Overwrapping Machines Market Size - By Product Type, By Material, By Automation, By Application, By Distribution Channel and Forecast, 2025 – 2034

Overwrapping Machines Market Size

The global overwrapping machines market was valued at USD 1.9 billion in 2024 and is estimated to grow at a CAGR of over 6.5% from 2025 & 2034. There has been a global rise in consumers along with businesses that focus on paying good attention to eco-friendly packaging. This change has contributed to the increase in the value of overwrapping machines, which specialize in reused paper and biodegradable films. This transformation has allowed food, drugs, and even consumer goods industries to stay in line with eco-friendly standards and satisfy the requirements of their consumers. This indicates an upward growth trend in the industry.
 

While adapting to its set eco-friendly standards, the global market also caters to reducing the overuse of plastic, which has resulted in machines adapting to more sustainable building materials without compromising the presentation quality of sealed products. These companies, who are trying to cope with the new green deal, have resulted in more investment within efficient packaging options. This investment has enabled the building of greener overwrapping machines, which come in line with the requirements being set. Thanks to the eco-friendly initiatives, the machines enable businesses to reduce the energy costs being used. In conclusion, the use of overwrapping machines further strengthens a business's standing with eco-friendly consumers.
 

Overwrapping Machines Market Trends

• At the same time, escalating environmental issues have driven manufacturers to devise machines that can work with biodegradable and recyclable materials. The overwrapping machines industry is a result of IoT features, which allow accurate remote monitoring and further predictive maintenance in real-time.
   
• This feature improves effective mass production techniques as it also reduces the amount of manual labor as well as manufacturing errors. This helps by allowing for more efficient marketing and product packaging of the food and pharmaceutical sectors.
   
• With the involvement of the regulatory industry as well as the market and customers' drive, the introspection of sustainability has become more profound, thus pushing the cosmetics, food, and healthcare sectors to use sustainable solutions such as compostable films.
   

Overwrapping Machines Market Analysis

• From highly automated cutting-edge machines that dominate the overwrapping market, the high cost of maintenance of cheaper alternatives serves as a huge setback to the widespread adoption of the machines. Furthermore, prices go up even more as programmable controls, rapid joggers, and cutting-edge technology are integrated into the machines.
   
• Additionally, expensive spare parts and custom-made machinery are further added to the cost. In short, while the machines are designed to be rugged and durable, they require a lot of maintenance, including but not limited to cut reaches for calibration or repair jobs. Due to regular wear and tears, sealing heads, motors, cutting devices, and other parts require frequent maintenance, costing money and increasing the overall operational expenses.
   
• With the financial restraints put in place by the landscape, smaller businesses are forced to postpone upgrading and investing in better technology, especially in regions where operational budgets are constrained.
   

According to product type, the overwrapping machines market is segmented into horizontal flow machines, flow wrap machines, pallet wrap machines, stretch machines, shrink machines, and others. The shrink machines segment generated revenue of roughly 42.5 percent of the total market in 2024, thus enabling the segment to claim the top position in the market and further aid in maintaining a steady CAGR of 6.6 percent during the forecasted timeline.
 

• Machines for overwrapping encompass products in a shrink film, which is then shrunk onto the product shape. These machines are used across the food and beverage, pharmaceutical, and consumer goods industries by offering enticing and protective tamper-evident packaging.
   
• Technology cuts down on packaging materials, enhances the longevity of the products, and provides enhanced visibility of the products through transparent film.
   

The market is analyzed based on the distribution channel into direct sales and indirect sales. The market sensor indirect sales segment was the most dominating one in 2024, accounting for around 65.5% of the total market share, and is predicted to grow with a CAGR of 6.6% in the projected period.
 

• The indirect sales segment relies on the use of intermediaries such as distributors, resellers, and agents, which means that manufacturers can enter new markets without establishing a direct presence there. Such intermediaries offer crucial assistance in countries with regulatory packing such as food and drug and cosmetics industries.
   
• They deal with logistics, installation, user training, and after-sales services, including maintenance and repair services. This system enables manufacturers to concentrate on product innovation while taking advantage of the intermediaries’ local knowledge, market relationships, and service capacity, which is a better way to enter those markets where direct selling would be difficult or very costly.
   

The United States has the largest market share of roughly 73% in overwrapping machines in the North American continent, with an anticipated CAGR of 6.6%.
 

• The food, pharmaceuticals, and consumer goods industries in the U.S. have a high demand for overwrapping packaging solutions. Companies also consider the performance of the machine by incorporating various IoT features that minimize the downtime of the machine and include sustainable materials.
   
• While large corporations exploit the high equipment and maintenance pricing, new start-ups struggle to grow in the saturated market.
   

North America: With the growing demand from the food, beverages, pharmaceuticals, and cosmetics industries, the U.S. overwrapping machines market is growing. There is a shift of consumer preference towards looking for products that are easy to use and aesthetically pleasing, and overwrapped packaging solves that. Innovations such as automation systems and IoT systems have made these machines more cost-effective by reducing the amount of labor needed for the tasks. Businesses have also increasingly been utilizing these machines as a way of complying with environmental regulations and decreasing plastic waste by using recyclable materials.
 

Europe: There is a rising demand for efficient, ready, and more engaging food, beverages, and pharma products in Germany and other countries in Europe, which has in turn propelled the demand for wrapping for them. Countries' hard regulations are changing the packaging industry as they promote the use of electric and automatic technologies to increase productivity as well as reduce the costs and manufacture eco-friendly materials. The combination of IoT technology and servo-driven machines increases accuracy, ease of maintenance, and performance for companies that are looking for secure packaging for e-commerce goods.
 

Asia Pacific: The overwrapping machines market in China is experiencing promising growth owing to the surge in usage of these machines in the food and beverage, pharmaceuticals, and consumer products industries across the globe. The rise of middle-class citizens and better buying capacity has increased the preference ratio for convenience products, which further increases the demand for intelligent and cost-efficient packaging solutions. Manufacturers are focusing on automation by purchasing more overwrapping machines to enhance productivity while reducing costs. Additionally, the adoption of IoT systems and servo-driven technology allows for effective predictive maintenance of the machines, allowing for better performance of the unit while lowering operational costs. Due to the rapid growth of the e-commerce sector, there has also been a visible demand for packaging solutions that are not only aesthetically appealing but also protective. There has also been a demand for sustainable packaging solutions, which have further promoted the use of overwrapping machines.
 

Overwrapping Machines Market Share

The overwrapping machines industry can be categorized as highly competitive with key players occupying 10-15% of the total market. In the market, companies are prioritizing various objectives to meet the cutthroat requirements of the expanding packaging industry. A critical trend is the increasing automation, as business owners seek lower labor costs and higher speed production facilities. With the integration of reliable technologies like servo drives and the Internet of Things, wrapping machines have become smart devices that ensure predictive maintenance through precision operations, thereby minimizing downtime.
 

Overwrapping Machines Market Companies

Major players operating in the overwrapping machines industry include:

• Aetna Group S.p.A.
• CAM Packaging Systems Ltd.
• Coesia S.p.A.
• FUJI CORPORATION
• GEA Group AG
• Harpak-ULMA Packaging, LLC
• Haver & Boecker OHG
• I.M.A. Industria Machine Automatiche S.p.A.
• Ishida Co., Ltd.
• Krones AG
• Marchesini Group S.p.A.
• Omori Machinery Co., Ltd.
• ProMach, Inc.
• Robert Bosch GmbH
• SACMI IMOLA S.C.
   

Overwrapping Machines Industry News

• • In June 2024, ULMA Packaging one of the leading companies in the market for overwrapping machines - intends to tackle the emerging needs of automation in the food and beverage industry by integrating cutting systems and doing flexible packaging for high demand regions.
   
• In October 2024, Heino Ilsemann GmbH and other companies have begun to create packaging automation trends that involve low labor requirements for production systems and increased automation in packaging.
   
• In March 2024, Sollas Holland BV, introduced a series of overwrapping machines that focus on making the otherwise mundane task of packaging more efficient and flexible. Their new line of products is aimed at making the customization of the packaging easier and putting a lower environmental sustainability burden on the ecosystem.
   

The overwrapping machines market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Type

• Shrink machine
• Stretch machine
• Horizontal flow machine
• Flow wrap machine
• Pallet wraps machine

Market, By Material

• Plastic
• Paper
• Composite materials

Market, By Automation

• Manual overwrapping machines
• Semi-automatic overwrapping machines
• Fully automatic overwrapping machines

Market, By Application

• Food & beverage
• Pharmaceuticals
• Chemicals
• Consumer goods
• Others

Market, By Distribution channel

• Direct sales
• Indirect sales

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • Saudi Arabia
  • UAE
  • South Africa