Air Fryer Market - By Product (Air Fryer Oven, Air Fryer Toaster Oven, Air Fryer Basket), By Device Type (Manual, Automatic), By Wattage (Below 1,200 Watt, 1,200 - 1,500 Watt, 1,500 - 1,800 Watt), By Distribution Channel, By End User & Forecast, 2023 – 2032

Air Fryer Market Size

Air Fryer Market was valued at USD 981.3 million in 2022 and is projected to grow at a CAGR of over 7% between 2023 and 2032. Advanced technologies are expanding the market size of air fryers by introducing features such as digital touchscreens, mobile app control, and smart cooking presets. These innovations provide precise cooking control and convenience, which are appealing to tech-savvy consumers. For instance, in September 2023, Xiaomi launched the Mijia Smart Air Fryer 6.5L Tender Roast Edition in China. This innovative product features an intelligent misty tender roasting mode, enhancing moisture retention by 23%. It also offers a high-temperature defatting mode that increases defatting by 116%, ensuring diverse cooking options with crispy exteriors and tender interiors. Thus, these features cater to various culinary preferences.
 

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The growing global awareness of the importance of healthy eating is fueling the air fryer industry growth. Consumers seek alternatives to traditional deep frying, which often involves excessive oil and calories. Air fryers offer a healthier cooking method, using hot air to create crispy textures with minimal oil. For instance, in May 2023, Hafele unveiled the NOIL Air Fryer for nutritious dishes. It offers convenience with its eight pre-set programmed recipes for quick selection. Consumers can customize the time and temperature for personalized cooking. The smart Rapid Air Technology maintains the ideal temperature for crispy outsides and tender insides while using 90% less fat. Its aerodynamic fry basket ensures even cooking and a shake reminder prompts occasional basket shaking for optimal frying results, thus making it a versatile & user-friendly kitchen appliance.

The air fryer industry faces a significant challenge of high competition with numerous brands and models. With many players such as Philips vying for market share, it becomes increasingly challenging for companies to differentiate their products. This fierce competition often results in price wars and product saturation, making it difficult for consumers to make informed choices. Manufacturers need to focus on innovation, quality, and effective marketing strategies to stand out in this crowded marketplace.
 

COVID-19 Impact

The COVID-19 pandemic had positive impacts on the air fryer market. With lockdowns and restaurant restrictions in place, people turned to home cooking for safer and healthier meal options. Air fryers, known for their convenience and ability to cook with less oil, became increasingly popular. As consumers sought ways to replicate restaurant-style food at home, the demand for air fryers surged. The pandemic accelerated the adoption of this kitchen appliance, driving market growth.
 

Air Fryer Market Trends

Smart air fryers are an emerging trend in the market due to the demand for greater convenience and control in cooking. These appliances feature integrated connectivity and app support, enabling users to monitor & adjust cooking remotely using their smartphones. For instance, in August 2022, Xiaomi introduced an IoT-integrated Smart Air Fryer 3.5L. It features Wi-Fi connectivity and Google Assistant integration along with a wide temperature range. Smart air fryers offer pre-programmed cooking presets, recipe libraries, and notifications. This technological advancement enhances user experience, making cooking more accessible and customizable. Smart air fryers are expected to gain popularity as consumers seek modern, connected kitchen appliances that streamline meal preparation and offer a wider range of cooking options.
 

Multi-functional air fryers are an emerging trend in this market due to the growing demand for versatile kitchen appliances. These air fryers offer additional cooking functions including baking, grilling, and dehydrating. This versatility allows users to prepare a wide range of dishes using a single appliance, saving both time and kitchen space. For instance, in May 2023, COSORI introduced the 2.1-quart Mini Air Fryer, which is designed to be compact yet versatile. It offers four popular cooking functions including air fry, roast, bake, and reheat with a user-friendly one-touch control panel. This makes it an ideal choice for single households seeking a multi-functional kitchen appliance. Moreover, consumers appreciate the convenience of a multi-purpose device, thus this factor makes multi-functional air fryers a prominent market trend.
 

Air Fryer Market Analysis

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Based on device type, the market is divided into manual and automatic. The mobile crushers segment is expected to grow at a CAGR of around 7.5% during the forecast period. This growth is attributed to the fact that manufacturers are introducing models with advanced features that automate cooking processes. These air fryers come with pre-programmed cooking modes, temperature & time settings, and sensor-based technology. The automation simplifies cooking, ensuring consistent and precise results. Consumers are increasingly seeking convenient cooking solutions, and automatic air fryers fulfill this need, making them a popular choice in the market. This growth is further driven by the desire for hassle-free meal preparation and consistent cooking outcomes.
 

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Based on end user, the market is categorized into residential and commercial. The residential segment was valued at over USD 600 million in 2022. With more consumers choosing to cook at home, air fryers have gained popularity in residential applications due to their convenience and health-conscious cooking. As people seek healthier alternatives to traditional frying methods, air fryers offer a solution of using less oil or even none. The residential segment in this market is witnessing further growth as consumers appreciate the compact design of air fryers that suit smaller kitchens. This demand for healthier and space-efficient cooking appliances is fueling market expansion.
 

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North America held a dominant market share of over 35% in 2022. The region held a market share of around 30% in 2022 and is slated to register significant growth over the forecast period. A growing health-conscious consumer base in the region is increasingly adopting air fryers as a healthier cooking alternative. The convenience and time-saving aspects of air fryers are appealing to busy North American households. This combination of health awareness, convenience, increasing technological advancements, and market availability is propelling the North America air fryer market growth. For instance, in September 2023, Typhur Inc. introduced the Typhur Dome, a smart air fryer designed for modern home cooks. This multifunctional appliance is app-compatible, self-cleaning, and features an innovative domed design.
 

Air Fryer Market Share

Major players operating in the air fryer industry are:

• Black+Decker
• Breville
• Chefman
• Cosori (Vesync Co., Ltd.)
• Cuisinart
• Hamilton Beach
• Instant Pot
• Ninja
• Philips

Philips and Ninja are dominant players, holding over 8% market share in 2022 in global market. These players offer a wide range of air fryer models, catering to various consumer needs and price points. They invest heavily in research and development to create innovative air fryer models. They introduce new features, improved performance, and advanced technology to stay ahead of the competition. This innovation can include multi-functionality, digital controls, connectivity features, and design enhancements.
 

Air Fryer Industry News

• In May 2023, Philips launched the new Philips Airfryer HD9257/80 with 14-in1 cooking & a digital window in India. This kitchen appliance offers a wide range of cooking options while ensuring healthier cooking methods with less oil, thus catering to modern, health-conscious consumers.
   

The air fryer market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Units) from 2018 to 2032, for the following segments:

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Market, By Product

• Air fryer oven
• Air fryer toaster oven
• Air fryer basket

Market, By Device Type

• Manual
• Automatic

Market, By Wattage

• Below 1,200 Watt
• 1,200 - 1,500 Watt
• 1,500 - 1,800 Watt

Market, By Distribution Channel

• Online
• Offline

Market, By End User

• Residential
• Commercial

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia