North America Window Coverings Market Size - By Product Type, By Material, By Price Range, By Technology, By Opacity level, By End Use, By Distribution Channel, Analysis, Share, Growth Forecast, 2025 - 2034

North America Window Coverings Market Size

The North America window coverings market was estimated at USD 5.3 billion in 2024. The market is expected to grow from USD 5.6 billion in 2025 to USD 10.6 billion in 2034, at a CAGR of 7.3%, according to latest report published by Global Market Insights Inc.

The North American window coverings market is experiencing significant growth, driven by the increasing consumer demand for automated and connected home environments. Consumer demand for connected and automated homes is fuelling the expansion of the North American Window Coverings market. The increasing number of Smart Home Devices (Amazon Alexa, Google Home, other home automation devices) has led to the widespread acceptance of Connected Home technologies. The Consumer Technology Association (CTA) estimates that 69% of US households, approximately 80 million households, currently have at least one Smart Home Device, and that figure is anticipated to reach an average annual CAGR of 10% through 2028. The increased implementation of Smart Homes has impacted on the types of window coverings that consumers wish to purchase. As a result, motorized window coverings that feature the ability to be operated via mobile devices or via voice command are transitioning from luxury items to essentials within modern households. Motorized window coverings allow users to operate their window coverings from anywhere, create automated programmable schedules, and create a simulated presence in the home when not actually at home.
 

Also, the integration of IoT technology allows these window coverings to interact with home thermostats and lighting systems for greater energy efficiency and ease of use. As an illustration of this growth, Somfy, the leading manufacturer of motorized window coverings, has reported a 25% year-on-year surge in demand for its smart window solutions in North America.
 

The COVID-19 pandemic increased the focus on home improvement, and consumers have been investing heavily in improving comfort, functionality, and aesthetics in their living spaces. According to the Joint Center for Housing Studies of Harvard University, home improvement spending in the United States reached $472 billion in 2022, with expectations for an annual growth rate of 5% through 2025. This has led to high demand for window treatments, as property owners are looking for modern and stylish ways to enhance their interior living spaces.
 

In addition, residential construction in America amounted to USD 887 Billion dollars according to the U.S. Census Bureau as of 2023 which continues to grow each year as new homes are built. This growth has also spurred a greater need for window coverings within urbanized regions where people live in densely populated areas or have limited available living space and where privacy and optimally utilizing the available living space is a necessity. According to thong kê of the United Nations approximately 68% of the world's population will be living in urban areas by 2050 compared to 56% as of 2020. The increase in inhabitants living within urban cities will create more demand for window coverings specifically that are conducive to the lifestyles of individuals living in smaller, denser living spaces. Privacy is also a major factor for individuals living in such environments. Therefore, they tend to use heavily obscuring blinds/shades (i.e., blackout blinds, dual-layer shades, etc.) that provide maximum privacy yet allow ample daylight to enter the building. To meet these changing customer needs, the manufacturers are creating innovative designs with eye-catching finishes and incorporating new materials that have multiple purposes to meet both functional and stylistic needs.
 

Energy efficiency has emerged as a key focus area in the window coverings market, with consumers increasingly prioritizing products that contribute to sustainability and cost savings. The U.S. Department of Energy (DOE) highlights that windows account for approximately 25-30% of residential energy consumption for heating and cooling.
 

North America Window Coverings Market Trends

The integration of IoT sensors and artificial intelligence is transforming the North American window coverings market by enabling smart, connected solutions that go beyond traditional manual or motorized systems. These technologies allow real-time monitoring of light, temperature, and energy usage, shifting operations from reactive adjustments to predictive, data-driven strategies.
 

• The North American window coverings market is undergoing a significant transformation, with a strong emphasis on cordless and child-safe designs. This shift is primarily driven by stringent safety regulations and growing consumer awareness regarding the risks associated with corded window coverings for children and pets. According to the Consumer Product Safety Commission (CPSC), window covering cords are among the top five hidden hazards in homes, causing an average of 12 fatalities annually in the United States. In response, the CPSC, in collaboration with ANSI/WCMA standards, has mandated the adoption of cordless or inaccessible cord designs for window coverings. Major retailers such as Target, IKEA, and Walmart have committed to exclusively stocking cordless options, further accelerating this transition. Manufacturers are innovating with advanced alternatives, including spring-loaded mechanisms, motorized systems, and wand-operated designs.
   
