Asia Pacific Pickup Trucks Accessories Market Size - By Product, By Vehicle, By Sales Channel, By End Use, Growth Forecast, 2025 - 2034

Report ID: GMI14087
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Published Date: June 2025
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Report Format: PDF

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Asia Pacific Pickup Trucks Accessories Market Size

The Asia Pacific pickup trucks accessories market size was valued at USD 1.5 billion in 2024 and is estimated to register a CAGR of 4.3% between 2025 and 2034.
 

Asia Pacific Pickup Trucks Accessories Market

The growing trend of outdoor recreation activities including camping, fishing, and off-roading has greatly increased the demand for pickup truck accessories in the Asia-Pacific region. Buyers are adding features such as rooftop tents, bed racks and all-terrain tires to personalize their vehicles for overlanding and adventure use. This trend is mostly seen in countries such as Australia and Thailand, where the Ford Ranger and Toyota Hilux are mostly used for both work as well as play. A need for solo travel and discovery has turned pickup trucks into do-it-all platforms for outdoor enthusiasts, making the accessories business.
 

Online distribution channels have eased the way consumers can have a diversity of aftermarket items, ranging from custom attachments to cosmetic upgrades. Augmented reality (AR) features help customers to see products on their vehicles before their purchase, creating an enhanced shopping experience. The direct-to-consumer (DTC) approach permits manufacturers to collect valuable customer information, customize offerings and establish brand loyalty. This digital revolution has reduced entry barriers for new players and increased competition, leading to innovation and market expansion.
 

Technological innovations have made growth in the pickup truck accessories market in the Asia-Pacific region. Consumers are increasingly taking advantage of advanced features such as smart lighting systems, integrated storage solutions and aerodynamic designs, both with functionality and aesthetics. Manufacturers are responding by offering customizable accessories that help to diverse consumer preferences, from urban commuters to off-road adventurers. The mixing of technologies like IoT and AI in accessories allows for loud vehicle performance and user experience. This focus on personalization and innovation is driving demand and expanding the market landscape.
 

For instance, in January 2024, Ford Australia announced the establishment of a new vehicle personalization center (VPC) in Thailand to meet the growing demand for customized pickup trucks. This facility helps customers to have factory-fitted accessories such as canopies and roller shutters installed immediately after vehicle assembly, ensuring faster delivery times to Australia. The initiative shows Ford's commitment to technological advancement and customization trends in the market.
 

Asia Pacific Pickup Trucks Accessories Market Trends

  • In the Asia-Pacific region, aftermarket customization is seeing strong growth with increasing consumer wish for personalized and functional pickup trucks. Vehicle owners seek enhancements such as suspension lifts, off-road bumpers, lighting upgrades and storage solutions that cater to both aesthetic and practical needs. Aftermarket products offer high variety and faster availability as compared to OEM accessories, making them efficient among a wide user base.
     
  • The rise of local customization workshops, online marketplaces and regional brands is increasing this trend. Customization is also shown in social identity and utility preferences, leading to more consumers investing in post-purchase vehicle personalization and upgrades.
     
  • Pickup trucks in Asia-Pacific are increasingly used for traditional work roles, serving both utility and recreational purposes. Owners are using their vehicles with accessories like rooftop tents, canopy toolboxes and towing equipment to do activities such as camping, off-roading and long-distance travel.
     
  • In urban areas, pickups are used for mobile vending or logistics, for modular and adaptable solutions. This use case led to more demand for various accessories that increase performance, safety, and comfort. The lifestyle preferences change, consumers now value vehicles that can transition seamlessly between commercial duties and leisure activities, driving sustained market interest.
     
  • OEMs in Asia-Pacific increasingly engage with aftermarket brands to offer unified accessory experience. Such alliances enable factory-fit applications for most sought-after accessories such as canopies, bed liners, and snorkels while keeping the warranty intact. At the same time, digitization is revolutionizing marketing and sales of accessories.
     
  • Most OEMs now provide digital configurators, web portals and smartphone applications that enable customers to visualize and choose accessories prior to purchase. This means of service enhances customer convenience and brand loyalty. By synthesizing physical and digital channels, OEMs reinforce their position in the expanding accessories market and enrich the vehicle ownership experience.
     
