Asia-Pacific Mobility-as-a-Service Market Size - By Service, By Business Model, By Transportation, By Solution, By Application, By Payment, By Requirement, Growth Forecast, 2025 - 2034

Asia-Pacific Mobility-as-a-Service Market Size

The Asia-Pacific mobility-as-a-service market was valued at USD 211.6 billion in 2024 and is projected to grow at a CAGR of 10.2% between 2025 and 2034, fueled by rapid urbanization, increasing smartphone penetration, and the rising need for efficient, sustainable urban transportation solutions. Governments and city planners across the region are prioritizing MaaS platforms to streamline multi-modal transport networks, reduce traffic congestion, lower carbon emissions, and enhance commuter convenience. The integration of ride-hailing, car-sharing, micro-mobility, bus and train services into unified digital ecosystems is transforming the way individuals’ access and pay for transportation.
 

MaaS platforms in the Asia-Pacific region are increasingly equipped with advanced features such as dynamic route optimization, AI-driven demand forecasting, integrated payment systems, and real-time journey planning. These platforms offer users seamless door-to-door mobility by combining public and private transport modes into a single service accessible via mobile applications. Key players are leveraging cutting-edge technologies including artificial intelligence (AI), Internet of Things (IoT), 5G connectivity, and cloud computing to deliver highly personalized and efficient travel experiences.
 

The adoption of MaaS is further supported by strategic public-private partnerships, smart city initiatives, and government policies aimed at promoting low-emission and shared mobility solutions. For instance, in February 2024, Grab, in collaboration with Singapore’s Land Transport Authority (LTA), launched a next-generation MaaS pilot that integrates public transit, e-scooters, and ride-hailing services through a unified payment and scheduling interface, enhancing multi-modal connectivity in real time.
 

Technological innovations such as AI-based traffic prediction, blockchain-enabled fare management, and the development of digital mobility wallets are reshaping the operational landscape of MaaS. These advancements are empowering mobility providers to enhance service efficiency, reduce waiting times, improve asset utilization, and promote data-driven transport planning.
 

Asia-Pacific Mobility-as-a-Service Market Trends

• Governments and transport operators across Asia-Pacific are rapidly embracing mobility-as-a-service (MaaS) platforms to address urban congestion, reduce private vehicle dependence, and enhance multimodal connectivity. These integrated solutions offer unified trip planning, booking, and payment functionalities across public and private transport modes such as ride-hailing, bus, metro, bike-sharing, and taxis, thereby enabling seamless commuter experiences in densely populated regions.
   
• The integration of artificial intelligence (AI), data analytics, and real-time tracking technologies is elevating the performance and personalization of MaaS platforms. AI-driven algorithms optimize route planning, demand forecasting, and pricing strategies while enabling intelligent mobility recommendations based on user behavior, environmental conditions, and system-wide traffic data.
   
• The rise of 5G connectivity and IoT-enabled transport systems is accelerating the adoption of smart MaaS ecosystems that support dynamic mobility services and real-time service updates. These technologies facilitate enhanced operational visibility, predictive maintenance, and remote monitoring across vehicles, infrastructure, and platforms—forming the digital backbone of smart city transportation.
   
• Asia-Pacific MaaS deployments are increasingly aligned with sustainability goals and net-zero emission targets through integration with electric vehicles (EVs), shared mobility fleets, and green public transport solutions. Government subsidies, low-emission zones, and electrification incentives are pushing service providers to transition toward carbon-neutral and eco-friendly mobility networks.
   
• Scalable, modular MaaS platforms with open API architecture are enabling cross-border, cross-platform interoperability, customization, and third-party integration. This flexible framework supports partnerships with telecom, fintech, insurance, and mobility service providers—creating a comprehensive ecosystem that adapts to diverse urban mobility challenges across countries such as Japan, Singapore, India, China, and Australia.
   

 Asia-Pacific Mobility-as-a-Service Market Analysis

Based on payment, the market is divided into pay-per-use, monthly subscription, corporate packages, and freemium models. The pay-per-use segment was worth around USD 73.2 billion in 2024.
 

• The dominance of the pay-per-use payment model in the Asia-Pacific mobility-as-a-service (maas) market is attributed to its affordability, flexibility, and widespread adoption among urban commuters and occasional users. This model enables passengers to pay only for the services they use—such as a single ride or trip—without long-term commitments, making it an attractive choice in price-sensitive and highly mobile regions across the Asia-Pacific.
   
• For instance, in 2023, Grab and DiDi reported over 70% of their MaaS transactions in Southeast Asia and China, respectively, were conducted via pay-per-use mechanisms. The model supports various services, including ride-hailing, bike-sharing, and public transit, allowing consumers to make ad hoc mobility decisions while retaining control over their spending.
   
