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Base Year: 2024
Companies covered: 30
Tables & Figures: 165
Countries covered: 23
Pages: 235
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Biscuits and Crackers Market
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Biscuits and Crackers Market Size
The global biscuits and crackers market size was estimated at USD 108.8 billion in 2024. The market is expected to grow from USD 115.9 billion in 2025 to USD 206.2 billion by 2034, growing at a CAGR of 6.6%.
The market have been consistently growing to expand consumer's preference for convenient snack options. The rise in demand regarding urbanization and an overall shift in packaged food access further supports market expansion.
The product segmentation reachable in the market includes sweet biscuits, savory crackers, filled varieties, and specialty options such as those with functional health benefits. Sweet biscuits are further divided into smaller categories specializing in different flavor profiles. The market grows alongside shifts in consumer interests, hence the frequent changes in savory cracker demand.
Regionally, the Asia-Pacific market has emerged as the leading contributor to global demand. North America paired with Europe can be viewed as the steady position consumers. Africa and Latin America are emerging in the scene for Maggiore retail access and cheaper distribution further expanding economic growth.
In the long term, the biscuits and crackers market is anticipated to keep expanding in a positive direction through the forecast period. Growth is presumed to stem from more deeply rooted health awareness, increased participation in ‘on-the-go’ snacking, and innovations in product and packaging features. In particular, the growth of digital retailing is predicted to advance product accessibility which will further expand the market.
In terms of value, the consumption of biscuits and crackers is expected to grow approximately in line with value alongside consumption in developed economies where market penetration has plateaued. Increased urban population, changes in dietary patterns, and exposure to Western snacking are some froe factors that will drive demand in these developing economies.
The stated factors provided a foundation for sustained growth are expanding availability of organized retail, demographic changes, accompanied by improved in marketing shelf-life offered by a number of suppliers for a sustained period will be the drivers of growth in demand for the market throughout the next decade.
Additionally, the biscuits and crackers market has shown trends of growth over the past few years, and it is projected that this growth will carry on in the future. Looking ahead, its resilience in the past, along with strong demand for drivers, means that it will continue providing sustained value and volume increases globally.
Biscuits and Crackers Market Trends
Biscuits and crackers are made primarily with flour, sugar, fat, and salt, biscuits and crackers are baked sweet or savory snacks that are shelf-stable and more versatile than just accompaniments to a meal. Snacks and meals alike may be enjoyed by all age groups with biscuits and crackers, making them a truly global snack option.
In urban markets specifically, snacks like biscuits and crackers are greatly benefiting from the evolving consumer trends and retail strategies in the food industry. Increasing demand for on-the-go and portion-controlled snack packs displays a greater cultural shift towards convenience among busy urban citizens. These single-serve or resealable containers provide quick energy boosts without much hassle, ideal for commuters, students, and office workers. Having options of different pack sizes also compliments affordability and enhances impulsive buys.
The modern demand for easier-to-access items caused by increased concern on health combats the need for modern diet set professionals around the world. Consumers are now more interested in buying biscuits that are gluten-free, fiber rich or protein enriched. This allows for easier health tracking. This forces manufacturers to rethink their product formulations based on customer preferences to increase their sales using alternative flour, seeds, or other blends. Innovations in health-focused biscuits have now gone to the extremes of mainstream catering, heavily marking the boundary between pleasure and sustenance.
Accelerating this development is the rapid development in organized retail and commercial digital systems, particularly in developing regions. Supermarkets, hypermarkets, and web-based stores are not only improving the availability of biscuits but also expanding the range of biscuits that different consumers can access in urban and suburban locations. The most accessible, and often, most effective marketing strategy available, especially for niche or high-quality biscuits, is via e-commerce. This type of marketing deepens the reach of the product and allows refining in response from customers during the marketing, further improving the product’s marketed and mass-accepted design.
Trade Impact
The 2025 tariff escalation by the Trump administration has greatly mismanaged the supply chains, imports, and exports in the U.S. biscuits and crackers market. This was mainly due to a 145% tariff on some chosen goods from China since it caused a 20% drop in Chinese exports to the U.S. market. This resulted in massive loss of business as a consequence to increase in supply chain bottlenecks as well as heightened costs for packaging materials and ingredients on hand from China.
The retaliatory steps adopted by other nations have caused even more stress to the already wobbly market. China claimed as much as 125% over US exports. The EU on the other hand introduced retaliatory tariffs worth USD 29 billion which directly target food items such as biscuits and crackers. The U.S. doesn't remain the only loser as Canada and Mexico have joined the parade of discriminatory tariffs on U.S. processed foods aggravating the already difficult situation.
As a direct consequence, the position of the U.S. in the global market for exporting biscuits and crackers has dropped considerably. Tariffs have strained the market for biscuits and crackers, causing disruptions in the supply chain, a decline in exports, and heightened domestic prices, which underscores the effect of trade wars.
Biscuits and Crackers Market Analysis
An underlying shift in consumer sentiments alongside industry practices is remolding the global biscuits and crackers industry. One emerging trend is clean labeling which ensures the absence of artificial ingredients, as customers require clarity in the sourcing of ingredients and manufacturing processes. Another trend is the sustainability of packaging wherein manufacturers shift to more eco-friendly bioplastics or recyclable materials due to greater concern for the environment and rigorous policies.
Companies are also growing artificial intelligence (AI) and automation tools on the production lines to increase efficiency, minimize waste, and better meet the demands tailored to consumer needs. The impact of snacking as an experience is also prompting the use of more innovative biscuits featuring multi-sensory like layered textures and daring flavor combinations to cater to novelty-seeking consumers. Lastly, wellness-led indulgence has been emerging as consumers increasingly seek snacks that provide enjoyable yet functional benefits like improving one’s mood or aiding digestion.
The sweet biscuits type segment was valued at USD 49.1 billion in 2024, and it is anticipated to expand to 6.8% of CAGR during 2025-2034.
The biscuits and crackers market are subdivided by product type, each possessing distinct and unique growth patterns. Sweet biscuits remain the market leader in 2024 due to consumer demand paired with innovation in taste and texture, even though there are increasing concerns regarding health from sugar side. Savory biscuits and crackers are preferred more because of their low sugar and easy to consume nature, especially with the new gluten free and high protein variants. The growing health-conscious population fuels these segments as the focus is more on functional ingredients and fortification.
Sandwich biscuits do especially well through indulgent offerings and convenience; breakfast biscuits help with the need for quick, nutritious food in busy lifestyles. Artisan and specialty biscuits face limitations due to higher price points but cater to premium consumers with unique ingredients and quality. Other product types usually containing new or experimental products attempt to meet the demand for novelty and variety but struggle with dependability and consumer acceptance. These distinct product types serve a useful strategical purpose in meeting shifting consumer needs across health, indulgence, and convenience.
The wheat-based type segment was valued at USD 28.5 billion in 2024 and gained 6.9% CAGR from 2025 to 2034 with a market share of 26.0%.
Wheat based biscuits and crackers captured the biscuits and crackers market share in 2024 which was due to market consummate acceptance, cost effectiveness and versatile application across product types. The operand segment derives from robust supply chains, well established processing technologies, and broad formulation flexibility which makes wheat a preferred ingredient among manufacturers globally.
Its neutral taste and excellent baking attributes allow for flavor diversification from sweet to savory. Regardless of the heightened focus on health-conscious alternatives, such as gluten-free or multi-grain options, wheat-based products are still favored by most due to their low price, especially developing regions where price sensitivity is high.
However, suffers from increasing consumer awareness pertaining to gluten intolerance alongside clean-label movements. These trends compel manufacturers to improve formulations to include blends of wheat with highly nutritious components or fortification with vitamins and minerals. On the other hand, gluten-free and organic constituents are emerging into premium segments, especially with consumers concerned about their health and those who have limited diets. The enduring requirement for traditional taste and texture will continue to support the expansion of wheat-based products, however, the cross-branding of new innovations of hybrid recipes and sustainable sourcing will be vital to compete in a more diverse market.
U.S. biscuits and crackers market were valued at USD 32.1 billion in 2024 and expected to grow at a 6.9% CAGR from 2025-2034.
The U.S. biscuits and crackers industry stands as one of the most highly mature and high-consumption markets globally. The country's demand is strongly supported by the snacks culture in the country, high income levels, and extensive retail marketing by both domestic and international brands. Moreover, marketing by grocery chains supplying private labels these days add value to their products without comprising with the business of delivering quality products to their consumers.
Also, the U.S. market is experiencing strong demand from consumers regarding biscuits which are plant based, low on carbohydrates, and allergen free aligning with the broader dietary and wellness trends. Incorporation of technology in production and supply chain processes such as smart packaging and automated baking lines are further improving product consistency and shelf life, crucial for competitiveness. The legal framework in regard with labeling does not restrict with the FDA’s defined limits on ingredients and innovation claiming consumer safety which on the other hand is driving product development.
The U.S. remain a dominant player in the global biscuits and crackers market, further expanding their scope to the rest North America. Canada and Mexico fulfill the demand from the U.S. through their own emerging purchasing habits. The purchasing habits of Canadians is shifting as more and more consumers prefer eco-friendly and organic products which in turn is forcing brands to adapt.
On the other hand, Mexico is experiencing greater product penetration due to the rise of urbanization and developed retailing. Trade partnerships in the area, like USMCA, have removed border restrictions which aid in the movement of these goods, allowing manufacturers to optimize operations. Furthermore, advances in food technology aid in smoothing out market growth which, alongside robust logistical infrastructure in Canada, warranted North America’s dynamics to outperform the rest of the world.
Biscuits and Crackers Market Share
The biscuits and crackers industry analysis and forecast report revealed that the 5 major industry players in the value chain include Mondelez International Inc, Nestlé S.A, Kellogg Company, Grupo Bimbo, Britannia Industries Limited have a 35-40% share of the market combined.
Moreover, currently the leader of the market, Mondelez International, uses its distribution channels combined with its brands to remain at the forefront. The other companies, facing this competitive pressure, resort to differentiation, pricing, brand image and position, distribution, and several other techniques to maintain competitiveness. Market leaders are responding to the competition by directing more resources into innovation and R&D, paying more attention to functional and healthy ingredients for snacks, especially those targeted at healthy diets.
Expanding into regions with consumer markets is increasingly defensive or offensive for market share. For example, mergers and localized collaborations are proving instrumental in enhancing marketing supply chains. Improved internet access is driving changes among companies as they shift their attention towards direct sales on the internet, data analysis, and online management resulting in a new approach towards internet-enabled snacking.
Biscuits and Crackers Market Companies
Major players operating in the biscuits and crackers industry are:
Biscuits and Crackers Industry News
This biscuits and crackers market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2021 to 2034, for the following segments:
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Market, By Product Type
Market, By Ingredient Type
Market, By Packaging Type
Market, By Price Segment
Market, By Distribution Channel
The above information is provided for the following regions and countries: