and endorsement of these products through the influencer will encourage consumers interest in sex toys, enabling market players to strengthen their position in this growing sector.
Sex Toys Market Companies
Some of the eminent market participants operating in the sex toys industry include:
Sex Toys Industry News:
The sex toys market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:
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Market, By Product
Market, By End Use
Market, By Distribution Channel
The above information is provided for the following regions and countries: