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North America Seasoning Market Size - By Type (Oregano, Paprika, Ginger, Cinnamon, Cumin, Turmeric, Garlic, Cardamom, Coriander, Cloves), By Application (Bakery and Confectionery, Beverages, Frozen Foods, Savory, Meat and Poultry) & Forecast, 2024 - 2032

  • Report ID: GMI5141
  • Published Date: Jul 2024
  • Report Format: PDF

North America Seasoning Market Size

North America Seasoning Market size was valued at USD 4.33 billion in 2023 and is projected to register 3.9% CAGR from 2024 to 2032, driven by the increasing volume of products being introduced by leading companies. Major players in the food industry are constantly innovating to meet changing consumer tastes and preferences.

North America Seasoning Market

A variety of ingredients, including ethnic blends, organic ingredients, and condiments, are being introduced to meet the growing appetite for unique and quality flavors. For instance, in April 2023, Kraft Heinz announced that it is expanding its European brand Just Spice to enter the spice market in the United States. The launch followed when the company acquired a majority stake in Just Spices just a year ago.

The impetus for these launches comes from the growing home cooking trend as more consumers seek to replicate delicious dishes in a restaurant at home. In addition, health and wellness awareness has encouraged leading companies to create seasoning with a blend of natural ingredients and clean labels. The marketing efforts of these companies and expanded distribution channels further enhance market demand. Through social media, e-commerce platforms, and partnerships with retailers, they are effectively reaching a wider audience, driving sales, and establishing a stronger foothold in the competitive North American seasoning market.

Despite its growth potential, the North American spice market faces several constraints. A key challenge is increasing competition from private companies that often offer similar products at lower prices, affecting established sales in addition to variable raw material costs and materials, a supply disruption that can lead to availability and price imbalances. Consumer demand for transparent and natural ingredients is also increasing, pressurizing companies to reformulate products without additives, which can be costly and time-consuming. Furthermore, regulatory hurdles and compliance with food safety standards can complicate efforts to expand markets for new and existing players.

North America Seasoning Market Trends

North America seasoning industry is witnessing robust growth driven by increasing seasonal flavor introductions and unique offerings from leading brands. These companies take advantage of short-term trends and festive opportunities to introduce temporary flavors and unique blends, capturing consumer interest and driving sales. Special launches, such as holiday-themed or winter barbecue mixes, create a sense of urgency and excitement and encourage customers to instead try new things. Exclusive offers, often available through specific retailers or online platforms, further enhance brand loyalty and attract new customers.

These may include exclusively unique flavor combinations or collaborations with celebrity chefs, adding more interest to the products. The growing trend of cooking at home and experimenting with different foods has also led to the demand for a variety of new spices. Additionally, brands are using social media and digital marketing to promote these launches, connect with wider audiences, and create noise about new products. This strategic move helps boost sales while strengthening the brand’s presence in the highly competitive North American seasoning market.

To cite an instance, in November 2023, Blue Moon unveiled a holiday spice blend and a limited-edition pie pint, delivering a rousing thrill with a new Thanksgiving promotion sure to get fans excited. This brand offers two holiday spice packs designed to capture the essence of Blue Moon beer and the flavor of a Thanksgiving feast.

North America Seasoning Market Analysis

North America Seasonings Market Size, By Type, 2024 - 2032 (USD Billion)

Based on type, the market from the oregano segment held the dominant market share and will grow at 4.7% CAGR through 2032. Oregano is a staple of Mediterranean and Italian cuisine, fueled by its growing popularity due to the rise of home cooking and a growing interest in global flavors. Its dense, aromatic properties enhance a variety of dishes, from pizza to pasta to salad marinades.

Health conscious consumers are also supporting demand, as oregano is rich in antioxidants and has anti-inflammatory properties. The shift towards natural and organic products has further increased oreganos' appeal, as many people prefer it over artificial products. In addition, the rise of plant-based foods and the adoption of clean eating have helped increase the use of oregano, strengthening its position in the market.

North America Seasonings Market Revenue Share, By Application, (2023)

Based on application, the North America seasoning market from the bakery and confectionery segment will record 3.8% CAGR till 2032. Bakers and confectioners are increasingly using uniquely flavored spices to create new and exciting products. Spices like cinnamon, nutmeg, and cardamom are popular choices, adding depth and complexity to bread, cakes, and cookies. This trend is being driven by an increasing consumer preference for savory and artisanal pastries, with consumers looking for unique flavors that elevate their culinary experiences, further increasing market demand. Offering limited seasonal spices, especially during the holiday season, also contributes to the increased use of unique spices in bakery and confectionery products.

U.S. Seasonings Market Size, 2024 - 2032 (USD Billion)

U.S. seasoning market reached over USD 3.3 billion in 2023. The market is witnessing a significant increase in demand, especially from the U.S. A variety of factors contribute to this increase, including the rise of home cooking and a growing interest in global food, with Americans eager to try flavors. Spices like turmeric, cumin, and paprika smoked are becoming more popular. Health and wellness issues also play a critical role, with consumers looking for flavorings that offer health benefits and natural ingredients.

Organic and non-GMO seasonings are popular in clean-label products. In addition, the post-pandemic resurgence of restaurants has led to increased demand among chefs looking to update their menus. The introduction of seasonal products by leading companies rekindles market interest, driving the U.S. to a new high.

North America Seasoning Market Share

North America Seasonings Market Share, (2023)

North America seasoning industry is growing due to the efforts of leading companies to cater to the aspirations of regional consumers. Manufacturers are investing in research and development to develop new flavors that match the tastes of North American consumers. They also focus on health-related products by offering organic, non-GMO, and clean-label spices.

Marketing strategies such as short-term offers and seasonal launches increase demand, while collaborations with celebrity chefs and influencers drive brand awareness. Companies digitally strategize for effective outreach, ensuring a broad supply chain through e-commerce, and partnerships with key retailers. These combined efforts are driving strong and sustained demand in the market.

North America Seasoning Market Companies

Major companies operating in the North America seasoning industry competitive landscape include:

  • Raisio Group
  • DuPont
  • Derives Resiniques et Terpeniques
  • Fenchem
  • Arboris LLC
  • Archer Daniels Midland
  • Cargill, Inc
  • Wilmar Spring Fruit Nutrition Products Co., Ltd.
  • Lipofoods Corporation
  • ConnOils, LLC
  • PrimaPharma, Inc.
  • The Unilever Group
  • Triple Crown
  • Vitae Naturals

North America Seasoning Industry News

  • In January 2024, The McCormick brand introduced new Flavor Maker Seasonings, designed to stimulate and enhance food quality from prep to plate. Each seasoning offers a quick and easy way to elevate the flavor of any dish, from ramen to rice, making it accessible to home cooks of all skill levels.
  • In June 2024, Fuchs North America, known for innovative formulations and flavor solutions in the food manufacturing, retail, and food service industries, unveiled the Shareworthy Sauces and Spreads Collection. This limited edition line features delicious seasoning blends.
  • In March 2024, Barbecue enthusiasts celebrated as Lillie's Q, the respected purveyor of high-end barbecue products, introduced six new spices. These unique rubs are designed to cater to barbecue lovers and all home cooks.
  • In May 2024, B&G Foods unveiled a collaboration with Four Sixes Ranch to launch BBQ & Hot Sauces and Four Sixes Seasonings. This line is meticulously crafted to capture the authentic tastes of the renowned 154-year-old ranch in Guthrie, Texas—one of America's oldest and most storied cattle and horse ranches.

The North America seasoning market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue and volume (USD Million) (Tons) from 2021 to 2032, for the following segments:

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Market, By Type

  • Oregano
  • Pepper
  • Paprika
  • Ginger
  • Cinnamon
  • Cumin
  • Turmeric
  • Garlic
  • Cardamom
  • Coriander
  • Cloves
  • Others

Market, By Application

  • Bakery and confectionery
  • Beverages
  • Frozen foods
  • Savory
  • Meat and poultry
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size for seasoning in North America reached USD 4.33 billion in 2023 and is projected to expand at 3.9% CAGR from 2024 to 2032, led by the increasing volume of products being introduced by leading companies.

The oregano type segment in the North America seasoning industry is projected to grow at over 4.7% CAGR from 2024 to 2032, due to the rise of home cooking and the growing interest in global flavors.

The bakery and confectionery application segment in the North America seasoning market is projected to depict 3.8% CAGR from 2024 to 2032, due to the increasing consumer preference for savory and artisanal pastries.

U.S. market accounted for over USD 3.3 billion in 2023, on account of the rise of home cooking and the growing interest in global food.

North America Seasoning Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 170
  • Countries covered: 2
  • Pages: 145
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