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Setting Spray Market - By Type (Matte Setting Spray, Dewy Setting Spray, Oil-Control Setting Spray, Hydrating Setting Spray, Long-Lasting Setting Spray, Illuminating Setting Spray), By Skin type, By Application, By Distribution Channel & Forecast, 2023 – 2032

  • Report ID: GMI6287
  • Published Date: Jul 2023
  • Report Format: PDF

Setting Spray Industry Analysis

Setting Spray Market size was valued at around USD 873.5 million in 2022 and is anticipated to grow at a CAGR of 6.7% between 2023 and 2032. Setting sprays are designed to prolong the wear of makeup and help it stay in place for an extended period. Consumers seek setting sprays to enhance the longevity of their makeup looks, especially in hot and humid climates. Makeup trends and influencer-driven content on social media platforms have fueled the demand for setting sprays. Consumers often follow the latest makeup trends, and setting sprays play a vital role in achieving the desired look.

Setting Spray Market

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Setting sprays offer a convenient and easy application process. Consumers appreciate the simplicity of using a setting spray to lock in their makeup without the need for additional touch-ups.


The setting spray market has become increasingly saturated with a wide range of products available from various brands. Intense competition can make it challenging for new entrants to gain market share and for existing brands to maintain their positions. Consumers may be price-sensitive when it comes to setting sprays, especially when there are numerous affordable options available. Balancing product quality and pricing can be a challenge for manufacturers. Some consumers may have sensitive skin or allergies to certain ingredients commonly used in setting sprays. Addressing skin sensitivity concerns and offering hypoallergenic options can be important for brands. Thus, the risks associated with setting spray may drive down the acceptance rate, further hampering the business growth.

COVID-19 Impact

The global pandemic led to lockdowns, social distancing measures, and reduced social gatherings, which resulted in a decline in the use of makeup products, including setting sprays. Many consumers shifted to remote work and limited their use of makeup for daily activities, leading to lower demand for setting sprays. The closure of non-essential retail outlets, including beauty stores and cosmetic counters, during lockdowns and restrictions, limited consumers' access to setting sprays. This resulted in a decrease in impulse purchases and affected overall sales. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is anticipated to drive the setting spray industry growth in the upcoming years.

Setting Spray Market Trends

The trend of long-lasting makeup looks has driven the popularity of setting sprays. Consumers are seeking products that can keep their makeup in place for extended periods, even in challenging conditions like heat and humidity. Setting sprays that offer multiple benefits, such as hydration, oil control, and sun protection (SPF), have gained popularity. Multi-functional setting sprays appeal to consumers looking for efficient and time-saving beauty products. Consumers are increasingly seeking ethical and sustainable beauty products. Setting spray brands that offer vegan and cruelty-free formulations have seen increased demand from conscious consumers. Thus, the growing prevalence of chronic and blood-related disorders is expected to expedite the setting spray industry share.

Setting Spray Product Segmentation

Setting Spray Market Size, By Type, 2021 - 2032 (USD Million)  

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Based on product, the setting spray market is segmented as matte setting spray, dewy setting spray, oil-control setting spray, hydrating setting spray, long-lasting setting spray, illuminating setting spray, others. Matte held a majority market value of USD 173.5 million in 2022. Matte setting sprays are popular among consumers with oily or combination skin, as they help control excess oil and shine throughout the day. Matte setting sprays enhance makeup longevity by preventing the appearance of a shiny or greasy complexion. Moreover, an increasing usage will further accelerate the segmental growth.

Setting Spray Skin Type Segmentation

Global Setting Spray Market Revenue Share, By Skin Type, (2022)

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Based on skin type, the setting spray market is segmented as normal skin, oily skin, dry skin, combination skin. Normal skin held a dominant market share of around 40% in 2022 and is expected to grow at a lucrative pace by 2032. Consumers with normal skin may have the flexibility to use various types of setting sprays, depending on their preferences and the occasion. Setting sprays that offer a balanced effect on the skin are appreciated by individuals with normal skin, maintaining their skin's natural equilibrium.

