Superabsorbent Polymers (SAP) Market Size By Product (Sodium Polyacrylate, Polyacrylamide Copolymer) By Application (Baby Diapers, Adult Incontinence Products, Feminine Hygiene, Agriculture, Medical), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2018 – 2025

Published Date: Aug 2018  |  Report ID: GMI2879  |  Authors: Kiran Pulidindi, Soumalya Chakraborty

Report Format: PDF   |   Pages: 190   |   Base Year: 2017

Summary Table of Contents Industry Coverage Methodology

Industry Trends

Superabsorbent Polymer Market size was estimated at around USD 6 billion in 2017 and is predicted to grow at 5.7% CAGR during the forecast period.

Superabsorbent Polymers (SAP) Market

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Growing awareness about the personal health and hygiene will provide significant traction to the superabsorbent polymer market. The product is suitable for fluid absorbing applications such as in baby diapers, adult incontinence pads, and medical dressing among others. Rising literacy rate coupled with higher spending power and greater focus on healthcare will boost the market. For instance, United states health expenditures per capita was USD 8,745 in 2014 which increased to around USD 11,500 in 2017. These factors will lead to a boost the market in next seven years down the line.

Feminine hygiene in developing economies is a profitable quotient for market. Initiatives and awareness agendas by the government are the driving factors for SAP market. International organizations such as UNESCO, World Bank, WHO, UNICEF and various other local bodies have started awareness programs including menstrual hygiene management, provision of feminine products, etc. In 2010, Government of India initiated Menstrual Hygiene Scheme, providing subsidized sanitary pads to rural women living below poverty line. In addition, numerous small scale companies such as Aakar Innovation Pvt. Ltd., Azadi, Jayaashree Industries, and Saathi Healthcare provide affordable feminine hygiene products in the country. Similarly, Kenyan government allocated USD 4 million to provide free sanitary napkins to school girls. These initiatives will boost the the market in the near future.

Biodegradable polymers provide immense breakthrough to superabsorbent polymer market. Increasing customer focus on sustainability and growing environmental awareness has resulted in rising demand for alternatives to petroleum-based polymers. Various raw materials used in the production of bio-based products include cellulose, chitosan, starch, and natural gums among others. These materials have created major demand in the market, leading numerous companies to explore possible routes to produce bio acrylic acid. Some multinational companies, including Nippon Shokubai Co. Ltd, Evonik Industries AG, and BASF SE, are into the production of bio-based products.

A key challenge in industry is the volatile raw material prices. The major raw material used to produce superabsorbent polymer include acrylic acid & glacial acrylic acid, which are derivative products of propylene. The prices of propylene follow oil prices with a lag, and price change can bring volatility into producer margins.

Superabsorbent Polymers (SAP) Market Report Coverage
Report Coverage Details
Base Year: 2017 Market Size in 2017: 6 Billion (USD)
Historical Data for: 2013 to 2017 Forecast Period: 2018 to 2025
Forecast Period 2018 to 2025 CAGR: 5.7% 2025 Value Projection: 9.5 Billion (USD)
Pages: 190 Tables, Charts & Figures: 298
Geographies covered (21): U.S., Canada, Germany, UK, France, Spain, Italy, Russia, China, India, Japan, Australia, Indonesia, Malaysia, South Korea, Brazil, Mexico, South Africa, Saudi Arabia, UAE, Kuwait
Segments covered: Product, Application and Region
Companies covered (11): BASF SE, Evonik, LG Chem, Nippon Shokubai, San-Dia Polymers, Formosa Plastics, Sumitomo Chemicals, Zheijiang Satellite, Yixing Denson Technology, Sanyo Chemicals Industries, Songwon Industrial Co. Ltd.
Growth Drivers:
  • Growing health awareness coupled with rising healthcare expenditure to boost market growth
  • Increase in consumer awareness regarding hygiene is expected to drive growth of superabsorbent polymers
  • Increasing food demand among booming global population
Pitfalls & Challenges:
  • Volatile raw application prices expected to hamper growth of superabsorbent polymer market

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Superabsorbent Polymer Market, By Product

The superabsorbent polymer market is segmented into sodium acrylate, polyacrylamide copolymer, and others including polyvinyl alcohol, polysaccharides, etc. Sodium acrylate generated significant revenue of around USD 3.5 billion in 2017 and covers over three-fifth of the total market. Driven by its ability to absorb as much as 500 times its mass of water, sodium acrylate is widely used in baby diapers and adult incontinence products;.

Additionally, the growing demand for polyacrylamide owing to its increasing use in water treatment, paper-making processes, and extensive usage in the manufacturing of baby and adult diapers will boost the SAP market. Polyacrylamide copolymer market will grow at the rate of around 6% during the forecast time frame.

Superabsorbent Polymer Industry, By Application

Adult incontinence superabsorbent polymer market application segment will grow at a rate of over 6.5% globally. The occurrence of urinary incontinence and overactive bladder rises with age and elderly people. These products have enormous scope in developed regions owing to hygiene awareness among people.

Baby diapers accounted for nearly 70% of the total market owing to incessant rise in birth rate along with increase in baby hygiene awareness. These factors are likely to drive the market.

Superabsorbent Polymer Market, By Region

North America product market was valued over USD 1.5 billion in 2017 and is expected to lose its share to developing economies due to higher growth rates in the latter. Growing birth rate and increase in average life expectancy in China and India over the past two decades has increased the demand for baby diapers, adult incontinence and feminine hygiene products. Moreover, growth in per capita disposable income of people in developing economies is encouraging them to spend upon their health and avail better healthcare facilities, which will in turn boost the superabsorbent polymer market in near future.

United Kingdom and Germany held nearly 30% of the European market share in 2017 and will grow with annual rate of around 4%. The year-on-year declining per capita arable land area coupled with increasing population is expected to have a positive impact on the usage of product in the agriculture sector. The water retention property of product will help farmers to continue farming even in adverse conditions. This will increase the demand of the product in near future.

Competitive Market Share

Some renowned superabsorbent polymer market players include BASF SE, Evonik, Nippon Shokubai, LG Chem, Formosa Plastics, Yixing Danson Technology, and Zheijiang Satellite. In 2014, BASF SE planned to invest nearly USD 625 million over next 2 years in superabsorbent technology to establish droplet polymerization to manufacture personal hygiene products

Industry Background

Superabsorbent polymer (SAPs) is a material capable of absorbing and retaining substantial volumes of water and aqueous solutions. This makes SAP ideal for use in water absorbing applications such as baby diapers and adult incontinence pads, absorbent medical dressing, and controlled release drugs and chemicals. The product is commonly available in solid, powder or granule crosslinked product that speedily absorb and retain large amount of aqueous solutions. This polymer can absorb around 500 times its own weight of water.

Increasing disposable income coupled with rising medical spending in Asia pacific region will provide a lucrative growth to the market. Rising environmental concerns to develop sustainable and bio-based product will further boost the market in near future.

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