Home > Food, Nutrition & Animal Feed > Adaptogens Market

Adaptogens Market Size By Source (Ashwagandha, Ginseng, Astragalus, Holi Basil, Rhodiola Rosea, Schisandra, Adaptogenic mushrooms), By End-Use (Powder, Capsule, Tea & Beverages), By Application (Food & Beverages, Dietary Supplements, Pharmaceuticals, Cosmetics, Animal Feed), By Distribution Channel (Offline {Supermarkets/Hypermarkets, Drugstore, Grocery & convenience store}, Online), Industry Analysis Report, Regional, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027

  • Report ID: GMI5189
  • Published Date: Jan 2022
  • Report Format: PDF

Industry Overview

Adaptogens Market size exceeded USD 8.5 Billion in 2020 and is estimated to grow at a CAGR of around 7% between 2021 and 2027. Growing consumer awareness regarding the undesirable effects of conventional drugs and pharmaceutical formulations in the long term should boost product demand.

Global Adaptogens Market

Get more details on this report - Request Free Sample PDF

Adaptogens are non-toxic substances obtained as plant extracts which allow human body to adapt to various stresses and strains. They increase the body’s ability to resist the damaging effects of stress and promote or restore normal physiological functioning. Few of the adaptogens which find increasing usage in different applications such as dietary supplements, food & beverages, pharmaceuticals, and cosmetics, among others include ashwagandha, rhodiola rosea, ginseng, holy basil and schizandra. Medicinal mushrooms including reishi, maitake and shiitake, among others offer various health benefits such as increasing body resistance to physical, biological, and chemical stress.

These ingredients are gaining importance for application in dietary supplements owing to the health benefits offered by them including metabolic wellness and improving cognitive functions.

Ability of ashwagandha to improve strength, muscle size, memory and decrease stress and anxiety level should foster overall market growth

Global Adaptogens Market by Ashwagandha Source

Get more details on this report - Request Free Sample PDF

Global adaptogens market size from ashwagandha source is anticipated to surpass USD 4.5 billion by 2027.Rising consumer demand for supplements with enhanced nutrition and improved functional benefits should boost the demand for ashwagandha, in turn supporting market statistics. Also, ashwagandha finds promising applications in sports nutrition owing to its ability to improve endurance, muscle size and strength, reduce body fat and post-workout muscle damage.

Growing inclination of consumers towards following an active lifestyle is likely to escalate the demand for ashwagandha in sports nutrition which is anticipated to favour the product demand. Furthermore, ability of ashwagandha to improve memory and decrease stress and anxiety in the body coupled with increasing consumer inclination towards natural alternatives to improve wellbeing and manage stress should foster market outlook.

Increasing use of ashwagandha in different food & beverage products such as chocolates, energy drinks, bars, and even burgers to improve the nutritive value of these products without compromising on its taste profile is likely to foster global adaptogens industry growth over the forecast period.

Increasing consumer preference towards consumption of pharmaceutical products with natural ingredients should favor the product adoption

Global Adaptogens Market by Pharmaceutical Application

Get more details on this report - Request Free Sample PDF

Global adaptogens market share from pharmaceutical applications surpassed USD 1.5 billion in 2020 and is anticipated to witness significant gains over the forecast timeframe. The product aids in relieving the human body from the adverse effects of stress, which promotes its usage in the pharmaceutical sector. Increased movement towards sustainability and rising demand for functional products with natural ingredients should fuel the product penetration across the pharma application during the forecast period.

Increasing usage of adaptogenic mushrooms in manufacturing psychedelic drugs which are used as antidepressant and help in easing the symptoms of depression should boost product demand from the pharmaceutical sector. Increasing prevalence of nicotine dependence, anxiety associated terminal illness, alcohol dependence and chronic post-traumatic stress disorder are likely to escalate the demand for adaptogenic mushrooms for manufacturing psychedelic drugs, thus boosting overall market share.

Rising consumer awareness regarding the undesirable effects of conventionally used drug formulations on human body in long term is likely to raise the demand for natural ingredients in pharmaceutical formulations, thus driving the adaptogens industry expansion

 Ease in formulation and consumption of smoothies and herbal drinks should foster the growth of powder-based adaptogens demand

    Global Adaptogens Market by Powder End-use

Get more details on this report - Request Free Sample PDF

Global adaptogens market size from powder end-use segment is anticipated to surpass USD 6 billion by 2027. Adaptogenic herbs are bitter in taste owing to which adaptogens in powder form are widely used for formulation of powdered supplements. The powder form of adaptogens such as ashwagandha, medicinal mushroom and ginseng are widely used in commercial food products which has made adaptogen consumption easier for customers.

The powder-based end-use product offers benefit of easy blend with various liquids including milk, water and coffee which should foster product demand. Also, it can be used for formulation of herbal beverages, superfood powders for body calmness and relaxation which should foster business expansion during the projected time frame.

Online distribution channel provides benefits of easy accessibility, lesser purchase time and convenience which should augment market outlook

Global Adaptogens Market by Online Distribution Channel

Get more details on this report - Request Free Sample PDF

Global adaptogens market share from online distribution channels is anticipated to surpass USD 5 billion by 2027. High demand for superfoods and dietary supplements owing to increasing consumer interest in natural health products and energy drinks is likely to raise the demand for adaptogens. Numerous advantages offered by online purchase of adaptogens including convenience, easy accessibility, direct delivery of products to doorstep and ease of payment, among others is anticipated to boost global market growth during the forecast period.

Increasing penetration of smartphones, digital marketing trends, and availability of various discounts and offers are likely to increase consumer preference for online purchase of adaptogens during the forecast period, thus promoting the overall market forecasts. Increased consumer centric approach adopted by various e-retail channels and online distribution platforms should further stimulate market demand.

Growing consumer inclination towards consumption of beverage products with natural ingredients and added functional benefits should boost North American market outlook

North America Adaptogens Market

Get more details on this report - Request Free Sample PDF

North America adaptogens market is poised to surpass USD 4.5 billion by 2027. Growing demand of adaptogens in beverages can be attributed to its ability to promote mental well-being and aid in relieving the effects of stress on human body. Increasing health consciousness among consumers, reduction in alcohol consumption along with high demand for healthy beverages is anticipated to fuel product demand thus boosting regional market growth.  High consumer demand for energy drinks with additional functional benefits including immunity support, mental stimulation, natural and nourishing products is anticipated to support industry size. Growing consumer interest in exploring new food & beverages capable of providing a calming sensation, and boosting immunity and energy is anticipated to proliferate the North American market expansion during the assessment period.

Growth in the pharmaceutical sector along with increasing sales of drugs and pharmaceutical formulations is likely to drive growth of the pharmaceutical sector which is further anticipated to boost market demand. High demand for functional beverages with plant-based ingredient coupled with growing awareness regarding the importance of healthy lifestyle are likely to positively fuel the market landscape.

Increasing adoption of different growth strategies such as mergers and acquisitions by manufacturers should increase market competitiveness

Global adaptogens market is competitive with various players such as REBBL, Organic India, Nutra Science Labs, NutraCap Labs, Organika Health Products Inc, PLT Health Solutions, Xi’an Greena Biotech Co. Ltd, Organic Herb Inc, Xian Yuensun Biological Technology Co. Ltd, and Amax Nutrasource Inc. Companies are primarily engaged in expanding production capacity, merger, and acquisitions for gaining a competitive edge in the market. Besides, industry participants are in a race to launch new and innovative products of different purities and concentrations to capture a greater share in the global adaptogens market.

For instance, in October 2021, Gaia herbs launched three gummy formulas which are focused on relaxation. The company launched ashwagandha gummies, sleep gummies and relax gummies which are USDA certified organic gummies. The newly launched gummies which are manufactured using sustainably sourced ingredients incorporate herbal supplements with improved functional benefits and better taste for a better consumer experience.

Global adaptogens market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Kilo Tons and revenue in USD Million from 2016 to 2027 for the following segments:

 By Source

  • Ashwagandha
  • Ginseng
  • Astragalus
  • Holi Basil
  • Rhodiola Rosea
  • Schisandra
  • Adaptogenic mushrooms
  • Others

By End-use

  • Powder
  • Capsules
  • Teas & beverages
  • Others

By Application:

  • Food & Beverages
  • Dietary & sports supplements
  • Pharmaceutical
  • Cosmetics
  • Animal Feed

By Distribution Channel:

  • Offline 
    • Supermarket/Hypermarket
    • Drugstore
    • Grocery & Convenience Store
  • Online

The above information has been provided for the following regions:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Thailand
    • Malaysia
    • Australia
  • Latin America
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

The global market size of adaptogens was valued at over USD 8.5 billion in 2020 and is set to rise at a CAGR of more than 7% up to 2027 due to the mounting consumer awareness about the undesirable effects of conventional drugs and pharmaceutical formulations.

Ginseng, Ashwagandha, Astragalus, Holi basil, Rhodiola Rosea, Schisandra, and adaptogenic mushrooms are the main types of adaptogens. Ashwagandha is poised to record over USD 4.5 billion of adaptogens industry share by 2027 due to the higher need for enhanced nutrition and improved functional benefits.

The adaptogens market size from online distribution channels is likely to cross USD 5 billion by 2027 ushered by the rising intake of superfoods and dietary supplements coupled with the growing consumer interest in natural health products and energy drinks.

The adaptogens industry revenue in North America is estimated to exceed USD 4.5 billion by 2027 driven by higher adoption in beverages to promote mental well-being on account of the rising consumer health consciousness in the region.

Buy Now

Access to only 1 person; cannot be shared; cannot be printed
Access for 2 to 5 users only within same department of one company
Access to a company wide audience; includes subsidiary companies or other companies within a group of companies

Premium Report Details

  • Base Year: 2021
  • Companies covered: 20
  • Tables & Figures: 323
  • Countries covered: 20
  • Pages: 270

Get a report that explains COVID-19 impact on this market

 Request Free Sample

Budget constraints? Get in touch with us for special pricing

Request Discount