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PVC Cling Film Market size is projected to observe exponential growth over 2023-2032, given the strong demand for packaged foods and hygiene products during the COVID-19 crisis. Key features including tear resistance, cost-effectiveness, durability, and excellent self-adhesive lap joint are contributing to the rise in PVC cling film usage across the packaging sector.
According to statistics from Packaging South Asia, between 2023 and 2025, India is projected to witness a 33% increase in capacity addition for flexible film manufacturing. Such factors will proliferate the sales of packaging materials with high transparency and uniform thickness attributes and fuel the adoption of PVC cling films.
Cling wraps or films refer to materials capable of adhering to surfaces to seal and preserve goods for extended periods without the use of adhesives. PVC cling films have enhanced tensile strength and can maintain suitable oxygen and moisture permeability around fresh-keeping products to extend their shelf life and limit contamination.
The escalating consumption of personal care products and the growing fresh food intake are among the prominent trends bolstering the global PVC cling film market expansion. Citing an instance, L'OREAL revealed a 9.1% hike in overall sales of makeup and skincare solutions in the third quarter of 2022, despite soaring inflation. Such factors will fuel the requirement for PVC cling films for cosmetics and personal care packaging applications.
PVC in plastic wraps, however, contains toxic elements such as cadmium and plasticizer, increasing the risk of hormone disorders. With the introduction of environment-friendly alternatives to plastic films, PVC cling film formulation may decline and impact the industry outlook over the foreseeable future.
In terms of the product, the machine film segment is expected to account for a major share of the PVC cling film market between 2023 and 2032. Packing machines are suitable for a range of PVC films with good contraction and transparency, owing to their cost-effectiveness, low shrinkage temperature, and high oxygen and carbon dioxide permeability. Furthermore, the rapid introduction of machines with a multilayer insulation design to help save around 20% energy over alternative solutions will promote the usage of PVC cling film packing machines.
PVC cling film industry from the seafood end-use segment will amass considerable profits over the estimated timeline, considering the rise in aquaculture investment. For instance, in September 2022, NOAA Sea Grant allocated nearly USD 14 million in federal funding to improve the aquaculture sector across the U.S. Fisheries and aquaculture offer the potential to reduce food security and nutrition and create jobs, especially among youth. Rapid urbanization and the high fish intake as a poultry or meat alternative will expedite PVC cling film production for seafood packaging applications.
From a regional perspective, North America is set to emerge as a lucrative revenue pocket for the PVC cling film market by 2032, owing to the mounting beef exports. Based on data from Beef2Live, in 2022, the U.S. exported 2.99 billion pounds of beef, a 5.1% increase from 2021, boosting the requirement for durable and tear-resistant packaging materials including PVC cling films. Likewise, the growing community of restaurant owners and the expansion of food service outlets will spur the adoption of PVC cling film for food wrapping applications in the region.
Berry Global, Inc., Sigma Stretch Film, Mitsubishi Chemical Holdings, Intertape Polymer Group (Clearlake Capital Group), Klöckner Pentaplast Group (Kleopatra Holdings), Pactiv Evergreen Inc. (formerly Reynolds Group Holdings Limited), POLIFILM GmbH, Thong Guan Industries Bhd, Tronoplast Technologies, Inc., and CeDo Ltd. are some of the companies functioning in the PVC cling film market. These companies are focusing on innovative product launches and collaborations to reinforce their presence in the global market.