  • In February 2024, Toyota Australia launched a new online accessory configurator for the Hilux, helping customers to personalize their vehicles with a Toyota Genuine Accessories. The online tool allows users to visualize and choose accessories like canopies, bed liners and snorkels when configuring the vehicle, providing an effortless integration of aftermarket solutions while making warranty protection. The configurator is proof of Toyota's digitization and customer-focused services drive in the market.
     

Asia Pacific Pickup Trucks Accessories Market Analysis

Asia Pacific Pickup Trucks Accessories Market, By Product, 2022-2034, (USD Billion)

Based on product, the Asia Pacific pickup trucks accessories market is segmented into truck bed accessories, exterior accessories, interior accessories, performance accessories, towing & hauling accessories and wheels & tires. In 2024, the truck bed accessories segment held a market revenue of over USD 400 million.
 

  • Tonneau covers are in strong demand throughout the Asia-Pacific region as they serve two purposes of security and aerodynamics. Customers, particularly in urban and semi-urban areas, prefer soft and hard folding tonneau covers that secure cargo against theft and harsh weather conditions while enhancing fuel efficiency.
     
  • Electrically powered and remote-controlled types are also gaining ground in high-end models. As lifestyle pickups become standard fare for weekday commutes and weekend excursions, tonneau covers provide utility as well as fashion. Greater availability through dealerships and online sellers increases adoption. Lighter materials such as aluminum and polymer composites are also compelling innovation and simplifying installation.
     
  • Module bed storage needs sliding drawers, compartmentalized boxes, and cargo dividers are increasing among tradespeople, mobile retailers, and recreational buyers. These systems are used to enhance cargo management by compartmentalizing tools, equipment, or personal belongings, particularly in commercial fleet operations or off-grid travel environments. Pickup owners in Australia, Thailand, and Indonesia appreciate these accessories due to their versatility and secure storage. Pre-fitted systems compatible with several pickup models are now being made available by manufacturers. Custom and lockable storage containers are becoming ever more popular for security as well as convenience reasons, fueling demand in utility-inclined and outdoor-oriented consumer segments in Asia-Pacific.
     
  • Bed liners are a staple product in truck bed accessories because they play a critical role in shielding the cargo compartment from wear, corrosion, and impact damage. The drop-in as well as the spray-on types are favored in Asia-Pacific, with spray-on liners catching on for their smooth fit and strength.
     
  • Companies that use pickups for construction, agriculture, or transportation heavily depend on bed liners to increase vehicle longevity. Private label color-matching capabilities and textured coatings are also becoming available to upgrade appearance. OEMs are increasingly making bed liners standard or optional equipment available aiding market penetration among urban and rural pickup owners.
     
  • For instance, in March 2024, Isuzu Thailand added a wider range of accessories for the D-MAX pickup with the launch of a factory-installed spray-on bed liner package. This trim is installed directly when vehicle manufactures provide smooth, high-durability surface protection that is capable of scratches, dents, and corrosion. The new feature addresses increasing demand from fleet customers and small-and-medium-sized businesses engaged in construction, agriculture, and logistics segments where bed wear is a prevalent concern.

 

Asia Pacific Pickup Trucks Accessories Market Share, By Vehicle, 2024

Based on vehicle, the Asia Pacific pickup trucks accessories market is divided into light-duty and heavy-duty. The light-duty segment held a major market share of 75% in 2024 and is expected to grow significantly over the forecast period.
 

  • Light-duty pickups are being used more as dual-use vehicles in APAC urban and suburban areas, mainly in Australia, Thailand and the Philippines. Customers are personalizing their vehicles with visual accessories such as chrome trims, sports bars, and LED lighting to meet lifestyle and personal image requirements.
     
  • In contrast to heavy-duty trucks, light-duty pickups provide a compromise between daily drivability and utility, thus highly sought after by young professionals and small business entrepreneurs. This transition propels demand for more fashionable, technologically enabled accessories that do not sacrifice fuel efficiency or maneuverability, appealing to an expanding base of image-driven and urban-oriented truck buyers.
     
  • Light-duty pickups are experiencing fast adoption by small-scale service and delivery businesses, driven by APAC's surging e-commerce and last-mile logistics expansion. In urban India to Indonesia, entrepreneurs utilize these vehicles for convenience and fuel efficiency. Cargo security and organization accessories such as truck bed toolboxes, ladder racks and retractable covers find applications.
     