• Pay-per-use MaaS solutions offer scalability and accessibility across diverse income groups and geographies. The model is particularly effective in expanding mobility access in Tier II and III cities where users may not require or afford monthly or corporate subscriptions. Additionally, integration with digital wallets and contactless payment platforms supports frictionless transactions, further boosting user convenience and market penetration.

Based on transportation, the market is divided into private and public. The private segment dominated around 60% of market share in 2024.
 

• The dominance of the private transportation segment in the Asia-Pacific mobility-as-a-service (MaaS) market is driven by the rapid proliferation of ride-hailing, car-sharing, and micro-mobility platforms operated by private companies. These services offer greater convenience, on-demand access, and personalized commuting experiences compared to traditional public transport, making them the preferred choice for urban and tech-savvy users.
   
• For instance, in 2023, private MaaS operators such as Grab, Ola, and GoJek collectively accounted for over 65% of MaaS transactions in key Asia-Pacific markets, including India, Indonesia, and Singapore. Their extensive service availability, digital payment integration, and loyalty programs contribute to high user retention and increasing trip frequency.
   
• Private transportation-based MaaS solutions enable flexible pricing, route optimization, and real-time service tracking, enhancing user satisfaction. These features, along with investments in electric vehicles (EVs) and green mobility solutions by private operators, are further boosting the segment's adoption across densely populated urban centers.
   

Based on business models, the market is divided into B2C, B2B and P2P. The B2C segment dominated the market in 2024.
 

• The dominance of the B2C (Business-to-Consumer) segment in the Asia-Pacific mobility-as-a-Service (MaaS) market is attributed to its ability to directly engage individual consumers through user-centric platforms. This model supports flexible and convenient transportation options including ride-hailing, car rentals, bike-sharing, and integrated public transit, all accessible through mobile applications.
   
• B2C services account for the largest market share due to growing smartphone usage, digital payment adoption, and increasing demand for personalized, on-demand mobility across urban and semi-urban regions. The model allows commuters to make quick, real-time travel decisions with minimal effort, supporting widespread consumer adoption.
   
• B2C MaaS platforms offer dynamic pricing, real-time tracking, loyalty benefits, and route optimization, which enhance the overall travel experience and user retention. This business model continues to expand rapidly across the region, backed by continuous platform innovation and strategic service integration.
   

Based on applications, the market is divided into Android, IOS and others. The android segment dominated the market in 2024.
 

• The dominance of the Android segment in the Asia-Pacific mobility-as-a-service (MaaS) market is driven by the widespread use of Android smartphones across the region, especially in emerging economies. Android’s open-source ecosystem and affordability make it the preferred mobile operating system among a large population base, facilitating mass access to MaaS platforms.
   
• The Android segment accounts for the largest market share due to its extensive user base, availability of localized MaaS applications, and compatibility with a wide range of devices. Mobility service providers optimize their apps primarily for Android to ensure broader market reach and operational scalability.
   
• Android-based MaaS applications support integration with diverse payment gateways, GPS, and notification systems, providing users with a seamless and responsive travel experience. The segment continues to lead the market as developers prioritize Android for feature rollouts, updates, and multimodal transport integration.
   

Based on the solution, the market is divided into technology platforms, payment engines, navigation solutions, telecom connectivity providers and insurance services. The technology platforms segment dominated the market in 2024.
 

• The dominance of the technology platforms segment in the Asia-Pacific mobility-as-a-service (MaaS) market is fueled by the growing reliance on integrated digital ecosystems that enable real-time trip planning, booking, and multimodal transport coordination. These platforms serve as the backbone of MaaS services by aggregating various transportation modes—such as ride-hailing, micro-mobility, car-sharing, and public transit—into a unified interface.
   
• Technology platforms hold the largest market share as they facilitate seamless user experiences through features like route optimization, real-time tracking, digital ticketing, and multi-operator service integration.
   
• These platforms are also essential for data collection and analysis, allowing operators and governments to improve service delivery, traffic management, and urban planning. Advanced technologies such as AI, IoT, and cloud computing are widely embedded within these platforms to support automation, predictive maintenance, and user behavior analytics, further reinforcing their central role in the MaaS ecosystem.
   

Based on the services, the market is divided into ride hailing, car sharing, micro mobility, bus sharing, and train services. The ride hailing segment dominated the market in 2024.
 

• The ride hailing segment dominates the Asia-Pacific mobility-as-a-Service (MaaS) market due to the high demand for flexible, on-demand transportation solutions in urban and semi-urban areas. Rapid urbanization, rising smartphone penetration, and the preference for convenient, app-based travel have significantly boosted the adoption of ride hailing services across the region.
   
