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Smart Signage Market Size - By Technology (OLED Technology, LCD Technology, LED Technology, Others), By Type (Digital Posters, Video Walls, Interactive Kiosks, Transparent Displays), By End User & Forecast, 2024 – 2032

  • Report ID: GMI9666
  • Published Date: May 2024
  • Report Format: PDF

Smart Signage Market Size

Smart Signage Market size was valued at USD 1.83 billion in 2023 and is anticipated to grow at a CAGR of 12.5% between 2024 and 2032. The increasing use of digital advertisements and outdoor displays is well-suited for various commercial and industrial applications including enterprise, retail, transportation, and industrial automation. Outdoor displays attract more attention than traditional posters and provide a range of content that can be updated in real-time.

Smart Signage Market

For instance, in February 2023, Winmate Inc., a global leader in industrial solutions known for creating high-quality industrial display monitors, launched a new outdoor display series. These displays are great for making digital menus at drive-thru, advertising at bus shelters, displaying in windows, and using in smart cities due to their high visibility.

The growing smart signage solutions have revolutionized advertising and communication, offering dynamic & captivating content that mesmerizes viewers. Recent technological advancements have made these solutions more versatile, interactive, and impactful. With cutting-edge technology and the ability to blend content from different sources, digital signage content has reached new levels of dynamism and fluidity. By using digital signage technology and its innovative solutions, businesses and organizations can improve their messaging, engage their audiences, and create new opportunities for growth.

Deploying smart signage software, which includes video walls, media players, content management systems, and technology infrastructure, presents its own set of challenges. From ensuring seamless integration to addressing compatibility issues and stakeholder alignment, businesses face common challenges in maximizing the potential of this technology. Understanding these common challenges and reasons is crucial for successful deployment and utilization, stakeholder alignment, and technology infrastructure. Organizations must evaluate their specific needs to choose the right digital signage solution, and understanding what the organization requires is crucial for selecting the appropriate software. For example, a retail store might need interactive features, while an office may require internal communication tools.

Smart Signage Market Trends

The increasing focus on sustainability is highlighting the necessity to transition toward digitalized solutions. With over 50 million metric tons of e-waste generated globally every year, there is a growing effort to reduce redundancy and extend the lifespan of electronic devices. Sustainable digital signage solutions tend to have a relatively longer lifespan, especially when the technology chosen (screens, media players) is of a high quality, is durable, and efforts were made to maintain the components.

A good digital signage solution may require a reasonable investment upfront, but with proper care, businesses can extend their End-Of-Life (EOL) and make their digital displays last for a long time, saving both money and the planet. For instance, in July 2023, Samsung Electronics Co., Ltd. showcased the future of sustainable digital signage at Integrated Systems Europe (ISE) 2023 in Barcelona, featuring new technologies and eco-conscious efforts guided by the company’s new environmental strategy.

Samsung’s 2023 smart signage products (QHC, QMC, QBC) are approximately 40% slimmer than previous models at 28.5mm thickness. Through this, the number of shipping containers required for logistics after production can be reduced by more than 20% compared to the previous model.

The increasing demand for various types of digital information in multiple locations has made digital signage a practical, sustainable, and manageable solution, offering attention-grabbing multimedia capabilities that attract, inform, and entertain. Solutions providers are finding innovative ways to enhance and help merchants make the most of opportunities for advertising and branding. Additionally, signage within a retail or hospitality environment can reach customers to develop brand awareness, promote items or partners, or augment wayfinding with information on campus locations or malls.

Smart Signage Market Analysis

Smart Signage Market Size, By Technology, 2021-2032, (USD Billion)

Based on technology, the market is segmented into OLED technology, LCD technology, LED technology, and others. The LED technology segment is the fastest growing and is anticipated to expand at a CAGR of over 14% between 2024 and 2032.

  • The evolution in LED technology and advancements in miniaturization and manufacturing have made it possible to produce LED-based displays that exceed the crispness and color reproduction of flat-panel commercial displays and consumer televisions. Smart signage has become one of the most sought-after media platforms for personalized information, content, education, sports, and art. These digital signage applications not only change the look and feel of the environment but also captivate and leave a lasting impression on viewers.
  • For instance, in September 2023, SAMSUNG launched the two models of “The Wall for Virtual Production” in Europe, expanding Samsung’s leadership in the virtual production XR studio fields. The Wall for Virtual Production is a leader in this type of application and can amplify projects by adding lifelike levels of detail, texture, volume, and shades to virtual content creation environments. The new IVC model options, P1.68 and P2.1, include a curvature range that can stretch up to 5,800R, creating a more realistic field of view.
Smart Signage Market Share, By End-User, 2023

Based on end user, the smart signage market is divided into retail, education, healthcare, corporate, stadiums, government, and others. The retail segment dominated the market with a share of over 30% in 2023.

