Sleeping Bag Market size is projected to witness appreciable gains over 2023-2032, considering rapid progress in the global tourism sector. International tourism is on track to reach pre-pandemic levels as the sector continues to revive from the COVID-19 crisis.
Based on statistics from the World Tourism Organization (UNWTO), between January and December 2022, close to 700 million tourists traveled internationally, a 133% increase from the number recorded during the same period in 2021. The rise of the tourism industry amid gradual travel recovery and the expanding population of adventure enthusiasts will proliferate the demand for wearable sleeping bags for immersive camping experiences.
Sleeping bags work in conjunction with sleeping pads for insulation against abrupt changes in climatic conditions and to provide comfort. The product has become an acceptable choice among travelers owing to its durability. Additionally, it is well-constructed with sturdier fabric to help withstand harsh climates. Such features will drive the production of sleeping bags for use inside tents, which are unable to tolerate stiff winds and severe weather conditions.
The rising emphasis on camping site promotion through online platforms will hasten the global sleeping bag industry development over the forecast period. For example, in December 2022, Brand Dubai unveiled an interactive DubaiDestinations Picnic and Camping Guide, listing a range of outdoor destinations in Dubai. In other developed regions such as the U.S., the number of adults participating in outdoor recreation has also surged. Factors such as these, along with rising disposable incomes and spending power, are expected to fuel the production of sleeping bags for adults and other consumers globally.
Down sleeping bags will become a lucrative material segment for the sleeping bag market by 2032, on account of durability, lightweight, and other positive product attributes. Down sleeping bags, however, are susceptible to lumps and can lose their ability to retain heat when wet. To ensure some level of water resistance, manufacturers treat down molecules with hydrophobic chemicals, essentially adding no weight to the insulation and augmenting their usage among consumers.
In terms of the distribution channel, the online segment will account for a considerable share of the sleeping bag market over the estimated timeline. This is a result of rapid digitalization and the growing number of people with Internet access. The e-commerce sector has also made significant strides over the years due to the increasing preference for cashless buying and selling. Furthermore, the rising awareness about the availability of novel and innovative solutions will create an extensive consumer pool and consequently propel the sales of sleeping bags from online portals.
North America sleeping bag industry value will observe an upsurge over 2023-2032, considering the escalating acceptance of outdoor recreation programs, especially among adults in the U.S. Additionally, travel and tourism activities are gradually recovering from the effects of the coronavirus pandemic. As per the World Travel & Tourism Council, in 2022, travel and tourism were predicted to outpace pre-pandemic levels in the U.S. and generate over USD 2 trillion, or 6% more than the value recorded in 2019. Moreover, the growing population of adventure travelers such as rock climbers will also boost the popularity of sleeping bags in the region.
Some of the key sleeping bag market players include Jarden, Gelert (Frasers Group), Jack Wolfskin, Exxel Outdoors, Columbia Sportswear, Vaude, Johnson Outdoors, Snugpak, AMG Group, Big Agnes, and Oase Outdoors, among others. These companies are focusing on new product launches, collaborations, and other initiatives to boost their footprint in the global industry.
To cite an instance, in March 2022, Big Agnes launched a new 3N1 Sleeping Bag series to revolutionize its signature sleep system. The 3N1 series was designed with three sleeping bag configurations in one system, providing greater temperature control and versatility.
Inflation has risen at a tremendous rate across industry verticals, including travel, across the U.S. Airline fares are also climbing on a monthly basis due to growing fuel costs. Despite these challenges, the number of travelers continues to rise. Based on data from the Transportation Security Administration, passenger traffic in the United States reached around 89% of the pre-pandemic levels since February 2022, thereby supporting the growth of sleeping bag developers over the forecast period.