Global PVC cling film market size is expected to grow at a commendable rate over 2021-2027, as a result of the increasing usage of this plastic film in the food industry, due to its capability to offer high clarity, puncture-resistant packaging and improved product shelf life. In addition, the myriad usage benefits of PVC over other films like PE (polyethylene), such as high flexibility, safety, and cost-effectiveness, will also contribute to industry growth over the estimated timeline. Cling film refers to a thin clear plastic material primarily used to wrap or seal foods in containers to preserve them for extended periods. This film has notably been engineered to maintain a tight stretch without the use of adhesives. PVC has emerged as a film of choice for multiple professional caterers and is deemed suitable for 95% of food use.
Significant expansion of the fast-moving consumer goods sector in emerging countries is one of the prominent trends shaping the PVC cling film market over 2021-2027. This favorable business landscape is backed by the higher sales of branded commodities and staples. Likewise, the increasing working population, changing food habits, and the escalating intake of fresh foods, especially during the pandemic, will also proliferate the need for PVC cling film for food wrapping to prevent spoilage. However, the implementation of restrictions regarding the use of PVC in various countries due to its potentially harmful by-products and chemical composition may hamper industry share in the upcoming years.
With regards to end use, the PVC cling film market from the seafood segment is set to depict a strong growth rate through 2027. This is driven by the consistent population growth, rapid urbanization, and the increase in consumption of fish as a healthy alternative to poultry or meat. However, a considerable decline in seafood demand from restaurants, cafes, and hotels during the coronavirus lockdown amid fear of disease transmission may have created roadblocks to segmental expansion.
Regionally, the Middle East and Africa PVC cling film market will garner a commendable revenue by 2027, owing to the surging meat imports in countries including Saudi Arabia. According to the USDA Foreign Agricultural Service report, KSA imported 304,564 MT of chicken meat in January-May 2021, indicating a 34% hike from the previous year. Moreover, the gradual reopening of foodservice outlets in the UAE will further assert a positive influence on the PVC cling film business landscape across the MEA region.
The competitive landscape of the global PVC cling film market consists of companies such as CeDo Ltd., Tronoplast Technologies Inc., Thong Guan Industries Bhd., POLIFILM GmbH, Reynolds Group Holdings Limited, Klöckner Pentaplast Group (Kleopatra Holdings), Intertape Polymer Group, Mitsubishi Chemical Holdings, Sigma Stretch Film, and Berry Global, Inc., among others. These companies are taking varied initiatives such as new product launches, mergers, and acquisitions to gain a competitive edge over rivals across the global market.
The deadly coronavirus pandemic has impacted every industrial sector, including food service outlets worldwide. In the United States, for example, above 110,000 restaurants were closed for the long-term or permanently as the country grappled with the severe impact of the outbreak. This factor has, in turn, created an indirect impact on the functioning of the PVC cling film industry over the past months, since the product plays a prominent role in food packing and storage. However, the commendable rise in the sales of fresh foods, alongside the growing food demand from the online sales channels during the crisis, may aid business recovery for PVC cling film distributors over the forthcoming years.