• Ride hailing accounts for the largest market share, supported by leading regional players such as Grab in Southeast Asia, Ola in India, and DiDi Chuxing in China. These companies have successfully scaled operations by offering real-time booking, cashless payments, dynamic pricing, and location-based services, attracting millions of daily users.
   
• The growth of ride hailing is also driven by strategic partnerships between technology providers, financial services, and local governments, which enhance platform accessibility and regulatory compliance. Moreover, the availability of various vehicle options, including economy, premium, electric, and shared rides, caters to diverse consumer preferences and economic segments, solidifying the segment’s leadership in the MaaS landscape.
   

Based on the requirement, the market is divided into daily commuter, first & last mile connectivity, airport or mass transit stations trips, off-peak & shift work commute, inter-city trips and others. The daily commuter segment dominated the market in 2024.
 

• The daily commuter segment dominated the Asia-Pacific mobility-as-a-Service (MaaS) market due to the high volume of individuals relying on regular, predictable transport for work, education, and daily errands across densely populated cities. With rising urbanization and traffic congestion in cities like Seoul, Mumbai, and Singapore, MaaS platforms are being increasingly used by officegoers and students for reliable mobility.
   
• This segment commands the largest market share, as MaaS operators offer tailored solutions like daily ride passes, subscription models, and multimodal route optimization. For instance, Grab in Southeast Asia and Ola in India have introduced “commuter passes” and subscription packs that reduce fare costs and allow seamless integration of ride-hailing, shuttle, and public transit options.
   
• The growing trend of hybrid work and return-to-office models post-pandemic has reinforced daily travel demand, prompting MaaS providers to enhance services focused on morning and evening peak hours. This reinforces the centrality of the daily commuter segment within the region’s evolving transportation ecosystem.

China dominated the Asia-Pacific mobility-as-a-service market with a revenue of USD 106.9 billion in 2024 and is expected to grow with a CAGR of around 10.2% during 2025 to 2034.
 

• China segment of the Asia-Pacific mobility-as-a-Service (MaaS) market will grow tremendously, driven by increasing urbanization, rising smartphone adoption, and strong government support for smart transportation initiatives. These factors are expected to propel the demand for integrated and convenient mobility solutions across major Chinese cities.
   
• The growth will be supported by the widespread deployment of advanced technologies such as 5G, artificial intelligence, and big data analytics, enabling MaaS providers to deliver seamless, personalized, and efficient travel experiences. Companies like DiDi Chuxing are expanding their MaaS offerings by integrating ride-hailing, micro mobility, and public transport options into unified platforms.
   
• Government policies promoting green transportation and smart city frameworks will encourage greater adoption of shared mobility services, contributing to reduced traffic congestion and pollution. These initiatives position China as a pivotal market within the broader Asia-Pacific MaaS landscape over the forecast period.          
                                     

Asia-Pacific Mobility-as-a-Service Market Share

• The top 7 companies, Grab Holdings, Ola, DiDi Chuxing, GoTo (Gojek Tokopedia), Meituan, Uber Technologies Inc. and BlueSG hold a significant market share of over 30% in the self-storage software market in 2024.
   
• Grab Holdings maintains its leadership in the Asia-Pacific MaaS market by providing an integrated platform that combines ride-hailing, micro mobility, food delivery, and digital payments. Grab’s ecosystem enhances urban mobility by offering seamless, multi-modal transport options and robust payment solutions across Southeast Asia.
   
• For instance, in March 2024, Grab expanded its MaaS platform with AI-driven route optimization and integrated public transit ticketing, improving commute efficiency for millions across Singapore, Malaysia, and Indonesia.
   
• Ola continues to dominate the Indian MaaS market by delivering comprehensive mobility services including ride-hailing, electric vehicle rentals, and subscription-based daily commute plans. Ola’s focus on affordability and sustainability drives widespread adoption in urban and semi-urban areas.
   
• For instance, in January 2024, Ola launched an AI-powered subscription service that integrates auto-rickshaws and last-mile micro mobility, enhancing daily commute convenience in major Indian cities.
   
• DiDi Chuxing leads China’s MaaS ecosystem through its extensive ride-hailing network, autonomous vehicle testing, and integration with public transport systems. DiDi’s technology platforms leverage AI and big data to optimize fleet management and improve user experience.
   
• For instance, in February 2024, DiDi introduced an AI-enhanced MaaS app that combines ridesharing, bike-sharing, and bus services with real-time traffic updates across multiple Chinese metropolitan areas.
   
• GoTo (Gojek Tokopedia) excels in Indonesia’s MaaS market by merging ride-hailing, digital payments, logistics, and food delivery into a unified super app. GoTo’s ecosystem supports urban mobility with diversified service offerings and strong local partnerships.
   
