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Western Europe Ready-to-Eat Meat Market Size, Share and Industry Analysis Report by Product Type (Sausage {Emulsified Cooked Sausage}, Cooked Ham, Chicken {Cooked RTE Chicken (Chilled Chicken/Poultry, Breaded Chicken, Fried Nuggets)}, Breaded Fish) and Distribution Channel (Food Service Provider, Supermarkets & Hypermarkets, Convenient Stores, Independent Retailers, Online Retailers), Regional Outlook, Application Potential, Competitive Market Share & Forecast, 2021 – 2027

  • Report ID: GMI5201
  • Base Year: 2020
  • Report Format: PDF

Industry Overview

Western Europe ready to eat meat market value exceeded USD 37.5 billion in 2020 and is estimated to grow at a CAGR of over 7% between 2021 and 2027. Changes in the snacking trends such as a switch from consumption of unhealthy junk food to healthy on-the-go meat products with high nutritional value coupled with greater periods of time spent by the younger generation outside their home will boost demand for ready-to-eat meat products over the forecast timeframe.


western europe ready to eat meat market outlook

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The increasing number of small-size households such as single and double-person households in Western Europe such as Germany, the UK, and France, among others, is likely to increase the dependence of consumers on these products. Growing protein requirements by the increased millennial population and the rising spending capacity in the Western European countries are likely to favor ready to eat meat market over the forecast period.
 

Furthermore, the sudden outbreak & rapid transmission of the COVID-19 infection has highlighted the significance of social distancing, thus encouraging consumers to stay indoors and avoid incidences of dining outside in hotels and restaurants. A significant decline in dining out in hotels and restaurants in Western Europe is expected to raise the ready-to-eat meat market share during the forecast period.  
 

Abrupt demand for low fat poultry meat is likely stimulate market growth from chicken type segment

western europe ready to eat meat market by product type

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Western Europe ready to eat meat market value from chicken is anticipated to show significant growth of over USD 27.20 billion by the end of 2027. An increase in poultry meat consumption attributed to lower fat content will proliferate the ready-to-eat chicken product demand. The ready-to-eat chicken products include chicken nuggets, chicken salami, and chicken spring rolls. The ready-to-eat chicken products taste fresh, have a long shelf life, and offer adequate nutrients and other fats.
 

The market from cooked RTE chicken is expected to grow with a CAGR of 6.9% by the end of 2027 owing to an increase in the demand for quick & easy alternatives to home prepared meals. Poultry meat is a convenient source of protein, which does not pose negative health impacts as compared to red meat, this is anticipated to drive the demand for cooked ready-to-eat chicken products.
 

Further, cooked RTE chicken products have high nutritional value and maintain balanced diet, which will foster the product demand. It is a good source of protein and can be a guilt-free diet, especially for the for the growing kids. In addition, cooked RTE chicken are timesaving and reduce the consumption of junk food when quick food is required.
 

High interest of consumers towards a variety of food offerings is likely to boost market growth from food service provider segment

 

western europe ready to eat meat market from food service provider

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Western Europe ready to eat market from food service provider segment was valued at $13.25 billion in 2020 and is estimated to reach a value of USD 23.65 billion by 2027 due to the high demand for convenient & healthy food products at the workplace. The foodservice companies have limited options and regularly rotating menus to focus on creating profits and reducing losses. The employees at various organizations such as government, institutional, commercial, and industrial locations are increasingly showing interest toward food service providers as they are looking for food products with choices and variety.
 

The food service providers are switching to new products and adapting to new food trends, which is anticipated to boost the demand for ready-to-eat products. Also, the organizations look for food service providers that offer varied & new food items with affordable discounts and good quantity.  The COVID-19 pandemic has increased work from home trend, which may restrict the ready to eat meat market sales from food service providers.
 

Increasing demand for instant protein-rich products are anticipated to stimulate the market in Germany

Germany ready to eat meat market

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Germany ready to eat meat market share is expected to exceed USD 13.10 billion by 2027 owing to increasing employment rate and rising working population coupled with busy schedules, increasing work hours, and hectic lifestyle of population in the country. Increasing protein requirements by the young, working-class population are expected to increase consumer acceptance for ready-to-eat meat products.
 

The high level of meat consumption and production will favor the product market in Germany. Increased meat production in sync with increasing meat demand owing to the growing population is anticipated to create opportunities for RTE meat market growth. In addition, novel innovations being carried out in the field of reformulation of ready-to-eat meat products. Like reduction in salt content, modification of fat content, reduction in nitrile content, and incorporation of high content of proteins & dietary fibers in the product are expected to open up new growth avenues for the market.
 

Exclusive product offerings and constant research & development activities remain key business strategies incorporated by major market players

Western Europe ready-to-eat meat industry key players include Tyson Foods, Plukon Food Group BV, Smithfield Foods, Inc, Cargill Meat Solution, JBS Food among others. Major market players are focused on diversifying their product portfolio by including sausage, cooked ham, chicken, breaded fish and others. Furthermore, manufacturers are adopting strategic initiatives such as product development & innovations, mergers & acquisitions to strengthen their market position.
 

For instance, In November 2020, Tyson Foods announced investments in its overseas production (conventional and alternative protein products) in Europe and Asia. The company expanded its facility in Oosterwolde, Netherlands that manufactures both cooked chicken & plant-based protein products.
 

The Western Europe ready to eat meat market report includes in-depth coverage of the industry with estimates & forecast in terms of volume (Kilo Tons) and revenue in USD (Million) from 2021 to 2027 for the following segments:

By Product type

  • Sausage
    • Emulsified cooked sausage
    • Others
  • Cooked Ham
  • Chicken
    • Cooked RTE chicken
      • Chilled Chicken/ Poultry
      • Breaded chicken
      • Fried Nuggets
      • Others
    • Others
  • Breaded fish
  • Others

By Distributional Channel

  • Food service providers
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Independent Retailers
  • Online retailers

The above information has been provided for the following regions and countries:

By Country

  • Europe
    • Germany
    • France
    • Italy
    • Spain
    • Poland
    • Norway
    • Denmark
    • Belgium
    • Netherlands
    • UK

 

Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

Western Europe ready to eat meat market to reach USD 63.5 billion by 2027 and is anticipated to expand at a CAGR of 7% from 2021 to 2027 driven by a shift in the snacking trends from unhealthy junk food to healthy on-the-go meat products.

The market value from chicken is expected to exceed USD 27.20 billion through 2027 considering the rising consumption of poultry meat on account of lower fat content.

Germany ready to eat meat market is estimated to cross USD 13.10 billion up to 2027 due to the rising working population and increasing work hours in the country.

Leading companies in the Western Europe ready-to-eat meat market comprise Cargill Meat Solution, Smithfield Foods, Inc, Tyson Foods, JBS Food, Plukon Food Group BV, and others.

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Premium Report Details

  • Published Date: Feb 2022
  • Companies covered: 13
  • Tables & Figures: 157
  • Pages: 210

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