Global sodium lauroyl isethionate market size is likely to witness commendable growth over 2022-2028. This is considering the emergence of the product as a safe, mild alternative to aggressive surfactants and harsh sulfates for use in body washes, clarifying shampoos, and toothpaste. The increasing availability of formulations containing sodium lauroyl methyl isethionate for skin care applications, including the removal of impurities, will also contribute to industry growth over the coming years. Sodium lauroyl methyl isethionate refers to a cleansing agent used in the formulations of body wash, shampoo, and soap. This high foaming product can match up well with other surfactants, and is faintly acid and non-irritate with excellent washing ability and formability.
Rise of digital advertising and the escalating sales of personal care products are among the prominent trends bolstering the sodium lauroyl isethionate market outlook through 2022-2028. According to statistics from Earthyblend, a growth of 20% per month in sales of its personal care products has been witnessed during the pandemic due to the changing shopping habits. These factors could push the deployment of sodium lauroyl isethionate in soap and other beauty products, as brands continue to innovate around trends including clean beauty. However, the high awareness about potential sodium lauroyl isethionate side effects, including mild skin irritation and dryness, may create a hindrance to industry share over the forthcoming years.
Based on type, the sodium lauroyl isethionate industry from the powders segment will record considerable revenue by 2028. This growth is on account of the growing adoption of sodium cocoyl isethionate white powder in bath gel, facial cleanser, soap, and other personal care products. With regards to application, the others segment is anticipated to hold a commendable market share over the forecast spell. Growth from the segment can be credited to the mounting use of super fine powder made from sodium cocoyl isethionate as a gentle detergent in baby shampoo, baby soap, and other formulas that require a high amount of lather or foam.
Latin America sodium lauroyl isethionate market is set to depict a high growth rate through 2028, driven by the significant increase in sales of beauty products through e-Commerce channels in Brazil. As per the UN DESA (United Nations Department of Economic and Social Affairs), the proportion of elderly people aged 60 years and above is expected to surge from 12.6% in 2017 to 29.6% by 2050. Factors such as these could contribute to the market expansion in the years ahead, and broaden the application scope of sodium cocoyl isethionate surfactants in anti-aging lotions.
The competitive landscape of the sodium lauroyl isethionate industry comprises companies such as Taiwan NJC Corporation, Jilin Aegis Chemical, Parchem Fine & Specialty Chemicals, Galaxy Surfactants, KIYU New Material, McKinely Resources, BASF SE, Innospec Performance Chemicals, JEEN International Corporation, and Henan Surface Chemical Industry, among others. These companies are focusing on new product launches, acquisitions, and mergers to boost their footprint in the global market.
Despite the unprecedented economic and social challenges induced by the novel coronavirus pandemic, the beauty and personal care industry has remained relatively resilient amid the crises. Due to the temporary closure of retail channels, online sales grew tremendously during the lockdown worldwide. Emami Group, for example, announced plans to aggressively scale its online business, which accounts for around 5% of its sales of personal care and healthcare products. Situations such as these, alongside the shifting interest towards the consumption of preventive hair care products like shampoos during the pandemic, could assert a positive influence on overall sodium lauroyl isethionate market size in the upcoming years.