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Wipes Market size valued at USD 19.5 billion in 2022 and is expected to grow at over 7% CAGR from 2023 to 2032.
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Growing adoption of hygiene practices due to rising consumer awareness is fueling market growth. Many developing nations are promoting hygiene practices in schools and education institutes to boost public health, which is driving product demand in these regions. To cite an instance, in September 2022, the U.S. government introduced Nemours Children’s Health, a multi-state pediatric system to expand health & hygiene awareness and partner with food security companies in Delaware to allocate Nemours Cares Closet that will stock primary care products with personal hygiene items and foods.
Report Attribute | Details |
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Base Year: | 2022 |
Wipes Market Size in 2022: | USD 19.67 Billion |
Forecast Period: | 2023 to 2032 |
Forecast Period 2023 to 2032 CAGR: | 7.2% |
2032 Value Projection: | USD 53.74 Billion |
Historical Data for: | 2018 to 2022 |
No. of Pages: | 350 |
Tables, Charts & Figures: | 198 |
Segments covered: | Product, Type, Distribution Channel, and Region |
Growth Drivers: |
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Pitfalls & Challenges: |
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The increasing availability of alternative products will restrain wipes market growth. The consumer shift toward sustainable solutions in accordance with growing environmental concerns has encouraged people to prefer washable cloth or materials as chemical-free alternatives. Nonetheless, the introduction of new sustainable wipes that cater to the changing demand of consumers will aid in overcoming this issue, such as the plastic-free disposable wipes by Waterwipes use biodegradable fibers for babies.
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The personal care segment of wipes market reached USD 10.5 billion in 2022, as a result of various benefits of wipes such as the prevention of infection due to their disposable nature and protection against harmful deposits on skin that make them ideal for personal care use. Furthermore, the booming cosmetics industry backed by prevalent online shopping trends is benefitting the segment outlook.
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The disposable segment held approximately 87% of the wipes industry share in 2022 as they are convenient, easy to use, and can be discarded after a single use. Additionally, strong efforts by key companies to expand their business will stimulate product adoption. In February 2022, Essity, a hygiene and health company, acquired U.S.-based wiping and cleaning brand Legacy Converting, Inc. for its disposable sanitizing and disinfecting wet wipes.
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North America wipes market is poised to exhibit around 6.5% CAGR from 2023 to 2032, attributed to growing personal hygiene awareness and rising consumer inclination toward baby care products. Moreover, favorable investments by several countries in public health are driving market growth. For instance, in January 2022, the Ontario government invested approximately USD 1.2 million in a disinfectant wipe production facility in Barrie by Empack Spraytech.
Some of the key players profiled in the wipes market report include :
These companies invest in new production facilities and businesses to stay ahead in the industry.
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