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Vacation Rental Market Size - By Property (Apartments, Houses/Villas, Cottages, Resorts), By Location (Beach, Mountain, Urban, Theme Parks), By Pricing (Economy, Mid-Range, Luxury, Ultra-Luxury), By Travelers (Solo Travelers, Couples, Families, Group), Booking Mode, Duration of Stay & Forecast, 2024 - 2032

  • Report ID: GMI10125
  • Published Date: Jul 2024
  • Report Format: PDF

Vacation Rental Market Size

Vacation Rental Market was valued at USD 99.6 billion in 2023 and is estimated to register a CAGR of over 3% between 2024 and 2032. The market is witnessing a surge in demand as the younger generation is seeking unique and authentic travel experiences. Millennials and Gen Z prioritize experiences over material possessions, driving the demand for engaging and authentic travel. Hotels, with their uniform offerings, frequently struggle to cater to these changing preferences. Vacation rentals come in different kinds and sizes, including rustic cabins, sophisticated lofts, and ancient villas. This diversity allows visitors to pick a destination that reflects their interests and style, establishing a feeling of identity.

Vacation Rental Market

The growth of online booking platforms is fueling the adoption of outbound logistics. Before online platforms, locating vacation rentals required searching ads or relying on word-of-mouth referrals. Online platforms offer a consolidated marketplace where tourists may quickly find a diverse range of vacation rentals worldwide. This enhanced visibility draws a larger audience to the vacation rental option, increasing total market potential. Online booking services make it easier for tourists to find, compare, and book holiday rentals. This is further simplified by features such as quick booking, secure payment processing, and simple interfaces. This ease of use reduces friction for vacationers, encouraging them to choose holiday rentals more frequently.

The global vacation rental market faces a major challenge owing to seasonal fluctuations, potentially slowing down its growth. Unlike hotels, which have year-round demand, vacation rentals face large fluctuations in reservations throughout the year. Peak seasons, such as summer or skiing depending on geography, result in an increase in reservations and income.

However, off-peak seasons can lead to poor occupancy rates and much lower income for property owners. This variability makes it difficult for owners to plan and budget properly, threatening financial stability and even restricting investment in property renovations. Finding the best pricing plan for navigating seasonal changes can be difficult. High pricing during busy seasons might increase income but may discourage certain bookings. Lower rates during off-peak seasons, on the other hand, may entice visitors but fail to generate enough revenue to cover expenses.

Global Vacation Rental Market Trends

The global vacation rental industry has been witnessing significant technological advancements. 3D virtual tours enable tourists to visually explore a home before booking, delivering a more immersive and realistic experience than static photographs. This builds trust and enhances the chances of booking. User-friendly smartphone applications make it easier to look for, compare, and book vacation rentals while on the road. This addresses the rising trend of mobile-first browsing and booking habits. Integrating smart home technologies such as keyless entry, smart thermostats, and voice-activated assistants makes the visitor experience easier and more hassle-free.

Furthermore, software technologies automate operations such as scheduling cleaning services, monitoring guest interactions, and delivering automated messages, saving important time for property owners and managers. This enables them to expand their business and handle more properties.

Global Vacation Rental Market Analysis

Global Vacation Rental Market Size, By Duration of Stay, 2022-2032 (USD Billion)

The short-term segment dominated the market in 2023 and is projected to exceed USD 65 billion by 2032. Shorter trips and experience journeys are more popular than extended holidays in the present travel landscape. Extended vacations are sometimes impractical due to busy schedules and budgetary constraints. Short-term rentals are ideal for this trend, providing a flexible and handy housing alternative for weekend getaways, city breaks, and adventure vacations. Vacation homes present a more affordable choice for shorter stays than typical hotels. Travelers can potentially save money, particularly when vacationing in groups or with kids because vacation rentals frequently provide greater room and facilities for the same price. Sharing the expense with numerous visitors makes holiday rentals even more appealing for short stays.

Global Vacation Rental Market Share, By Location, 2023

Based on location, the urban segment held around 36% share of the vacation rental market in 2023. Urban regions have a substantially greater population base than rural ones. This equates to a larger pool of prospective passengers looking for lodging choices. Cities are centers for cultural attractions, museums, historical sites, nightlife, and a greater range of food and entertainment alternatives. This concentration of attractions makes metropolitan areas more enticing as holiday destinations, propelling the demand for vacation rentals. Urban areas are frequently business hubs, drawing professionals who may prefer the flexibility and facilities provided by vacation rentals over standard hotels for short-term visits.

