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Savory Snacks Market Size - By Product Type (Potato Chips, Tortilla Chips, Pretzels, Popcorn, Crackers), By Health & Wellness (Low-Calorie Snacks, Gluten-Free Snacks), By Distribution Channel (Supermarkets, Convenience Stores) & Forecast, 2024 – 2032

  • Report ID: GMI6375
  • Published Date: Aug 2023
  • Report Format: PDF

Savory Snacks Market Size

Savory Snacks Market size was valued at USD 274.2 billion in 2023 and is estimated to grow at over 5.4% CAGR during 2024 and 2032. Busy lifestyles and a preference for quick and easy snacks have boosted demand for savory snacks. Savory snacks come in a wide range of flavors, including traditional, ethnic, and innovative options.

Savory Snacks Market

The rise of snacking culture, especially among millennials and Gen Z, has led to a higher frequency of snacking occasions throughout the day. Consumers seek a variety of savory snacks to satisfy their cravings between meals.

Increased awareness of health and nutrition among consumers has led to a demand for healthier snack options. The savory snacks market faces criticism for products high in salt, fat, and artificial additives, leading to a need for healthier formulations and cleaner labels. The rise of healthier snack alternatives, such as nuts, seeds, and fruit-based snacks, poses a challenge to traditional savory snacks, especially those perceived as less nutritious. Savory snacks are often perceived as impulse purchases, and consumers can be price-sensitive. Brands must strike a balance between affordability and offering quality products.

COVID-19 Impact

During the pandemic, there was a surge in demand for packaged and shelf-stable foods, including savory snacks. Consumers stocked up on these products due to lockdowns, restrictions on movement, and the desire for convenient, non-perishable items. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is anticipated to drive the savory snacks market growth.

Savory Snacks Market Trends

Consumers are increasingly seeking healthier snack options. The trend toward better-for-you snacks has led to the development of products with reduced salt, fat, and artificial additives. Brands are incorporating more natural and nutritious ingredients, offering options like baked chips, vegetable-based snacks, and snacks with added functional benefits. Thus, the growing prevalence of chronic and blood-related disorders is expected to expedite the market growth.

Savory Snacks Market Analysis

Savory Snacks Market Size, By Product Type, 2021 - 2032 (USD Billion)

The potato chips segment crossed USD 56.3 billion in 2022. Potato chips and crisps in traditional flavors like salted and barbecue appeal to consumers seeking familiar and comforting snacks. The popularity of potato chips as a go-to snack for casual snacking occasions drives consistent demand.

Savory Snacks Market Revenue Share, By Health & Wellness, (2023)

The regular savory snacks application captured around 40% share of the savory snacks market in 2022 and is predicted to gain significant traction between 2023 and 2032. Consumers seek savory snacks made with nutritious ingredients, such as whole grains, nuts, seeds, and natural flavorings. These ingredients provide essential nutrients and promote a sense of satiety.

Based on end-use, the supermarkets segment held a dominant market share in 2022 and is likely to register 4.7% CAGR through 2032. Supermarkets and hypermarkets offer a wide variety of savory snacks in one location, providing consumers with convenience and easy access to their favorite brands. These channels allow consumers to buy savory snacks in larger quantities, making them suitable for household consumption and family gatherings.

U.S. Savory Snack Market Size, 2020- 2032 (USD Billion)

U.S. dominated the North American region with majority market share and a revenue of USD 38.4 billion in 2022 and is anticipated to expand at a significant pace from 2023 to 2032. North American consumers lead busy lifestyles and often seek convenient, ready-to-eat snacks for on-the-go consumption during work, travel, or leisure activities.

Savory Snacks Market Share

Some of the major market players operating in the savory snacks market are:

  • PepsiCo (Frito-Lay) - USA
  • The Kraft Heinz Company - USA
  • Kellogg Company - USA
  • General Mills - USA
  • Mondelez International - USA
  • Conagra Brands - USA
  • Nestlé - Switzerland
  • The Campbell Soup Company - USA
  • The Hershey Company - USA
  • Snyder's-Lance (Campbell Snacks) - USA
  • The Hain Celestial Group - USA
  • Calbee, Inc. - Japan
  • Intersnack Group - Germany
  • Utz Brands, Inc. - USA
  • The Wonderful Company - USA

These participants focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these players are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.

Savory Snacks Industry News:

  • In August 2022, Lays launched a premium potato chips range, Lays Gourmet. In addition to the launch, the company also unveiled a TVC film to promote and uniquely position its product among customers.
  • In June 2022, Daily Crunch, maker of Uniquely Crunchy (TM) sprouted nut snacks launched two new flavors at the 2022 Summer Fancy Food Show.

This market research report on savory snacks includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Billion & Units from 2018 to 2032, for the following segments:

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Market, By Product Type

  • Potato Chips/Crisps
  • Tortilla Chips
  • Pretzels
  • Popcorn
  • Nuts and Seeds
  • Meat Snacks
  • Extruded Snacks
  • Crackers

Market, By Health & Wellness

  • Regular Savory Snacks
  • Low-Calorie Snacks
  • Organic and Natural Snacks
  • Gluten-Free Snacks
  • Plant-Based Snacks

Market, By Distribution Channel

  • Supermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Stores
  • Foodservice and Restaurants

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Malaysia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Egypt


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size for savory snacks surpassed USD 274.2 billion in 2023 and will reach USD 431.7 billion by 2032.

Savory snacks market share from the supermarkets segment will grow at around 4.7% CAGR from 2023 to 2032 as these stores offer a wide variety of savory snacks in one location, providing consumers with convenience and easy access to their favorite brands.

U.S. savory snacks market size was worth USD 38.4 billion in 2022 and will expand at a significant pace through 2032 as the consumers in the region lead busy lifestyles and often seek convenient, ready-to-eat snacks for on-the-go consumption during work, travel, or leisure activities.

The Kraft Heinz Company, General Mills, Mondelez International, Conagra Brands, Nestlé – Switzerland, The Hershey Company – USA, The Hain Celestial Group – USA, Calbee, Inc. – Japan, Intersnack Group – Germany, The Wonderful Company – USA, among others.

Savory Snacks Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 191
  • Countries covered: 21
  • Pages: 150
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