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Base Year: 2024
Companies covered: 20
Tables & Figures: 180
Countries covered: 21
Pages: 150
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Two-Wheeler Safety Solutions Market
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Two-Wheeler Safety Solutions Market Size
The global two-wheeler safety solutions market size was valued at USD 7.8 billion in 2024 and is projected to grow at a CAGR of 5.8% between 2025 and 2034. The integration of AI, IoT, and sensors has revolutionized two-wheeler safety by enabling real-time data analysis and predictive safety mechanisms. Advanced systems now include features like crash detection, emergency alerts, and adaptive cruise control, offering riders a higher level of protection. IoT-enabled helmets and wearables provide continuous connectivity, alerting riders to potential hazards and improving overall situational awareness.
These technologies also support vehicle-to-vehicle communication, enhancing road safety in congested urban environments and making riding more secure and intelligent. For instance, in May 2024, Luna launched a crowdfunding campaign for its Luna Oculus system, a bike safety solution. The system uses AI-powered technology to alert riders of closely approaching vehicles through a rear-view livestream and visual warning overlay on a smartphone app.
Rising awareness among consumers regarding rider safety has fueled demand for innovative and reliable safety solutions. Educational campaigns, media coverage of accidents, and increased access to information have highlighted the importance of safety features in two-wheelers. This awareness has particularly influenced younger and urban riders, who are more inclined toward adopting advanced technologies like connected helmets and ARAS. As consumers become more safety-conscious, manufacturers and aftermarket players are focusing on offering user-friendly and affordable solutions to cater to this growing demand.
Two-Wheeler Safety Solutions Market Trends
The two-wheeler safety solutions industry is witnessing several key trends that are shaping its future. One of the most notable trends is the integration of Advanced Rider Assistance Systems (ARAS), which includes features like collision warning, lane departure warning, adaptive cruise control, and automatic emergency braking. These technologies are becoming more common in premium motorcycles and are helping reduce accidents by providing real-time alerts and enhancing rider awareness.
Alongside ARAS, the rise of smart helmets and connected gear is also gaining momentum, with helmets featuring communication systems, GPS, and sensors that track rider health and environmental conditions. This integration improves safety by allowing riders to stay connected and receive vital information, while smart jackets and airbag vests offer enhanced protection in case of a crash.
In addition, the market is seeing an uptick in the adoption of electric two-wheelers, which requires new safety technologies to address their unique characteristics, such as high torque and different handling behaviors. Manufacturers are incorporating advanced safety features like enhanced braking systems and stability control in electric bikes to ensure they match the safety standards of traditional motorcycles.
The growth of aftermarket safety products is another trend, with riders increasingly opting for airbag vests, smart jackets, and advanced braking systems to upgrade the safety of their existing bikes. This trend is especially popular in markets with many older motorcycles.
The two-wheeler safety solutions market faces challenges such as the high cost of advanced safety systems, which can deter adoption, particularly in price-sensitive markets. Technologies like advanced rider assistance systems (ARAS) and airbags are expensive, making them more common in premium models and less accessible for budget-conscious consumers. Additionally, there is limited adoption in low-cost vehicles due to the high manufacturing costs and the lack of infrastructure to support these advanced systems. This slow integration of safety technologies in entry-level motorcycles and scooters restricts the overall growth and accessibility of safety solutions across all market segments.
Two-Wheeler Safety Solutions Market Analysis
Based on end use, the market is divided into OEM and aftermarket segments. The OEM segment holds the largest share, accounting for over 75% of the market in 2024. This dominance is driven by the growing integration of advanced safety features in new two-wheelers, with manufacturers increasingly prioritizing safety to meet evolving regulatory standards and consumer demand for enhanced protection. OEM safety solutions include technologies such as ABS, traction control, and collision detection, which are increasingly standard in new models, particularly in high-performance motorcycles.
