North America Gluten Free Flour Market Size By Product (Corn Flour, Coconut Flour, Bean Flour, Amaranth Flour, Fava Bean Flour & Flour Blends), By Source (Cereals, Legumes), By Application (Ready-to-eat Food Products, Bakery Products, Soups & Sauces), By Distribution Channel (Grocery Stores, Convenience Stores, Supermarkets/Hypermarkets, Online Retail) Industry Analysis Report, Country Outlook Application Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

Increased prevalence of celiac disease and gluten intolerance in patients to promote market growth

North America Gluten Free Flour Market size exceeded USD 56.24 million in 2019 and is estimated to achieve over 12% CAGR between 2020 and 2026. The industry should witness significant gains owing to increasing prevalence of chronic health diseases such as diabetes, blood pressure, heart diseases and obesity.
 

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Increasing occurrences of celiac disease and gluten intolerance symptoms such as abdominal pain, anemia, bloating, bone or joint pain, constipation and diarrhea are attracting the attention of consumers towards gluten free flour products. Changing consumer lifestyle coupled with the increasing consumer preference from consumption of processed foods to unprocessed, natural foods is likely to drive the market demand in the region.
 

According the U.S. Department of Health and Human Services, nearly one in 141 people in the United States suffers from celiac disease. Moreover, the increasing geriatric population is assorting to the consumption of gluten free flours as a part of a healthy lifestyle, thus boosting the growth of the North America gluten free flour market.
 

Increasing cases of chronic health disorders such as diabetes, blood pressure, heart problems and obesity are expected to induce people to shift their focus towards consumption of healthier food products which are gluten free. For instance, as per the National Health Council, nearly 133 million people, representing more than 40% of the American population is affected by chronic diseases. heart disease, cancer and stroke account for more than half of the total deaths in the U.S. every year. People suffering from such chronic diseases are resorting to the consumption of healthy dietary habits such as consumption of gluten free products.
 

The U.S. Food and Drug Administration (FDA) regulation 21 CFR 101.91 has laid down strict guidelines regarding the labelling of foods as ‘gluten-free’ and has set out gluten levels for declaring a food item as gluten free. North America Gluten Free Flour Market is witnessing gains on account of stringent regulations which is increasing competition and making players invest in R&D to provide high quality and economic solutions. However, gluten free flour is relatively expensive as compared to gluten-containing flour, which may reduce its level of acceptance among consumers to some extent during the forecast period.
 

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Rising inclination towards consumption of pastas, tortillas and other ready-to-eat foods to raise the demand for corn flour

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The market is segmented by product into corn flour, coconut flour, bean flour, amaranth flour, fava bean flour & flour blends and others. Coconut flour provides numerous health benefits such as reduced risk of anemia, energy enhancer, reduces weight, & blood sugar and cholesterol level. Furthermore, the product is rich in folic acid and pathogenic acid and enhances glow of skin which makes it suitable for various cosmetic applications
 

Moreover, the increased cultivation of maize in North America is expected to further augment the market trends. Increased consumption of corn-based nutritious snacks such as tortilla, nachos and taco in North America is likely to further raise the demand for corn flour in upcoming years.
 

Environmental benefits coupled with crop rotation strategy to propel the demand for gluten free flour produced from legumes

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North America gluten free flour market by source is bifurcated into cereals and legumes. Cereals segment is expected to grow at a CAGR of 13.9% between 2020 and 2026. Rising cultivation of cereals such as maize, rye and barley in the U.S. and Canada may promote the industry outlook over given timeframe. 
 

Environmental benefits offered by legumes such as producing their own nitrogen from atmosphere through a symbiotic relationship with the bacteria growing in the soil, thus eliminating the need for nitrogen fertilizers for the soil, will push the segment growth. Additionally, legumes such as dry peas, chickpeas and lentils are cultivated in rotation with crops, thus increasing the agricultural efficiency.
 

Increasing demand for soups and sauces to accelerate market statistics

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Increasing ageing population coupled with the prevalence of chronic diseases such as diabetes, blood pressure, heart disorders and obesity is encouraging people to opt for healthy lifestyles. The market size for soups and sauces was valued at over USD 11 million in 2019. People are consuming nutritious foods such as soups, tortillas, tacos, etc. made from gluten free flour, thus spurring the market growth.
 

According to the statistical data released by the Center for Disease Control and Prevention (CDC), about 71.6% of adults aged 20 and above in the United States are affected by obesity along with overweight problem.
 

Increasing awareness regarding the need for a balanced, healthy lifestyle coupled with the dietary benefits offered by soups and sauces mixed with gluten free flour such as improved immunity, weight loss and increased energy are expected to promote the growth of the North America gluten free flour market.
 

Close proximity and easy access to variety of products in supermarkets & hypermarkets to augment the share of North America gluten free flour industry

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The growth of the market should be primarily driven by the ability to choose from a wide variety of brands of gluten free products under a single roof in hypermarkets/supermarkets. Moreover, various strategic initiatives undertaken by various hypermarkets and supermarkets such as employing in-store dietitians and advertising gluten-free products in weekly flyers and circulars is likely to foster the market size.
 

Various supermarkets such as Sprouts, Publix and Wegmans have dedicated sections for storing gluten free products, which provides a better shopping experience to customers. Supermarkets such as Trader Joe’s, Whole Foods, Kroger and Meiger provide gluten free products list in stores and online for enhanced customer comfort. The customer centric approach adopted by hypermarkets/supermarkets may contribute positively to the growth of the industry.
 

Enhancing product portfolio & acquisition strategy among participants to promote market competitiveness

Key players operating in North America gluten free flour market are General Mills, Inc., AGRANA Beteiligungs-AG, The Pillsbury Company, LLC, The Hain Celestial Group, Inc., Archer Daniels Midland Company, Enjoy Life Foods, SunOpta, America's Test Kitchen, Firebird Artisan Mills, Arrowhead Mills and Bob’s Red Mill.
 

The market may witness consolidation in the form of acquisitions & joint ventures, and mergers which may strengthen product portfolio and augment share for North America gluten free flour market. Besides players are also investing in research and development activities to develop better quality products and sustain their position in the market.
 

In February 2015, Mondelez International acquired Enjoy Life Foods, a manufacturer of allergy-friendly and gluten free food products including cookies, chocolate, snack bar, and savory snacks. This strategic acquisition would enable the company to enter into gluten free products market.
 

In March 2019, Archer Daniels Midland Co. introduced a new line of organic, gluten free flours. Introduction of the new line of organic flours would enable the company to offer their producer partners additional cropping options in the northern plains of the U.S. This new line would enable developers to meet the increasing demands of baked products.
 

The North America gluten free flour market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Kilotons & revenue in USD Million from 2015 to 2026 for the following segments:
 

By Product

• Corn Flour
• Coconut Flour
• Bean Flour
• Amaranth Flour
• Fava Bean Flour & Flour Blends
• Others

By Source

• Cereals
• Legumes

By Application

• Ready-to-eat Food Products
• Bakery Products
• Soups & Sauces
• Others

By Distribution Channel

• Grocery Stores
• Convenience Stores
• Supermarkets/Hypermarkets
• Online Retail

The above information has been provided for the following countries:

• North America
  • U.S.
  • Canada