Beauty and personal care surfactants market trends are largely impelled by the growing cosmetics and personal care industry and increasing demand for bio-based cosmetics and anti-ageing products. Besides, rising sales of beauty products including shampoos, creams, lotions, and others would expedite the overall beauty and personal care surfactants market dynamics over the span of 2022-2028.
In the beauty and personal care industry, surfactants are widely used for foaming, cleansing, emulsifying, thickening, solubilizing, antimicrobial effects, penetration enhancement, and other special effects. The key attribute of surfactants molecules that make them highly useful as cosmetic ingredients is that they are compatible with both oil and water.
Ongoing advancements in the space, like development of novel products to address the consumer demands regarding hygiene, would offer lucrative growth opportunities to the overall beauty and personal care surfactants market in the ensuing years. For instance, in mid-2020, Clariant announced expanding production of its isethionates mild surfactants to cater to the mounting needs of personal care manufacturers, promoting more hygiene and mildness claims.
However, the implementation of stringent regulations put forth by various government agencies and fluctuations in raw material prices are expected to challenge the market growth in the coming years.
Increasing trend towards bio-surfactants for personal care products would prompt considerable growth in the overall beauty and personal care surfactants market space, enabling various solution providers to foray into the business to address the consumers’ needs. For example, Holiferm, the University of Manchester’s biotech arm, recently announced raising 8 million euros to build a facility that produces biosurfactants created from virgin rapeseed oil and glucose to fortify its position in cosmetics and personal care.
Based on the product, anionic surfactants are gaining ground worldwide. These surfactants are considered as the primary ingredient used in cleansing products, including the detergent. Use of anionics in detergents can be attributed to their ability to remove oil and dirt, produce pleasant amounts of foam, and economical costs. The different types of anionic surfactants being widely used are alkyl benzene sulfonate, sulfosuccinates, ether sulfonates, propyl peptide condensates, and others. These surfactants boast of applications in body washes or shampoos for their better and effective cleansing properties.
Surfactants like amphoteric, nonionic, and others are being extensively utilized in skincare products like moisturizers, beauty products, and others, propelling the beauty and personal care surfactants industry growth through 2028. Amphoteric surfactants in skincare products adjust the pH level of the environment they are added to, offering a calm sensation to the skin. Besides, they are also being used as secondary surfactants in skin products to reduce irritation and enhance foaming. Further, rising beauty trends and mounting awareness amongst people, especially women, regarding cosmetics would boost beauty and personal care surfactants market demand in the forthcoming years.
In terms of the regional landscape, Asia Pacific beauty and personal care surfactants market is touted to account for remunerative growth over 2022-2028, fueled by the expanding aged population that demands beauty and personal care products. Additionally, burgeoning demand for anti-aging products, and surge in the working population in different developing countries like India, China, and Japan would further drive the regional industry growth. Prolific growth in purchase parity is also likely to expand the beauty and personal care surfactants market prospects through the coming years.
BASF SE, Akzo Nobel N.V., Evonik Industries AG (RAG Stiftung), Clariant AG, DuPont Industrial Biosciences, Kao Corporation, Huntsman International, and others are some of the major players operating in the global beauty and personal care surfactants industry.
These behemoths are involved in various organic marketing tactics like mergers and acquisitions, product diversification, facility expansion, and alliances, to gain a competitive edge in the overall market.
With the outbreak of the infamous SARS-CoV-2 infection spread during 2020, various businesses, including the personal care and cosmetics industry, came to a complete shutdown or standstill, severely affecting their business revenues. Deficiency and disruptions in raw material supply acted as a restraining factor challenging the growth of the overall industry. These factors were thus considered to have a negative impact on the overall beauty and personal care surfactants market trends.