Water Softener Market Size By Product (Salt Based, Salt Free), By Capacity (32,000, 40,000, 64,000, 80,000, 96,000, 110,000, 120,000, 210,000, 300,000, 450,000, 600,000, 900,000,>1,200,000) By Application (Residential [Single Family, Multi Family], Commercial [Office Building, Hotel/Restaurants, Laundries, Hospital & Healthcare, Others], Industrial [Food processing units, Textile, Chemical, Oil & Gas, Refineries, Others]), Industry Analysis Report, Regional Outlook, Application Potential, Price Trend, Competitive Market Share & Forecast, 2018 – 2024

Published Date: Sep 2018  |  Report ID: GMI2887  |  Authors: Kunal Ahuja, Sonal Singh

Report Format: PDF   |   Pages: 1800   |   Base Year: 2017

Summary Table of Contents Industry Coverage Methodology

Industry Trends

Water Softener Market size was over USD 7 billion in 2017 and industry expects consumption of above 1 million units by 2024.

China Water Softener Market Size, By Product, 2017 & 2024, (Units)

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Increasing amount of hard water in residential premises may escalate water softener market growth in forecast timeline. Service apartments increased by around 15% in 2015 and are anticipated to witness substantial gains during forecast period, thus surging demand for these softening equipment’s in residential sector.

Growing acceptance of product in industrial applications including food processing, chemical, textile and refineries is anticipated to drive water softener market by 2024. These remove magnesium and calcium that exists by means of physical or chemical methods to decrease adverse hard water effects on end-use application, which may stimulate product demand.

Salt based water softener market size is anticipated to show substantial gains owing to its relatively low price, high efficiency in decreasing scale formation in boilers, tanks, and pipes along with easy availability. Mounting industrial sector along with swift growth of industrial sector will fuel product demand.

Growing environmental apprehensions are encouraging customers, manufacturers, and government to look for nature friendly and sustainable products, which is anticipated to fuel demand for these products. Manufacturers are developing technologically advanced softening systems which help to reduce wastage. These systems help in improving efficiency by reducing sodium & chloride content  by making it suitable for all end use applications in industrial, commercial and residential sector, which is likely to have a positive outlook on water softener market size.

Global textile market may surpass USD 1 trillion by 2024. This industry is water intensive due to its usage in cleaning materials and flushing steps. Waste product generated has to be cleaned from oil, fat and colour, water softener is used to perform these functions, thus propelling product demand.

Water softening process is expensive owing to its high energy usage, labour and maintenance cost, which may challenge industry profitability. Additionally, soft water when released in the environment can raise acidity of soil, therefore, making plants less productive. Stringent environmental policies mainly in U.S. and Europe may add on compliance cost, which may affect water softener market price trends.

Water Softener Market Report Coverage
Report Coverage Details
Base Year: 2017 Market Size in 2017: 7 Billion (USD)
Historical Data for: 2013 to 2017 Forecast Period: 2018 to 2024
Pages: 1800 Tables, Charts & Figures: 4023
Geographies covered (21): U.S., Canada, Mexico, Germany, UK, France, Italy, Russia, Spain, Ireland, China, Japan, India, South Korea, Thailand, Malaysia, Australia, Brazil, Saudi Arabia, UAE, South Africa
Segments covered: Product, Capacity, Application and Region
Companies covered (15): EcoWater Systems LLC, General Electric Company, Culligan International, BWT AG, Harvey Water Softener Ltd., Pelican Water Systems, Kinetico Incorporation, Canature Environmental Products Co. Ltd., Marlo Incorporated, Pentair, Morton Salt, Watt Water Technologies, Inc., Whirlpool, 3M, Honeywell International, Inc.
Growth Drivers:
  • North America: Increasing usage in residential application mainly in the U.S. owing to high amount of hard water
  • Asia Pacific: Expanding hotel industry may favor water softener demand
Pitfalls & Challenges:
  • Negative effect of water softener on environment
  • Ban on salt based water softener in some U.S. states

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Water Softener Market, By Product

Salt based water softener market size is estimated to surpass USD 10.5 billion by 2024. It decreases pH, which can cause skin and eye irritation. Soft water decreases consumption of soaps and detergents that are required for laundry and cleaning. Softeners increases lifespan of textile and fabric, thus propelling product demand. Softening System prevents stains on faucets, fixtures and taps in kitchen and washroom ensuring fittings looks new for a longer time span. The system also shields equipment’s including washing machine, geyser and dishwasher from corrosion and core damage control, thus encompassing their life. It helps in protecting skin and hair from harmful effects of hard liquid, thus driving product demand.

Water Softener Market, By Capacity

Water softener market size of 32,000 grain from residential application may exceed USD 105 million in forecasted timeframe. Growing consciousness regarding ill effects of hard water has increased installation of treatment systems in residentials, thus stimulating product demand. These systems are effective in restricting excessive amount of calcium and magnesium by removing impurities and undesired ingredients which makes it hard and unsafe for usage, which will drive industry growth.

Salt based water softener market size of 600,000 grain from commercial application may witness gains up to 4.5% owing to its features including scale reduction, saving detergents and using less energy while heating. These products reduce consumption and saves energy which should drive product demand by 2024. Growing hotel industry owing increasing consumer spending on tourism will have a positive influence on product demand. Rusty water in hotel room may have an adverse effect on everything it contacts, moreover, high magnesium and calcium content can block plumbing’s, thus propelling product demand. 

Water Softener Market, By Region

Asia Pacific led by South Korea, Japan, India and China water softener market size, is estimated to surpass USD 5 billion in the estimated timeframe owing to increasing consumer consciousness regarding health worries due to unsafe liquids should grow product demand in this region. Municipal corporation in countries like India and China do not treat hard water effectively due to infrastructural bottlenecks. Therefore, residential consumers have started picking point-of-entry equipment like softeners, thus driving industry growth.

Europe led by UK, Italy, France and Germany, water softener market size may record robust gains over 6% up to 2024. Strict regulations related to water treatment along with growing need for softeners in numerous sectors including pharmaceuticals, chemical and refineries are anticipated to fuel regional product demand.

Brazil water softener market may witness strong gains due to rising urbanization and growing industries. Growing financial institution aiding for water treatment solutions, which may promote product demand in this region.  

Competitive Market Share

Global water softener market share is slightly consolidated and competitive with major manufacturers include Honeywell International, 3M, Whirlpool, Watts Technologies, Morton Salt, Pentair and BWT AG.

Market is characterised with product novelty supported by balancing use of effective materials along with manufacturing more relentless and high products. Key players are involved in strategic initiatives like capacity expansion and mergers & acquisitions to implement innovative technologies with increasing manufacturing capacity to accommodate escalating demand.

Water Softener Industry Background

Water softener is a unit that removes hardness of liquid, chemical compounds are added in this process for making it soften by precipitating minerals. Hard liquid can damage to boiler, pipes and electronic appliances like washing machines, geyser through limescale. This device uses ion exchange process to eliminate calcium and magnesium minerals, which is likely to drive product demand.

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