Vaginal Rejuvenation Market Size By Treatment (Labioplasty, Vaginoplasty, Hymenoplasty, Perineoplasty, Hoodectomy, g-spot Amplification), By End-use (Hospitals, Plastic Surgery Centers), Industry Analysis Report, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

Published Date: Sep 2020  |  Report ID: GMI4826  |  Authors: Sumant Ugalmugale, Rupali Swain

Report Format: PDF   |   Pages: 120   |   Base Year: 2019

Summary Table of Contents Industry Coverage Methodology

Industry Trends

Vaginal Rejuvenation Market size valued at USD 1 billion in 2019 and is projected to grow at over 33.7% between 2020 and 2026.

The growing popularity of vaginal rejuvenation procedures among women across the globe is propelling the market growth. Increasing prevalence of stress urinary incontinence and desire to enhance female genitals are some other factors that have uplifted the market revenue. Furthermore, rising marketing and commercialization of the vaginal procedures is one of the significant drivers for accelerating the overall market expansion.

Vaginal Rejuvenation Market

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In the recent past years, there has been an upsurge in the non-invasive procedures that includes lasers as contrary to the conventional surgical techniques. However, due to the severe adverse effects of these devices the regulatory bodies including Medicines and Healthcare Products Regulatory Agency (MHRA) in the UK and the U.S. Food and Drug Administration (FDA) have warned the medical devices companies. These regulatory bodies have warned the companies against the use of energy-based devices to perform vaginal rejuvenation procedures. These bodies have not approved devices for use in this procedure.

In addition, the global COVID-19 pandemic has changed the practice of vaginal rejuvenation procedures. According to the American Society of Plastic Surgeons, due to COVID-19 pandemic the suspension of elective and non-essential procedures is carried out across the country. During this pandemic, elective surgeries have been cancelled or postponed decreasing the risk of patients being exposed to COVID-19 in hospital, thereby supporting the hospitals, clinics, surgical centers, and others in converting operating theatres into intensive care procedure.

Vaginal Rejuvenation Market Report Coverage
Report Coverage Details
Base Year: 2019 Market Size in 2019: 997.0 Million (USD)
Historical Data for: 2015 to 2019 Forecast Period: 2020 to 2026
Forecast Period 2020 to 2026 CAGR: 33.7% 2026 Value Projection: 5,022.1 Million (USD)
Pages: 120 Tables, Charts & Figures: 232
Geographies covered (20): U.S., Canada, Germany, UK, France, Italy, Spain, Japan, China, India, Australia, South Korea, Thailand, Brazil, Mexico, Argentina, Colombia, South Africa, Saudi Arabia, Iran
Segments covered: Treatment and End-use
Companies covered (7): CaloAesthetics Plastic Surgery Center, LA JOLLA COSMETIC SURGERY CENTRE, NewWoman Canada, Visage Clinic, GEORGIA PLASTIC & RECONSTRUCTIVE SURGERY, SpaMedica, The Cosmetic Surgery Clinic
Growth Drivers:
  • Growing demand for vaginal rejuvenation procedures
  • Changing women’s lifestyle coupled with rising disposable income
  • Increasing prevalence of stress urinary incontinence
Pitfalls & Challenges:
  • High cost of vaginal rejuvenation surgery
  • The social stigma attached with gynaecological procedures

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Changing women’s lifestyle will emerge as the centerpiece for the market size expansion

Growing issues affecting women’s health ranging from stress urinary incontinence, vaginal laxity, sexual dysfunction, or discomfort to postmenopausal vulvovaginal symptoms including itching, drying, and burning are some of the factors that are propelling the vaginal rejuvenation market growth. According to a recently published article, around 10% of the women across the globe are affected with urinary incontinence that creates an unpleasant condition among the society. Hence, the demand for vaginoplasty owing to these concerns is fostering the market demand.

Furthermore, growing psychological distress from sexual dysfunction along with post childbirth effects and age are some other attributes that are bolstering the market value. Strong inclination for vaginal rejuvenation due to cosmetic reasons is further driving the market revenue worldwide. However, high cost of the procedure may hamper the market growth considerably.

Growing demand for labioplasty will spur the vaginal rejuvenation market growth

Labioplasty segment size was more than USD 389 million in 2019 owing to the rising number of women across the globe opting for labioplasty to minimise pain or to enhance the aesthetic appearance of their genital area. majority women seeking for labioplasty procedure is due to the psychological distress by the appearance of the vulva, influencing the market growth trends. Moreover, rising awareness about the labioplasty procedures among those suffering from labia pain, irritation and uncomfortable intercourse seek for the labioplasties, fostering the segment growth.

Presence of skilled healthcare professionals in hospitals will enhance the market revenue

Global Vaginal Rejuvenation Market

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The hospitals segment held more than 40% market share in 2019 owing to availability of skilled healthcare professionals along with post-surgical support, advanced care, and recovery procedure. Several of the vaginal rejuvenation procedures are performed at the hospitals.

Increase in number of people adopting for vaginal rejuvenation procedures in North America

  Global Vaginal Rejuvenation Market

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U.S. vaginal rejuvenation market valuation was over USD 183 million in 2019 led by growing awareness of the vaginal rejuvenation procedures across the country. The other attributes contributing to the rise in vaginal rejuvenation surgery in the country are changing grooming practices, retouched images of genitalia on social media, and a distorted view of normal genitalia.

Germany market dominated the European region and accounted for largest revenue of USD 53 million in 2019 attributed to rising number of surgeons in the country, growing awareness pertaining to the availability of treatment for vaginal laxity and several other vaginal surgeries across the country. Furthermore, growing commercialization and marketing of vaginal rejuvenation treatment across the country is fostering the overall market growth.

Implementation of services with advanced care to the patients will boost the market growth

Some of the major players operating in the industry are CaloAesthetics Plastic Surgery Center, LA JOLLA COSMETIC SURGERY CENTRE, NewWoman Canada, Visage Clinic, GEORGIA PLASTIC & RECONSTRUCTIVE SURGERY, SpaMedica, The Cosmetic Surgery Clinic and among others. These service providers are concentrating on providing efficient vaginal rejuvenation procedures along with advance care to the patients at the best possible price. Hence, owing to these attributes the customers are gaining traction towards these services, thereby boosting the overall market growth.

The vaginal rejuvenation market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2026, for the following segments:

Market, By Treatment

  • Labioplasty
  • Vaginoplasty
  • Hymenoplasty
  • Perineoplasty
  • Hoodectomy
  • G-spot Amplification

Market, By End-use

  • Hospitals
  • Plastic Surgery Centers
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Thailand
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • Iran


Frequently Asked Questions (FAQ) :

In 2019, the global market size of vaginal rejuvenation was worth USD 1 billion. Driven by rising desire to enhance female genitals, the industry share may depict 33.7% CAGR through 2026.
The labioplasty segment was worth USD 389 million in 2019 and may depict appreciable expansion given the rising female populace opting for this treatment.
U.S. market size was valued at USD 183 million in 2019. The regional industry may depict appreciable growth given the increasing vaginal rejuvenation surgeries owing to changing grooming practices.
Germany dominated the Europe market share with an industry size of USD 53 million in 2019 and may expand considerably owing to rising awareness subject to the treatment availability vaginal laxity.
Hospitals held over 40% of the market share in 2019 and may exhibit quite some gains as they boast of proper post-surgical support, recovery procedures, & advanced care along with availability of skilled healthcare professionals.

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Premium Report Details

  • Published Date: Sep 2020
  • Pages: 120
  • Tables: 208
  • Charts / Figures: 24
  • Companies covered: 7
  • Countries covered: 20

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