Wheat Germ Oil Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2020 - 2026
Report ID: GMI4185
Wheat Germ Oil Market size is likely to witness steady gains in the forecast period owing to changing consumer perceptions towards dermatological health and rising inclination on naturally sourced dietary supplements. It is found to be beneficial in a wide gamut of health conditions such as strengthening heart muscles, skin soothing, managing diabetes and obesity. Consumers are switching to wheat germ oil from traditional mustard & coconut oil owing to high nutritional profile, easy availability, at affordable prices. Rising inclination to use wheat germ oil in daily health regimen coupled with several nutritional benefits may accelerate market share.
Wheat germ oil is extracted from the wheat kernel using cold pressing technique, grilling process or solvent extraction to retain maximum nutritional profile. It has high concentration of octacosanol which helps in improving exercise performance including, stamina, strength, and reaction time. The product provides benefits in anti-aging and is externally used in various skin conditions including eczema and psoriasis. It is rich in vitamin E which makes it attractive among health conscious populations.
Excessive use of wheat germ is associated with side effects such as skin irritations and gastrointestinal problems which is expected to hinder market growth. Manufacturers are researching on different methods for extracting wheat germ to maintain nutritional purity along with mixing it with various naturally source ingredients such as saffron, aloe vera, and tea tree oil to reduce side effects which may create various opportunities in the market.
Rising awareness on skin care and changing consumer perceptions of dermatological aspect of healthcare may foster market share. Wheat germ essential oil is widely used in manufacturing various cosmetic preparations such as lotions, anti-aging solutions, body butter, creams, moisturizers, and face packs. It is an excellent source of vitamin E which is a powerful antioxidant and helps fight against free radical skin damage and early signs of aging such as fine lines, wrinkles, and pigmentation. Global market value of essential oil was valued at over USD 15 billion in 2017 owing to rising awareness of health benefits from naturally sourced oils and increasing inclination towards aromatherapy. Its essence is also utilized in manufacturing fragrances for perfumes, cosmetics, massage oils, and scented candles owing to its aromatic properties which may foster market share.
North America wheat germ oil market demand led by U.S., and Canada should witness substantiate growth during forecasted period owing to increased awareness of potential health benefits of naturally sourced wheat oil such as insulin regulation, and lowered risk of cardiovascular diseases. It is widely used in manufacturing supplements owing to rich concentration of amino acids which lowers DHL levels, and prevents hardening of arteries. U.S., sale of nutritional supplements was valued at over USD 30 billion in 2017 which shows ample growth and opportunities for product demand. Increasing popularity of naturally synthesized supplements by athletes & celebrities is increasing consumer consciousness and attracting customers towards wheat germ based dietary supplements available in various delivery forms such as tablets, soft gels, capsules, and oil which may fuel market demand.
Europe driven by UK, Germany, Italy, and France wheat germ oil market size may witness substantiate growth during forecasted period. Evolving consumer needs and changing consumer perceptions for natural ingredients in hair products such as oil, shampoo, conditioners, and serums may augment market demand. Wheat germ oil is widely used in manufacturing hair products owing to its emollient properties which helps in regulation of scalp oil production and aids in hair protein formation. The production value of shampoo in Europe was over USD 2 billion in 2017 owing to rising consumer awareness towards hair care and increasing demand for high quality products. Difficult climatic conditions in European countries and changing consumer outlook on common dry scalp problems such as dandruff, itching, split ends, and scalp rashes may fuel market growth.
Asia Pacific wheat germ oil market demand led by China, India, and Japan may see significant growth during forecasted period. Increasing demand for light and antioxidant rich edible oils owing to rising obesity levels and gastrointestinal problems may foster market share. Wheat germ based oils are widely used as a substitute for mustard and coconut oils owing to rich concentration of vitamin E which helps in boosting metabolism rate. Changing consumer perceptions towards healthy eating habits and rising inclination to fry foods in healthy oils may trigger market share.
Global wheat germ oil market share is fragmented as market consist of various players. Companies such as Henry Lamotte Oils, Herbal Biosolutions, Viobin USA, Country Life, Arista, Hebei Jiafeng Plant Oils, GNLD International, Navchetna Kendra, Grupo Plimon, General Nutrition Centers, Swanson Health Products, Connoils, NutriPlex Formula’s, Kunhua biological technology, and Zonghoo are key players in this market.
Wheat Germ Oil Market, By Application, 2014-2025 (Tons) (USD Million)
- Hair care
- Soft gels
- Dietary supplements
Wheat Germ Oil Market, By Food Product, 2014-2025 (Tons) (USD Million)
- Edible oils
- Snack foods
The above information is provided for the following regions and countries:
- North America
- Asia Pacific
- South Korea
- Latin America
- Middle East & Africa
- South Africa
- Saudi Arabia
- Henry Lamotte Oils
- Herbal Biosolutions
- Viobin USA
- Country Life
- Hebei Jiafeng Plant Oils
- GNLD International
- Navchetna Kendra
- Grupo Plimon
- General Nutrition Centers
- Swanson Health Products
- NutriPlex Formula’s
- Kunhua Biological Technology
- Anyang Jingsen
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