• North American consumers are increasingly gravitating toward minimalist and contemporary window treatment designs that align with modern interior aesthetics. This trend is particularly prominent among millennial and Gen Z homeowners, who prioritize clean lines and functional designs. Roller shades, sleek panel track systems, and frameless options are replacing traditional heavy draperies and ornate valances.
   
• Additionally, streamlined hardware and hidden mounting systems are gaining popularity, as they allow for seamless integration with contemporary décor. Manufacturers are responding by simplifying their product lines and focusing on refined textures and understated elegance. For example, Lutron Electronics introduced a range of roller shades with ultra-quiet motors and customizable fabric options, catering to the demand for both functionality and aesthetic appeal.
   
• Homeowners across North America are increasingly opting for dual-function and layered window treatments that offer enhanced versatility and functionality. Dual-shade systems, which combine light-filtering and room-darkening fabrics within a single headrail, are gaining significant traction. These systems allow users to adjust privacy and light control throughout the day, catering to varying needs. According to a report by the National Association of Home Builders (NAHB), 54% of homeowners prioritize window treatments that provide both privacy and energy efficiency.
   
• Layered treatments, such as pairing sheer shades with blackout curtains or motorized blinds with decorative drapery panels, are becoming standard in bedrooms and living spaces. This trend reflects a growing consumer preference for flexibility and customization without compromising on style. Companies like Graber are leading the way with innovative solutions, including layered treatments that combine functionality with aesthetic appeal, offering consumers a wide range of options to suit their preferences.
   
• The North American window coverings market is experiencing a rapid digital transformation, with e-commerce and direct-to-consumer (DTC) brands disrupting traditional retail and custom installation models. According to the U.S. Census Bureau, e-commerce sales in the home furnishings category grew by 14.8% in 2023, reflecting a shift in consumer purchasing behavior. Companies like Blinds.com and SelectBlinds are leveraging advanced technologies such as virtual measurement tools, augmented reality visualization apps, and free sample programs to simplify the online shopping experience.
   
• Consumers increasingly prefer the convenience of ordering custom-sized window treatments from the comfort of their homes, with doorstep delivery and DIY installation guides. This shift is pressuring brick-and-mortar retailers to enhance their omnichannel strategies, integrating online and in-store experiences. Legacy manufacturers are also investing in digital capabilities to remain competitive. For example, Springs Window Fashions has launched an online platform that offers personalized recommendations and virtual consultations, catering to the evolving needs of tech-savvy consumers.
   
• Window coverings are becoming integral to home health and wellness strategies in the North American market. Products with UV-blocking fabrics, antimicrobial coatings, and allergen-resistant materials are gaining traction among health-conscious consumers. According to the Environmental Protection Agency (EPA), Americans spend approximately 90% of their time indoors, where air pollutant levels can be two to five times higher than outdoor levels. This has heightened the demand for window coverings that contribute to improved indoor air quality and protection against harmful UV rays.
   
• Additionally, circadian-friendly motorized shades that adjust natural light exposure throughout the day are appealing to consumers focused on sleep hygiene and mental well-being. For instance, Somfy’s motorized solutions allow users to program shades to align with their circadian rhythms, promoting better sleep and overall health. This wellness-oriented positioning enables manufacturers to command premium pricing while aligning with broader consumer trends toward holistic healthy living environments.
   

North America Window Coverings Market Analysis

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Based on product type, the market is divided into blinds & shades, curtains & drapes, shutters and others. In 2024, blinds and shades held the major market share, generating a revenue of USD 2.4 billion.
 

• Blinds and shades have established themselves as the most dominant category in the North American window coverings market, driven by their exceptional versatility, aesthetic appeal, and functional benefits. These products seamlessly combine style and practicality, making them a preferred choice across residential, commercial, and institutional applications. Furthermore, the U.S. Census Bureau reported that the home improvement and remodeling market in North America grew by 6.5% in 2023, further fueling the demand for window coverings like blinds and shades.
   
• Their dominance can be attributed to their adaptability to a wide range of interior design themes. Whether it is modern minimalism, industrial aesthetics, or traditional décor, blinds and shades integrate seamlessly, enhancing the overall ambiance of any space. These window coverings offer precise light control and privacy, addressing the diverse needs of consumers. For instance, blackout roller shades are particularly popular in bedrooms and media rooms, while light-filtering Roman shades are favored in living spaces for their ability to diffuse natural light.
  