  • OEMs and accessory manufacturers are emphasizing utility enhancements that maximize payload with convenient access and rapid loading. This trend assists the upgrading of the light-duty segment from personal to commercial use, particularly in expanding metropolitan and peri-urban areas.
     
  • APAC governments encouraging vehicle electrification, light-duty electric pickups are starting to appear led by China and Southeast Asia. This development is creating increasing demand for light-weight accessories that do not impact EV range or performance. Suppliers are answering with aluminum-based roof racks, aerodynamic bed covers, and modular interior systems to enhance EV efficiency.
     
  • Digitally connected accessories, like smart bed lighting or app-linked cargo locks are also on the rise. The electric light-duty pickup market grows, the accessory market is adapting to keep pace with efficiency, technology integration, and lightweight requirements, changing the way these vehicles are accessorized.
     
  • For instance, in January 2024, Geely introduced its electric light-duty pickup Radar RD6 for urban and leisure use in China and Southeast Asia. In support of its EV efficiency ambitions, Geely collaborated with in-local aftermarket suppliers to create an assembly of lighter accessories, such as aerodynamic tonneau coverings, aluminum utility racks and solar-compliant cargo modules. The Radar RD6 also comes with digital functionality like smart tailgate lighting, app-controlled accessory functionality, and modular plug-and-play receptacles for the powering of outdoor devices.
     

Based on the sales channel, the Asia Pacific pickup trucks accessories market is divided into OEM (original equipment manufacturer) and aftermarket. The aftermarket segment held a major market share of around 74% in 2024 and is expected to grow significantly over the forecast period.
 

  • E-commerce is increasingly becoming a prevalent distribution channel for the Asia-Pacific aftermarket, particularly for accessories of light-duty pickup trucks. The platform such as Lazada, Shopee, and Amazon provide ample SKUs with bed liners, tonneau covers, lighting kits at low prices. Urban consumers are increasingly inclined toward shopping, comparison, and customization online, accompanied by AR visualization technology.
     
  • Cross-border buying is also growing with regional vendors providing model-specific or universal accessories. Influencer opinions and installation videos are further enhancing customer confidence. Therefore, online retailing is remodeling the aftermarket, especially among DIY consumers and younger pickup truck owners.
     
  • APAC OEM dealerships are becoming more of a gateway for aftermarket sales, providing factory-approved accessories at the time of vehicle purchase or after-sales. These consist of canopy kits, bed organizers, and tow hitches by manufacturer. Consumers find dealership-supplied accessories to be more desirable because they are compatible with warranty, professionally installed and of assured quality. Manufacturers such as Toyota, Isuzu, and Ford currently sale market accessories through online configurators and package them into financing packages. This distribution channel is mainly robust in Australia, Japan, and Thailand, where consumers are looking for peace of mind and less integration.
     
  • The standard brick-and-mortar accessory retailers and specialty stores continue to play a major part in the aftermarket, mainly in rural and semi-urban APAC markets. These retailers provide customized service, product sizing, and same-day installation features that cannot be replicated through e-commerce.
     
  • Many are well-known for performance modification, suspension kits, and custom exterior builds, supporting off-road users and commercial fleet operators. Others serve as local distributors for foreign brands. Digital tools are keeping pace, brick-and-mortar stores still do well where internet penetration or confidence in online purchases is low. They also offer bundled installation services, which are greatly appreciated by users.
     
  • For instance, in April 2024, Toyota distributor Borneo Motors Thailand boosted its rural and semi-urban province branch network of physical accessory retailers in provinces including Udon Thani and Nakhon Ratchasima. The branches specialize in installing specialized suspension kits, lift kits, snorkels, and bed liners on Toyota Hilux pickup trucks vehicles commonly used by farmers, small and medium businesses, and fleet operators in these provinces.
     

Based on end use, the Asia Pacific pickup trucks accessories market is divided into individual consumers and commercial users. The individual consumers segment held a major market share in 2024 and is expected to grow significantly over the forecast period.
 

  • Individual pickup owners in Asia-Pacific are increasingly looking to customize their cars with cosmetic accessories such as chrome trims, aftermarket grilles, body decals and alloy rims. The trend is in line with a consumer desire to mix individuality and lifestyle expression into the vehicle. Social media usage and car influences also lead to the dissemination of altered pickups, mainly among young city dwellers. As pickups transition from workhorses to lifestyle vehicles, customers are moving more towards cosmetic improvements. This trend is strong in urban Thailand, the Philippine and Australia, where image-driven buyers are driving up the personal customization segment.
     
