Frozen Bakery Market Size, By Recipe (Bread, Viennoiserie, Patisserie, Savory Snacks), By Product (Ready-To-Prove, Ready-To-Bake, Fully Baked), By End-user (Convenience Stores, Hypermarkets & Supermarkets, Artisans Bakers, Hotels, Restaurants & Catering [HORECA], Bakery Chains), Industry Analysis Report, Regional Outlook, Covid-19 Impact Analysis, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027

Industry Trends

Frozen Bakery Market size was valued at around USD 41 billion in 2020 and is estimated to exhibit over 5% CAGR from 2021 to 2027. Frozen bakery items are becoming an increasingly important component of everyday diets all across the world, particularly in American and European countries. Consumers' busy lifestyles have aided the growth of the bread production industry, which has been forced to develop new products to meet the rising demand. The increased consumption of frozen bakery products throughout Asia Pacific and the Middle East & Africa has increased frozen bakery product sales.
 

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The development of different retail channels across the globe will also be a major factor driving the frozen bakery market growth. Although traditional retail formats, such as grocery stores, mom-and-pop shops, etc., are the most common retail format in developing economies, the number of supermarkets, hypermarkets, discount stores, etc., have also been increasing at a fast rate. Grupo Exito, Olímpica, Alkosto, La 14, etc., are some of the large supermarket chains that have a strong presence in most of the developing countries such as Chile, Colombia, etc. The development of these modern retail formats has led to the increasing consumption of packaged & frozen food products.
 

Frozen bread to dominate the overall market demand

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Frozen bakery market from bread segment is expected to surpass USD 30 billion by 2027. The increasing demand for healthier frozen breads over the past few years coupled with an increase in bread usage by Pizza Hut, Burger King, Dominos, and other food chains will further open new opportunities for frozen food manufacturers over the coming years.
 

In 2020, viennoiserie consumption was more than 2,000 kilo tons globally. Viennoiserie products have a longer shelf life, making them ideal for selling on the Internet. The growing demand for Pains aux Raisins, Pain au Chocolat, plain & filled croissants, and savory dishes from restaurants & bakeries is another factor driving expansion. In Europe and North America, soft viennoiserie with novel flavors, such as dark chocolate and apple delight, are gaining popularity.
 

Quick serving restaurants to open new avenues for ready-to-prove products

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Ready-to-prove frozen bakery products will account for more than 15% revenue share by 2027. Rising quick service restaurants in the U.S., Canada, Germany, France, the UK, and Japan will open new opportunities for ready-to-prove products such as pastries, bread-based desserts & cakes. The desire for pre-baked products that take less time to bake is driving the product demand. Furthermore, the freezing technology has provided the most well-known preservation methods for the bakery business by extending the shelf life of the products.
 

Development of different retail channels across the globe to fuel the market expansion

Based on end-user, frozen bakery market is categorized into convenience stores hypermarkets & supermarkets, artisans bakers, bakery chains, and Hotels, Restaurants & Catering (HORECA). In 2020, frozen bakery product sales through hypermarkets & supermarkets accounted for more than 40% of the overall sales. Hypermarkets & supermarkets are primarily engaged in the retail market of all types of frozen bakery products. Increasing consumer shift toward visiting hypermarkets & supermarkets for good quality products is expected to boost the market statistics.
 

Europe to hold a significant share of the overall market

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Europe dominates the global frozen bakery product sales and accounts for more than 35% of the overall frozen bakery market share. Increasing working women population, changing dietary habits, and easy availability of ready-to-eat food products to drive the market expansion in this region. The increased adoption of internet followed by rising online food deliveries in European countries will further open new avenues for frozen bakery manufacturers in the coming years. Additionally, COVID-19 has changed the eating habits of North American and European consumers. They are shifted toward snack products, vegetables, cakes, sweet beverages, and bakery products.
 

Asia Pacific frozen bakery market is expected to register over 5.5% CAGR over the forecast timeframe. Decreased leisure time followed by lifestyle changes due to increased disposable incomes is expected to increase consumer expenditure on frozen foods. Increasing western food culture in Southeast Asia, India, and China is expected to offer lucrative opportunities for fast food restaurants to expand their offerings in these nations, which in turn, is expected to drive the APAC market forecasts.
 

The frozen bakery industry to be highly competitive

The frozen bakery market is highly fragmented as leading companies operating in this industry accounted for less than 50% of the market share. Aryzta AG and Grupo Bimbo are the leading frozen bakery companies. Apart from the above-mentioned companies, other key frozen bakery industry players are Dr. Oetker, General Mills, Kellogg Company, Associated British Foods Plc, Pan Pa Ya Ltda, Don Maíz SAS, Weston Foods, and Europastry.
 

The Frozen Bakery Market Report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Kilo Tons and revenue in USD Million from 2017 to 2027 for the following segments

By Recipe

• Bread
• Viennoiserie
• Patisserie
• Savory snacks

By Product

• Ready-to-prove
• Ready-to-bake
• Fully baked

by End-user

• Convenience stores
• Hypermarkets & supermarkets
• Artisans bakers
• Hotels, Restaurants & Catering (HORECA)
• Bakery chains

The above information is provided on a regional and country basis for the following:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • Italy
  • Spain
  • UK
  • Austria
  • Switzerland
  • Poland
  • Romania
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Malaysia
  • Taiwan
  • Philippines
  • Thailand
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Chile
  • Peru
  • Colombia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Kuwait