North America Pressed Powder Tablets Market Size By Type, By Formulation, By Price, By End-Use, By Distribution Channel & Forecast 2024 – 2032

North America Pressed Powder Tablets Market Size

The North America pressed powder tablets market was valued at USD 2.4 billion in 2023 and is estimated to grow at a CAGR of 5.1% during the forecast period. Press-board powders simplify people's lives because they come in pre-measured tablets and thus do not create mess after usage. They are also time-efficient and effective in accomplishing cleaning tasks. These tablets are appealing to overworked households and also institutions because of how convenient and user-friendly they are and thus save a lot of time and effort that is otherwise wasted in cleaning. As a consequence, tablets have gained popularity in the fields of dishwashing, laundry, and multipurpose cleaning.
 

It is beyond doubt that there is a growing consumer emphasis on the environment, and this is leading people toward products that use sustainable ingredients and have little to no packaging. Tablets that come as pressed powders are eco-friendly in nature in that they use low-impact forms of cleaning and substantially reduce plastic waste. Their manner of usage makes them a sought-after choice for environmentally conscious consumers. More recent innovations in press powder tablets, including the multi-functional tablets that encompass stain removers, fragrance, and eco-friendly ingredients, have heightened their appeal even more. These developments give brands the ability to meet extensive cleaning requirements while ensuring effectiveness and safety.
 

North America Pressed Powder Tablets Market Trends

A number of trends in the North American pressed powder tablets industry are emerging as a result of customer changes and innovation in new products. One of the most noticeable is the continuous shift toward green cleaning products. Pressed powder tablets, for example, are in high demand as consumers seek cleaning solutions with eco-friendly formulations and minimalistic packaging. These products are popular among environmentally conscious households and businesses. Another trend is convenience, as consumers increasingly prefer tablets to other cleaning solutions for everyday tasks, like doing the dishes, laundry, and general cleaning. There has also been a technological boost in industries, especially with the introduction of tablets which have additional functions, like fragrance, enzymes that fight stains, and stronger disinfecting properties.
 

North America Pressed Powder Tablets Market Analysis

The market for pressed powder tablets with advanced or "green" formulations is reportedly more profitable than that for traditional liquid or powder detergents. However, such products often come with higher manufacturing expenses. This results in elevated consumer prices, leading to lower demand from price-sensitive customers who are more likely to opt for cheaper alternatives. Several consumers have used liquid or powdered detergents for ages and switching to pressed powder tablets could require changing their well-set habits. Moreover, insufficient understanding of the benefits offered by these tablets, like less waste from packaging and simplicity in use, slows their acceptance as well, more so in areas where older products are highly used.
 

Still, the North American market for pressed powder tablets is set to be profitable due to growing consumer environmental awareness and increases in demand for convenient cleaning solutions. With the growing concern about the environment, there is a lot of interest from consumers and institutions for pressed powder tablets to be used in order to cut down on the use of plastic and chemicals. Compact pressed powder tablets with minimum packaging are in accordance with eco-friendly attitudes and are expected to be highly demanded from households, commercial, and non-profit organizations. In addition, the greater number of dishwashers and washing machines in the United States and Canada provides a steady market for these goods, especially for these single-use tablets.
 

Based on type segment, the North America pressed powder tablets market is segmented into dishwasher detergent tablets, laundry detergent tablets, multi-purpose cleaning tablets, and toilet cleaning tablets. The dishwasher detergent tablets held the largest share of USD 1 billion in 2023 and is expected to grow at a rate of 5.4% over the forecast period. The dominance of this segment can be attributed to the efficient use of the tablets in combination with the growing consumer use of dishwashers. Dishwasher users appreciate the convenience of ready-to-use pre-measured doses, which save them time with the measuring of liquids or powders and guarantee that the dishwasher is clean. For busy households looking for versatile cleaning solutions, these tablets have become the most sought-after cleaning supplies. In addition, innovations in tablet formulation, such as built-in rinse aids, water softeners, and eco-friendly ingredients, have changed the way consumers view the market, as they improve the overall image of the product.
 

