Wheat Germ Oil Market size would record phenomenal growth over the span of 2021-2027. The prominent factors driving the industry growth include rising product demand in the cosmetics sector for skincare products, in line with the increasing number of wheat germ oil-based dietary supplements. Consumers are preferably making use of wheat germ oil in cooking as the product is readily affordable and available.
Wheat germ oil is rich in Octacosanol and has a high concentration of Vitamin E that makes it appealing for health-conscious people, as it helps in fighting against skin disorders, controlling blood pressure and cholesterol levels. Besides, it also improves cell generation in the body, while helping in better management of nervous system, reproductive system, and healthy immune system. Wheat germ oil is gaining huge traction as dietary supplement. The product has been marketed as a dietary supplement in capsules or bottles, owing to its many benefits.
Increased consumption of wheat germ oil can result in liver damage and an imbalance in metabolism. It is also linked to causing nausea, diarrhea, and gas due to the product’s potent laxative properties. Excess intake of WGO can further lead to fat accumulation as it is relatively high in calories, thus limiting the growth of wheat germ oil market.
Wheat germ oil market would depict notable gains from the cosmetic and personal care sector owing to the product’s surging use in these industries due to the presence of vitamin E and its antioxidant properties. An upsurge in the demand for anti-aging and other skin care products has led to a prolific usage of wheat germ oil as an important ingredient in the skin care product, as an expanding millennial population is focusing on buying such products to maintain their beauty and skin structure.
Various beauty brands have also been working on developing skin care products infused with wheat germ oil. For instance, Rivona Naturals, had in 2019, unveiled a rose soap, infused with multiple natural ingredients, including wheat germ oil, to help reduce skin damage and support healthy collage formation.
In terms of the regional outlook, Europe wheat germ oil market is projected to register significant growth over the forecast period, on grounds of the rising application of WGO in personal care and cosmetics products. Shifting consumer needs and evolving user perceptions for natural ingredients in hair products like conditioners, shampoo, serums, and oil, may potentially augment the regional industry progression. The product is widely used in the production of hair product owing to its emollient characteristics which supports hair protein formation and regulate oil production in the scalp.
Leading companies operating in the global wheat germ oil market are Herbal Biosolutions, Country Life, Henry Lamotte Oils GmbH, Viobin USA, GNLD International, and General Nutrition Centers (Harbin Pharmaceutical Group) amongst others.
These industry players are engaged in strategic practices like acquisitions, collaborations, partnerships, and product developments to gain a prominent position in the global business space.
Given the product’s rising demand during COVID-19 pandemic outbreak, due to its antioxidant properties, the global wheat germ oil market recorded significant gains during the pandemic. However, a decline in the food industry processing, disruptions in supply chain and raw materials, and factory operations with reduced workforce would pose challenge to the growth of WGO market in the coming years.