US Pick Up Trucks Market Size By Size, By Powertrain, By Application, By Drive Type, By Bed Length, Growth Forecast, 2026 - 2035

US Pick Up Trucks Market 

The US pick up trucks market was estimated at USD 81.9 billion in 2025. The market is expected to grow from USD 83.9 billion in 2026 to USD 102.9 billion in 2035, at a CAGR of 2.3%, according to latest report published by Global Market Insights Inc.

The US pick up trucks market is steadily growing, driven by demand in personal and commercial sectors. In 2024, pickups accounted for 20.9% of all US registered vehicles, totaling over 60.4 million units. After a dip from USD 85.6 billion in 2023 to USD 77.6 billion in 2024, the market is projected to grow through 2035.
 

According to the EPA Automotive Trends Report, electric pickup truck production made its market debut in Model Year 2022. By Q3 2024, light trucks accounted for a dominant 80% share of the EV market, as reported by the Alliance for Automotive Innovation.
 

Hybrid technology is rapidly penetrating the mid-size truck segment. The 2026 Toyota Tacoma features an i-FORCE MAX hybrid powertrain, delivering 326 horsepower, 465 lb-ft of torque, and an EPA-estimated 23 MPG combined fuel economy.
 

Pickup truck demand is rising, driven by technology-focused purchases from commercial and government fleets. In 2024, the US commercial vehicle market remained stable at 2.8 million units. The federal fleet includes over 656,000 vehicles, with the USDA managing 26,641 trucks and the Department of Interior operating 18,212, according to GSA Federal Fleet Report data.
 

Premium pickup truck sales are surging, fueled by a consistent consumer interest in outdoor recreation and off-road capabilities. Specialized trims, such as TRD Pro, AT4, and Raptor variants, are at the forefront of this trend. These sought-after models not only command elevated price points but also boast higher profit margins, collectively contributing an approximate +1.5% boost to the market's CAGR.
 

Driven by federal and state emissions regulations and heightened consumer environmental awareness, investments in electrification are surging. The EPA's light-duty GHG standards for model years 2027-2032 target a fleet-average emissions cut of nearly 50%, aiming for 85 g/mi CO2 by 2032. Tax incentives drive replacement cycles, ensuring stable demand for business and government fleet purchases. In September 2025, the US construction sector employed 8.3 million workers, highlighting strong commercial pickup demand.
 

US Pick Up Trucks Market Trends

The US pickup truck market is undergoing significant changes, driven by trends in electrification, connectivity, and safety. These shifts are redefining product offerings and powertrain mixes while preserving the utility and capability central to the segment.
 

Electric pickup trucks entered the market in Model Year 2022, as reported by EPA Automotive Trends data. By Q3 2024, light trucks comprised 80% of the EV market, according to the Alliance for Automotive Innovation, highlighting the truck segment's faster electrification compared to passenger cars.
 

Ford launched production of the F-150 Lightning in April 2022, with an annual capacity of 150,000 units. The 2025 model offers an EPA-estimated range of up to 320 miles, priced between USD 54,780 (PRO trim) and USD 84,995.
 

The International Energy Agency's Global EV Outlook 2025 reports that over 70% of the 40 EREV models in 2024 fall under the SUV/MPV/pickup category. By 2026, Scout, RAM, and Changan plan to launch four additional EREV pickup models outside China. This approach enables daily electric driving while addressing range concerns for towing and long-distance travel.
 

Manufacturers are introducing full-size hybrid variants to comply with regulations while retaining performance. Ford offers hybrid versions of the F-150 and Maverick [FORD.COM], and GM is expanding hybrid options across its pickup range.
 

Safety technology in pickup trucks is advancing rapidly due to regulatory mandates and rising consumer demand for accident prevention features. The National Highway Traffic Safety Administration (NHTSA) mandates Automatic Emergency Braking (AEB) and Pedestrian AEB for all passenger cars and light trucks by September 2029 under Federal Motor Vehicle Safety Standard No. 127.
 

US Pick Up Trucks Market Analysis

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Based on size, the US pickup trucks market is divided compact, mid-size and full-size. The full-size segment dominated the US pickup trucks market, accounting for around 55% in 2025 and is expected to grow at a CAGR of around 1.6% through 2026 to 2035.
 

• Full-size trucks, including the Ford F-150, Chevrolet Silverado 1500, GMC Sierra 1500, Ram 1500, Nissan Titan, and Toyota Tundra, continue to dominate in volume and profitability for domestic manufacturers.
   
• Growth in the segment is limited by market maturity and saturation, favoring mid-size alternatives. Full-size trucks face stricter fuel economy regulations, with EPA data showing a 21.0 mpg average for MY 2024 pickup trucks.
   
• The full-size segment benefits from strong commercial fleet demand and brand loyalty, but growth has slowed due to mid-size alternatives gaining market share in personal-use applications. Luxury variants like Denali, Limited, and Platinum drive revenue growth through premium pricing despite declining unit volumes.
   
• The compact segment caters to buyers seeking basic pickup utility with car-like maneuverability, fuel efficiency, and lower entry pricing. Models like the Ford Maverick and Hyundai Santa Cruz dominate this space. The Ford Maverick, priced under USD 30,000, features a standard hybrid powertrain delivering an EPA-estimated 37 MPG in the city.
   
• Urban buyers prefer compact sizes for parking and commuting, with occasional hauling capability. Competition from mid-size SUVs offering similar utility without pickup truck styling contributes to the segment's slower growth compared to mid-size trucks.
• Mid-size pickup trucks accounted for 34% of the market share in 2025. This category is experiencing the fastest growth among size segments, with a CAGR of 3.3% from 2026 to 2035.
   
• The mid-size segment has been revitalized by product updates, technology integration, and strategic positioning. Notable models include the Toyota Tacoma, Chevrolet Colorado, GMC Canyon, Nissan Frontier, and upcoming electric/hybrid offerings from Ford and Ram.
   
• For instance, in 2024, Toyota Tacoma, leading the mid-size segment, introduces the i-FORCE MAX hybrid powertrain in five of its eleven trims. This system delivers 326 hp, 465 lb-ft of torque, and an EPA-estimated 23 MPG combined, balancing performance and efficiency.
   
• Manufacturers are prioritizing electrification in this segment. Ford plans to launch a mid-size electric pickup in Louisville by 2027, with a targeted starting price of around USD 30,000.
   
• Mid-size trucks are gaining popularity as buyers downsize from full-size models due to rising fuel prices and environmental concerns. With a 3.3% CAGR, this segment is growing faster than full-size pickups, which have a 1.6% CAGR, indicating a market shift.
   
• Mid-size trucks are highly favored in markets like Australia, Thailand, and Latin America. This demand may drive global platform economies of scale, improving North American mid-size truck economics.
   

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Based on drive type, the US pick up trucks market is segmented into rear-wheel drive, all-wheel drive and four-wheel drive. The four-wheel drive segment dominates the market with 49% share in 2025, and the segment is expected to grow at a CAGR of 2.5% from 2026 to 2035.
 

• 4WD systems enable driver engagement of front and rear axles with low-range gearing, ensuring maximum traction in off-road, snow, or towing conditions. This configuration remains popular among commercial users, rural buyers, and outdoor enthusiasts.
   
• Traditional 4WD systems include part-time 4WD, which primarily operates in 2WD and engages 4WD when required, and full-time 4WD, which remains in 4WD with a center differential for speed variations. Modern systems enhance functionality with electronic controls, hill descent assistance, terrain modes, and locking differentials.
   
• Ford's F-Series, Silverado/Sierra, and Ram highlight 4WD capabilities in their marketing, focusing on towing, off-roading, and work-site applications.
   
• Advanced 4WD technologies, like four-wheel steering systems, are improving vehicle maneuverability. The GMC Sierra EV's 4-Wheel Steer with CrabWalk allows diagonal movement at low speeds, aiding in tight spaces and precise positioning.
   
• Rear-Wheel Drive (2WD) pickups hold a 31% market share and recorded the slowest growth among drive configurations, with a CAGR of 1.3% from 2026 to 2035.
   
• In Southern states and areas with milder climates, where snow and off-road conditions are rare, buyers of 2WD vehicles tend to prioritize a lower purchase price, reduced weight, and better fuel economy over all-weather capabilities.
   
• 2WD pickups are USD 2,000-3,000 cheaper than 4WD models and offer 2-3 mpg better fuel economy due to reduced driveline losses and lower curb weight. The EPA reports the F-150 achieves 20 mpg city/26 mpg highway in 2WD, compared to 18 mpg city/23 mpg highway in 4WD, providing significant lifecycle savings for high-mileage commercial users.
   
• All-Wheel Drive (AWD) pickups, holding a 20% market share, are projected to expand at a 3.3% CAGR during forecast period. This growth rate aligns with that of the mid-size segment, underscoring AWD's appeal as a favored choice for numerous buyers.
   
• AWD systems automatically distribute to torque to all wheels, requiring no driver intervention. They blend the efficiency of 2WD in standard conditions with improved traction for challenging weather or light off-road scenarios.
   
• Modern AWD systems use electronic torque vectoring to optimize power distribution for improved traction and stability. The GMC Sierra EV features Performance Torque Vectoring e4WD with front (250 kW) and rear (248 kW) electric drive modules.
   
• Urban and suburban buyers, who occasionally navigate through snow or rain, are drawn to AWD for its all-weather capabilities. However, they typically don't seek the low-range gearing or off-road resilience that genuine 4WD systems offer.
   

Based on powertrain, the US pick up trucks market  is segmented into gasoline, diesel, electric and hybrid. The gasoline segment is expected to dominate the market.
 

• Gasoline Powertrains accounted for 45% of the market share in 2025, recording the slowest growth among powertrain options with a 1.4% CAGR from 2026 to 2025.
   
• Gasoline remains dominant due to established infrastructure, competitive pricing, and versatile performance. However, the EPA reported a gradual decline in gasoline vehicle production through MY 2024 as hybrid and electric vehicles gain traction.
   
• For instance, in November 2024, Kia, revealed its plans to introduce its pickup trucks to the US market with a body-on-frame configuration. These trucks will be powered by both gasoline and diesel engines.
   
• Modern gasoline pickups now boast advanced turbocharged engines. These engines, equipped with direct injection, variable valve timing, and cylinder deactivation, achieve enhanced efficiency without compromising, and often boost power output.
   
• Diesel Powertrains currently hold a 35% market share and are projected to reach USD 36.3 billion by 2035, growing at a 2.3% CAGR, consistent with the overall market growth.
   
• Diesel engines dominate the heavy-duty pickup segment (e.g., F-250, Silverado 2500HD, Ram 2500) due to their superior torque and towing fuel efficiency. EPA data indicates that since the 2015 model year, light-duty diesel production has primarily focused on pickup trucks.
   
• Diesel powertrains provide 20-30% better fuel economy than gasoline engines under load. This results in significant cost savings for high-mileage commercial users and frequent towers.
   
• Consumer diesel adoption in light-duty pickups (1500-series) has declined due to premium pricing, emissions equipment complexity, and improved gasoline engine efficiency. However, the segment remains strong in heavy-duty commercial applications, where capability and high annual mileage justify the premium.
   
• Electric pickup adoption surged after the Ford F-150 Lightning launch in 2022, the GMC Sierra EV debuted in 2024, and the entry of Rivian R1T and Tesla Cybertruck. By Q3 2024, light trucks comprised 80% of the EV market, according to the Alliance for Automotive Innovation.
   
• Electric pickups provide instant torque, quiet operation, reduced maintenance, and potential cost savings. The Ford F-150 Lightning delivers 775 lb-ft torque, accelerates 0-60 mph in 4.5 seconds, and offers up to 320 miles EPA-estimated range with its extended battery.
   

Based on application, the US pick up trucks market  is segmented into personal and commercial. The personal segment is expected to dominate the market with a market share of 61% and a CAGR of 2% from 2026 to 2035.
 

• The personal segment focuses on pickups primarily used for personal transportation, recreation, and lifestyle purposes, rather than business operations.
   
• Pickup trucks have evolved into lifestyle vehicles, competing with SUVs for affluent suburban and rural buyers. They now combine utility for occasional hauling with comfort for daily driving.
   
• Full-size pickups attract lifestyle buyers with their towing capacity, spacious interiors, and premium branding. High-end trims like the GMC Sierra Denali and Ram Limited exceed USD 70,000, offering luxury and capability.
   
• Western and Mountain states see a surge in demand for personal vehicles, driven by off-road and outdoor recreation capabilities. Vehicles such as the Toyota Tacoma TRD Pro, GMC Sierra AT4, and Ford F-150 Raptor, equipped with advanced off-road hardware, command premium prices.
   
• Urban buyers are increasingly opting for SUVs and crossovers due to the size and fuel economy drawbacks of pickup trucks. However, rural residents, who drive an average of 10 more miles daily, remain loyal to larger, less fuel-efficient vehicles.
   
• Commercial applications encompass business fleet purchases across construction, trades, agriculture, utilities, government, and service industries where pickups serve as essential business tools rather than personal transportation.
   
• For instance, in September 2025, the Bureau of labor statistics, reported that the construction sector, with its 8.3 million-strong workforce, drives a significant demand for commercial pickups. These trucks are essential for construction firms, facilitating job site access, transporting materials, and hauling tools and equipment.
   
• Heavy-duty pickups, such as the F-250/F-350, Sierra 2500HD/3500HD, and Ram 2500/3500, dominate construction fleets due to their towing and payload capabilities. In agriculture, USDA data shows USD 5.1 billion spent on trucks and autos in 2020, a 15.1% increase from 2019.
   

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Wyoming in Western US dominated the pickup trucks market with around 24% market share and generated around USD 8 billion revenue in 2025.
 

• Wyoming, characterized by its sparse population and harsh winters, relies heavily on natural resources and agriculture. The state has one of the highest per-capita pickup truck ownership rates, with pickups serving as primary transportation for many residents.
   
• Wyoming's national parks, forests, and public lands drive demand for trucks, as outdoor enthusiasts use them for towing trailers, accessing trailheads, and supporting hunting and fishing activities.
   
• The state of Wyoming has a large rural sector with strong dependence on activities such as farming, ranching, and agriculture. These industries require pickup trucks mainly because they support and help in moving supplies, livestock, and equipment. The harsh environment of the state makes trucks the ideal vehicle to have for daily errands
   
• Wyoming offers a wide variety of recreational activities including fishing, hiking, and even hunting as well as snowmobiling. Pickup trucks are utilized for recreation as they can tow trailers, carry gear, and traverse rough terrains. Most people in Wyoming utilize their trucks to reach the inaccessible areas for leisure and adventure purposes
   
• Wyoming has limited population spread over a large surface area, so residents often need vehicles that can handle the challenging terrains over the long distances. These requirements are met by pickup trucks, known for their high durability and off-road performance. Their greater versatility makes them more popular compared to small sized vehicles
   

The pickup trucks market in Maine (Northeast region) is expected to experience significant and promising growth from 2026 to 2035.
 

• Maine has one of the highest per-capita pickup truck ownership rates in the US, driven by its rural areas, forests, and coastal regions. These trucks are essential for both personal and commercial use.
   
• Residents of the state leverage trucks to tow boats, access remote cabins, and engage in activities like hunting, fishing, and snowmobiling, all thanks to the state's vast forests, lakes, and outdoor recreation areas.
   
• Maine's economy thrives on its rural and industrial sectors, where forestry, agriculture, and small-scale manufacturing hold pivotal roles. In this landscape, pickup trucks emerge as vital tools, seamlessly transporting equipment, supplies, and materials across the state's diverse terrains.
   
• Residents use pickups for recreational activities like boating, camping, and off-roading. Their ability to tow trailers, carry gear, and handle rugged terrains makes them ideal for such purposes.
   