Based on the formulation type of the pressed powder tablets market, it is bifurcated into organic and synthetic. The synthetic segment dominates the market and accounts for 71.4% of the total market share. This segment is estimated to enjoy sustained growth at a CAGR of 5.1% over the forecasted years. The market growth of pressed powder tablets in North America is primarily driven by the growth of the synthetic segment, owing to its economical pricing, great performance, and stability. Synthetic formulations are greatly preferred due to their unparalleled cleansing power, which effortlessly removes tough stains, grease, and bacteria that are essential in dishwashing, laundry, and general cleaning. These formulations are also cheaper to produce than the organic ones, enabling manufacturers to sell them at lower prices and thus appealing to more consumers. In addition, synthetic tablets have more advantages over the organic ones, such as longer shelf life, which increases the consumer's convenience and makes them more appealing to retailers due to low spoilage risks.
 

In North America, the market for pressed powder tablets is anticipated to be dominated by the U.S., with a market share of 73.8% in 2023 and a CAGR of 5.2% during the forecast period. Several factors, including a high desire for convenience, growing concern over environmental issues, together with a well-developed retail market and e-commerce industry, support the North American Pressed Powder Tablets industry base. The extensive usage of dishwashers and washing machines in the United States ensures demand for almost all cleaning tablets of the dishwashing and laundry industries, servicing the largest market in North America is an advantage. The tablets are appealing to the parents because they cause little to no mess while providing a lot of convenience since they are ready to use. In response to strong demand from consumers, many products designed with lower plastic packaging and organic components are being introduced. The American people are more worried about ecological issues, which has been a crucial factor in their purchasing behavior. Many brands are taking advantage of this trend by rolling out tablets that are biodegradable and eco-friendly.
 

North America Pressed Powder Tablets Market Share

An analysis of the North American market of pressed powder tablets indicates that the market is competitive and characterized by the presence of a large number of regional firms, which results in greater fragmentation. Collectively, pressed powder tablets manufacturers command 20%-25% of the market share. As a response to increasing competition, the companies are concentrating on product development and differentiation. These innovations cater to the global trends of increasing concern for environmental impacts. Enhanced innovations include the use of biodegradable materials for cleaner fragrances.
 

North America Pressed Powder Tablets Market Companies

Major players operating in the North America pressed powder tablets industry are:

• Blueland
• Church & Dwight
• Clorox
• Colgate-Palmolive
• EfferSan
• Green Klean
• Henkel
• KIK Consumer Products
• Miel Tabs
• Procter & Gamble
• Reckitt Benckiser
• S.C. Johnson
• Seventh Generation
• Unilever
• Zep
   

North America Pressed Powder Tablets Industry News

• Multinational consumer goods corporation, Procter & Gamble (P&G), came up with its premium tablet for dishwashing, "Fairy 30 Minute Miracle," which hit major supermarket chains in March 2023. The product bore prominent dishes of the Fairy branding and came with a tagline, "Better cleaning even in 30 minutes," and the disclaimer "Tested vs. Fairy All in One". The new product is an addition to Fairy Platinum Plus and All in One branded range, expanding the target market consisting of consumers looking for fast and effective cleaning.
   
• In July 2022, Unilever launched its most advanced and sustainable laundry capsules under the "Dirt Is Good" brand, which is recognized in various markets as Persil, Skip, OMO, and Surf Excel. These capsules are specifically designed to perform best in cold water, short wash cycles and enable energy savings of over 60% per use. The formulation contains 65% plant-based active ingredients, active components that are fully biodegradable and a fast-dissolving capsule membrane that is specifically designed to leave no residue on the clothing.
   

The North America pressed powder tablets market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and Volume (Million Kg) from 2021 to 2032, for the following segments:

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Market, By Type

• Dishwasher detergent tablets
• Laundry detergent tablets
• Multi-purpose cleaning tablets
• Toilet cleaning tablets

Market, By Formulation

• Organic
• Synthetic

Market, By Price

• Low
• Medium
• High

Market, By End-Use

• Residential
• Commercial
  • Institutional
  • Corporate
  • Retail
  • HoReCa
  • Others

Market, By Distribution Channel

• Online
  • E-Commerce site
  • Company website
• Offline
  • Mega retail stores
  • Specialty stores
  • Home improvement stores
  • Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada