Global styrene acrylonitrile (SAN) market is expected to produce significant gains through the forthcoming years, driven primarily by the rising product usage in cosmetics, consumer goods, and other prominent industries.
The SAN copolymer constitutes 70-80% styrene and around 20-30% acrylonitrile. The material boasts a glass transition temperature of 100 degrees Celsius and above. The product’s transmittance in the visible range is greater than 90% which makes it easily colored while offering high resistance to thermal shock and posing a good chemical resistance property. Besides, positive attributes like transparency, resistance to greases, stress crazing and cracking, and resilience to food stains are further likely to augment the demand for SAN material across different applications.
SAN’s increasing utility in kitchens is expected to augment the market space over 2022-2028. The combination of resistance to oils, cleaning agents, and transparency make the material highly suitable for use in the kitchen as basins and mixing bowls and fitting for refrigerators. Moreover, it is also used for outer casings of thermally insulated jugs, for cutlery, tableware, beakers, and jars, as well as storage containers for diverse kinds of foods.
The overall styrene acrylonitrile (SAN) market is expected to observe a declining growth owing to the rising concerns towards styrene use due to its adverse environmental impact. In addition, the availability of alternatives like acrylic, polycarbonate may as well challenge the business growth in the ensuing years. Other growth restraining factors for the market are product commercialization at a large scale and crude oil price volatility.
However, expanding product applications across the medical industry would offer lucrative growth opportunities to the global SAN market over the foreseeable time period. SAN resins are gaining high prominence worldwide subject to their major applications in medical light diffusers, dental applications, and autoclavable devices.
Styrene acrylonitrile (SAN), owing to hard wearing, is used in offices and industries for various applications including printers, lamps, instruments, and others. The product also finds inherent utility in the cosmetics and personal care industry.
Based on the application, cosmetic industry is anticipated to drive the growth of styrene acrylonitrile market over the forecast period. This can be attributed to the growing product demand in the personal care and cosmetics segment. SAN copolymer is a synthetic polymer used as a film former in personal care and cosmetics products, given its opaque properties, and is seen in a host of formulas, including those for sunscreens and other lotions. The copolymer has large molecules that do not penetrate the skin, making cosmetic products rich with SAN molecules highly demandable worldwide. Furthermore, growing trend of cosmetics usage amongst various working women is as well expected to propel the SAN market prospects through 2028.
Regionally, Asia Pacific Styrene Acrylonitrile (SAN) Market is anticipated to record stellar growth in the coming years. This can be credited to the growing urbanization coupled with rising GDP and high product demand from end-user industries including automotive, cosmetics, and consumer goods sectors across China and India. Additionally, thriving cosmetics and beauty industry in various developing economies like China, India, and Japan would further impel the demand for SAN across these countries. The beauty market in China observed an average growth of 15% annually in the following decade, accounting for RMB 300 billion in 2019. Moreover, the country observed RMB 340 billion in retail sales in 2020.
SABIC Innovative Plastics, BASF SE, LG Chem Ltd (LG Corp), Toray Industries Inc., Blackwell Plastics, Trinseo, and Hardie Polymers, amongst others are some of the prominent companies operating in the global styrene acrylonitrile (SAN) market space.
These market vendors are engaged in different organic marketing strategies like alliances, mergers and acquisitions, and product diversification to gain a competitive edge in the global industry.
The outbreak of SARS-CoV-2 infection globally is projected to have a moderate impact on styrene acrylonitrile (SAN) market growth through the coming years. Disruptions in the raw material supply chain, temporary halt in production lines, and movement restrictions would negatively influence the market growth. Moreover, declining sales of cosmetics products would further impact the SAN market outlook in the coming years.