  • Light-use pickup truck business such as camping, road tripping, and off-roading is increasing among individual buyers in markets like Australia, New Zealand, and Japan. This spurs demand for comfort and utility accessories such as roof tents, in-bed storage, seat organizers, and portable fridges. Lighter, modular designs are favored to maintain fuel efficiency and versatility.
     
  • Individual pickup owners are now more likely to treat their pickups as travel companions, which incentivizes comfort upgrade investments that enhance travel experience. OEMs and aftermarkets are answering back with travel-set kits and accessories aimed for quick installation and directed at the lifestyle market that desires both function and recreation.
     
  • Individual consumers are investing more in technology and safety accessories such as rearview cameras, parking sensors, dash cams, and blind spot monitors. This is especially high in India, Southeast Asia, and urban China, where there's a need.  GPS systems, infotainment, and app-connected accessories are also popular with consumers for convenience and reassurance.
     
  • Technically inclined owners use accessories that seamlessly fit into pre-existing vehicle systems. As safety rises as a primary purchasing factor, private pickup owners are driving the aftermarket and OEM-sponsored accessory providers to make more products to fill this growing demand.
     
  • For instance, in February 2024, Tata Motors introduced a set of factory-approved safety and tech accessories in their light commercial pickup truck named as Xenon Yodha, for individual users in India's urban and peri-urban markets. They are providing dash cams, reverse parking sensors and touchscreen infotainment systems with GPS and rearview cameras in the pickup truck.

 

China Pickup Trucks Accessories Market Size, 2022-2034, (USD Million)

In 2024, the China region in the Asia Pacific dominated the Asia Pacific pickup trucks accessories market with 34.7% market share in the Asia Pacific and generated USD 534.1 million in revenue.
 

  • China has progressively eased city access rules for pickup trucks, urging greater individual and commercial take-up. Blocked from most urban areas in the past, pickups can now enter numerous tier-2 and tier-3 cities, showing demand for accessories intended for work and lifestyle purpose. This policy change has resulted in greater tonneau cover, bed liner, and technological upgrade purchases for dual-purpose application.
     
  • With increasing acceptance, there are more comfort- and safety-focused accessories being launched by manufacturers specifically for Chinese consumers based in cities, and China has become a rapidly expanding source of the overall Asia-Pacific pickup accessory market.
     
  • China is also becoming a center for electric pickup innovation, with Radar (Geely), Dongfeng, and Great Wall Motors all releasing EV pickup models. These electric light-duty trucks serve urban customers and small businesses, prompting demand for lightweight, aerodynamic, and digitally enabled accessories. EV owners value efficiency, and thus accessory makers are developing aluminum-based racks, solar-friendly bed covers, and energy-efficient lighting solutions. While China is at the forefront of EV take-up in the region, the pickup accessories segment is also changing with it to place the country as a forerunner in the creation of next-gen, EV-compatible add-ons in the Asia-Pacific market.
     
  • China's e-commerce ecosystem is owned by online platforms such as JD.com, Tmall, and Pinduoduo is changing the way pickup truck accessories are bought. Individual buyers and small businesses like to prefer to get accessories online because of cheaper prices, greater selection and home delivery. This has spurred demand for do-it-yourself -compatible offerings such as dash cams, seat covers, roof racks, and bed storage compartments. Most domestic accessory brands utilize livestreaming and influencer marketing to promote products, reaching tech-savvy consumers in urban as well as rural China.
     
  • For instance, in March 2024, JD Auto, the motor vehicle segment of Chinese e-commerce JD.com, saw its sales of pickup truck accessories grow 30% year-on-year. The best-selling items were tonneau covers, dash cams, LED light kits, and bed organizers, which were mostly bought by individual pickup owners and small business owners. JD Auto shows the growth to high logistics in lower-tier cities and new mobile app features, including virtual shows of fitment and livestream product demonstrations.
     

The Asia Pacific pickup trucks accessories market in India is expected to experience significant and promising growth from 2025 to 2034.
 

  • India's pickup truck market is growing fast outside urban areas into rural and semi-urban areas with sectors including agriculture, small enterprise, and local transportation. Demand for tough accessories like bed liners, canopy covers and heavy-duty tow hitches fuels this growth. Owners of pickups demand strong, low-cost solutions to protect and improve utility. Local retailers and regional brands grow by addressing those needs, fueling aftermarket gains. This mass adoption is converting pickups from simple workhorses to multipurpose tools with building a gigantic, untapped market for accessories in India.
     
  • Awareness about safety is on the rise among Indian pickup buyers with the increase in road accidents and more stringent regulations. Accessories such as rearview cameras, parking sensors, dash cams, and GPS tracking are catching up, particularly in traffic-congested cities. Besides, infotainment upgrades also attract young buyers looking for up-to-date convenience.
     
  • OEMs and aftermarket companies are launching cost-effective, plug-and-play accessories compatible with mass models such as the Mahindra Bolero and Tata Xenon. This emphasis on technology and safety is fueling sales of accessories and making manufacturers develop innovations to meet changing customer expectations in India's pickup segment.
     
  • India’s digital sector is changing the pickup accessories aftermarket. Online platforms including Flipkart, Amazon India and others provide huge accessory lists, helping buyers from tier-2 and tier-3 cities to buy brand products. Digital sales, from influence ads to guide videos, guide purchasers about installation. Tech owners and young people choose online convenience with driving DIY accessory trends. This digital drive is reducing extra barriers for small accessory makers and help in growing aftermarket expansion by linking rural and urban consumers with quality products.
     
  • For instance, in February 2024, Amazon India broadened its auto accessories category by including domestic brands like UNO Minda, Autofy and AllExtreme, helping them with growing demand from light commercial vehicle as well as pickup truck customers. The platform shows a high boost in the sale of tonneau covers, roof rails, seat covers and technology accessories like dash cams and reverse cameras particularly from consumers based in tier-2 and tier-3 cities like Lucknow, Coimbatore, and Nagpur.
     

The Asia Pacific pickup trucks accessories market in Southeast Asia is expected to experience significant and promising growth from 2025 to 2034.
 

  • In Indonesia and Thailand, pickups have become lifestyle vehicles, mainly among young professionals and urban consumers. This trend makes demand for comfort and aesthetic accessories, including alloy wheels, LED headlamps, leather seat covers and infotainment systems. Most customers personalize vehicles for recreational purposes like weekend driving, camping and off-roading pushing demand for rooftop tents, bed storage, and roof racks. OEMs such as Isuzu and Toyota take advantage of this by providing factory-supported accessory sets. As lifestyle usage increases, the accessories market in Southeast Asia is exploding with growth well beyond pure commercial uses.
     
  • There is a strong off-road enthusiast base in Southeast Asia, particularly in Malaysia, the Philippines, and Vietnam, where pickup owners often use vehicles for rural commuting and weekend adventure. This trend fuels demand for performance accessories like suspension lift kits, off-road tires, snorkels and underbody protection. Local clubs and social media platforms post about changes and hold events frequently, generating awareness and desire. Aftermarket companies and specialty stores are capitalizing on the market with off-road-capable kits and region-specific offerings, cementing Southeast Asia's position as a high-demand region for tough, performance-enhancing pickup accessories.
     
  • Thailand, Southeast Asia's largest pickup truck market, has experienced a noteworthy growth in OEM-backed accessory customization. Brands like Ford (with Ranger), Toyota (Hilux), and Isuzu (D-Max) now provide large accessory brochures, ranging from canopies, bed liners, side steps, and off-road kits, either as factory-fit or dealer-fit alternatives. These branded packs enable customers to retain a warranty without sacrificing a personalized vehicle. The trend serves both commercial and personal consumers looking for reliability and assurance. Thailand's robust base of pickup production also facilitates quicker localization of accessory choices, thus positioning it as a leader in the APAC accessories supply chain.
     
  • For instance, in March 2024, Ford Thailand increased its range of approved accessories for the Ford Ranger, providing an huge array of factory-approved customization options to meet Thai consumers' needs. These include off-road bumpers, canopies, bed liners, roof racks, snorkels and intelligent technology features such as FordPass-integrated security systems. The accessories are available through Ford's national dealership network.
     

