Smart Stadium Market size is expected to observe high growth through 2026 with increasing number of sporting and entertainment events globally. The stadium owners are focusing on integrating innovative technologies to enhance the fans experience. The adoption of IoT has allowed stadium operators to provide high-level comfort and convenience to fans while watching matches in the stadium. The technology has also enabled sports enthusiasts to have real-time access to statistical data, player profiles, and performances of teams on their tablets, smartphones, and stadium kiosks.
The low-ticket prices for sports events have encouraged a large number of people to visit stadiums for watching their favorite sports. The huge gathering of people has resulted in increased concerns of terrorist attacks at sports events. This has led to a high demand for safety and security of people, encouraging stadium operators to implement advanced technologies. The stadium owners are adopting access control technology for detecting unauthorized access attempts. For instance, Bolshoy Ice Dome, a venue for the Winter Olympics in Sochi, Russia has installed access control systems around the stadium.
The sports industry is expected to be worst hit due to the COVID-19 pandemic as fans are restricted to gather in huge numbers in stadiums due to social distancing norms. The pandemic will impact smart stadium industry growth as stadium owners will be reluctant to invest in renovating their stadiums due to lack of mass gatherings at sports venues. Moreover, converting a stadium into a smart stadium requires a huge investment, with no guarantee of return on investments hindering market growth.
The smart stadium market will witness high growth over the coming years due to increasing number of sports events mainly in the Asia pacific region. With the existence of major sports events including Tokyo 2020 Olympics, Rugby World Cup, and 2020 FIFA World Cup in Japan, the adoption of innovative technologies in the sports industry will increase in the country, thereby providing high growth opportunities to the market. In addition, the smart stadium offers value added benefits to customers such as finding a parking spot, ordering food, live streaming, and social media updates, enhancing the customer sports viewing experience.
The building automation software will witness high growth in the market. The software provides cost efficiencies, sustainability, space utilization, and building maintenance benefits to stadium operators. The increased demand for energy-efficient and secured stadiums has resulted in high adoption of the software among stadium owners. With the increasing number of spectators in the stadium, the management of parking remains a major challenge for stadium operators. The adoption of parking management systems helps in managing multiple parking facilities, ticketing, and revenue in real time. These systems enhance vehicle security, enable cashless and contactless payment options, and help stadium operators to reduce time wastage.
Europe is expected to have high market share in the smart stadium market due to established IT infrastructure in the region. According to the World Stadium statistics, the region has around 1,186 stadiums with presence of several large football stadiums, such as Camp Nou, Wembley Stadium, Signal Iduna Park, Estadio Santiago Bernabeu, and Luzhniki Stadium, with a capacity of over 80,000 people. These stadium owners are significantly investing in smart technologies for providing a memorable experience to sports enthusiasts. Also, the region has strict public safety regulations that have forced stadium owners to improve public safety and security during events and games
The key players in the market include Cisco Systems Inc., Huawei Technologies Co. Ltd., IBM Corporation, Tech Mahindra Corporation, and Intel Corporation. These companies are investing heavily in R&D for developing differentiated solutions and providing better customer experience to the fans visiting the stadiums. With the launch of 5G in countries including South Korea, China, the U.S., and UK, these companies are focusing on leveraging the power of 5G for developing new technologies. For instance, in February 2019, Nokia in collaboration with Intel Corporation started trails for smart stadium concept with 5G technology in a baseball stadium in Japan.
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