  • In a rapidly growing retail landscape, the success of a new product launch can significantly hinge on the innovative use of retail digital signage. Digital screens in retail stores can serve multiple purposes. They are not limited to showcasing product information alone. Retailers use the screens for a variety of functions, creating a versatile & interactive shopping experience. One of the significant advantages of digital signage is the ability to target specific customer demographics and tailor content accordingly. Personalized advertising can significantly impact buying decisions.
China Smart Signage Market Size, 2021-2032, (USD Million)

The Asia Pacific smart signage market is experiencing remarkable growth and transformation, driven by a multitude of factors that highlight its relevance and significance across various industries and sectors. With a projected CAGR exceeding 14.5% from 2024 to 2032, this expansion highlights the increasing emphasis on digitalization, customer engagement, and experiential marketing strategies.

Countries across Asia Pacific, including China, Japan, and South Korea, are leading the expansion of the smart signage market. They are leveraging their technological prowess and robust infrastructure to drive innovations and adoption. Vendors offering signage solutions are continuously investing and developing solutions, which are sustainable in nature. The nations are witnessing significant investments in smart cities, retail digitization, and digital out-of-home advertising, thereby creating a conducive environment for the proliferation of smart signage solutions.

Smart Signage Market Share

Panasonic Corporation and Samsung Electronics Co., Ltd. held over 20% of the smart signage industry share in 2023. Panasonic offers a diverse portfolio of smart signage products including LCD displays, LED video walls, interactive touchscreens, and digital signage software solutions. These displays come in various sizes, resolutions, and configurations to suit different applications and environments, from small retail stores to large-scale corporate campuses.

Samsung Electronics has been actively involved in the smart signage market, offering a wide range of digital signage solutions tailored to the needs of businesses across various industries. Leveraging its expertise in display technologies, software development, and hardware integration, Samsung has established itself as a leading provider of smart signage solutions worldwide.

Smart Signage Market Companies

Major companies operating in the smart signage industry are:

  • Panasonic Corporation
  • Samsung Electronics Co., Ltd.
  • NEC Corporation
  • LG Electronics
  • Sony Electronics Inc.
  • Advantech Co., Ltd.
  • Uniguest

Smart Signage Industry News

  • In May 2022, MAXHUB, the world’s leading interactive and collaboration solutions brand, launched its new digital signage line-up to address multiple pain points of display industry. The newly launched product benefited applications in industries such as aviation, broadcast, corporate, education, gaming, government, healthcare, hospitality, museum, retail, sports arena, transportation, and marketing.
  • In November 2022, Ynvisible Interactive Inc., a printed e-paper display manufacturer, launched its new digital signage solution at Electronica 2022. These products encompassed a simple large format e-paper display with digital and alphanumeric capabilities designed for ultra-low power applications. They allowed retail outlets, for example, to customize displays for point-of-purchase applications.

The smart signage market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2024 to 2032, for the following segments:

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Market, By Technology

  • OLED technology
  • LCD technology
  • LED technology
  • Others

Market, By Type

  • Digital posters
  • Video walls
  • Interactive kiosks
  • Transparent displays

Market, By End User

  • Retail
  • Education
  • Healthcare
  • Corporate
  • Stadiums
  • Government
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • ANZ
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA


Authors: Suraj Gujar , Deeksha Vishwakarma

Frequently Asked Questions (FAQ) :

The market size of smart signage reached USD 1.83 billion in 2023 and is set to witness 12.5% CAGR from 2024 to 2032, led by the growing need for digital advertisements and outdoor displays.

The LED technology segment is projected to grow at over 14% CAGR between 2024 and 2032, as they change the look and feel of the environment but also captivate and leave a lasting impression on viewers.

The retail segment in the smart signage industry recorded over 30% share in 2023, due to their use for a variety of functions and to provide a versatile & interactive shopping experience.

Asia Pacific market is anticipated to showcase more than 14.5% CAGR from 2024 to 2032, owing to the increasing emphasis on digitalization, customer engagement, and experiential marketing strategies.

Smart Signage Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 10
  • Tables & Figures: 254
  • Countries covered: 21
  • Pages: 220
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