Setting Spray Application Segmentation

Based on application, the setting spray market is segmented as personal and professional. Professional use held a dominant market share in 2022 and is anticipated to grow at 5.2% CAGR through 2032. Setting sprays that provide exceptional makeup longevity are crucial for professional use, especially in events, performances, and long-lasting makeup looks. Makeup artists aim to deliver makeup that lasts for hours without the need for frequent touch-ups, ensuring client satisfaction. Thus, the high-quality services and growing number of Setting spray are anticipated to expedite the business expansion.

Setting Spray Distribution Channel Segmentation

Based on distribution channel, the setting spray market is segmented as online retailing, specialty beauty stores, drugstores and pharmacies, departmental stores, others. Online retail held the dominant market in 2022 and is anticipated to grow through the years. Online retail and e-commerce platforms enable setting spray brands to reach a vast and diverse consumer base worldwide, expanding market access. Consumers can easily browse and purchase setting sprays online, with doorstep delivery options available, providing a hassle-free shopping experience.

Setting Spray Regional Analysis

U.S. Setting Spray Market Size, 2020- 2032 (USD Billion)

U.S. dominated the North American region with majority market share and a revenue of USD 142.7 million in 2022 and is anticipated to expand at a significant pace from 2023-2032. The growing beauty consciousness and makeup usage among consumers in North America have driven the demand for setting sprays. Consumers are more focused on achieving long-lasting makeup looks, contributing to the popularity of setting sprays. The continuous growth of the beauty industry in North America has contributed to the increased demand for makeup products, including setting sprays. The expanding makeup market provides opportunities for setting spray manufacturers.

Setting spray Industry Leaders

Some of the major players operating in the setting spray market are Urban Decay (L'Oréal Group), MAC Cosmetics (The Estée Lauder Companies), NYX Professional Makeup (L'Oréal Group), Maybelline New York (L'Oréal Group), Morphe Brushes, Milani Cosmetics, e.l.f. Cosmetics, Too Faced Cosmetics (The Estée Lauder Companies), Cover FX, Ben Nye Makeup, Huda Beauty, Smashbox Cosmetics (The Estée Lauder Companies), Kat Von D Beauty (Kendo Holdings), Anastasia Beverly Hills, Tarte Cosmeticsamong others. These players focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these players are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.

Setting Spray Industry News:

Mac and Allure have launched it setting spray in 2022 which is one of the best products from the company’s portfolio.

Setting spray market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:

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By Type

  • Matte Setting Spray
  • Dewy Setting Spray
  • Oil-Control Setting Spray
  • Hydrating Setting Spray
  • Long-Lasting Setting Spray
  • Illuminating Setting Spray
  • Others

By Skin type

  • Normal Skin
  • Oily Skin
  •  Dry Skin
  • Combination Skin

By Application

  • Personal use
  • Professional use

By Distribution Channel

  • Online Retailing
  • Specialty Beauty Stores
  • Drugstores and Pharmacies
  • Departmental Stores
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Malaysia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Egypt


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

Setting spray market size was USD 873.5 million in 2022 and is estimated to record USD 1676.5 million by the end of 2032 due to the rising need to enhance the longevity of makeup looks, especially in hot and humid climates.

Matte setting spray industry size recorded USD 173.5 million in 2022 owing to its higher popularity among consumers with oily or combination skin.

Setting spray industry size from the professional application segment is anticipated to witness 5.2% CAGR from 2023-2032 due to increasing usage to provide exceptional makeup longevity in events, performances.

U.S. market for setting spray reached USD 142.7 million in 2022 and will expand at a significant pace from 2023-2032 driven by the growing beauty consciousness and makeup usage among consumers in the region.

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 249
  • Countries covered: 21
  • Pages: 180
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