Asia Pacific Pickup Trucks Accessories Market Share

  • The top 7 companies of Asia pacific pickup trucks accessories industry are Aeroklas, ARB 4x4 Accessories, EGR Group, RealTruck, Toyota TRD, LINE-X and Mountain Top Industries hold around 15% of the market in 2024.   
     
  • Aeroklas, owned by Eastern Polymer Group, is Thailand's leading automotive accessory company with expertise in bed liners, canopies, and storage systems. Both OEM and aftermarket markets in the Asia-Pacific region are covered by the company with key alliances with Ford and Toyota. Its long-lasting, yet light polymer-based products are mostly used both commercially and recreationally for pickup trucks.
     
  • Australia-headquartered ARB is a leading producer of off-road and 4x4 accessories, making items such as bull bars, roof racks, suspension kits and recovery equipment. With solid distribution in Southeast Asia and OEM partnerships, ARB serves individual and commercial pickup truck customers seeking rugged, high-performance upgrades for adventure and utility on varied terrain.
     
  • Based in Australia, EGR Group is an established OEM-approved supplier of automotive accessories such as canopies, fender flares, and tonneau covers. It is famous for precision-designed products with advanced manufacturing. EGR exports largely throughout Asia-Pacific and serves major manufacturers, providing factory-fit as well as aftermarket solutions with an emphasis on styling, durability, and aerodynamic efficiency.
     
  • RealTruck, an American accessories behemoth, has a presence worldwide with an expanding footprint in Asia-Pacific. RealTruck provides a wide range of products such as tonneau covers, running boards, lighting, and bed storage. With its digital-first approach and brand portfolio (such as BAK, N-Fab), RealTruck responds to increasing demand from DIY consumers and professional users looking for premium pickup customization options.
     
  • Toyota TRD is Toyota's performance and accessory arm, supplying factory-approved upgrades such as suspension kits, wheels, skid plates, and exhaust systems. In Asia-Pacific, TRD accessories are distributed across Hilux and Tacoma models, focusing on off-road users and die-hard Toyota owners who care most about performance, reliability, and warranty-protected upgrades.
     
  • LINE-X is internationally known for its spray-on protective coatings, notably applied to bed liners of pickup trucks. Through franchise and dealer channels in the Asia-Pacific region, LINE-X products provide improved impact, corrosion, and abrasion resistance. The company serves utility-oriented and lifestyle pickup owners across industrial, military, and consumer markets.
     
  • Headquartered in Denmark with robust operations in Thailand and Australia, Mountain Top Industries is a leading aluminum tonneau cover and truck bed accessories manufacturer. It distributes to both OEM and aftermarket channels, which are recognized by fashionable, secure, and lightweight designs. Mountain Top is a quality choice supplier for international pickup brands and continues to expand in Southeast Asia.
     

Asia Pacific Pickup Trucks Accessories Market Companies

Major players operating in Asia pacific pickup trucks accessories industry include:

  • Aeroklas
  • ARB 4x4 Accessories
  • EGR Group
  • Foton Motor
  • LINE-X LLC
  • Mahindra & Mahindra
  • Mountain Top Industries
  • RealTruck
  • Sammitr Group
  • Toyota TRD (Toyota Racing Development)
     

The Asia pacific pickup trucks accessories market is moving into fast maturity, with commercial users using utility-oriented add-ons such as bed liners and towing equipment, along with individual buyers focusing demand for comfort, technology and visual upgrades. Thailand, India, and China are driving the trend, and manufacturers are adjusting product offerings to meet local tastes. The car usage is becoming more varied from commercial to recreational the demand for custom accessories will continue to increase, driving OEMs and aftermarkets to invest in innovation, local production, and customer-focused solutions.
 

OEMs and aftermarkets are aligning ever more closely to providing seamless accessory compatibility for both factory-installed and aftermarket channels. Partnerships are facilitating consumers' access to warranty-approved, high-performing upgrades via approved dealerships and online stores. This alignment not only enhances brand loyalty but also broadens aftermarket access across rural and urban markets. In the Asia-Pacific, where lifecycles are long and usage diverse, this alignment improves customer experience and creates new revenue opportunities. With digital configurators, mobile applications and local fitment centers on the rise, the value chain in accessories is becoming increasingly connected, efficient and responsive to regional sentiments.
 

The Asia-Pacific pickup truck accessory market of the future depends on digital transformation and e-commerce growth. Online channels are making high-quality products and installation assistance universally available, particularly in far-reaching tier-2 and tier-3 markets. Meanwhile, developments such as vehicle electrification and modular design are transforming product innovation. Lighter, more aerodynamic, and smarter-enabled accessories are becoming popular as consumers demand fuel-efficient and technologically enabled solutions. With governments providing investments in infrastructure and car localization, the market is geared to continue growing. Companies that focus on regional fitting, digital nimbleness, and ecological compatibility will be well placed to take pole position.
 

Asia Pacific Pickup Trucks Accessories Market News

  • In April 2025, at Auto Shanghai 2025, GAC Commercial Vehicle launched the Pickup 01 concept, presenting a design with an emphasis on "all-domain technology aesthetics" and flexibility. The concept is centered around modularity to provide different accessory configurations according to diversified users' demands.
     
  • In March 2025, South Korean company KGM introduced the Musso EV, its first electric pickup truck with 80.6kWh battery and 500kg payload capacity. The Musso EV has classic accessories like deck top, roll bar and sliding cover, and an aim for urban practicality and usability.
     
  • In March 2024, Toyota said that it would be starting to mass-produce its battery-electric Hilux pickup truck by the end of 2025 in Thailand. The project is focused on meeting the increasing demand for electric cars in Southeast Asia especially in Thailand, where pickup vehicles account for a large percentage of car sales.
     
  • In October 2024, Kia launched its very first pickup truck, Kia Tasman, aimed at markets such as Australia, Korea, and the Middle East. The Tasman has several accessory configurations in store, ranging from Single Decker and Double Decker to Sports Bar and Ladder Rack, for both commercial and recreational purposes. This makes Kia's move into the mid-size pickup market, a point of focus on customization and flexibility.
     

Asia Pacific pickup trucks accessories market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) and volume (units) from 2021 to 2034, for the following segments:

Market, By Product

  • Truck bed accessories
    • Tonneau covers
    • Bed liners
    • Toolboxes
    • Bed racks and extenders
    • Tailgate seals & mats
  • Exterior accessories
    • Grille guards & bull bars
    • Bumpers
    • Running boards & nerf bars
    • Fender flares
    • Bug deflectors
    • Light bars & auxiliary lighting
  • Interior accessories
    • Floor mats
    • Seat covers
    • Dashboard covers
    • Infotainment systems
    • Storage organizers
  • Performance accessories
    • Suspension & lift kits
    • Air intakes
    • Exhaust systems
    • Tuners & programmers
    • Braking systems
  • Towing & hauling accessories
    • Trailer hitches
    • Tow hooks
    • Weight distribution systems
    • Brake controllers
  • Wheels & tires
    • Off-road tires
    • Custom wheels/rims

Market, By Vehicle

  • Light-duty
  • Heavy-duty

Market, By Sales channel

  • OEM (Original equipment manufacturer)
  • Aftermarket

Market, By End Use

  • Individual consumers
  • Commercial users

The above information is provided for the following countries:

  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Singapore
  • Thailand
  • Malaysia
  • Indonesia
  • Vietnam
  • Rest of Asia Pacific
Authors: Preeti Wadhwani, Satyam Jaiswal
Frequently Asked Question(FAQ) :
Who are the key players in Asia Pacific pickup trucks accessories industry?
Some of the major players in the industry include Aeroklas, ARB 4x4 Accessories, EGR Group, Foton Motor, LINE-X LLC, Mahindra & Mahindra, Mountain Top Industries, RealTruck, Sammitr Group, and Toyota TRD (Toyota Racing Development).
How big is the Asia Pacific pickup trucks accessories market?
What is the size of truck bed accessories segment in the Asia Pacific pickup trucks accessories industry?
How much is the China pickup trucks accessories market worth in 2024?
Asia Pacific Pickup Trucks Accessories Market Scope
  • Asia Pacific Pickup Trucks Accessories Market Size
  • Asia Pacific Pickup Trucks Accessories Market Trends
  • Asia Pacific Pickup Trucks Accessories Market Analysis
  • Asia Pacific Pickup Trucks Accessories Market Share
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    Base Year: 2024

    Companies covered: 20

    Tables & Figures: 230

    Countries covered: 11

    Pages: 190

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