• For instance, in April 2024, GoTo expanded its MaaS platform with enhanced payment engine integration and micro mobility options, significantly boosting user engagement in Jakarta and other key cities.
   
• Meituan leverages its strong presence in China’s lifestyle services to provide MaaS solutions integrated with food delivery, bike-sharing, and ride-hailing, creating a convenient on-demand mobility experience.
   
• For instance, in March 2024, Meituan enhanced its navigation solutions with AI-powered dynamic routing and public transit integration, improving trip planning for millions of daily commuters.
   
• Uber Technologies Inc. maintains a strong foothold in key Asia-Pacific markets through its global ride-hailing platform and strategic local partnerships, focusing on reliable service and innovation.
   
• For instance, in February 2024, Uber introduced a multi-modal MaaS pilot in Australia combining ride-hailing, public transit integration, and electric scooter rentals with AI-based route suggestions.
   

Asia-Pacific Mobility-as-a-Service Market Companies

Major players operating in the Asia-Pacific mobility-as-a-service industry are:

• BlueSG
• DiDi Chuxing
• GoTo
• Grab
• Meituan
• Ola
• Oyika
• Pony.ai
• SkedGo
• Uber  
   

Leading companies in the Asia-Pacific mobility-as-a-service market are adopting strategic initiatives such as mergers and acquisitions, strategic partnerships, and increased investments in AI, cloud computing, and multi-modal integration technologies. These players focus on developing seamless, end-to-end mobility platforms that combine ride-hailing, micro mobility, public transit, and digital payment solutions to enhance user convenience, operational efficiency, and service scalability. Such advancements strengthen their market positions by offering personalized, real-time travel options, improving urban mobility management, and promoting sustainable transportation ecosystems across the region.
 

Organizations are also investing in AI-driven route optimization, predictive analytics, and API-based interoperability frameworks. These technologies enable faster booking, dynamic pricing, and seamless integration with various transport modes and city infrastructures, ensuring a smooth and connected travel experience. Collaborations with local governments, public transit authorities, and smart city developers are further accelerating the deployment of comprehensive MaaS ecosystems, positioning these companies as key enablers of future-ready urban mobility in Asia-Pacific.
 

Asia-Pacific Mobility-as-a-Service Industry News

• In May 2024, Grab Holdings announced a strategic partnership with several Southeast Asian city governments to deploy smart mobility hubs integrating ride-hailing, micro mobility, and public transit services for enhanced last-mile connectivity.
   
• In April 2024, Ola launched a new AI-powered demand forecasting tool for its MaaS platform, enabling dynamic fleet allocation and reducing passenger wait times across metropolitan regions in India.
   
• In March 2024, DiDi Chuxing expanded its MaaS offerings to include integrated payment solutions with local transit authorities in China, facilitating seamless ticketing across multiple transport modes.
   
• In February 2024, GoTo (Gojek Tokopedia) rolled out an eco-friendly micro mobility fleet powered by renewable energy sources, aiming to reduce carbon emissions in Indonesia’s urban centers.
   
• In January 2024, Meituan partnered with telecom providers to enhance telecom connectivity within its MaaS ecosystem, improving real-time navigation and data sharing capabilities for millions of users.
   
• In December 2023, Uber Technologies Inc. incorporated AI-driven personalized travel recommendations into its MaaS app in New Zealand, enhancing commuter experience through tailored route and mode suggestions.
   
• In November 2023, BlueSG collaborated with regional insurance companies to offer on-demand insurance services integrated within its MaaS platform, providing flexible coverage for electric vehicle users in Singapore.
   

The Asia-Pacific mobility-as-a-Service market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Billion) fleet size from 2021 to 2034, for the following segments:

Click here to Buy Section of this Report

Market, By Business Model

• B2C
• B2B
• P2P

Market, By Application

• Android
• IOS
• Others

Market, By Transportation

• Private
• Public

Market, By Payment

• Pay-per-Use
• Monthly Subscription
• Corporate Packages
• Freemium Models

Market, By Solution

• Technology platforms
• Payment engines
• Navigation solutions
• Telecom connectivity providers
• Insurance services

Market, By Services

• Ride hailing
• Car sharing
• Micro mobility
• Bus sharing
• Train services

Market, By Requirement

• Daily commuter
• First & last mile connectivity
• Airport or mass transit stations trips
• Off-peak & shift work commute
• Inter-city trips
• Others

The above information is provided for the following countries:

• China
• Japan
• India
• South Korea
• Australia
• New Zealand
• Indonesia
• Malaysia
• Singapore
• Thailand
• Vietnam
• Cambodia