Europe Vacation Rental Market Size, 2022-2032 (USD Billion)

Europe is region captured around 32% share of the vacation rental market in 2023. European countries, including France, Germany, UK, and the Netherlands, are witnessing significant growth in the global market. Europe leads the world in tourism, on account of its rich history, cultural legacy, and scenic natural surroundings. This attracts a large number of tourists each year, resulting in a high demand for a variety of lodging alternatives, including vacation rentals. Well-developed transportation networks, easy access between nations, and effective intra-city infrastructure make it simpler for visitors to visit various parts of Europe. This promotes a multi-destination holiday strategy, ideal for the flexibility provided by vacation rentals.

The U.S. has a thriving domestic tourism business, with many individuals traveling within the country for leisure. Vacation rentals appeal to their quest for unique experiences and larger lodgings than hotels. The sharing economy is deeply embedded in American society. People are increasingly comfortable renting out their houses or employing holiday rentals instead of regular motels. Beach areas such as Florida, California, and Hawaii are popular vacation rental locations because to their pleasant weather and proximity to water bodies.

Economic growth in many Asian countries has led to rising disposable income, allowing more individuals to travel and spend on leisure activities like vacation rentals. The developing middle class in nations such as China and India constitutes a sizable market group with rising travel expectations. Vacation rentals are an appealing alternative to typical hotels, sometimes offering greater room and facilities at lower costs. Many Southeast Asian countries, such as Thailand, Indonesia, and Vietnam, boast captivating landscapes and rich cultural experiences, drawing an increasing number of international visitors. Vacation rentals cater to this inflow by providing a variety of lodging alternatives.

Vacation Rental Market Share

Airbnb, Booking Holdings Inc. an Expedia hold a significant market share of over 41% in the vocational rental market. Airbnb has targeted campaigns to recruit new hosts, focusing on high-demand regions and emerging markets. They promote a variety of property types, including unique accommodations such as treehouses, yurts, and luxury villas, to attract a broader range of travelers. Additionally, Airbnb offers extensive support and training programs for hosts to improve listing quality and guest experiences.

Booking Holdings Inc. uses AI-powered search and booking engines to enhance accuracy and efficiency in the booking process. They continually upgrade their mobile app with features like instant booking confirmations, real-time customer support, and localized recommendations. Additionally, they leverage data analytics to create personalized marketing campaigns, targeting specific customer segments with tailored offers and promotions.

Vacation Rental Market Companies

Major players operating in the global vacation rental industry are:

  • Airbnb
  • Booking Holdings Inc.
  • Expedia
  • OYO Vacation Homes
  • RedAwning
  • Sonder
  • Stayz
  • TripAdvisor
  • TurnKey Vacation Rentals
  • Vacasa

Vacation Rental Industry News

  • In June 2024, OYO, the Indian hospitality company, launched its premium vacation home rental brand Belvilla in the UK. Belvilla by OYO offers short-term stays in prime locations across the country, including London, Milton Keynes, Birmingham, Sheffield, and Leeds. OYO partnered with high-end apartment rental management company SOJO, which operates more than 250 apartments in those cities, as well as properties in Manchester, Suffolk, Berkshire, and Southwest England.
  • In May 2024, Munich-based vacation rental company Holidu acquired Clubrural, a portal for rural vacation rentals in Spain and Portugal. The acquisition aims to improve the experience for both hosts and guests. Hosts will benefit from a wider reach on the Holidu platform to attract more international customers, as well as Holidu's modern software and personalized local service.

This vacation rental market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) from 2021 to 2032, for the following segments:

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Market, By Property 

  • Apartments
  • Houses/Villas
  • Cottages
  • Resorts
  • Others

Market, By Duration of Stay

  • Short-term
  • Medium term
  • Long term

Market, By Booking Mode

  • Online
  • Offline

Market, By Location

  • Beach
  • Mountain
  • Urban
  • Theme parks

Market, By Pricing

  • Economy
  • Mid-range
  • Luxury
  • Ultra-luxury

Market, By Travelers

  • Solo travelers
    • Online
    • Offline
  • Couples
    • Online
    • Offline
  • Families
    • Online
    • Offline
  • Group
    • Online
    • Offline

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Russia
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Southeast Asia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America 
  • MEA
    • UAE
    • South Africa
    • Saudi Arabia
    • Rest of MEA


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of vacation rental was reached USD 99.6 billion in 2023 and is anticipated to register over 3% CAGR between 2024 and 2032, driven by growth of online booking platforms and rising disposable incomes.

The short-term segment in the vacation rental market is expected to reach USD 65 billion by 2032, due to increased popularity of shorter trips, flexible housing, and affordability for groups and families.

Europe vacation rental market held 32% revenue share in 2023 owing to the rich history, cultural sites, scenic beauty, and excellent transportation networks.

Airbnb, Booking Holdings Inc., Expedia, OYO Vacation Homes, RedAwning, Sonder, Stayz, TripAdvisor, TurnKey Vacation Rentals, and Vacasa.

Vacation Rental Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 20
  • Tables & Figures: 300
  • Countries covered: 24
  • Pages: 260
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