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North America Seasonings Market Size - By Type (Oregano, Paprika, Ginger, Cinnamon, Cumin, Turmeric, Garlic, Cardamom, Coriander, Cloves), By Application (Bakery and Confectionery, Beverages, Frozen Foods, Savory, Meat and Poultry) & Forecast, 2021 - 2027

  • Report ID: GMI5141
  • Published Date: Oct 2021
  • Report Format: PDF

Industry Overview

North America Seasonings Market size exceeded USD 3.7 billion in 2020 and is estimated to grow at over 4% CAGR from 2021 to 2027. Penetration of spices and seasonings in savory coupled with an increase in demand for processed meat & convenience products will positivity sway the product landscape.

North America Seasonings Market

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The easy availability of packaged spices, targeting a particular food product category is propelling the North America seasonings market growth. Packaged spices have become more affordable to all consumer groups owing to the rising disposable incomes. Furthermore, with the rising working population, the demand for on-the-go convenience foods is driving up the demand for spice & seasoning products. Consumers are becoming aware of the advantages of organic spices over artificial flavors. These factors have boosted the use of spices and seasonings in recent years.

Increased consumer health-consciousness will open up new growth opportunities for the seasoning industry. The major role of the product is to enhance the overall flavor profile of the food without compromising its nutritional aspect. Cinnamon is popularly known to reduce and maintain blood sugar levels. On the other hand, paprika is a rich source of anti-inflammatory agents and helps lower blood pressure. The health benefits of spices and seasonings are expected to drive the market statistics during the forecast period.

With the developing food & beverages industry, significant growth in recent years is witnessed, especially in the U.S. and Canada, where consumers prefer Asian cuisine with a variety of spices such as Chinese, Indian, Thai, and Vietnamese. Other important factors that are driving the market growth include expansion in the tourism industry and an increase in the millennium population. In response to the increased cases of COVID-19 pandemic, countries in North America imposed measures to prevent the virus from spreading quickly, disrupting the region's entire supply chain and affecting the North America seasonings market demand in 2020.

In Addition, according to the Food and Agriculture Organization, rapid economic development, income growth, and urbanization are causing changes in consumer dietary patterns in North American countries. Traditional foods are increasingly being included in consumers’ daily diets. In urban areas, the growth of retail channels, such as supermarkets and hypermarkets, is expected to increase spice availability, boosting the demand for spices and seasonings. Consumer lifestyles have shifted as a result of urbanization. With more job opportunities and higher disposable incomes, the time spent on cooking has decreased.

Increased pepper consumption owing to its health advantages

North America Seasoning Market from Pepper

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North America seasonings market from pepper is anticipated to cross USD 1.4 Billion by 2027. The industry is growing due to a shift in customer preferences for organic and herbal spices. Pepper is an aromatic spice produced from the fruit peppercorn. It comes in whole or ground form and contains black pepper, green pepper, and white pepper. The medical characteristics such as pain relief and antioxidant properties are propelling the pepper usage across the globe.

North America seasoning industry from cardamom is projected to observe more than 2% CAGR till 2027. The scope of the seasonings market from cardamom is expanding owing to the shift in customer preferences for sweet and savory foods. Due to its excellent characteristics, cardamon is widely employed in various baking and confectionery-producing industries, fueling the segment expansion. Health benefits of cardamom extract include relief from gastrointestinal disorders, cholesterol control, and improved blood circulation.

Meat and poultry application to drive the North America seasonings market statistics

Meat & poultry application accounted for over 15% market share in 2020. Increased consumption of meat & poultry foods is due to the rising population, changing lifestyle preferences, and increasing disposable incomes, particularly in developed nations. Rapid urbanization has enhanced the potential for new fast-food franchises that offer meat products with unique sauces & seasonings, thus supporting business expansion. An increase in the overall spices and seasonings intake for meat & poultry applications has emerged from a growing health consciousness toward organic meals that are natural and free from artificial flavors.

North America seasonings market from beverages application is set to witness around 3% CAGR from 2021 to 2027. Herbs and spices are widely used in the manufacturing of beverages owing to their excellent taste & nutritional properties, fostering segment growth. They are also used in food & beverages to enhance flavor, aroma, and color owing to their excellent antioxidant activity. For instance, cardamom is regularly mixed with other warming spices including anise, cinnamon, cloves, and ginger in tea & other hot beverages. Coriander, which has a very distinct, pungent flavor is also blended with healthy beverages.

A positive outlook from bakery and confectionery applications is driving product demand in the U.S.

North America Seasoning Market, By Country

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U.S. accounted for a major share in the North America seasonings market in 2020. Moreover, the U.S. and Canada pose a widespread opportunity for the growth of the seasonings market in the forthcoming years owing to the rising consumption of salad dressings & sauces. Rising popularity of ethnic foods and easy availability of seasoning & spices in supermarkets is driving the U.S market share. Health-conscious consumers prefer natural spices & seasonings than artificial flavors & additives to enhance the taste and flavor of the food.

U.S. seasonings market is driven by factors such as the vast population and the growing demand for authentic ethnic flavors coupled with the increasing popularity of convenience foods and increased knowledge of the therapeutic qualities of spices & seasonings. With growing health-conscious consumers, specific spices and herbs are replacing sugar, salt, and artificial additives. These health benefits are boosting the demand for spices and herbs as natural flavoring organic foods and safe dietary supplements.

New product development along with distribution channel expansion is among the primary business strategies adopted by manufacturers

The North America seasonings market is competitive owing to the presence of large domestic manufacturing companies. The major players are McCormick & Company, Inc., Olam International, Corbion, Nestle, Associated British Foods plc, Ajinomoto Co., and MDH Spices. Manufacturers are involved in strategies, such as acquisitions and new product development targeting a specific application, to enhance their business shares.

For instance, in May 2021, Olam Food Ingredients (OFI) acquired the U.S. private label spices & seasonings manufacturer, Olde Thompson for a total amount of USD 950 million. The acquisition helped the company to strengthen its base in the North American market.

Similarly, in December 2020, Olam Food Ingredients (OFI) acquired the U.S. chili pepper business of Mizkan America, Inc. for USD 108.5 million. The acquisition enhanced company’s foothold in the North American seasonings market.

The North America Seasonings market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Kilo Tons and revenue in USD Million from 2016 to 2027 for the following segments:

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By Type

  • Oregano
  • Pepper
  • Paprika
  • Ginger
  • Cinnamon
  • Cumin
  • Turmeric
  • Garlic
  • Cardamom
  • Coriander
  • Cloves
  • Others


  • Bakery and Confectionery
  • Beverages
  • Frozen foods
  • Savory
  • Meat and Poultry
  • Others

The above information has been provided on a country basis for the following:

  • North America
    • U.S.
    • Canada


Authors: Kunal Ahuja, Tushar Malkani

Frequently Asked Questions (FAQ) :

North America seasonings market size was valued at USD 3.7 billion in 2020 and should witness 4% CAGR up to 2027 led by the growing demand for spices and seasonings and increased consumption of meat and convenience products.

North America pepper market could be worth USD 1.4 billion by 2027 owing to the shifting preference of consumers towards organic and herbal spices.

North America cardamom market could expand at over 2% CAGR over 2021-2027 due to the growing consumer inclination towards sweet and savory foods.

Meat & poultry applications held over 15% of North America seasonings industry share in 2020 owing to the rise in consumption of meat and poultry products.

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Premium Report Details

  • Base Year: 2020
  • Companies covered: 10
  • Tables & Figures: 170
  • Countries covered: 2
  • Pages: 145
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