• Maine's dispersed population and harsh winters demand durable, versatile vehicles. Pickup trucks, valued for their reliability and off-road capabilities, dominate over smaller vehicles in the state.
   

The pickup trucks market in Texas (Southern region) is expected to experience strong growth from 2026 to 2035.
 

• Texas continues to lead the pickup truck market, with demand projected to remain strong from 2026 to 2035. The state’s rural and industrial sectors, economic activity, and urban centers like Houston, Dallas, and Austin drive this growth.
   
• Texas' economy, supported by energy, construction, agriculture, and logistics, highlights the importance of pickup trucks. Their suitability for heavy loads, towing, and long-distance travel across the state’s vast terrain strengthens their market presence.
   
• Florida, Georgia, North Carolina, and Louisiana are prominent pickup truck markets in the Southern US Rising suburbanization, industrial growth, and recreational activities drive consistent demand in the region.
   
• The Southern region's urban expansion, industrial growth, and outdoor recreation demand are driving the pickup truck market. These factors, combined with demographic trends and economic investments, position the South as a key contributor to the US pickup truck market's growth over the next decade.
   

The pickup trucks market in Missouri (Midwest region) is expected to experience high growth from 2026 to 2035.
 

• Missouri's pickup truck market is steadily growing, driven by strong demand across rural and urban areas. The state's agricultural, industrial, and construction activities, along with its strategic Midwest location and robust transportation network, make it a key market for new and used pickup trucks.
   
• Missouri's extensive highway network supports long-distance logistics, highlighting the importance of pickups for commercial and personal use. The state also encourages fleet modernization by promoting the adoption of more reliable and efficient trucks.
   
• Major dealerships and regional manufacturers are expanding inventory and services to meet the growing demand for versatile pickup trucks. Missouri's focus on durability, performance, and adaptability positions it as a key Midwest market for pickups.
   
• Midwest states like Illinois, Indiana, and Ohio have strong pickup truck markets. Illinois benefits from urban and industrial demand, Indiana relies on fleet and commercial usage, and Ohio combines urban and rural transportation needs.
   
• The Midwest remains a key hub for pickup truck ownership in the US, combining a legacy of durable vehicles with rising demand for advanced models. By 2034, states like Missouri are expected to drive the region's dominance in the national pickup truck market, supported by infrastructure and consumer trends.
   

US Pick Up Trucks Market Share

• Top 7 companies leading the US pickup trucks market in 2025 were Ford, GMC, RAM, Nissan, Honda, Toyota, and Hyundai. Together, they held around 44% market share.
   
• Ford holds a significant share of the US pickup truck market, with the Ford’s F-Series being the top-selling truck brand for many years. With its strong brand identity, dependability, and efficient overall performance, Ford has become a highly preferred brand among individual and fleet buyers.
   
• GMC has a broad customer base that includes the average consumer and even those with heavy commercial requirements. GM trucks have captured the market with their robust performance coupled with exceptional reliability and towing capacity.
   
• Ram primarily competes with 1500 light-duty and 2500/3500 heavy-duty variants, showcasing strength in the heavy-duty segment, where the Cummins diesel powertrain enjoys strong loyalty.
   
• Nissan trucks are valued for their great performance at affordable prices, thus making them great options for budget conscious buyers. The brand’s reliability and lower maintenance costs compared to some other competitors gives added appeal.
   
• Honda is known in the US market for its features like, fuel economy, and its ease of handling and driving comfort. The reputation that Honda has enjoyed to date as a manufacturer of dependable cars with pleasant interiors and soft riding attributes has aided in capturing the image of Honda as a truck for urban and light-duty operations.
   
• Toyota, despite its strong US market presence, maintains a modest stance. Tacoma dominates the mid-size pickup segment, outperforming competitors like Chevrolet Colorado and GMC Canyon.
   
• Hyundai launched the Santa Cruz compact unibody pickup in 2021. Smaller than the Honda Ridgeline, it targets buyers seeking a blend of truck versatility and crossover features.
   