The after-market segment is also experiencing significant growth, fueled by the rising demand for safety upgrades in existing two-wheelers. As riders seek to enhance the safety of their motorcycles, aftermarket solutions such as additional airbags, anti-theft systems, and advanced lighting are becoming more popular. The aftermarket sector benefits from increasing awareness of road safety and the availability of affordable, easy-to-install safety features.
Based on vehicle, the two-wheeler safety solutions market is segmented into Motorcycles and Scooters. In 2024, the motorcycle segment dominates the market, accounting for 60.5% of the market share. This dominance is driven by the increasing adoption of advanced safety technologies in high-performance motorcycles, especially in urban and semi-urban areas where traffic conditions and accident risks are higher. Motorcycles, with their larger engine sizes and higher speeds, demand safety solutions like anti-lock braking systems (ABS), cornering ABS, traction control systems, and advanced rider assistance technologies to enhance stability and reduce accident risks.
The scooter segment, while holding a smaller share of the market, is seeing steady growth due to the rising demand for safer and more affordable safety features. Scooters, being widely used for short-distance commuting, especially in crowded cities, require safety technologies such as combined braking systems (CBS), electronic stability control, and crash detection systems to improve rider protection. With the rise of electric scooters and the expansion of shared mobility, there is an increasing focus on developing safety solutions that cater to the needs of urban mobility while ensuring cost-effectiveness and user-friendliness.
India two-wheeler safety solutions market is projected to reach about USD 4 billion by 2034, driven by the increasing adoption of motorcycles and scooters, along with rising safety awareness among consumers. Countries in this region, are experiencing rapid urbanization, high traffic congestion, and a growing number of accidents, which have prompted a surge in demand for advanced safety technologies. Key solutions like Anti-lock Braking Systems (ABS), smart helmets, and Advanced Rider Assistance Systems (ARAS) are becoming increasingly popular.
In Europe, the two-wheeler safety solutions market is driven by stringent safety regulations and a high focus on environmental sustainability. The region is home to some of the most advanced safety technology developers, with manufacturers investing heavily in integrating Advanced Rider Assistance Systems (ARAS), Anti-lock Braking Systems (ABS), and electronic stability control into their vehicles. The European Union’s regulatory requirements for improved vehicle safety, including mandatory ABS in motorcycles, further boost market growth.
In North America, the two-wheeler safety solutions market is shaped by increasing consumer awareness about safety and the region's evolving safety standards. Riders in this market are increasingly adopting advanced safety features like collision warning systems, airbag vests, and smart helmets. The region has witnessed a surge in the adoption of electric two-wheelers, driving the integration of safety technologies tailored for the unique needs of electric motorcycles, such as enhanced braking systems and stability control.
Two-Wheeler Safety Solutions Market Share
In 2024, Bosch, Continental, ZF, NXP, Denso, Autoliv, and Valeo collectively held a significant 35.4% market share in the two-wheeler safety solutions industry. These companies play a significant role in developing and implementing key safety features like Advanced Rider Assistance Systems (ARAS), Anti-lock Braking Systems (ABS), and traction control, which are crucial for reducing accidents and enhancing rider safety. Their substantial investments in research and development, combined with their extensive experience in automotive safety, enable them to deliver cutting-edge solutions.
Investments in R&D play a crucial role for these companies, allowing them to pioneer innovations like predictive crash detection systems and sensor-based technologies. Moreover, their strong presence in key regions like North America, Europe, and APAC enables them to capture market share across diverse consumer bases. These leaders not only focus on premium segments but also aim to penetrate the mass market by offering cost-effective safety solutions tailored to regional needs. By leveraging strategic partnerships with OEMs and expanding their aftermarket offerings, they continue to solidify their position in the market while setting industry standards for safety and reliability.
Two-Wheeler Safety Solutions Market Companies
Major players operating in the two-wheeler safety solutions industry are:
Two-Wheeler Safety Solutions Industry News
The two-wheeler safety solutions market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($Bn) from 2021 to 2034, for the following segments:
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Market, By Technology
Market, By Vehicle
Market, By End Use
The above information is provided for the following regions and countries: