Home > Automotive & Transportation > U.S. Utility Terrain Vehicles (UTV) Market
U.S. Utility Terrain Vehicles (UTV) Market Size By Displacement (Below 400 CC, 400-800 CC, Above 800 CC), By Propulsion Type (Gasoline, Diesel, Electric), By Application (Utility, Sports, Recreation, Military) & Forecast, 2023-2032
- Report ID: GMI4542
- Published Date: Feb 2023
- Report Format: PDF
U.S. Utility Terrain Vehicles Market Size
U.S. Utility Terrain Vehicles Market size valued at USD 6 billion in 2022 and is projected to expand at more than 5% CAGR from 2023 to 2032, owing to the higher engagement in outdoor recreational activities.
To understand key trends 
Download Free Sample
With the growing participation of the global population in recreational activities, the acceptance of off-road vehicles has increased. The inclination of the youth toward trail sports, adventure sports, and motorcycle riding is also bolstering the demand for power sports vehicles. As per the U.S. Bureau of Labor Statistics, in 2021, people aged 15 years or above spent 5.3 hours on average per day in sports and leisure activities. Since UTV has become a popular off-road vehicle option, increasing recreational activity participation will promote the growth of off-road utility vehicle manufacturers.
| Report Attribute | Details |
|---|---|
| Base Year: | 2022 |
| U.S. Utility Terrain Vehicles (UTV) Market Size in 2022: | USD 6 billion |
| Forecast Period: | 2023 to 2032 |
| Forecast Period 2023 to 2032 CAGR: | 5% |
| 2032 Value Projection: | USD 10 billion |
| Historical Data for: | 2018 to 2022 |
| No. of Pages: | 330 |
| Tables, Charts & Figures: | 573 |
| Segments covered: | Displacement, Propulsion, Application |
| Growth Drivers: | |
| Pitfalls & Challenges: |
To understand market opportunities
Download Free Sample
The introduction of carbon emission regulations is creating awareness about eco-friendly UTVs among environmentally conscious consumers. This electrification trend will create opportunities for the manufacturers of electric off-road vehicles to innovate and comply with regulatory requirements. Despite the favorable landscape, the high initial and maintenance cost may act as a barrier to utility all-terrain vehicle adoption to some extent. The integration of advanced tech features including integrated communication systems and display monitors also can increase the overall product cost, leading to less accessibility for budget-conscious consumers.
U.S. Utility Terrain Vehicles Market Analysis
To understand key market trends
Download Free Sample
The sports utility terrain vehicles market in U.S. exceeded at over USD 2 billion in 2022. The introduction of compelling racing events including Legacy Racing, Rally on The Rocks, and the UTV World Championship is one of the major drivers for industry growth. As per estimates from the U.S. Bureau of Economic Analysis, in 2021, the outdoor recreation economy accounted for close to USD 454 billion of the current-dollar GDP in the nation. This rise in spending on outdoor activities and the growing participation in off-road events will proliferate UTV adoption in sports.
Based on displacement, the U.S utility terrain vehicles market volume from above 800 cc segment recorded 240,000 unit sales in 2022, considering the high load-bearing capacity and the capability to work in harsh environments. This vehicle range can lower operating costs associated with good transportation over short distances. To ensure a wide margin of safety in driving off-road utility vehicles, regulatory bodies have also provided operational training courses for forest service employees, amplifying the production of above 800cc UTVs.
U.S utility terrain vehicles market from the electric propulsion segment is estimated to attain 20% growth rate through 2032, given the rising awareness about harmful vehicular emissions. In December 2022, the U.S. EPA adopted a final rule that sets stronger carbon emission standards for heavy-duty engines and vehicles. The declining prices of electric vehicles owing to low battery costs have also encouraged U.S. consumers to invest in electric utility ATV vehicles. The capability to provide instant power and torque to vehicle engines will boost the preference for electric off-road vehicles.
To understand key market trends
Download Free Sample
UTV market in California size is anticipated to reach approximately USD 1.5 billion by 2032. The increasing popularity of off-road races, outdoor sporting competitions, and other events is encouraging more individuals to purchase UTVs across the region. Due to advanced suspension systems, powerful engines, and optimized handling attributes, these vehicles are also attracting the attention of customers looking for off-road experiences. Additionally, varied proposals for vehicular greenhouse gas emission reduction will create lucrative prospects for regional industry expansion.
U.S. Utility Terrain Vehicles Market Share
The strategic landscape of the utility terrain vehicles market in U.S comprises companies such as
- Volcon
- Martex Global Enterprises
- Vanderhall Motor Works Inc.
- Yamaha Motor Co., Ltd.
- Polaris Inc.
- Kawasaki Motors Corporation
- Honda Motor Co., Ltd.
- Deere & Company
- Caterpillar Inc.
- Bombardier Recreational Products (BRP)
- BMS Motorsports, Inc.
- Arctic Cat, Inc.
Business expansions, mergers, and acquisitions are some of the initiatives being undertaken by these firms to reinforce their presence in the industry.
For instance, in August 2022, Volcon and GM entered a partnership to power the former’s upcoming off-road UTVs with GM propulsion systems to accelerate the adoption of electric vehicles. This initiative enabled the company to increase its customer base and strengthen its footprint across the regional market.
Impact of the COVID-19 pandemic
The COVID-19 outbreak led to the closure of leisure facilities, while group activities were largely held under control. The introduction of movement restrictions to limit virus transmission at the peak of the crisis may have hindered UTV development in recent years. However, the interest of Americans in outdoor recreation activities has surged since the beginning of the pandemic. These factors, alongside the increased interest in pursuing adventures, will result in the resumption of outdoor tourism and in turn, bolster the U.S. UTV industry dynamics over the forthcoming years.
The U.S. utility terrain vehicles (UTV) market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million and shipments in units from 2018 to 2032, for the following segments:
Click here to Buy Section of this Report
Market, By Displacement
- Below 400 CC
- 400-800 CC
- Above 800 CC
Market, By Propulsion
- Gasoline
- Diesel
- Electric
Market, By Application
- Utility
- Sports
- Recreation
- Military
The above information has been provided for the following states:
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Florida
- Georgia
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Mexico
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Frequently Asked Questions (FAQ) :
U.S. Utility Terrain Vehicles (UTV) Market Scope