   
• Additionally, the availability of various materials, such as wood, aluminum, fabric, and PVC, ensures that consumers can select products that align with their preferences and budgets. The market offers a variety of designs, including roller shades, Roman shades, Venetian blinds, and cellular shades, catering to both cost-conscious buyers and premium customers seeking high-end solutions.
   
• Ease of installation and maintenance is another critical factor contributing to the popularity of blinds and shades. Unlike more permanent solutions such as curtains or shutters, blinds and shades are relatively simple to install and require minimal upkeep. This convenience has made them a go-to choice for homeowners, renters, and businesses alike. According to a report by the National Association of Home Builders (NAHB), 78% of homeowners in North America prioritize ease of maintenance when selecting home improvement products, further validating the appeal of blinds and shades.
   
• Technological advancements have also played a pivotal role in enhancing the appeal of blinds and shades. Innovations such as motorized and smart blinds have introduced a new level of sophistication and convenience, attracting tech-savvy consumers. Motorized blinds, for example, can be controlled via smartphone apps, remote controls, or voice commands through smart home systems like Amazon Alexa or Google Assistant.
   

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Based on price range, the market is segmented into economy, mid-range, premium. The mid-range segment held the largest share, accounting for 46.2% of the North America window coverings market in 2024.
 

• The mid-range price segment continues to dominate the window-covering market, offering an ideal balance between affordability and quality. This segment caters to consumers who seek durable and aesthetically pleasing products without incurring the high costs associated with premium offerings.
   
• Mid-range products often incorporate advanced features that were once exclusive to high-end categories. For example, motorization, energy-efficient fabrics, and UV protection are now commonly available in this segment, making it an attractive option for cost-conscious yet discerning buyers.
   
• The growing middle-class population, particularly in emerging economies, has been a significant driver of this trend. As per the World Bank, the global middle-class population is expected to reach 5.3 billion by 2030, creating a substantial demand for mid-range home improvement products, including window coverings.
   
• This segment also appeals to aspirational buyers who prioritize design and functionality. Mid-range offerings often feature contemporary designs and customizable options, allowing consumers to personalize their spaces without overspending. The segment's strong presence in both residential and commercial markets underscores its importance in the overall industry landscape.
   

Based on the distribution channel, the North America window coverings market is segmented into online and offline. In 2024, offline segment held a major market share, generating a revenue of USD 4 billion.
 

• Despite the rapid growth of e-commerce, offline channels remain the dominant distribution mode in the window covering market. This is largely due to the tactile nature of the products and the need for personalized consultations. According to a report by the National Association of Home Builders (NAHB), over 60% of consumers prefer purchasing window coverings through physical stores, highlighting the enduring relevance of brick-and-mortar retail.
   
• Offline channels offer a unique advantage by allowing customers to experience the product firsthand. Shoppers can feel fabric textures, evaluate colors, and test mechanisms, which build trust and confidence, especially for high-value or customized products.
   
• This hands-on approach is particularly important for blinds and shades, where precise measurements and fittings are crucial. Professional guidance and installation services provided by physical retailers further enhance the customer experience, ensuring accuracy and satisfaction.
   
• Moreover, offline channels cater to a wide demographic, including those who may not be comfortable with online shopping or require immediate support. While e-commerce platforms are gaining traction, particularly among younger, tech-savvy consumers, the offline segment continues to dominate due to its ability to offer assurance, customization, and personalized service.
   

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U.S. Window Coverings Market

In 2024, the U.S. dominated the North America market, accounting for around 71.2% and generating around USD 4.1 billion revenue in the same year.
 

• The adoption of motorized and smart window coverings has seen a significant uptick, driven by the rising penetration of smart home systems. Products equipped with features such as remote-control operation, voice command compatibility, and automated scheduling are increasingly preferred by consumers. For instance, the U.S. Department of Energy highlights that smart window coverings can reduce energy consumption by up to 30% by optimizing natural light and insulation, making them an attractive choice for energy-conscious homeowners.
   
• Additionally, energy-efficient solutions have gained substantial traction, with consumers opting for window coverings designed to minimize heat gain during summer and heat loss during winter. Cellular shades, for example, are widely recognized for their superior insulation properties. The growing awareness of energy conservation, coupled with government incentives for energy-efficient home upgrades, has further fueled demand in this segment.
   
