Smart Shower Market Size - By Controlling Method (Voice, Mobile, Controller), By Price (Below USD 1000, USD 1000 - USD 2000, Above USD 3000), By Application (Residential, Commercial), By Distribution Channel (Online Channels, Offline Channels), & Forecast, 2024 – 2032

Smart Shower Market Size

Smart Shower Market was valued at USD 1.17 billion in 2023 and is anticipated to register a CAGR of 10% between 2024 and 2032, driven by a combination of technological advancements and consumer demand for more connected and efficient home appliances. Smart showers offer features like precise temperature control, water flow adjustment, and customizable shower settings, often managed through smartphone apps or voice assistants. This technology appeals to eco-conscious consumers, as many smart showers include water-saving functions and energy-efficient designs.
 

As more homeowners embrace smart home technology, the demand for intelligent shower systems has grown, with users seeking enhanced control over their bathroom experiences. Concurrently, there's a surging demand for sustainability and energy-efficient products, aligning with global efforts to reduce carbon footprints and promote greener living. Smart showers often come equipped with features that allow for precise control over water flow and temperature, contributing to reduced energy consumption and supporting sustainability goals. Rapid technological advancements in smart showers have further accelerated market growth, with innovations such as voice-activated controls, app-based customization, and AI-driven water usage analysis.
 

Smart showers require advanced technology, specialized components, and professional installation, leading to costs that may deter budget-conscious consumers. Unlike traditional showers, smart showers often necessitate additional infrastructure changes, such as plumbing and electrical work, which can further increase installation expenses. Additionally, the ongoing maintenance of smart showers—especially those with complex electronics and IoT integration—can lead to higher long-term costs.
 

Smart Shower Market Trends

Smart showers often come with features that allow for precise control over water flow and temperature, reducing energy consumption and aligning with eco-conscious consumer preferences. Furthermore, smart showers are increasingly designed to work seamlessly with smart home platforms, allowing users to control them through voice assistants or smartphone apps. Moen’s smart shower systems integrate with popular smart home platforms like Amazon Alexa and Google Assistant, allowing voice-activated control of temperature and other features.
 

Smart Shower Market Analysis

Based on controller type, the mobile segment was reached USD 563.1 million in 2023 and is expected to reach USD 1.33 billion by 2032. Mobile apps offer users the convenience of controlling their smart showers from virtually anywhere, allowing them to set temperatures, adjust water flow, and create personalized shower experiences with just a few taps.
 

This flexibility resonates with modern consumers who rely heavily on their smartphones for various daily tasks. Mobile controllers also allow for seamless integration with other smart home devices, enhancing the user experience by enabling features such as voice commands and automation. Additionally, the continuous evolution of smartphone technology ensures that smart shower apps can incorporate new features and updates, providing users with a more versatile and future-proof solution.
 

Based on price, the medium segment dominated 46.5% share of the smart shower market in 2023 and is projected to surpass USD 1.22 billion by 2032. These products typically offer a compelling mix of features such as digital controls, customizable shower settings, and water-saving technology without the premium price tag associated with high-end smart showers. This price range attracts a diverse customer base, from tech-savvy homeowners seeking smart home integration to eco-conscious individuals interested in water conservation. Medium-priced smart showers often provide the essential benefits of smart technology—like voice control, app integration, and energy efficiency—without the extensive costs and complexity of luxury models.
 

Based on distribution channel, the offline segment accounted for over 54.25% revenue share of the smart shower market in 2023 and is likely to exceed USD 1.49 billion by 2032. Smart showers are complex, high-tech products that often require a degree of expertise and personalized guidance during the purchase process. Consumers typically prefer to visit physical stores to examine the product quality, receive expert advice, and understand the installation requirements before making a purchase. Retail outlets and specialized plumbing and home improvement stores offer customers the chance to interact with knowledgeable staff, who can answer questions and provide recommendations tailored to specific needs.
 

