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2-Phenylethanol Market Size By Product (Synthetic, Natural), By Application (Cosmetics & Personal Care, Laundry & Home Care, Food & Beverages, Pharmaceuticals) Industry Analysis Report, Regional Outlook, Application Potential, Covid-19 Impact Analysis, Price Trend, Competitive Market 2021- 2027

  • Report ID: GMI5063
  • Base Year: 2020
  • Report Format: PDF

Industry Trends

2-Phenylethanol Market size surpassed USD 240 million in 2020 and is estimated to grow at over 5.5% CAGR between 2021 and 2027. The demand for 2-phenylethanol as a natural flavour and fragrance ingredient in food & beverage along with cosmetic & personal care industries is growing over the past few years. Surge in production of natural cosmetics using natural ingredients will drive product demand over the forecast period.

Global 2-Phenylethanol Market

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Growing product adoption in food processing sector will remain a key driving factor for the global 2-phenylethanol market growth. For instance, 2-phenylethanol is widely used in variety of food and beverages such as black walnuts, white wines, red wines, Muscat wine, sweet basils, peppermints, butternut squash, and broad beans to enhance flavour and taste. Change in consumer buying behaviour, rising preference for chemical-free cosmetic products and food & beverages free from artificial fragrances and flavours is projected to propel product demand over forecast period.

High disposable income in developed economies such as the U.S., Canada, Germany, France, and Australia, is forecast to propel the demand for toiletries, perfumes, cosmetics, detergents, and soaps. This factor is anticipated to drive the 2-phenylethanol industry over the forecast period. Natural fragrances are perceived to be healthier, safe, and therapeutic when used in cosmetic and personal care products. Additionally, increasing demand for processed foods and beverages with exotic and ethnic flavours will help to drive the demand for 2-phenylethanol. Surging demand for food products with “clean” labels and products that are free from artificial flavours will boost the product landscape.

Stringent regulations pertaining to the use of 2-phenylethanol in food applications mainly in the U.S. and Europe should hamper the market growth. For instance, according to the classification provided to the European Chemicals Agency (ECHA) in REACH registrations 2-phenylethanol is considered harmful if swallowed or come in contact with skin and causes serious eye irritation. It is approved for use in biocides such as disinfectants and pest control products, air care products, fragrances and perfumes, personal care and cosmetics products, waxes and polishes, pharmaceuticals, and cleaning & washing products. however, increasing demand from food & beverage sector should balance the demand for product in the market.

Easy availability and low cost of production should fuel the synthetic 2-phenylethanol product demand over the forecast period

Synthetic 2-Phenylethanol Market

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Synthetic 2-phenylethanol market is anticipated to surpass USD 150 million by 2027. 2-phenylethanol has low cost of production. Therefore, various industries such as cosmetics & personal care, laundry & home care, food & beverages, and pharmaceuticals prefer synthetic 2-phenylethanol. Moreover, production methods such as the Friedel-Crafts reaction between ethylene oxide and benzene in the presence of aluminium trichloride are used to produce 2-phenylethanol. This has further boosted the production of synthetic 2-phenylethanol across the globe.

Increasing consumer spending on personal grooming should lead to an upsurge in demand for 2-phenylethanol in cosmetics & personal care application

2-Phenylethanol Market

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Cosmetics & personal care application of 2-phenylethanol market surpassed USD 75 million in 2020 and is anticipated to register over 5.8% CAGR in the forecast period. Phenylethanol is used as a preservative and stabilizer in a wide range of cosmetic and personal care products. It preserves and stabilizes cosmetic and personal care products that may otherwise get spoiled, deteriorate, or become less effective over a period of time. It is used in the formulation of makeup products such as foundations, blushes, lipsticks, eye area makeup, skincare products, soaps, shampoos, perfumes, and colognes. Therefore, increasing use of 2-phenylethanol in wide range cosmetic and personal care products is propelling the 2-phenylethanol industry statistics across the globe.

Rising awareness among consumer about the side effects of chemical content in cosmetics has boosted the demand for natural ingredients in cosmetic and personal care products. This has further propelled the 2-phenylethanol market growth worldwide. Factors such as growth in consciousness about external beauty and increasing spending of consumers on personal grooming have surged the demand for cosmetic and personal care products which in turn, should drive the market expansion.

Booming food and beverage industry in Asia Pacific should propel the growth of 2-phenylethanol market

Asia Pacific 2-Phenylethanol Market

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Asia Pacific 2-phenylethanol market is projected to register over 6.5% CAGR from 2021 to 2027 owing to well-established food and beverage sector in Asian countries such as China, India, Japan, and Australia. Changing food preferences of the consumer, increasing demand for processed food products, and rising demand for a wide range of flavored beverages should support the growth of 2-phenylethanol in Asia Pacific. Strong presence of leading food and beverage manufacturers in the regions such as Britannia Industries Ltd., Hindustan Unilever Ltd., Nestlé, Parle Agro, Britannia Industries Limited, and McCain should further accelerate the regional market outlook.

Strategic acquisitions and Mergers among industry participants to accelerate the market competitiveness

Global 2-phenylethanol market is fragmented to the presence of several medium & large number multinational industry players operating worldwide. The key player in the market includes Firmenich SA, LyondellBasell Industries, Symrise AG, Shandong Xinhua Pharmaceutical Co., Ltd., Apple Flavor and Fragrance Group, Eternis Fine Chemicals Ltd, and Berje Inc., The key market participants are implementing various strategies includes partnership, mergers and acquisition, production capacity expansion and online selling of products in order to increase market share and to tap the growth opportunities in the market.

For instance, in February 2021, Eternis Fine Chemicals acquired Tennants Fine Chemicals, a company based in the UK and its wholly owned subsidiaries in China and Singapore. This acquisition is expected to enhance the company’s product offerings, distribution network, and help it better serve customers.

In May 2021, Symrise AG upgraded its online platform, Ingredient Finder for flavor & fragrance raw materials. This will enable customers to access the detailed information on fragrances, flavors, and pharmaceutical raw materials available on Ingredient Finder.

Global 2-phenylethanol market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Tons, and revenue in USD Million from 2016 to 2027 for the following segments:

By Product

  • Synthetic
  • Natural

By Application

  • Cosmetics & personal care
  • Laundry & home care
  • Food & beverages
  • Pharmaceuticals
  • Others

By Region

  • North America 
    •  U.S
    • Canada
    • Mexico 
  • Europe 
    • Germany
    • France
    • UK
    • Spain
    • Italy
    • Russia 
  • Asia Pacific 
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Malaysia 
  • Latin America 
    • Brazil 
  • Middle East and Africa 
    • Saudi Arabia
    • UAE
    • South Africa


Authors: Kunal Ahuja, Kritika Mamtani

Frequently Asked Questions (FAQ) :

2-Phenylethanol is used as a natural flavor and fragrance ingredient in food & beverage as well as cosmetic & personal care industries.

2-Phenylethanol industry share exceeded USD 240 million in 2020 and will expand at a CAGR of 5.5% from 2021 to 2027.

Market share for synthetic 2-phenylethanol is set to cross USD 150 million by 2027 owing to its low production cost.

The Asia Pacific 2-phenylethanol industry size will grow at a CAGR of 6.5% through 2027 driven by the well-established food and beverage sector in countries such as India, China, Australia, and Japan.

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Premium Report Details

  • Published Date: May 2021
  • Companies covered: 13
  • Tables & Figures: 195
  • Countries covered: 5
  • Pages: 165

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