Frozen Bakery Market Size By Product (Bread, Rolls, Cakes [Pancakes, Muffins, Pound Cakes], Pizza Crust, Donuts, Pastries), By Distribution Channel (Convenience Stores, Hypermarket & Supermarket, Artisan Bakers, Catering & Industrial, Quick Service Restaurants) Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, France, Spain, Italy, Russia, China, India, Japan, Australia, Indonesia, Malaysia, Brazil, Mexico, Argentina, South Africa, GCC), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024

Industry Trends

Frozen Bakery Market size was over USD 14 billion in 2016 and is estimated to witness growth at a rate of 8.8% over the projected time span.
 

Europe frozen bakery market size, by distribution channel, 2013 - 2024 (USD Billion)

 

Frozen bakery market will register a noticeable growth during the forecast period. Increasing demand for processed food products coupled with consumers’ shift of preference toward bakery goods is likely to augment the demand for frozen bakery products. These products can be stored for a longer duration of time as compared to the traditional bakery goods. Multiple benefits offered by these products such as ease in availability, better quality, environmentally friendly manufacturing process, and reasonable pricing will drive the frozen bakery market between 2017 and 2024.
 

Frozen bakery products contribute a substantial share in frozen food market due to the rise in demand for ready to thaw and ready to bake frozen products. These products offer quick service by retaining both quality and freshness characteristics. Companies have achieved a competitive edge through these products by offering them in quick service restaurants, gas stations, coffee chains, and in-store bakeries. The products are available throughout the year, providing a diverse range of bakery products. Key drivers of the market are convenience provided by these products, taste consistency demand among consumers, and development in retail channels serving these products. However, the lack of refrigeration facility in certain retail stores and insufficient distribution facilities in rural and semi-urban areas can hinder the frozen bakery market.
 

Frozen Bakery Market, By Product

Global frozen bakery market is segmented on the basis of products into bread, rolls, cakes, pizza crusts, donuts, pastries, and others. Pizza crust accounted for a significant market share of over 30% in terms of revenue. Frozen pizza is considered as part of a daily meal in many western countries such as France, Mexico, Spain, and Germany. Further, the dominance of this segment is attributed to the consumption pattern in developed countries such as the U.S., Russia and Italy. Frozen food firms are introducing and developing new pizzas with healthy ingredients that include gluten-free and organic varieties.
 

Frozen bread will register a growth rate of over 8% in terms of consumption between 2017 and 2024. Bread is recognized as a staple food in an American’s diet. It is preferred over fresh bread as the latter has a shorter life span. Several physical and chemical changes occur during its storage which deteriorates the quality and freshness of bread. In Brazil, the fresh bread market registered high consumption and is estimated to show a similar trend for frozen bread market.
 

Frozen Bakery Market, By Distribution Channel

Based on distribution channel, frozen bakery market is segmented into convenience stores, hypermarket & supermarket, artisan bakers, catering & industrial, and quick service restaurants. Catering & Industrial segment is expected to be the fastest growing channel in the forecast period. It is primarily driven by the increasing tourism and number of international and national bakery product brands. Most of the international cuisine has bread and bread products usage in their recipes. Overall, the catering industry is growing faster than any other food service sector and its revenue has nearly doubled in the last decade.
 

Quick service restaurants (QSR) are an upcoming distribution channel in the global product market and had a size of above 350 kilotons in 2016. The segment’s growth is attributed to the rise in disposable income and improved standard of living of people in developing countries. Global quick service restaurants market will witness a noticeable growth till 2024. Increased demand for on-the-go and convenient products will propel the QSR market.
 

Frozen Bakery Market, By Region

Europe is anticipated to contribute significantly to the global product market during the forecast period. Rising catering and tourism industry in Germany, the UK, and France will offer promising growth in the region in the next seven years. The regional market is driven by growing demand for ‘bake-off’ and ‘thaw and serve’ products that provide ease to quick service restaurants, grocery stores, retail bakeries, and households. Further, increased shelf life of the product offers the advantage of stocking the goods for seasonal variations, which is common in Europe.
 

In 2016, Latin America had a revenue of over USD 1.4 billion in frozen bakery market. The region will have a thriving market owing to increased processed food requirement and changing consumer lifestyle. Also, the improved food culture and living standard along with the economic growth of the region will drive the product market.
 

Competitive Market Share

The product industry is characterized by consolidation trend. For instance, Grupo Bimbo acquired Panattiere, a Colombia-based frozen bakery company in 2017. This acquisition will provide an opportunity to the company to increase its footprint in the market by entering foodservice and in-store bakery channels. Panattiere offers a wide variety of products such as soft bread, muffins, sandwich rolls, and puff pastry and registered a 20% increase in its sales in 2016.
 

Key manufacturers in global frozen bakery market are Conagra Brands Inc., Vandemoortele N.V., Lantmannen Unibake International, Kellogg Company, Associated British Foods plc, Grupo Bimbo, General Mills, Inc., Europastry, S.A., Aryzta AG, Cole’s Quality Foods, Inc, Flowers Foods, General Waffel Manufactory, American Desserts, Bridgford Foods Corporation, Warburtons Bakery, Pepperidge Farm, Maple Leaf Foods Inc., Deiorio Foods, Inc., Custom Foods, Inc, Cargill Incorporated, and Alpha Baking Company Inc.
 

Industry Background
 

The consumption of frozen bakery products is anticipated to grow at a healthy rate owing to the increased consumption of frozen food products. These food products are gaining popularity among consumers due to their extended shelf life. Technological development in different countries has led to innovation in equipment and flavors of the product, which has increased its consumption in various regions. Youth population prefers sweetened and ready-to-eat food products, which will drive the market growth. Increasing investment of manufacturers in research and development will positively influence the market. Consumption of frozen food products is extensive in Europe and will increase at a considerable pace in other regions also.
 

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