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Skin Care Product Market - By Product (Facial Care, Lip Care, Body Care), By Category (Luxury, Non-luxury), By Ingredient (Chemical, Natural), By Distribution Channel (Retail Stores, Online Platform, Spas & Salons), Forecast 2023 – 2032

  • Report ID: GMI6262
  • Published Date: Jul 2023
  • Report Format: PDF

Skin Care Product Industry Analysis

Skin Care Product Market size was valued at USD 148 billion in 2022 and is estimated to register a CAGR of over 4.5% between 2023 and 2032. The global skin care industry has experienced significant growth due to the rising emphasis on personal grooming & appearance. Social factors including the influence of celebrities, beauty trends, and media exposure have played a crucial role in shaping consumer perceptions regarding skincare as an essential part of one’s daily routine. The growing focus on self-care & wellness has also prompted consumers to invest in skincare products to maintain healthy & radiant skin.

Skin Care Product Market

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Advancements in skincare technology and product formulations have been instrumental in driving market growth. Skincare companies invest heavily in research and development to create innovative & effective products that cater to specific skin concerns such as acne, aging, hyperpigmentation, and sensitive skin. The introduction of cutting-edge ingredients, such as peptides, hyaluronic acid, retinoids, and plant-based extracts, has revolutionized the industry by offering improved results and addressing the evolving needs of consumers.

Rapidly changing consumer preferences are always a challenge for companies, resulting in a mismatch between product offerings and market demand. This also leads to excess inventory, reduced sales, and the risk of product obsolescence. To overcome this challenge, companies must conduct regular market research and consumer surveys to stay updated on evolving trends & preferences. This data aids in product development and helps companies adapt their offerings to align with the current consumer demands.

COVID-19 Impact

The COVID-19 pandemic led to lifestyle changes including staying at home for an extended period due to lockdowns and social distancing measures. With reduced opportunities for social interactions and events, many consumers scaled back their use of makeup but increased their focus on skincare. This led to the rising demand for skincare products that cater to various skin concerns such as acne, dryness, and stress-induced skin issues. The emphasis on hygiene during the COVID-19 pandemic also influenced skincare preferences. Consumers sought products that promoted skin health & protection such as hand sanitizers, moisturizers, and products with antibacterial or antiviral properties. With physical stores closing or operating with limited capacity, consumers turned to e-commerce platforms for their skincare needs. The online sale of skincare products witnessed significant growth as people opted for the convenience & safety of online shopping portals. This trend accelerated the digitization of the skincare industry with more companies focusing on their online presence and expanding their e-commerce capabilities.

Skin Care Product Market Trends

Personalized skincare solutions are gaining traction. Companies are leveraging technologies, such as AI & Machine Learning (ML), to analyze individual skin needs and offer customized product recommendations. Personalized formulations & regimens cater to the specific skin concerns & preferences of consumers. Additionally, technological advancements have also led to the proliferation of smart skincare devices. These devices, such as facial cleansing devices, LED masks & microcurrent devices, offer enhanced skincare routines and professional-grade treatments at home.

Skin Care Product - Product Segmentation

Skin Care Products Market Size, By Product,

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Based on product, the skin care product market is segmented into facial care, lip care, and body care. The facial care segment accounted for around 40% of the market share in 2022 and is estimated to experience robust growth during the forecast period. The rising emphasis on personal care ingredients along with the growing awareness regarding the importance of skincare routines fueled the demand for facial care products. Consumers of all genders are seeking solutions to address various skin concerns such as acne, aging, pigmentation, and hydration. The trend toward anti-aging ingredients clean beauty & natural ingredients has also influenced the facial care segment growth with consumers opting for products that do not contain harmful chemicals and harsh additives. Additionally, the rising trend of personalized skincare has boosted the demand for tailored facial care regimens, where companies offer customized products based on individual skin needs & preferences.

Skin Care Product Category Segmentation

kin Care Products Market Share, By Category

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Based on category, the skin care product market is bifurcated into luxury and non-luxury. The luxury segment held around 35% of the market share in 2022. The luxury skincare segment witnessed robust growth as consumers increasingly seek premium & high-end skincare experiences. Increasing disposable incomes and the rise in aspirational spending have contributed to the demand for luxury skincare products. Consumers are willing to invest in premium formulations, opulent packaging solutions, and exclusive ingredients that promise exceptional results & a sense of indulgence. Social media platforms and influencer marketing play a crucial role in promoting luxury skincare products. Influencers and celebrities often endorse luxury brands, thereby increasing their visibility & desirability among followers and the broader audience.

Skin Care Product Regional Analysis

U.S. Skin Care Products Market Size

North America held a significant market share in 2022 and expected to grow at over 3.5% CAGR over the forecast time period. The consumer base in the region is well-informed about skincare with a strong emphasis on anti-aging, clean beauty, and natural products. The popularity and mass market of skincare products have contributed to the skin care product market expansion across North America. The rising focus on wellness & self-care as well as the growing influence of social media have driven the skincare product demand among millennials and Gen Z consumers.

Skin Care Product Industry Leaders

Major companies operating in the skin care product market include L'Oréal Group, Unilever PLC, The Procter & Gamble Company, Johnson & Johnson, Estée Lauder Companies Inc., Shiseido Company, Limited, Beiersdorf AG, Colgate-Palmolive Company, and M·A·C Cosmetics.

Skin Care Product Industry News

  • In March 2023, M·A·C Cosmetics, a subsidiary of Estée Lauder, introduced Locked Kiss Ink, a range of lip inks. The company claims that the product is particularly long-lasting & comfortable. Similarly, in January 2023, M·A·C Cosmetics introduced Hyper Real Skincare, a collection of skincare products that comprises serums, washing creams, and cleansers. The line guarantees superb makeup hold and skin barrier strengthening & hydration.  All the products of this line contain extracts from Japanese peonies.

The skin care product market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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By Product

  • Facial care
    • Cleansers and Toners
    • Moisturizers and Creams
    • Face Masks and Serums
    • Sunscreen and Sun Care Products
    • Others
  • Lip care
    • Lip Balms
    • Lip Scrubs
    • Lip Masks
    • Others
  • Body care
    • Body lotions & Moisturizer
    • Body Washes and Shower Gels
    • Body Scrubs and Exfoliants
    • Body Oils and Serums
    • Body Butters and Creams
    • Others

By Category

  • Luxury
  • Non-luxury

By Distribution Channel

  • Retail stores
    • Supermarkets
    • Hypermarkets
    • Specialty Stores
  • Online platform
    • E-commerce
    • Company Websites
  • Spas & salons

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia & New Zealand
    • South Korea
    • Southeast Asia
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

Global market for skin care product was worth over USD 148.0 billion in 2022 and is primed to record over 4.5% CAGR between 2023 and 2032, attributed to the rising emphasis on personal grooming & appearance.

The facial care segment accumulated around 40% of the skin care product market share in 2022, owing to the rising consumer awareness about the significance of skincare regimes.

The luxury segment of the skin care product industry held over 35% revenue share in 2022 due to increasing consumer spending on premium products and rising disposable incomes.

North America skin care product market will expand at over 3.5% CAGR between 2023 and 2032, backed by the increasing focus on self-care and wellness.

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 340
  • Countries covered: 19
  • Pages: 300
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