The Organic Pet Food Market size is predicted to grow at a significant CAGR during the forecast period. There are numerous factors leading to the emergence of organic pet products. There is a vast population who have adopted the trend of keeping pets owing to the nuclear family structure and changing lifestyle. The focus of people on pet health and wellness is increasing. A multitude of health problems has become a grave issue for pet owners. Pets are afflicted with various diseases such as digestive disorders, arthritis, brain aging, skin allergies and obesity.
Organic pet foods have added ingredients like vitamins, proteins, amino acids, fatty acids and minerals. They have no preservatives, artificial flavors and colors, and are free from genetically modified ingredients. They are made based on the type and age of the pet. Increased awareness about the pet health is leading to the popularity of organic products. These products have more nutritional value than conventional pet food. Another driver is the demand for transparency in product composition. Endorsements and advertisements about pet health awareness has increased in the past years resulting in the upward trend of organic food for animals. People have been adopting stray and injured animals which has accelerated the demand of the product. Social media has been actively involved to promote pet care services, therefore, driving the trend towards healthy pet food.
The constraints which can slow down the growth of the concerned industry are lack of pet market specific regulations, supply issues and soaring prices. Organic pet foods constitute a small portion in the overall pet food market. Pet food manufacturers have to adhere to organic label for human food as there is no particular mandate for pet organic food. The rising competition level among the market players will force companies to reduce the product prices which will affect their profits. Therefore, the manufacturers need to diversify their product portfolio in order to thrive in the market. Exclusive pet shops have gained popularity due to the availability of all organic food brands for a variety of animals.
The organic pet food industry can be segmented on the basis of animal type, product type, distribution channel and region. The animal type segment consists of organic dog food, organic cat food, bird food and others such as fish food, horse food, etc. The dog food segment dominated the market in 2016 and is anticipated to grow in the forecast period due to the rising adoption of dogs to reduce stress and improve cardiovascular health.
Based on the product type, the market can be divided into wet organic pet food and dry organic pet food. The dry pet food led the market in 2016 and is expected to dominate the market in future. The advantages associated with dry pet food such as enriching environment and convenience in cleaning teeth have fueled the growth of the product market. Based on the distribution channel, the market is segmented into retail stores, online stores, supermarkets, specialized pet shops, etc.
North America and Europe account for a significant chunk of the major share in the product market and will continue to grow in the coming years owing to the increased pet ownership. The trend for pet adoption is also prominent in Europe. The market in Asia Pacific is also expected to grow at a robust pace due to the nutritional benefits associated with the organic food. Countries such as U.S., Russia and France have a considerable number of cat owners translating into high growth of the product market.
Some of the main market players in this industry are PetGuard, Nestle, Lily’s Kitchen, Party Animal, BIOpet Pet Care Ltd., Newman’s Own, Evanger’s Dog & Cat Food Company, Inc., Harrison’s Bird Foods, Organic Pet Boutique, Oxbow Animal Health, Natural Planet Pet Foods, Cargill, Dr. Geoff's Real Food for Pets, Avian Organics, Mars, Incorporated, Hill’s Pet Nutrition, Inc., Diamond Pet Foods, etc.