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Bleaching Agents Market Size, Share and Industry Analysis Report by Type (Peroxide Based, Chlorine Based, Reducing Agents) and Application (Pulp & Paper, Water Treatment, Textile, Construction, Healthcare), Regional Outlook, Competitive Market Share & Forecast, 2018 – 2025

  • Report ID: GMI2525
  • Published Date: Oct 2018
  • Report Format: PDF

Bleaching Agents Market Size

Bleaching Agents Market size was over USD 55 billion in 2017 and is projected to expand at 6.5% CAGR over the forecast timeframe owing to the increasing bleaching activities in various sectors such as pulp & paper, textile, construction, etc. and strong product demand in water purification practices, mainly in the Asia Pacific.

Bleaching Agents Market Outlook


Stringent environmental regulations imposed to promote eco-friendly products (phenolic based bleaching agent, hydrogen peroxide, enzymes, etc.) to limit contaminants in the ecosystem will help boost the bleaching agents market. For instance, Jack and Jones (denim brand) collaborated with CHT Group, a textile chemical producer to replace use of hazardous bleaches in the production of its jeans by a new organic bleach agent in July 2018. Furthermore, rising water contamination from the industrial activities mainly in China and India has propelled product demand for waste water treatment.

Health issues related to the bleaching agents such as damage to skin, eye, lung and stringent government regulations related to product usage in various countries may restrict the growth of global bleaching agents market over the projected timespan. However, rising green products/alternatives such as pine oil, hydrogen peroxide and phenolic disinfectants which are environmentally friendly as compared to chlorine based bleaching agents will generate ample opportunities for the market growth over the forecast time spell.

Bleaching Agents Market Analysis

Bleaching Agents Market by Type

Based on the product type, the bleaching agent market size is classified into peroxide based, chlorine based, reducing agents, enzymes and phenolic based bleaching agents. Chlorine based bleaching agent generated over USD 14.5 billion in 2017. They are mainly used as disinfectant and as laundry cleaning product which helps in destroying germs. The product finds application for cleaning swimming pools to keep them free of waterborne germs which may cause diarrhea, swimmer’s ear, etc. According to the Association of Pool & Spa Professionals (APSP), U.S. consists of 10.4 million residential and 309,000 public swimming pools, which will have subsequent positive impact on the chlorine based bleaching agents demand for cleaning purposes.

Bleaching Agents Market by Application

Based on applications, the market is categorized into pulp & paper, water treatment, textile, construction, healthcare, electronics and food & beverage. Water treatment application segment is expected to grow at a CAGR close to 5.5% through 2025. Rapid industrialization & urbanization in the emerging economies such as India, Malaysia and Indonesia have witnessed strong growth in its industrial activities and a consistently growing need to treat contaminated water. These trends will propel product demand as they are widely used in water treatment activities owing to its excellent disinfectant properties.


Wastewater treatment processes are widely applicable across industrial and residential sector due to the rising environmental & aquatic concerns. Scarcity of clean water, danger to aquatic lives, growing water borne diseases etc. are some of the major reasons for treating waste water. Several European nations are upgrading and developing waste water treatment plants to contest its water scarcity.

Asia Pacific bleaching agents market generated revenue close to USD 17.5 billion in 2017 due to gradual rise in hydrogen peroxide demand from pulp & paper and chemical industries in countries including India and China. For instance, rising pulp & paper industry applications, such as printing digital pictures, social books, flex printing and other types of keepsakes, is increasing which is likely to upsurge demand for paper in the form of packaging.

North America is witnessed to be contributing a healthy revenue share towards bleaching agents industry owing to high chlorine based bleaching agent consumption. Moreover, rising government investments in waste water treatment plants will also drive the bleaching agents market share in the coming years.

Bleaching Agents Market Share

Bleaching agents industry share is highly competitive due to the presence of various prominent industry share contributors i.e. :

  • BASF
  • Solvay
  • Arkema
  • PPG Industries
  • Ashland
  • AkzoNobel
  • Clariant Evonik
  • DowDuPont
  • Mitsubishi Inc
  • Sigma-Aldrich Co
  • Aditya Birla Inc
  • Kemira Oyj

Key industry players are focusing on strategic acquisitions for expanding their product portfolio with new and innovative products to gain competitive edge over other manufacturers. For instance, AkzoNobel fully acquired joint venture of EkO peroxide LLC and OCI proxygene LLC in January 2016. Hydrogen peroxide is a key component of AkzoNobel’s bleaching chemical portfolio and this acquisition manufactures 70,000 tons of hydrogen peroxide per annum which will strengthen the company’s position in the market in North America.

Industry Background

Bleaching agents are a substance that can whiten or decolorize other substances. Bleaching agents have extensive applications in various industries such as water treatment, pulp & paper, healthcare, textile etc. Chlorine based bleaching agents is witnessing rising industry share due to its extensive applications in waste water treatment, textile industry etc. Rising urbanization and industrialization in Asia Pacific, has triggered industrial activities which will have subsequent impact on product demand, thereby resulting in rising market size by 2025.

Bleaching agent market report includes in-depth coverage of the industry, with estimates & forecast in terms of volume in kilo tons and revenue in USD million from 2019 to 2025, for the following segments:

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By Type

  • Peroxide based
  • Chlorine based
  • Reducing agents

By Application

  • Pulp & paper
  • Water treatment
  • Textile
  • Construction
  • Healthcare
  • Others

The above information is provided on a regional and country basis for the following:

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Malaysia
    • Indonesia
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
Authors: Kiran Pulidindi, Akshay Prakash

Frequently Asked Questions (FAQ) :

Bleaching agents market size had exceeded USD 55 billion in 2017 and will witness a CAGR of 6.5% over 2018-2025 with rising demand in industries like pulp & paper, textile, construction, etc.

Chlorine based agents are most commonly used for bleaching and had accounted for revenue of over USD 14.5 billion in 2017 owing to increasing application for disinfection and laundry cleaning.

Asia Pacific bleaching agents market size had surpassed USD 17.5 billion in 2017 and will grow with rising demand for hydrogen peroxide in the regional pulp & paper and chemical industries.

BASF, Solvay, Arkema, Ashland, AkzoNobel, Clariant Evonik, DowDuPont, Mitsubishi Inc., Sigma-Aldrich Co., Aditya Birla Inc., etc. are the key manufacturers of bleaching agents.

The overall market revenue from water treatment applications will grow at nearly 5.5% CAGR up to 2025 owing to rapid urbanization and industrialization in developing countries.

Bleaching Agents Market Scope

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Premium Report Details

  • Base Year: 2017
  • Companies covered: 20
  • Tables & Figures: 327
  • Countries covered: 18
  • Pages: 223
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