North America region dominated 41.4% share of the smart shower market in 2023 and is predicted to cross USD 1.16 billion by 2032. The region's high disposable income and strong consumer spending power enable homeowners to invest in premium, innovative home products like smart showers. Additionally, North America has a well-established technology infrastructure, with widespread access to high-speed internet and advanced telecommunications networks, which facilitates the integration and use of smart devices. The region's culture of embracing new technology and smart home automation further drives market growth, with consumers showing a keen interest in enhancing their living spaces with convenient, connected solutions.
 

Country Level Analysis

North America: In terms of country, US is dominating the North America Smart Shower market with revenue of around USD 381.7 million in the year 2023 and expected to reach around USD 767.2 million by 2032. the U.S. boasts a large consumer base with high disposable income, allowing more people to invest in premium home products like smart showers. The U.S. also has a robust technology infrastructure, with widespread access to high-speed internet and advanced telecommunications networks, facilitating the integration of smart devices into homes.
 

Furthermore, the U.S. is a hub for innovation and technological advancement, with major tech companies and smart home product developers headquartered in the country. This ecosystem supports rapid product development, testing, and deployment, enabling the swift adoption of smart shower technology. American consumers have a strong inclination toward smart home automation, and the U.S. market tends to be an early adopter of new technology trends, driving demand for smart showers and other connected devices.
 

Asia Pacific: The Asia Pacific Smart Shower market is growing at fastest growth rate of around 11.9% with the market sharing of around 20.5% in the global market during 2024 to 2032. The region’s increasing per capita income coupled with rapid industrialization are the factors boosting the growth in the Asia Pacific region.
 

In terms of country China dominated with the overall market share of around 22.3% in the Asia Pacific market. China has a large and growing consumer base with increasing disposable income, enabling more households to invest in smart home products. This expanding middle class shows a strong interest in technology and modern conveniences, driving the demand for smart showers and other smart home appliances.
 

China is a global manufacturing hub, with a well-established industrial infrastructure and a highly skilled workforce. This allows for cost-effective production of smart shower components and products, leading to lower manufacturing costs and greater innovation. The extensive manufacturing capacity also enables quicker and more efficient distribution within the Asia-Pacific region.
 

Smart Shower Market Share

The key players operating in the market are Kohler Co., Jaquar India, Roca Sanitario S.A.U, Moen Incorporated, LIXIL Corporation all together comprises a market share of 40 - 45% in 2023. The market is moderately fragmented showing signs of consolidation. It's a dynamic market with a mix of established players and new entrants, but with a tendency for some larger companies to hold a strong position.
 

Smart Shower Market Companies

Major players operating in the smart shower indusry include:

• Aqualisa Products Limited (Fortune Brands Home & Security, Inc.)
• Cera
• Dornbracht Deutschland GmbH & Co. KG
• GetHai, inc.
• Grohe
• Hansgrohe
• Jaquar
• Kohler Co.
• LIXIL Corporation
• Masco
• Moen Incorporated
• Roca Sanitario SA
• ThermaSol
• TOTO LTD.
• Vado
   

Smart Shower Industry News

• In March 2024, Showee introduced a new product, Showee's Shower, designed specifically for individuals with disabilities who may have physical or intellectual challenges. This smart shower features a height-adjustable structure and a smart touchscreen that provides a step-by-step guide for users, covering the entire shower process from wetting and lathering to drying.
   
• In January 2024, Kohler Co. announced its latest innovations in smart home technology at CES 2024, showcasing a range of products that enhance home living and wellness. Kohler unveiled several new smart home devices, including smart toilets, faucets, and its latest smart shower systems, such as the Kohler Konnect.
   
• In December 2023, the HOTEL design industry experienced a surge of new bathroom products. This included everything from innovative taps and smart showers to colorful and uniquely designed basins, along with the newest shower toilet technology.
   
• In September 2023, Dry Water Inc. announced the launch of the Power Shower, which claims to be the world's first fully integrated smart home shower head, offering a new level of smart shower technology.
   

This smart shower market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Thousand units) from 2021 to 2032, for the following segments:

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Market, by Controller Type

• Voice
• Mobile
• Controllers

Market, by Price

• Low
• Medium
• High

Market, by Application

• Residential
• Commercial
  • Hotels & Restaurants
  • Spas & Salon
  • Sports Club and Facilities
  • Others

Market, by Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA