Adaptogens Market Size By Source (Ashwagandha, Ginseng, Astragalus, Holi Basil, Rhodiola Rosea, Schisandra, Adaptogenic mushrooms), By End-Use (Powder, Capsule, Tea & Beverages), Application, Distribution Channel & Forecast, 2023-2032

Industry Statistics

Adaptogens Market size was valued at over USD 10 billion in 2022 and is projected to depict a CAGR of more than 6.5% through the forecast years 2023-2032. Rising health consciousness will propel the demand for natural dietary supplements in Asia Pacific adaptogens industry.
 

The health and dietary supplements industry has recorded considerable expansion through the past three years of COVID -19, as people are making efforts for maintaining good health. These efforts include increasing physical fitness activities, inclusion of healthy diets, and consuming health supplements. With health and wellness being a key priority for consumers, adaptogen sales will continue to escalate in the forecast period.
 

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Swanson Health Products, for example, offers dietary supplements integrated with adaptogenic extracts like ashwagandha, ginseng, reishi mushroom, rhodiola rosea, schizandra, under the brand name Adaptogenic Herbal Complex, as a response to daily stress along with supporting functioning of nervous and immune system.
 

Stringent regulations regarding the use of adaptogens may hinder industry expansion

The addition of adaptogens to daily life products is fairly recent, and thus its uses and benefits are not very popular in the market. Ongoing extensive research is bringing out more product advantages, but the regulations around apoptogenic use in products are not imposed in high scale yet. Thus, less awareness regarding the benefits and application of the product may make people skeptical about their usage, thereby hindering the business demand.
 

Stress relieving properties of ashwagandha to drive its usage in the beverage industry

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Global adaptogens market share from ashwagandha will depict a CAGR of more than 6.5% through 2032. Ashwagandha is taken as an extract after the meal and it is used to increase immunity, lower blood pressure, cure anxiety, and stress. Leading beverage manufacturers are leveraging the stress and anxiety relieving properties of the ingredient and adding it to teas, flavored milk, and other energy drinks, where people are looking for natural and herbal ways to solve health problems. The Vicks ZzzQuil Pure Zzzs De-Stress and Sleep Gummies uses ashwagandha as one of its main ingredients. It is also known for effectively lowering blood pressure along with improving brain function and concentration.
 

Application of adaptogens in the food & beverage industry to see considerable development

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Adaptogens market from food & beverage sector will grow with a CAGR of over 6.5% through 2032. The rising awareness towards healthy lifestyle post COVID-19 has played a major role in increasing the market for adaptogens in this industry. Swanson Health Products, for example, offers dietary supplements integrated with adaptogenic extracts like ashwagandha, ginseng, reishi mushroom, rhodiola rosea, schizandra, under the brand name Adaptogenic Herbal Complex, as a response to daily stress along with supporting the functioning of nervous and immune system.
 

Rising focus on drugstore product sales for increased market participation to favor market expansion

Adaptogens market share from the drugstore segment is expected to observe more than 6.5% CAGR till 2032. Various companies are relying on drugstores distribution networks for increasing the sale of their adaptogen based products. They are also aiming to gain the trust of the consumers by merging with top retailers. For example, Rritual Superfoods that majorly deals with mushroom-based supplements and other various adaptogens recently collaborated with one of the leading drugstore chains in U.S., named Rrite Aid. The company has a vast market coverage of around 1000 stores in 17 states of the region.
 

Increasing advances in the pharmaceutical sector to drive Asia Pacific adaptogens market statistics 

Asia Pacific adaptogens market size is expected to depict a CAGR of more than 6.5% through 2032. The region is the second largest pharmaceutical market in the world, and thus triggers the growth of adaptogens in this region by the virtue of the various health benefits it offers. Accelerated demand for animal-based products is highlighting the advantages of animal feed to ensure supply of safe and disease-free protein for the population. High need for animal feed is expected to anchor the regional market trends.
 

Competitive landscape of global industry

REBBL, Organic India, Nutra Science Labs, Nutracap Labs, Organika Health Products Inc, PLT Health Solutions, Xi’an Greena Biotech Co. Ltd., Organic Herb Inc, Xian Yuensun Biological Technology Co. Ltd., and UNO VETCHEM form the competitive landscape of the global adaptogens industry.
 

Impact of the COVID-19 outbreak on global adaptogens market trends

COVID-19 pandemic had a positive impact on the global adaptogens industry. To deal with post pandemic effects like stress and anxiety, people are using herbs. Quoting a recent example, one of the leading suppliers of branded Sensoril ashwagandhas sales rose to 280% since the beginning of the pandemic. As the idea of being fit and healthy garners prominence in the minds of people, the demand for adaptogens is likely to upscale significantly in the upcoming years.
 

The adaptogens market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in kilo tons revenue in USD million from 2018 to 2032 for the following segments:

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By Source

• Ashwagandha
• Ginseng
• Astragalus
• Holy Basil
• Rhodiola Rosea
• Schisandra
• Adaptogenic mushrooms
• Others

By End-use

• Powder
• Capsules
• Teas & beverages
• Others

By Application

• Food & Beverage Sources
• Dietary & sports supplements
• Pharmaceutical
• Cosmetics
• Animal Feed

By Distribution channel

• Offline
  • Supermarket/Hypermarket
  • Drugstore
  • Grocery & Convenience Store
• Online

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Thailand
  • Malaysia
  • Australia
  • South Korea
• Latin America
  • Brazil
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa