Bleaching Agents Market Size By Type (Peroxide Based, Chlorine Based, Reducing Agents), By Application (Pulp & Paper, Water Treatment, Textile, Construction, Healthcare), Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, France, Spain, Italy, China, India, Japan, Australia, Malaysia, Indonesia, Brazil, Mexico, South Africa, Saudi Arabia, UAE), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2018 – 2025

Published Date: October 2018 | 223 Pages | Report ID: GMI2525 Report Format: PDF

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Industry Trends

Bleaching Agents Market size was over USD 55 billion in 2017 and is projected to expand at 6.5% CAGR over the forecast timeframe.

U.S. bleaching agents market size, by application, 2014 - 2025 (USD Billion)
U.S. bleaching agents market size, by application, 2014 - 2025 (USD Billion)


Increasing bleaching activities in various sectors such as pulp & paper, textile, construction, etc. is probable to make significant impact on the bleaching agents market size during the forecast timeframe. Strong product demand in the production of pulp & paper and rapidly rising water purification practice mainly in the Asia Pacific is expected to drive the bleaching agent’s market size in the coming years. The product is extensively used in removing stains from clothes or makes them color-less depending upon quantity applied.

Stringent environmental regulations imposed to promote eco-friendly products (phenolic based bleaching agent, hydrogen peroxide, enzymes, etc.) to limit contaminants in the ecosystem will help boost product demand, which will have subsequent positive impact on the bleaching agent market size in the coming years. For instance, Jack and Jones (denim brand) collaborated with CHT Group, a textile chemical producer to replace use of hazardous bleaches in the production of its jeans by a new organic bleach agent in July 2018. Furthermore, rising water contamination from the industrial activities mainly in China and India has propelled product demand for waste water treatment, which will have positive impact on the bleaching agent’s market size during the forecast timeframe.

Health issues related to the bleaching agents such as damage to skin, eye, lung and stringent government regulations related to product usage in various countries may restrict the global bleaching market size growth over the projected timespan. However, rising green products/alternatives such as pine oil, hydrogen peroxide and phenolic disinfectants which are environmentally friendly as compared to chlorine based bleaching agents will generate ample opportunities to the bleaching agents market growth over the forecast time spell.

Bleaching Agents Market, By Type

China bleaching agents market share, by type, 2017
China bleaching agents market share, by type, 2017


Based on the product type, the bleaching agent market size is classified into peroxide based, chlorine based, reducing agents, enzymes and phenolic based bleaching agents. Chlorine based bleaching agent generated over USD 14.5 billion in 2017. They are mainly used as disinfectant and as laundry cleaning product which helps in destroying germs. The product finds application for cleaning swimming pools to keep them free of waterborne germs which may cause diarrhea, swimmer’s ear, etc. According to the Association of Pool & Spa Professionals (APSP), U.S. consists of 10.4 million residential and 309,000 public swimming pools, which will have subsequent positive impact on the chlorine based bleaching agents demand for cleaning purposes, thereby resulting in escalating bleaching agents market share in the projected timeframe.

Bleaching Agents Market, By Application

Based on applications, the market is categorized into pulp & paper, water treatment, textile, construction, healthcare, electronics and food & beverage. Bleaching agents market size for water treatment is expected to grow at a CAGR close to 5.5% in the forecast period. Rapid industrialization & urbanization in the emerging economies such as India, Malaysia and Indonesia have witnessed strong growth in its industrial activities and a consistently growing need to treat contaminated water. These trends will propel product demand as they are widely used in water treatment activities owing to its excellent disinfectant properties.

Waste water treatment processes are widely applicable across industrial and residential sector due to the rising environmental & aquatic concerns. Scarcity of clean water, danger to aquatic lives, growing water borne diseases etc. are some of the major reasons for treating waste water. Several European nations are upgrading and developing waste water treatment plants to contest its water scarcity which will directly propel the market demand in the near future.

Bleaching Agents Market, By Region

Asia Pacific bleaching agents market generated revenue close to USD 17.5 billion in 2017.  This is mainly attributed to gradual rise in hydrogen peroxide demand from pulp & paper and chemical industries in countries including India and China. For instance, rising pulp & paper industry applications, such as printing digital pictures, social books, flex printing and other types of keepsakes, is increasing which is likely to upsurge demand for paper in the form of packaging. These trends will result in propelling product demand and will contribute significantly towards the market size during the forecast timeframe.

North America is witnessed to be contributing a healthy revenue share towards bleaching agents industry owing to high chlorine based bleaching agent consumption. Moreover, rising government investments in waste water treatment plants will also drive the industry in the coming years.

Competitive Market Share

Bleaching agents market share is highly competitive due to the presence of various prominent industry share contributors i.e. BASF, Solvay, Arkema, PPG Industries, Ashland, AkzoNobel, Clariant Evonik, DowDuPont, Mitsubishi Inc., Sigma-Aldrich Co., Aditya Birla Inc. and Kemira Oyj.

Key industry players are focusing on strategic acquisitions for expanding their product portfolio with new and innovative products to gain competitive edge over other manufacturers. For instance, AkzoNobel fully acquired joint venture of EkO peroxide LLC and OCI proxygene LLC in January 2016. Hydrogen peroxide is a key component of AkzoNobel’s bleaching chemical portfolio and this acquisition manufactures 70,000 tons of hydrogen peroxide per annum which will strengthen the company’s position in the market in North America.

Industry Background

Bleaching Agents Market

Bleaching agents are a substance that can whiten or decolorize other substances. Bleaching agents have extensive applications in various industries such as water treatment, pulp & paper, healthcare, textile etc. Chlorine based bleaching agents is witnessing rising industry share due to its extensive applications in waste water treatment, textile industry etc. Rising urbanization and industrialization in Asia Pacific, has triggered industrial activities which will have subsequent impact on product demand, thereby resulting in rising market size by 2025.

What Information does this report contain?

Historical data coverage: 2013 to 2017; Growth Projections: 2018 to 2025.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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