• The presence of leading global brands such as Hunter Douglas, Springs Window Fashions, and Levolor ensures a competitive landscape characterized by innovation and quality. These companies offer a wide range of products, including blinds, shades, shutters, and drapes, with extensive customization options to cater to diverse consumer preferences. Furthermore, a well-established retail network, encompassing both physical stores and e-commerce platforms, ensures easy accessibility for consumers across the United States.
   

Canada Window Coverings Market

Canada window coverings market is expected to grow at 6.9% during the forecast period.
 

• Canada’s harsh winters, particularly in provinces like Ontario, Quebec, Alberta, and British Columbia, are a significant driver of demand for insulated window coverings. Products such as cellular shades, thermal blinds, and layered treatments are increasingly popular due to their ability to reduce heating costs and enhance indoor comfort during prolonged cold seasons. For instance, data from Natural Resources Canada highlights that energy-efficient window coverings, such as cellular shades, can reduce heat loss by up to 20% during winter months.
   
• Another defining characteristic of the Canadian market is the strong consumer inclination toward premium-quality and sustainable products. Environmentally conscious buyers are actively seeking window coverings made from recycled materials, organic fabrics, and responsibly sourced wood. This trend aligns with Canada’s broader commitment to sustainability, as outlined in the federal government’s Greener Homes Initiative.
   

North America Window Coverings Market Share

Hunter Douglas Inc. is leading with 16.2% market share.  Hunter Douglas, Springs Window Fashions, Norman Window Fashions, Somfy, and Lutron Electronics collectively hold around 32.1%, indicating moderately fragmented market concentration. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broad customer base, and strengthen their market position.
 

Hunter Douglas Hunter Douglas has a clear competitive edge as the global leader in window coverings, driven by its innovation in smart and motorized solutions. The company’s strong brand equity and premium positioning allow it to dominate both residential and commercial segments.
 

Spring Window Fashions stands out for its scale and customization capabilities, particularly in North America. Its competitive edge lies in offering a wide range of mid-range and premium products under well-known brands like Bali and Graber. The company excels in project-based solutions for commercial spaces and provides strong after-sales support, which builds customer trust.
 

North America Window Coverings Market Companies

Major players operating in the North America window coverings industry are:

• 3 Day Blinds
• Alta Window Fashions
• Bali
• Chicology
• Comfortex Window Fashions
• Graber
• Hunter Douglas
• Insolroll Window Shading Systems
• Kirsch
• Levolor
• Lutron Electronics
• MechoShade Systems
• Norman Window Fashions
• Somfy
• Springs Window Fashions
   

Norman Fashion Windows stands out for its vertical integration and craftsmanship. Unlike many competitors, Norman controls nearly every stage of production from raw materials to finished products ensuring consistent quality and cost efficiency. Their focus on innovative safety features, such as cordless designs, and eco-friendly materials appeals to both residential and commercial.
 

Somfy competitive edge lies in its leadership in motorization and smart home integration. The company specializes in automated window coverings, offering solutions that integrate seamlessly with major smart home ecosystems like Alexa, Google Home, and Apple HomeKit. Their global R&D capabilities and partnerships with window covering brands allow Somfy to stay ahead in the growing trend of home automation, making them the go-to choice for tech-savvy consumers and luxury installations.
 

Lutron Electronics differentiates itself through premium automation and lighting control expertise. Known for pioneering dimming technology, Lutron combines window coverings with advanced lighting systems to create holistic energy-efficient solutions.
 

North America Window Coverings Industry News

• In November 2025, Insolroll Window Shading Systems, nominated in seven categories for Window Fashion Vision’s Readers’ Choice Awards.
   
• In January 2025, Graber introduced motorization features with its app, enabling scheduling and smart home integration. Norman continues to expand its premium product line for energy efficiency and child safety.
   
• In January 2025, Hunter Douglas Inc. launched Aura Illuminated shades integrating LED lighting and smart home compatibility.
   

The North America window coverings market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Blinds & shades
• Curtains & drapes
• Shutters
• Others (valances, etc.)

Market, By Material

• Natural
• Synthetic

Market, By Technology

• Manual covers
• Smart covers/automatic covers

Market, By Price Range

• Economy
• Mid-range
• Premium

Market, By Opacity Level

• Blackout
• Room darkening
• Light filtering
• Sheer/transparent

Market, By End Use

• Residential
• Commercial

Market, By Distribution Channel

• Online
  • E-commerce
  • Company websites
• Offline
  • Specialty stores
  • Retail stores
  • Others (interior design studios & boutiques, etc.)

The above information is provided for the following countries:

• North America
  • U.S.
  • Canada