Home > Consumer Goods & Services > Home Improvement > Fixtures and Fittings > Sanitary Ware Market

Sanitary Ware Market Size - By Product Type (Toilet Sinks/Water Closets, Showers, Washbasins, Bathtubs, Urinals, Others [Pedestals, Soap Trays/Holders]), Mounting Type (Floor Mounted, Wall Mounted), End Users, Distribution Channel & Forecast, 2024 – 2032

  • Report ID: GMI8260
  • Published Date: Feb 2024
  • Report Format: PDF

Sanitary Ware Market Size

Sanitary Ware Market size was valued at USD 33 billion in 2023 and is anticipated to register a CAGR of over 5.9% between 2024 and 2032, due to rising urbanization and construction activities. With the development of new residential and commercial buildings in urban areas, there is an increasing need for proper sanitation facilities. This has resulted in the installation of toilets and washrooms in these buildings, which in turn, boosts the demand for sanitary ware products.

Sanitary Ware Market

The growing trend of smart cities and sustainable infrastructure with the integration of smart technology in sanitary ware, such as water flow sensors and automated cleaning systems, has also led to the incorporation of advanced sanitary systems in buildings, further propelling market growth. These advancements not only improve the overall functionality and hygiene of the products, but also make them more appealing to consumers who are increasingly conscious about environmental sustainability. As a result, with the continued development and implementation of smart city initiatives, the demand for advanced sanitary ware is anticipated to continue to rise in the near future.


Advanced sanitary ware products are often complex and require specialized skills for installation and repair. This can lead to high maintenance costs for consumers, making it difficult for them to afford these products in the long run. In addition, the availability of cheap and low-quality imitations further hampers market growth. These imitations may look like the original products, but they lack in terms of durability and functionality. This can not only lead to dissatisfied customers, but also tarnish the reputation of the original brand.

The sanitaryware market is also facing challenges from within the industry. One such challenge is the rising cost of raw materials used in the production of sanitary ware products. This has led to an increase in the overall cost of production, which is ultimately passed on to the consumers. As a result, consumers are becoming more price-sensitive and are looking for more affordable options, thereby impacting market growth.

Sanitary Ware Market Trends

The latest trends witnessed in the market for sanitary ware and bathroom fixtures are minimalistic designs and styles with slim edges. The simplicity and versatility of the current designs are encouraging consumers to incorporate them into their homes, propelling their adoption. People are now shifting from traditional closets to trendy wall-mounted closets and from pedestal basins to slim-edged over-the-counter basins, which are more contemporary in design.

The shift in trends is also due to their easy maintenance and low water consumption. Supraglaze Coating is a feature that protects users from harmful pathogens and maintains hygiene. This is not just anti-bacterial but anti-microbial, meaning it guarantees protection from harmful viruses too. As a result, Roca developed its latest Ona product segment, which includes Supraglaze coating to ensure maximum hygiene.

Sanitary Ware Market Analysis

Sanitary Ware Market Size, By Type, 2021 - 2032 (USD Billion)

Based on type, the toilet sinks/water closets segment held over USD 15 billion revenue in 2023. Innovative sinks offer a variety of benefits and features that make them a must-have in modern bathrooms. With their sleek and stylish designs, toilet sinks add a touch of elegance & sophistication to any bathroom space. They are available in a wide range of shapes, sizes, and colors, making it easy for consumers to find the perfect fit for their bathroom.

Additionally, with the rise of smart homes and technology, toilet sinks are also being integrated with eco-friendly features such as water-saving modes & energy-efficient lighting, resulting in the maximum share and popularity amongst consumers.

Sanitary Ware Market Market Revenue Share, By End Users, (2023)

Based on end users, the sanitary ware market size from residential segment dominated around USD 23 billion in 2023. Sanitary ware installation has become an essential aspect of any residential area with homeowners paying close attention to the design, functionality, and quality of their bathroom fixtures.

In recent years, there has been a significant increase in the demand for sanitary ware installation in residential areas, surpassing the demand in commercial spaces. This trend can be attributed to several factors such as the rise in disposable income among individuals has led to a greater focus on home improvement and renovation projects. the increasing trend of urbanization has also played a significant role in the growth of sanitary ware installation in residential areas.

Asia Pacific Sanitary Ware Market Market  Size, 2021 - 2032 (USD Billion)

Asia Pacific sanitary ware market accounted for 34% of the revenue share in 2023, owing to the increasing demand for luxurious and modern bathroom fittings, coupled with the rising consumer disposable income in China, India, and Japan, which has been a major driving force behind this growth. The growing trend of urbanization and the increasing number of residential & commercial construction projects in the region have also played a crucial role in market expansion.

As per the National Bureau of Statistics of China, in the first half of the year, the investment in real estate development was USD 827 billion (5,855 billion yuan) among them, the investment in residential buildings was USD 628 billion (4,443.9 billion yuan). Furthermore, the construction industry in India is expected to reach USD 1.4 trillion by 2025, according to the government reports. With the introduction of technologically advanced and aesthetically appealing sanitary ware products, along with the growing trend of urbanizatione.

Sanitary Ware Market Share

Global Company Market Share Analysis, 2023

Prominent players including Jaquar Group, TOTO, Kohler Co., and Roca Sanitario S.A.U. accounted for over 25% -30% market share in 2023. These players are proactively involved in strategic endeavors such as mergers & and acquisitions, facility expansion, and collaborations to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position. These enterprises consistently allocate resources to R&D, aiming to enhance their designs and integrate cutting-edge technologies, thereby ensuring that they maintain a competitive edge.

Sanitary Ware Market Companies

Major companies operating in the sanitary ware industry include:

  • Artize
  • Astral Bathware.
  • CERA
  • Duravit AG
  • Eczacibasi Group
  • Fuao
  • Geberit
  • Hindware
  • Jaquar Group
  • Johnson International
  • Kohler Co.
  • Neycer
  • Parryware
  • Roca Sanitario S.A.U.
  • TOTO

Sanitary Ware Industry News

  • In October 2023, Roca Group acquired German-based Alape GmbH, an established premium brand that specializes in the production of bathroom objects made from enameled steel. The acquisition primarily aimed to deliver advantages in sales and the market position of both companies.
  • In September 2023, Toto develops a bidet feature that can be adjusted by smartphones. The product was developed to meet the surging demand for contact-free solutions. The new model from Toto’s Wash let Apricot P line is fitted with a toilet lid that opens automatically.
  • In August 2023, Duravit AG planned to build the world’s first climate-neutral production facility in Quebec, Canada. The new plant will make ceramic sanitary ware products including water closets and washbasins that use renewable energies.

The sanitary ware market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Thousand Units) from 2018 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Product Type

  • Toilet Sinks/Water Closets
  • Showers
  • Washbasins
  • Bathtubs
  • Urinals
  • Others (Pedestals, Soap Trays/Holders)

Market, By Mounting Type

  • Floor Mounted
  • Wall Mounted

Market, By End Users

  • Residential
  • Commercial
    • Shopping Malls
    • Public lavatory
    • Offices
    • Educational Institute
    • Others (Restaurants, Hotels)

Market, By Distribution Channel

  • Direct Sales
  • Indirect Sales

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America 
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size of sanitary ware reached USD 33 billion in 2023 and is set to witness 5.9% CAGR from 2024 to 2032, due to rising urbanization and construction activities.

Residential segment generated around USD 23 billion in 2023, owing to the rise in disposable income among individuals.

Asia Pacific market accounted for 34% revenue share in 2023, favored by the increasing demand for luxurious and modern bathroom fittings.

Artize, Astral Bathware, CERA, Duravit AG, Eczacibasi Group, Fuao, Geberit, Hindware, Jaquar Group, Johnson International, Kohler Co., Neycer, Parryware, Roca Sanitario S.A.U. and TOTO.

Sanitary Ware Market Scope

Buy Now

Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 490
  • Countries covered: 21
  • Pages: 450
 Download Free Sample