US Pick Up Trucks Market Companies

  Major players operating in the US pickup trucks industry include:

• Alpha Motor Corporation
• Bollinger Motors
• Canoo Inc.
• Ford
• GMC
• Honda
• Hyundai
• Nissan
• RAM
• Toyota 
   
• Ford, General Motors, and RAM are some of the major players in the US pickup truck market. These brands have created a strong reputation over the years in terms of reliability, durability, and high performance of their trucks. This has helped them capture a greater market share resulting from the brand loyalty associated with these products. Their brand loyalty, broad product range, and continuous improvement allow them to remain competitive within the market.
   
• Consumers nowadays prefer trucks with features that enhance fuel efficiency and reduce environmental impact. As concerns regarding these issues increase, there is an ongoing shift to hybrid powertrains among pickup truck manufacturers to cater to the requirements of environmentally conscious customers. Additionally, lighter materials along with fuel efficient engines are being manufactured to meet consumer and regulatory expectations.
   
• The prices of the pickup trucks, especially in mid-size segment, is a major competition point among manufacturers. Many companies are offering their trucks at competitive prices lower than their competitors, which attracts buyers who are sensitive to price.
   

US Pick Up Trucks Industry News

• In June 2025, GM Unveils USD 4 Billion Investment in US Manufacturing, Focusing on Gas and Electric Vehicles - General Motors has unveiled a USD 4 billion investment spread over two years, aimed at bolstering US manufacturing. This move is set to ramp up domestic production, with a target of assembling over two million vehicles annually, encompassing both gas and electric pickups.
   
• In February 2025, Voltu Motors delivered electric pickup trucks in US, as part of their expansion plans in electric vehicle segment offerings. These trucks are built on Ford chassis and have a dual motor set up of up to 620 horsepower and 166 kWh battery pack, offering a range of around 350 miles.
   
• In January 2025, Ford Unveils Plans for Mid-Size Electric Pickup Set to Debut in 2027 - Ford Motor Company has announced its ambitious venture into the electric vehicle market, unveiling plans for a mid-size electric pickup truck. The company aims to kick off production in 2027 at its Louisville, Kentucky facility, with an anticipated starting price hovering around USD 30,000.
   
• In August 2024, Ford announced their aim to launch new high-tech electric commercial vans in 2026. The company also shared of launching two new advanced electric pickup trucks in 2027. Through this expansion, the company aims to offer an affordable and enhanced range of products in the electric vehicle segment.
   

The US pickup trucks market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn) and shipments (units) from 2022 to 2035, for the following segments:

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Market, By Size

• Compact
  • Gasoline
  • Diesel
  • Electric
  • Hybrid
• Mid-size
  • Gasoline
  • Diesel
  • Electric
  • Hybrid
• Full-size
  • Gasoline
  • Diesel
  • Electric
  • Hybrid

Market, By Powertrain

• Gasoline
• Diesel
• Electric
• Hybrid

Market, By Application

• Personal
• Commercial
  • Construction and heavy equipment
  • Agriculture and farming
  • Landscaping and outdoor services
  • Utility and municipal use

Market, By Drive Type

• Rear-wheel drive
• All wheel drive
• Four-wheel drive

Market, By Bed Length

• Short bed (5.5-6 ft)
• Standard bed (6.5-7 ft)
• Long bed (8-8.1 ft)

The above information is provided for the following countries:

• Northeast
  • Maine
  • Massachusetts
  • New Jersey
  • New York
  • Pennsylvania
• Midwest
  • Illinois
  • Indiana
  • Michigan
  • Ohio
  • Wisconsin
  • Iowa
  • Kansas
  • Minnesota
  • Missouri
  • Nebraska
  • North Dakota
  • South Dakota
• Southern
  • Florida
  • Georgia
  • North Carolina
  • South Carolina
  • Virginia
  • West Virginia
  • Alabama
  • Kentucky
  • Mississippi
  • Tennessee
  • Arkansas
  • Louisiana
  • Oklahoma
  • Texas
• Western
  • Arizona
  • Colorado
  • Idaho
  • Montana
  • Nevada
  • New Mexico
  • Utah
  • Wyoming
  • Alaska
  • California
  • Oregon
  • Washington